Apple and Samsung lead in Asia, except in Indonesia: Millennial Media // @CampaignAsia ;)


 

Via campaignasia.com

The Mobile Mix report is based on campaign and platform data from Millennial Media, and in Asia-Pacific it includes Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Australia, India, China, Hong Kong, Taiwan, Japan and South Korea.

Overall in the region, Samsung drew an impression share of 32 per cent in 2012, up from 22 per cent in 2011, across all devices. But the iPhone was still the most popular mobile phone, accounting for 14 per cent of impressions.
Android-based tablets led with 50 per cent share in 2012, with Samsung the leading tablet manufacturer in that Android category. Apple’s iOS was a close second among tablet OSs, with a 49 per cent impression share, making Apple the top tablet manufacturer for 2012.
The report charts Samsung’s rapid growth in the region. Last year the Korean manufacturer had nine phones on the top 20 mobile phone list, nearly double the five phones it had a year before. Samsung’s strongest markets in the region include Hong Kong and Malaysia, where 10 of its phones made the top 20 list.

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Celebrating Singapore’s 45th Birthday with Beautiful Photographs

Singapore – known as the Lion city may be just a tiny small dot on the geographical world map, but it has braved several adversities and hardships since its independence on August 9th 1965.

The republic is located on an island off the southern tip of the Malay Peninsula, 137 kilometres north of the equator, in the Southeast Asian region of the Asian continent. It is separated from Malaysia by the Straits of Johor to its north, and from Indonesia’s Riau Islands by the Singapore Strait to its south. A city-state, Singapore is the world’s fourth leading financial centre and a cosmopolitan world city.

Singapore has a current diverse population of nearing 5 million people and growing, Singapore is made up of multi races such as the Chinese, Malays, Indians, Caucasians, and Asians (of various descent). It has the sixth-highest percentage of foreigners in the world.

Singapore has on-going land reclamation projects with ground obtained from its own hills, the seabed, and neighboring countries. As a result, Singapore’s land area grew from 581.5 km2 (224.5 sq miles) in the 1960s to 704 km2 (271.8 sq miles) today, and may grow by another 100 km2 (38.6 sq miles) by 2030.

Though a relatively small country, Singapore is alight with vibrance and energy, accompanied by its hospitable citizens.
45 Beautiful Photographs of Modern Singapore

In correlation with our 45th National Day, we have showcased 45 of the most beautiful and amazing pictures of our homeland to share with everyone in the world.

These will give you an brief idea on what to expect when you decide to pay a visit to our exciting humble little land.


Singapore – known as the Lion city may be just a tiny small dot on the geographical world map, but it has braved several adversities and hardships since its independence on August 9th 1965.

The republic is located on an island off the southern tip of the Malay Peninsula, 137 kilometres north of the equator, in the Southeast Asian region of the Asian continent. It is separated from Malaysia by the Straits of Johor to its north, and from Indonesia‘s Riau Islands by the Singapore Strait to its south. A city-state, Singapore is the world’s fourth leading financial centre and a cosmopolitan world city.

Singapore has a current diverse population of nearing 5 million people and growing, Singapore is made up of multi races such as the Chinese, Malays, Indians, Caucasians, and Asians (of various descent). It has the sixth-highest percentage of foreigners in the world.

Singapore has on-going land reclamation projects with ground obtained from its own hills, the seabed, and neighboring countries. As a result, Singapore’s land area grew from 581.5 km2 (224.5 sq miles) in the 1960s to 704 km2 (271.8 sq miles) today, and may grow by another 100 km2 (38.6 sq miles) by 2030.

Though a relatively small country, Singapore is alight with vibrance and energy, accompanied by its hospitable citizens.

45 Beautiful Photographs of Modern Singapore

In correlation with our 45th National Day, we have showcased 45 of the most beautiful and amazing pictures of our homeland to share with everyone in the world.

These will give you an brief idea on what to expect when you decide to pay a visit to our exciting humble little land.

The Esplanade, Theatres on the Bay
The Esplanade

Tanjong Rhu Suspension Bridge
Tanjong Rhu Suspension Bridge Leer más “Celebrating Singapore’s 45th Birthday with Beautiful Photographs”

Coca-Cola India hands US$44m media account to Lodestar Universal McCann

By Marie Green on Aug 9, 2010 (7 hours ago) filed under Media, India
NEW DELHI – Coca-Cola has appointed Lodestar Universal McCann to its media account following a competitive pitch reported last week.
Coca-Cola India hands US$44m media account to Lodestar Universal McCann

The pitch, which sees incumbent Madison Media ousted after 11 years on the account, also included Starcom, Carat and TME.

Madison has handled the business, worth a reported US$44 million, since 1999. Coca-Cola currently works with Starcom in China and UM in Hong Kong, Malaysia and Korea. Carat handles the account in New Zealand.

The account shift from Madison to Lodestar UM will be completed by the end of the year.

Lodestar UM will be reponsible for providing integrated communications planning, media execution, strategic analysis and media tracking capabilities for Coca-Cola’s entire portfolio of beverages.


By Marie Green on Aug 9, 2010 (7 hours ago) filed under Media, India

NEW DELHICoca-Cola has appointed Lodestar Universal McCann to its media account following a competitive pitch reported last week.

Coca-Cola India hands US$44m media account to Lodestar Universal McCann

The pitch, which sees incumbent Madison Media ousted after 11 years on the account, also included Starcom, Carat and TME.

Madison has handled the business, worth a reported US$44 million, since 1999. Coca-Cola currently works with Starcom in China and UM in Hong Kong, Malaysia and Korea. Carat handles the account in New Zealand.

The account shift from Madison to Lodestar UM will be completed by the end of the year.

Lodestar UM will be reponsible for providing integrated communications planning, media execution, strategic analysis and media tracking capabilities for Coca-Cola’s entire portfolio of beverages. Leer más “Coca-Cola India hands US$44m media account to Lodestar Universal McCann”

Coca-Cola India reviews US$44 million media business

Coca-Cola India’s media business is currently handled by Madison Media. The agency was appointed to the account, reportedly worth US$44 million, back in 1999.

Global agencies on the beverage giant’s roster include UM, Starcom and Carat. Along with Madison Media, all these agencies are believed to be involved in the pitching process.


NEW DELHICoca-Cola India has put its media business up for review, with sources indicating that only agencies with a global relationship with the brand are involved.

Coca-Cola India reviews US$44 million media business

Coca-Cola India’s media business is currently handled by Madison Media. The agency was appointed to the account, reportedly worth US$44 million, back in 1999.

Global agencies on the beverage giant’s roster include UM, Starcom and Carat. Along with Madison Media, all these agencies are believed to be involved in the pitching process. Leer más “Coca-Cola India reviews US$44 million media business”

Proton assigns Leo Burnett as creative AOR in Malaysia

On the account shift, Tony Savarimuthu, CEO of McCann Worldgroup Malaysia, said: “It has been eight years and perhaps it is also time for us move on and hand the baton over. It was our privilege to work on the Proton account because we overcame a number of challenges to help re-build the brand and achieve success with some of their best cars over the last decade.”


KUALA LUMPUR – Proton has parted ways with McCann Erickson and appointed Leo Burnett to its advertising account following a four-way pitch.

Proton assigns Leo Burnett as creative AOR in Malaysia

Proton is a leading Malaysian car brand

The national carmaker had called for a review of its creative account in June and had invited Leo Burnett, Milk+Co, Ogilvy & Mather and incumbent McCann Erickson to pitch.
Leer más “Proton assigns Leo Burnett as creative AOR in Malaysia”

Half of messages shared on Twitter are not in English


Image representing Twitter as depicted in Crun...
Image via CrunchBase

A recent report released by a Paris-based web intelligence firm Semiocast revealed that half of messages shared on Twitter are not in English, in a study of 2.8 million tweets. The most prominent Asian languages used to communicate on Twitter are Japanese and Malay. The analysis ranks English top while Japanese, Portuguese, Malay and Spanish followed suit amongst the 41 languages found.

Methodology

The study was conducted on tweets sent out over a period of 3 days, from February 8 to February 10, 2010 to determine Twitter’s most used language ranking. Through the analysis tools that Semiocast has, they managed to identify the languages used in short messages among 41 languages in the major writing systems.

A graph from the report represents the data gathered by Semiocast:

Results

Even though English is still the most used language on Twitter, this is a decline from the two-third share they had in the first half of 2009. Probably, in the future, English’s share would drop even further as the dominant language on Twitter as the growth from non-English speaking countries picks up.

Japanese is a clear second with 14% of tweets which is a testament to Twitter’s popularity in Japan and with that, confirms Japan as the first milestone of Twitter’s international development.

The number of Malay tweets reaching 6% is however not surprising as the research combines both the Bahasa languages in Indonesia and Malaysia together. This meant that about 3 million messages are exchanged in Malay-related languages daily on Twitter.

twitterlanguage Leer más “Half of messages shared on Twitter are not in English”