10 maneras de trabajar el canal de YouTube para una marca

Es difícil pero no imposible, los usuarios de YouTubetienen que elegir entre 60 horas de contenidossubidos por minuto. Para obtener una parte de las páginas más vistas (4.000 millones de visitas a nivel mundial cada día en febrero) los anunciantes deben de ser no sólo muy creativos.

Despues de entrevistar a varios expertos,Mediabistro’s AvantGuild ha encontrado 10 formas de destacar su canal de YouTube del resto, de esta forma aumentará su exposición de marca. YouTube es uno de los medios más importantes, Twitter está en auge y es divertido pero expresarnos con 140 caracteres no es lo mismo que con un vídeo de contenido audiovisual ilimitado. Con estos pasos nuestra marca estará entre las top del gran canal de vídeos:


http://www.marketingdirecto.com

Es difícil pero no imposible, los usuarios de YouTubetienen que elegir entre 60 horas de contenidossubidos por minuto. Para obtener una parte de las páginas más vistas (4.000 millones de visitas a nivel mundial cada día en febrero) los anunciantes deben de ser no sólo muy creativos.

Despues de entrevistar a varios expertos,Mediabistro’s AvantGuild ha encontrado 10 formas de destacar su canal de YouTube del resto, de esta forma aumentará su exposición de marca. YouTube es uno de los medios más importantes, Twitter está en auge y es divertido pero expresarnos con 140 caracteres no es lo mismo que con un vídeo de contenido audiovisual ilimitado. Con estos pasos nuestra marca estará entre las top del gran canal de vídeos:

1. Asignar una parte de su estrategia de social media específicamente para YouTube, establecer unas metas y fijar objetivos.

2. Descarga de YouTube el documento en PDF, Creador Playbook, para realizar un ajuste fino y selecto de su canal.

3. Construir una página de la marca con la apariencia de su empresa, con la personalidad. No deje todo el brillo para Facebook y Twitter. Leer más “10 maneras de trabajar el canal de YouTube para una marca”

State of the Blogosphere 2010 Introduction

The 2010 edition of State of the Blogosphere finds blogs in transition—no longer an upstart community, now with influence on mainstream narratives firmly entrenched, with bloggers still searching for the next steps forward. Bloggers’ use of and engagement with various social media tools is expanding, and the lines between blogs, micro-blogs, and social networks are disappearing. As the blogosphere converges with social media, sharing of blog posts is increasingly done through social networks—even while blogs remain significantly more influential on blog content than social networks are.

The significant growth of mobile blogging is a key trend this year. Though the smartphone and tablet markets are still relatively new and most analysts expect them to grow much larger, 25% of all bloggers are already engaged in mobile blogging. And 40% of bloggers who report blogging from their smartphone or tablet say that it has changed the way they blog, encouraging shorter and more spontaneous posts.

Another important trend is the influence of women and mom bloggers on the blogosphere, mainstream media, and brands. Their impact is perhaps felt most strongly by brands, as the women and mom blogger segment is the most likely of all to blog about brands. In addition to the conducting our blogger survey, we interviewed 15 of the most influential women in social media and the blogosphere.


Feature: State Of The Blogosphere 2010

Welcome to Technorati‘s State of the Blogosphere 2010 report. Since 2004, our annual study has followed growth and trends in the blogosphere. For 2010, we took a deeper dive into the entire blogosphere, with a focus on female bloggers. This year’s topics include: brands embracing social media, traditional media vs. social media, brands working with bloggers, monetization, smartphone and tablet usage, importance of Twitter and Facebook, niche blogging, and changes within the blogosphere over 2010.

SUMMARY OF KEY FINDINGS

The 2010 edition of State of the Blogosphere finds blogs in transition—no longer an upstart community, now with influence on mainstream narratives firmly entrenched, with bloggers still searching for the next steps forward. Bloggers’ use of and engagement with various social media tools is expanding, and the lines between blogs, micro-blogs, and social networks are disappearing. As the blogosphere converges with social media, sharing of blog posts is increasingly done through social networks—even while blogs remain significantly more influential on blog content than social networks are.

The significant growth of mobile blogging is a key trend this year. Though the smartphone and tablet markets are still relatively new and most analysts expect them to grow much larger, 25% of all bloggers are already engaged in mobile blogging. And 40% of bloggers who report blogging from their smartphone or tablet say that it has changed the way they blog, encouraging shorter and more spontaneous posts.

Another important trend is the influence of women and mom bloggers on the blogosphere, mainstream media, and brands. Their impact is perhaps felt most strongly by brands, as the women and mom blogger segment is the most likely of all to blog about brands. In addition to the conducting our blogger survey, we interviewed 15 of the most influential women in social media and the blogosphere.

These changes are occurring in the context of great optimism about the medium: over half of respondents plan on blogging more frequently in the future, and 43% plan on expanding the topics that they blog about. Bloggers who get revenue from blogging are generally blogging more this year than they were last year. And 48% of all bloggers believe that more people will be getting their news and entertainment from blogs in the next five years than from the traditional media. We’ve also asked consumers about their trust and attitudes toward blogs and other media: 40% agree with bloggers’ views, and their trust in mainstream media is dropping.

7,200 bloggers responded to our survey this year, our largest response ever. As with our report last year, we have chosen to display our results in terms of four different types of bloggers. Leer más “State of the Blogosphere 2010 Introduction”