Augmented reality come to Playboy magazine images // via qrcodepress.com


augmented reality playboy magazineThe Layer technology and AR app is designed to bring the pics to life.

The Netherlands edition of Playboy magazine has just announced that it will be working with the Layar augmented reality app in order to give the print product a new and high tech twist. This new partnership between the two companies may mean that the AR features may become regular.

Written by  | Via qrcodepress.com

The print magazine industry is a struggling one due to the drop in subscriptions and the increase in the number of people who prefer digital content. Playboy has clearly seen this trend and is appealing to the preference for mobile technology among its readers with the addition of a smartphone friendly augmented reality feature that will draw customers who are mobile users.

Leer más “Augmented reality come to Playboy magazine images // via qrcodepress.com”

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The Magazine Issues in New Era of Writing | theindustry.cc


It’s not very often that a product or service redefines the market in which it resides. However, Marco Arment has done exactly that with his latest project, The Magazine. The Magazine is a subscription-based application that delivers stories; stories that bring technology and writing to a crossroad. Marco specifically states in his foreword, though, that at times it will go beyond technology at times when he feels it fits his vision for The Magazine.

The Magazine 01 The Magazine Issues in New Era of Writing

Writing

Arment’s unique vision delivers these stories in a beautiful design, while being wonderfully written by a grand curation of writers.

Rather than telling readers everything that happens in technology, we deliver meaningful editorial and big-picture articles.

Full history
http://theindustry.cc/2012/10/16/the-magazine-issues-in-new-era-of-writing/

The Art Of Content Marketing

Before creating content, you need to prepare. Think about your tone and style, where to find the best writers and how to organize your workflow.

TONE AND STYLE

Too many companies start writing content before their brand has a defined voice. This leads to inconsistency. It’s like using one logo in your brochure, another on your website and another on your blog.

When speaking with people, you see their expressions and you adjust your tone accordingly. In a meeting, when you see that someone is confused, you clarify meaning, simplify sentences and speak reassuringly. The Web offers no feedback until your content is published, and then it’s too late.

To get the right tone, think of the person who best represents your brand. The person could be fictional or real, and they may or may not work for you. Now think of adjectives that describe them. Once you know what you want, provide clear details and practical examples.


http://www.smashingmagazine.com  By: 

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat.

The magazine read like a very long press release, blabbering on about patient-centric care and employee awards. I was quickly bored, so I read from my phone instead. The magazine failed in its purpose.

Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online.

Content marketing used to be about customer magazines and mailed newsletters. Now it covers blogs, email newsletters, eBooks, white papers, articles, videos and more. In this article, you will learn about content marketing techniques that you can apply to your business.

[Note: A must-have for professional Web designers and developers: The Printed Smashing Books Bundle is full of practical insight for your daily work. Get the bundle right away!]

Prepare >>> Leer más “The Art Of Content Marketing”

10 top resources for fashion and beauty bloggers

1. iFabbo

The International Fashion and Beauty Bloggers’ Organization (AKA iFabbo) was recently started by San Francisco ladies Sinead of Self Tanning Queen, and Tonia of Pink Layers. Its goal is to promote the blogging profession as well as individual and professional growth, while providing a platform for education, support and resources. Blogging events will be held internationally. (Disclosure: I’m a founding member).
2. iBlogFashion & iBlogBeauty

iBlogFashion and its sister iBlogBeauty was started by fellow Aussie blogger Helen of SassyBella. Helen created it to bring the Australian fashion blogging, public relations and marketing worlds closer together. Helen offers two newsletters: one for bloggers and one for PR and marketing teams.
3. Beauty Blog Network

The Beatuy Blog Network was started by make-up artist Elke Frudenberg who believes that “beauty deserves as big a forum as fashion”. This site claims to showcase the best beauty blogs on the web, and inclusion is by referral or invitation only.


The Blog Stylist http://theblogstylist.com/top-resources-for-fashion-and-beauty-bloggers/

WP Greet Box icon

Hi there, stylish blogger! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

Fashion and beauty bloggers: listen up! I’ve put together a list of websites and blogs aimed at helping you. Want to know more? Check them out below – I hope you find this useful!

Photo by PumpkinCat210 

1. iFabbo

The International Fashion and Beauty Bloggers’ Organization (AKA iFabbo) was recently started by San Francisco ladies Sinead of Self Tanning Queen, and Tonia of Pink Layers. Its goal is to promote the blogging profession as well as individual and professional growth, while providing a platform for education, support and resources. Blogging events will be held internationally. (Disclosure: I’m a founding member).

2. iBlogFashion & iBlogBeauty

iBlogFashion and its sister iBlogBeauty was started by fellow Aussie blogger Helen of SassyBella. Helen created it to bring the Australian fashion blogging, public relations and marketing worlds closer together. Helen offers two newsletters: one for bloggers and one for PR and marketing teams.

3. Beauty Blog Network

The Beatuy Blog Network was started by make-up artist Elke Frudenberg who believes that “beauty deserves as big a forum as fashion”. This site claims to showcase the best beauty blogs on the web, and inclusion is by referral or invitation only. Leer más “10 top resources for fashion and beauty bloggers”

[Plain text] MEDIA WEEK MEDIA AM BULLETIN | 30 September 2010 [Plain text]

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MEDIA WEEK MEDIA AM BULLETIN
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30 September 2010

LATEST NEWS
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Lebedev appoints group commercial head
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031994/?DCMP=EMC-MediaAMBulletin
30 September 2010
Alexander Lebedev has continued the rationalisation of his UK newspaper
empire, with…

Plus-sized women’s online magazine to launch in print
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032106/?DCMP=EMC-MediaAMBulletin
30 September 2010
A magazine for larger women, which has existed online only for three…

MediaCom retains Digital UK business
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031972/?DCMP=EMC-MediaAMBulletin
30 September 2010
MediaCom has retained the Digital UK media planning and buying account.

Paddy Power forced to take down Ryder Cup sign
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031990/?DCMP=EMC-MediaAMBulletin
30 September 2010
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court…
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031977/?DCMP=EMC-MediaAMBulletin
30 September 2010
More than £650m has been raised in domestic sponsorship revenue for
the…Paper Round (30 September) – Which clients are advertising in the
national press?
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032104/?DCMP=EMC-MediaAMBulletin
30 September 2010
Supermarkets collaborate with entertainment brands to promote offers on
Fifa’s latest football…


========================================================================
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MEDIA WEEK MEDIA AM BULLETIN
------------------------------------------------------------------------
========================================================================
30 September 2010

LATEST NEWS
===========

Lebedev appoints group commercial head
--------------------------------------
http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031994/?DCMP=EMC-MediaAMBulletin
30 September 2010
Alexander Lebedev has continued the rationalisation of his UK newspaperonline magazine to launch in print
-----------------------------------------------------
http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032106/?DCMP=EMC-MediaAMBulletin
30 September 2010
A magazine for larger women, which has existed online only for three...

MediaCom retains Digital UK businesshttp://www.mediaweek.co.uk/news/bulletin/mediaam/
article/1031972/?DCMP=EMC-MediaAMBulletin
30 September 2010
MediaCom has retained the Digital UK media planning and buying account.

Paddy Power forced to take down Ryder Cup sign
----------------------------------------------
http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031990/?DCMP=EMC-MediaAMBulletin
30 September 2010
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court...
---------------------------------------------------------------
http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031977/?DCMP=EMC-MediaAMBulletin
30 September 2010
More than £650m has been raised in domestic sponsorship revenue for
the...Paper Round (30 September) - Which clients are advertising in the
national press?
------------------------------------------------------------------------
http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032104/?DCMP=EMC-MediaAMBulletin
30 September 2010
Supermarkets collaborate with entertainment brands to promote offers on
Fifa's latest football...

empire, with...

Plus-sized women's
------------------------------------

Guardian bundles interiors title with Saturday magazine

Homeworks is a perfect bound luxury interior and architecture magazine published by WriteOn UK Ltd, an independent company. The magazine will be included as an insert in the Saturday package.

The second issue of Homeworks for the Guardian will appear on 20 November. From 2011 the magazine is set to appear with the paper on the first Saturday of every month alongside existing Saturday magazines the Guardian Weekend and the Guide.

Homeworks has existed for eight years and has previously been distributed in the Mediterranean, included as part of the Malta Sunday Times package, reaching a circulation of 44,000.

The magazine is gradually being rolled out across the Guardian’s UK market, with the aim of reaching 600,000 readers nationwide by January.


The Guardian is adding an interior design magazine to its Saturday package this weekend in a commercial deal with an existing title.

Homeworks: Guardian bundles interiors title with Saturday magazine
Homeworks: Guardian bundles interiors title with Saturday magazine

Homeworks is a perfect bound luxury interior and architecture magazine published by WriteOn UK Ltd, an independent company. The magazine will be included as an insert in the Saturday package.

The second issue of Homeworks for the Guardian will appear on 20 November. From 2011 the magazine is set to appear with the paper on the first Saturday of every month alongside existing Saturday magazines the Guardian Weekend and the Guide.

Homeworks has existed for eight years and has previously been distributed in the Mediterranean, included as part of the Malta Sunday Times package, reaching a circulation of 44,000.

The magazine is gradually being rolled out across the Guardian’s UK market, with the aim of reaching 600,000 readers nationwide by January. Leer más “Guardian bundles interiors title with Saturday magazine”

5 Dazzling 3D Ads On Magazines


Ever since the movie blockbuster Avatar hit the theatres back in December last year, it seems like 3D is now being applied to almost everywhere else; especially on print media such as magazines. In the age of Internet, moreover with the rapid popularity of social media sites such as Facebook and Twitter, magazines are having a hard time to sustain their readership and purchase levels.

Because of the above, readership has declined and as a result, advertisers are slashing their budget on print media. However, to stay on top of the game, one needs to offer something creative, fresh and original; which is what TopGear did, with their 3D magazine edition for the month of April. Leer más “5 Dazzling 3D Ads On Magazines”