Augmented reality come to Playboy magazine images // via qrcodepress.com


augmented reality playboy magazineThe Layer technology and AR app is designed to bring the pics to life.

The Netherlands edition of Playboy magazine has just announced that it will be working with the Layar augmented reality app in order to give the print product a new and high tech twist. This new partnership between the two companies may mean that the AR features may become regular.

Written by  | Via qrcodepress.com

The print magazine industry is a struggling one due to the drop in subscriptions and the increase in the number of people who prefer digital content. Playboy has clearly seen this trend and is appealing to the preference for mobile technology among its readers with the addition of a smartphone friendly augmented reality feature that will draw customers who are mobile users.

Leer más “Augmented reality come to Playboy magazine images // via qrcodepress.com”

The Magazine Issues in New Era of Writing | theindustry.cc


It’s not very often that a product or service redefines the market in which it resides. However, Marco Arment has done exactly that with his latest project, The Magazine. The Magazine is a subscription-based application that delivers stories; stories that bring technology and writing to a crossroad. Marco specifically states in his foreword, though, that at times it will go beyond technology at times when he feels it fits his vision for The Magazine.

The Magazine 01 The Magazine Issues in New Era of Writing

Writing

Arment’s unique vision delivers these stories in a beautiful design, while being wonderfully written by a grand curation of writers.

Rather than telling readers everything that happens in technology, we deliver meaningful editorial and big-picture articles.

Full history
http://theindustry.cc/2012/10/16/the-magazine-issues-in-new-era-of-writing/

The Art Of Content Marketing

Before creating content, you need to prepare. Think about your tone and style, where to find the best writers and how to organize your workflow.

TONE AND STYLE

Too many companies start writing content before their brand has a defined voice. This leads to inconsistency. It’s like using one logo in your brochure, another on your website and another on your blog.

When speaking with people, you see their expressions and you adjust your tone accordingly. In a meeting, when you see that someone is confused, you clarify meaning, simplify sentences and speak reassuringly. The Web offers no feedback until your content is published, and then it’s too late.

To get the right tone, think of the person who best represents your brand. The person could be fictional or real, and they may or may not work for you. Now think of adjectives that describe them. Once you know what you want, provide clear details and practical examples.


http://www.smashingmagazine.com  By: 

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat.

The magazine read like a very long press release, blabbering on about patient-centric care and employee awards. I was quickly bored, so I read from my phone instead. The magazine failed in its purpose.

Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online.

Content marketing used to be about customer magazines and mailed newsletters. Now it covers blogs, email newsletters, eBooks, white papers, articles, videos and more. In this article, you will learn about content marketing techniques that you can apply to your business.

[Note: A must-have for professional Web designers and developers: The Printed Smashing Books Bundle is full of practical insight for your daily work. Get the bundle right away!]

Prepare >>> Leer más “The Art Of Content Marketing”

10 top resources for fashion and beauty bloggers

1. iFabbo

The International Fashion and Beauty Bloggers’ Organization (AKA iFabbo) was recently started by San Francisco ladies Sinead of Self Tanning Queen, and Tonia of Pink Layers. Its goal is to promote the blogging profession as well as individual and professional growth, while providing a platform for education, support and resources. Blogging events will be held internationally. (Disclosure: I’m a founding member).
2. iBlogFashion & iBlogBeauty

iBlogFashion and its sister iBlogBeauty was started by fellow Aussie blogger Helen of SassyBella. Helen created it to bring the Australian fashion blogging, public relations and marketing worlds closer together. Helen offers two newsletters: one for bloggers and one for PR and marketing teams.
3. Beauty Blog Network

The Beatuy Blog Network was started by make-up artist Elke Frudenberg who believes that “beauty deserves as big a forum as fashion”. This site claims to showcase the best beauty blogs on the web, and inclusion is by referral or invitation only.


The Blog Stylist http://theblogstylist.com/top-resources-for-fashion-and-beauty-bloggers/

WP Greet Box icon

Hi there, stylish blogger! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

Fashion and beauty bloggers: listen up! I’ve put together a list of websites and blogs aimed at helping you. Want to know more? Check them out below – I hope you find this useful!

Photo by PumpkinCat210 

1. iFabbo

The International Fashion and Beauty Bloggers’ Organization (AKA iFabbo) was recently started by San Francisco ladies Sinead of Self Tanning Queen, and Tonia of Pink Layers. Its goal is to promote the blogging profession as well as individual and professional growth, while providing a platform for education, support and resources. Blogging events will be held internationally. (Disclosure: I’m a founding member).

2. iBlogFashion & iBlogBeauty

iBlogFashion and its sister iBlogBeauty was started by fellow Aussie blogger Helen of SassyBella. Helen created it to bring the Australian fashion blogging, public relations and marketing worlds closer together. Helen offers two newsletters: one for bloggers and one for PR and marketing teams.

3. Beauty Blog Network

The Beatuy Blog Network was started by make-up artist Elke Frudenberg who believes that “beauty deserves as big a forum as fashion”. This site claims to showcase the best beauty blogs on the web, and inclusion is by referral or invitation only. Leer más “10 top resources for fashion and beauty bloggers”

[Plain text] MEDIA WEEK MEDIA AM BULLETIN | 30 September 2010 [Plain text]

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MEDIA WEEK MEDIA AM BULLETIN
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30 September 2010

LATEST NEWS
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Lebedev appoints group commercial head
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031994/?DCMP=EMC-MediaAMBulletin
30 September 2010
Alexander Lebedev has continued the rationalisation of his UK newspaper
empire, with…

Plus-sized women’s online magazine to launch in print
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032106/?DCMP=EMC-MediaAMBulletin
30 September 2010
A magazine for larger women, which has existed online only for three…

MediaCom retains Digital UK business
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031972/?DCMP=EMC-MediaAMBulletin
30 September 2010
MediaCom has retained the Digital UK media planning and buying account.

Paddy Power forced to take down Ryder Cup sign
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031990/?DCMP=EMC-MediaAMBulletin
30 September 2010
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court…
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031977/?DCMP=EMC-MediaAMBulletin
30 September 2010
More than £650m has been raised in domestic sponsorship revenue for
the…Paper Round (30 September) – Which clients are advertising in the
national press?
————————————————————————
http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032104/?DCMP=EMC-MediaAMBulletin
30 September 2010
Supermarkets collaborate with entertainment brands to promote offers on
Fifa’s latest football…


========================================================================
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MEDIA WEEK MEDIA AM BULLETIN
------------------------------------------------------------------------
========================================================================
30 September 2010

LATEST NEWS
===========

Lebedev appoints group commercial head
--------------------------------------
http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031994/?DCMP=EMC-MediaAMBulletin
30 September 2010
Alexander Lebedev has continued the rationalisation of his UK newspaperonline magazine to launch in print
-----------------------------------------------------
http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032106/?DCMP=EMC-MediaAMBulletin
30 September 2010
A magazine for larger women, which has existed online only for three...

MediaCom retains Digital UK businesshttp://www.mediaweek.co.uk/news/bulletin/mediaam/
article/1031972/?DCMP=EMC-MediaAMBulletin
30 September 2010
MediaCom has retained the Digital UK media planning and buying account.

Paddy Power forced to take down Ryder Cup sign
----------------------------------------------
http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031990/?DCMP=EMC-MediaAMBulletin
30 September 2010
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court...
---------------------------------------------------------------
http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031977/?DCMP=EMC-MediaAMBulletin
30 September 2010
More than £650m has been raised in domestic sponsorship revenue for
the...Paper Round (30 September) - Which clients are advertising in the
national press?
------------------------------------------------------------------------
http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032104/?DCMP=EMC-MediaAMBulletin
30 September 2010
Supermarkets collaborate with entertainment brands to promote offers on
Fifa's latest football...

empire, with...

Plus-sized women's
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Guardian bundles interiors title with Saturday magazine

Homeworks is a perfect bound luxury interior and architecture magazine published by WriteOn UK Ltd, an independent company. The magazine will be included as an insert in the Saturday package.

The second issue of Homeworks for the Guardian will appear on 20 November. From 2011 the magazine is set to appear with the paper on the first Saturday of every month alongside existing Saturday magazines the Guardian Weekend and the Guide.

Homeworks has existed for eight years and has previously been distributed in the Mediterranean, included as part of the Malta Sunday Times package, reaching a circulation of 44,000.

The magazine is gradually being rolled out across the Guardian’s UK market, with the aim of reaching 600,000 readers nationwide by January.


The Guardian is adding an interior design magazine to its Saturday package this weekend in a commercial deal with an existing title.

Homeworks: Guardian bundles interiors title with Saturday magazine
Homeworks: Guardian bundles interiors title with Saturday magazine

Homeworks is a perfect bound luxury interior and architecture magazine published by WriteOn UK Ltd, an independent company. The magazine will be included as an insert in the Saturday package.

The second issue of Homeworks for the Guardian will appear on 20 November. From 2011 the magazine is set to appear with the paper on the first Saturday of every month alongside existing Saturday magazines the Guardian Weekend and the Guide.

Homeworks has existed for eight years and has previously been distributed in the Mediterranean, included as part of the Malta Sunday Times package, reaching a circulation of 44,000.

The magazine is gradually being rolled out across the Guardian’s UK market, with the aim of reaching 600,000 readers nationwide by January. Leer más “Guardian bundles interiors title with Saturday magazine”

5 Dazzling 3D Ads On Magazines


Ever since the movie blockbuster Avatar hit the theatres back in December last year, it seems like 3D is now being applied to almost everywhere else; especially on print media such as magazines. In the age of Internet, moreover with the rapid popularity of social media sites such as Facebook and Twitter, magazines are having a hard time to sustain their readership and purchase levels.

Because of the above, readership has declined and as a result, advertisers are slashing their budget on print media. However, to stay on top of the game, one needs to offer something creative, fresh and original; which is what TopGear did, with their 3D magazine edition for the month of April. Leer más “5 Dazzling 3D Ads On Magazines”

Why You Should Position Yourself As An Expert To The Media


NEW YORK - NOVEMBER 20:  A Bob the Builder toy...
Image by Getty Images via Daylife

This is a guest post by Shelly Cone.

I absentmindedly drummed my pen against my keyboard waiting for that elusive muse to grant me some much needed inspiration. I had just accepted an assignment for a large trade magazine about what’s new in construction and manufacturing machines. Big machines. The extent of my knowledge of machines is what I’ve seen on Bob the Builder cartoons.

I needed an expert to tell me what the latest new thing in equipment was, but who is an expert in that?

Every field has its experts. When you read, watch or hear a news story the reporter isn’t the expert, it’s the person being quoted. But even then that person isn’t always the expert. A lot of times that person is simply the person who was consistent at building a relationship with that reporter, who got on their radar.

Most likely there is someone who is more of an expert than the person being interviewed, but when you are a reporter with a deadline looking for an expert for your story, any schmoe with enough knowledge about the subject to speak authoritatively can be an expert. As long as they are available for interviews.

I’m not knocking reporters by the way. After all, I’ve been one for many, many years. But let’s face it, when you are on deadline, the best source is sometimes the first one that comes to mind. That someone should be you.

How This Applies To You

Don’t discount the importance of offline media relationships to increase your exposure both online and off.

Media loves to use experts, so establish yourself as one. In my situation, I knew I could contact some construction company or any manufacturer or even the president of a contractors board or union — all of these people would know about their industry but they couldn’t tell me a thing about trends, or maybe they could but I wouldn’t have any specific questions to ask. I’d be fishing for information. And worse, I wouldn’t know exactly what information I was seeking.

Essentially the conversation would go like this:

“Hi, President of the Contractor’s Board. I’m Shelly Cone and I’m a reporter covering trends in machinery for a magazine. So what are the latest trends?”
And he’d say, after rolling his eyes and sighing in frustration, “What kind of machinery?”
And I’d say, “Big construction-type of equipment.”
Then, he’d want to hang up. But since he is the President of the Contractor’s Board, he’d say, “Well, it depends on the machine. And what do you mean by trends? I only work with front loaders.”

So instead of having this long drawn out conversation I knew I needed someone that I could ask that question to and wouldn’t be wasting their time. Someone that could fill me in, allowing me to ask some specific questions of the frustrated Contractor’s Board President.

My expert was someone in the field but someone also up on the latest buzz. Turns out ergonomics was the latest trend in machinery, in all types of manufacturing and construction equipment. You know, things like push buttons instead of levels and comfy seats. It was a great angle and when I talked to the manufacturers and board president, I had some very specific questions to ask.

So How Do You Establish Yourself As An Expert? Leer más “Why You Should Position Yourself As An Expert To The Media”

En el ojo ajeno: Este post sólo se podrá leer en los próximos 4 minutos, 3, 2 … | Yorokobu


99cents

Ayer me acerqué a preguntar tarifas a un gimnasio..y oh casualidad!, justo hoy y mañana tienen una super-oferta, quizás la más agresiva que han hecho hasta ahora…que gran oportunidad! Nada más pagar vi que la oferta era idéntica a la de un cartel que alguien debería haber quitado porque en teoría había acabado hacía meses. ¡Maldición, – pensé – he vuelto a caer en las técnicas de la venta por impulso…!

Mi admirado Ramiro, la voz de publipunto, también insiste en que excepcionalmente y sólo para las primeras 50 unidades del GPS Litom Go (cada vez que lo oigo me viene la cancioncilla ochentena) y que se identifiquen como oyentes de este programa, tendrán un descuento especial del 40.000.000 %. ¡ Y justo me pilla conduciendo..necesito parar y llamar…!!!

Mítico el “sólo hasta fin de mes” de Citroen que estuvo… ¿cuántos? ¿164 meses con la misma oferta-coletilla? Pero quizás por eso fue líder de ventas tanto tiempo…

Y es que a pesar de aleccionar a la humanidad sobre lo perverso de la compra impulsiva, lo burdo funciona. El impulso, la oportunidad, el tiempo limitado, la excepcionalidad es la cerilla que necesita el bidón de gasolina.

En frío, yo, como siempre, tiraré de libro para cuestionarme si algunas marcas pueden permitírselo. Pero es que así esta configurado el cerebro humano: acción – reacción. Si se tiene hambre, se come; si se siente alguna carencia, se satisface… y solo dependerá de la habilidad del vendedor/anunciante para que no parezca una trampa tan obvia que insulte el intelecto del comprador.

Así que mientras cuele, hagamos que todo el mundo note que necesite en este preciso instante un cacharro que exprime hasta el jugo de un mazapán, o unos cuchillos que cortan clavos, porque ¿quien no ha necesitado alguna vez cortar un clavo con los cuchillos de cocina?

Es tan evidente que funciona como que los precios acaben en 999 y parezcan más baratos. Eso ya es patrimonio de la humanidad.

Y ahora que vamos despacio vamos a contar verdades… ¿quién no ha sucumbido alguna vez? Yo, una madrugada de televisión y patatas fritas, me compré un gira tutto y por ahí andará… que antes de que Macaco le hiciera una canción, era un cacharro para girar la tele, cuando las teles eran como lavadoras pero negras.

http://www.yorokobu.es/2010/04/22/en-el-ojo-ajeno-este-post-solo-se-podra-leer-en-los-proximos-4-minutos-3-2/

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Read All About it! 18 Top Design, Culture and Technology Magazines


Keeping you up to date about the latest technology and software within your trade and industry, magazines provide insightful and useful information in an interesting manner.

There’s always something special about the smell and touch of paper fresh from the printers, be it from a glossy magazine, a newspaper, or even books. It’s always better to have something tangible to hold on to and read from. However, the Internet’s popularity is fast becoming a problem for all forms of print publication.

Magazine sales have been hit the worst as their circulation numbers continue to drop over the years. Why pay for magazine subscriptions when you can browse the net to obtain the same information? Searching for information online can save you money and allows you to be environmentally friendly and help decrease the demand of trees for paper.

Read All About it! 18 Top Design, Culture and Technology Magazines

Today’s magazine editors, contributors, content researchers and writers have a harder job to do to keep their audience coming back to them. As such, magazine content have become more than just boring facts and information. Today, magazine content has to be creative and innovative while providing the boring facts and information.

18 Top Design, Culture and Technology Magazines

Here are some design magazines that are worth spending your dime on. These design magazines have either a print or online version, but no matter how or where it’s published, they provide useful tips and good content that is current and informative. Read them on the bus. Read them while waiting for train. No matter where you are, these magazines are great casual reads that will both entertain and keep you well informed about the latest happenings in the world of design, culture and technology.

Web Designer Magazine

Web Designer is the premier magazine for aspiring online creatives and industry professionals. The monthly title offers cutting-edge practical projects spanning XHTML, CSS, Flash and WordPress as well as hosting features and interviews with the web community’s most influential people. Each issue also has a dedicated Industry section covering news and views from the trade, website showcases featuring the finest design talent and a free CD of valuable resources. The official blog site at webdesignermag.co.uk offers additional editorial, exclusive interviews, reader support plus a series of entertaining podcasts from the magazine team.

Web Version

Web Designer Magazine

Print Version

Web Designer Magazine

Digital Arts Magazine

Digital Arts – comprehensive coverage of the art of graphic design, 3D, animation, video, effects, web and interactive design, in print and online. Digital Arts addresses the needs of those within the exploding digital media market by providing relevant and forward thinking content, and by consistently running more exclusive reviews and features than any other magazine or Web site in the market. This magazine consistently delivers high-quality content, providing its professional readership with the latest news and reviews first. Leer más “Read All About it! 18 Top Design, Culture and Technology Magazines”