Written by Jeff Bullas | jeffbullas.com
Social media networks sometimes seem a bit schizophrenic.
They are both a place to play and socialize and increasingly they are also where you can market your business.
Facebook was never meant to be a social network to create a brand page and collect tens millions of fans that is now common place with the global brands such as Coca Cola.
Twitter started off as a private messaging technology that was not designed to be a social network.
Some social networks such as LinkedIn were purpose built from day one to provide a networking portal for business people.
Games have a significant presence on social networks and are a significant revenue driver. It is reported that social games on Facebook such as Farmville and Mafia Wars generate up to 30% of Facebook’s revenue.
The development and rapid growth of the GPS enabled smartphone technology has enabled location based social apps such as Foursquare to become a force in social networking.
Foursquare is a location based social networking app and website for mobile devices. Users can check-in with their mobile phones. Each check-in awards the user points
The current numbers for location based apps are significant and at the end of 2011 Foursquare revealed the following
- 15 million registered users
- 1 billion checkins
- Announced US nationwide partnerships with American Express
- 600,000 merchants
- 170 million API calls per day
These numbers do indicate that it is obtaining some critical mass (mainly in the USA). This is vital for Foursquare as it requires significant numbers and scale to be meaningful for major brands.
Posted by Neil Vidyarthi
wolverinelogo Playdom, who was recently acquired by Disney for $763.2 million, has been rewarded for good behaviour with the gift of Marvel Intellectual Property. At a Disney earnings call yesterday, Disney CEO Robert Iger announced that Playdom is working on a game that will feature “Marvel IP”. Which characters and what type of game could Playdom possible be working on? I take a look below.
Nicole Tanner at IGN broke the news, but also revealed that details are sparse. After Playdom was acquired, it was known that they’d have access to the Disney and Marvel characters, and they’d also have access to the ESPN brand to make sports related games (Playdom owns BOLA, one of the best soccer games on Facebook at the moment). So at this point, what could they be doing as their first initiative for Disney?
Originally published in MediaPost
If, decades from now, I lie on my deathbed having flashbacks of some of the more humiliating moments of my life, then last week’s encounter at a 7-Eleven will be one of them. It was at such an establishment on East 23rd Street in Manhattan where a young, amiable staff member saw me working the Slurpee machine and asked, “Do you need help with that?”
The fact was, I did. I didn’t know how to get the Coke Slurpee to come out, nor did I know how to order an Oscar Mayer hot dog. I was juggling a handful of store-brand products as well, while surreptitiously reaching for my iPhone to document it all (see photos and screenshots on Flickr).
You might ask why I was playing the part of a convenience store anthropologist. No, I wasn’t trying to be the Jane Goodall of the Slurpee kingdom. Instead, I was there, still in my sport jacket following an Internet Week event, to arm my mafia. This mafia consists of nearly 300 friends and virtual associates in Mafia Wars, one of three of Zynga‘s social games (along with FarmVille and YoVille) participating in a cross-promotional deal with 7-Eleven. Leer más “Arming My Mafia At 7-Eleven”
By BRAD STONE
It’s investor day at Yahoo, so the Web portal is talking to Wall Street analysts, sharing company strategy and unveiling a bit of news: it just signed a partnership with fast-growing gaming startup Zynga to bring Zynga’s popular social games to its site. That means Yahoo’s 600 million users will soon be able to access and and play Zynga games like FarmVille and Mafia Wars on Yahoo properties such as Yahoo.com, Yahoo Mail and Yahoo Games – that is, if they are not already playing those games on Facebook.
By BRAD STONE
It’s investor day at Yahoo, so the Web portal is talking to Wall Street analysts, sharing company strategy and unveiling a bit of news: it just signed a partnership with fast-growing gaming startup Zynga to bring Zynga’s popular social games to its site. That means Yahoo’s 600 million users will soon be able to access and and play Zynga games like FarmVille and Mafia Wars on Yahoo properties such as Yahoo.com, Yahoo Mail and Yahoo Games – that is, if they are not already playing those games on Facebook. Leer más “Yahoo Heads to FarmVille”