When Crowdsourcing Goes Wrong

There are lots of success stories about crowdsourcing out there, but unfortunately, there are also a fair number about crowdsourcing failures. Recently I’ve read about or heard about some perceived failures, in particular the Pepsi Refresh Challenge and the Mad Men Casting Call, which have motivated me to write about why some crowdsourcing goes wrong. Naturally, we don’t like to talk about the failures; we’d much rather say all crowdsourcing projects provide benefit…

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The crowdsourcing process in eight steps.
Image via Wikipedia

Randy Corke

There are lots of success stories about crowdsourcing out there, but unfortunately, there are also a fair number about crowdsourcing failures.   Recently I’ve read about or heard about some perceived failures, in particular the Pepsi Refresh Challenge and the Mad Men Casting Call, which have motivated me to write about why some crowdsourcing goes wrong.  Naturally, we don’t like to talk about the failures; we’d much rather say all crowdsourcing projects provide benefit… Leer más “When Crowdsourcing Goes Wrong”