I love elegant, minimal design. I love helvetica. Cash – Apple’s got it doesn’t rely on any illustrations, flashing gimmicks, bright colours or distracting superfluous fluff. It shows the stark figures and nothing else. Honestly I think they have ripped the design off from the You Vs Jon Paulson interactive infographic as the design looks eerily similar but that might just be coincidence and my cynical mind.
It works, it looks good and it has interesting information – what more can you ask for?
Seriously:
Apple is worth over $400 billion dollars?
Apple has $97.7 billion in cash reserves?
It took a while for apple to go mainstream but now it has it’s an unstoppable snow machine joyriding through an indoor mall.
JOBS,the independent film about former Apple CEOSteve Jobs, will arrive in theaters in April, the movie’s distributors announced Thursday.The film — not to be confused with the one Sony Pictures is creating based on Walter Isaacson’s biography of the late tech luminary — will star Ashton Kutcher as Jobs and is stillslated to premierethis month on the closing night of the Sundance Film Festival.Along with the April release date, distributors Open Road Films and Five Star Feature Filmsreleased this deeper synopsisof thejOBSon Thursday:
Directed by Joshua Michael Stern, written by Matthew Whitely, shot by Oscar- winning cinematographer Russell Carpenter and produced by Mark Hulme,jOBSdetails the major moments and defining characters that influenced Steve Jobs on a daily basis from 1971 through 2000.jOBSplunges into the depths of his character, creating an intense dialogue-driven story that is as much a sweeping epic as it is an immensely personal portrait of Steve Jobs’ life. The filmmakers were granted unprecedented access during shooting to the historic garage in Palo Alto, that served as the birthplace to Apple Inc.
The Sundance Institute shared thejOBSpromo image (above) in December. It is a play on this photograph of Jobs on desk during his early Apple days.
“Newton… a mind forever voyaging through strange seas of thought…alone.”
It takes a special kind of creative alchemy to transmute image into icon and catalyze a cultural cult driven by a commanding brand identity. Logo Life: Life Histories of 100 Famous Logos (public library) from Dutch publisher BISand creative director Ron van der Vlugt offers exactly what it says on the tin, covering brands as diverse yet uniformly enduring as Apple, LEGO, adidas, Google, Xerox, and VISA. Each short chapter traces the visual evolution the respective brand logo, zooms in on noteworthy milestones in the company’s trajectory, and highlights first-hand accounts and curious anecdotes by the logo designers.
Apple (1976-2007)
Van der Vlugt tells the story of one of today’s most ubiquitous and recognizable brand identities:
Apple’s first logo was complex picture, a tribute to Isaac Newton sitting under an apple tree, with a phrase from Wordsworth: ‘Newton… a mind forever voyaging through strange seas of thought…alone’, along with the name Apple Computer Co.
Hard to reproduce, it was soon replaced by Rob Janoff’s ‘Rainbow Apple’ logo, with the introduction of the Apple II in 1997. In a later interview, Janoff said that there was no real brief. Steve Jobs only told him not to make it ‘too cute’. Ironically, the logo was designed by hand, using pencils and strips of paper.
The colors represented the monitor’s ability to reproduce colors, a unique selling point at the time. Its bright colors were intended to be appealing to young people.
The bite was added so that people would still recognize it as an apple rather than a cherry. According to Janoff, it does not represent the computing term ‘byte’, nor is there any biblical reference. Also, the bite fit snugly around the first letter of the brand name in Motter Tektura, a typeface that was considered cutting-edge at the time.
In 1984, with the introduction of the Apple Macintosh, the less than mathematically precise curves of the original logo were refined. The brand name was dropped at that point, since the apple alone proved to be an iconic symbol for the company.
From 1998 on, with the roll-out of the colorful iMacs, the stylish monochromatic themes of the logo were used, which perfectly matched the innovative character of the products.
El sitio web Diccionario.com define el término aristocracia como “clase de personas que tiene un rango excepcional y privilegios.”
Revisando noticias recientes, nos preguntamos: ¿ha creado Apple una nueva aristocracia?
Privilegios en los viajes
Los aristócratas se caracterizan, entre otras cosas, por tener ciertos privilegios sociales, por ejemplo, en transporte. En los siglos XVII y XVIII en Europa, los aristócratas viajaban en carruajes tirados por caballos. El resto de gente, no solo tenía que ir andando, sino que tenían que apartarse y dejar el camino libre cuando una persona importante llegaba con su carruaje.
Por otro lado, un informe reciente rebeló que Orbitz habitualmente ofrece a los usuarios de Mac solo las habitaciones más caras, ya que se detectó que los usuarios de Mac gastan más igualmente (según Orbitz claro). Esta práctica se hacía sin informar a los usuarios. Los usuarios de Mac simplemente vivíamos en un mundo en el que los hoteles son mejores y más caros.Cult Of Mac reportó en abril que Apple había solicitado la patente para una aplicación llamada iTravel. La aplicación es una especie de “Easy-Pass” para los viajes en avión. Mientras la plebe tiene que hacer cola para el check-in, la revisión de seguridad y el embarque, los aristócratas de Apple solo tendrán que pasear hasta el avión. Por supuesto, suponemos que el coste del billete será mayor.
Cuando se junta una Macintosh con el superhéroe más famoso de The Avengers, sabes que el resultado debe ser sorprendente. Así que comienza a compartir esta nota con sus amigos fanáticos a Apple o a Tony Stark.
Eventually, he revealed this isn’t three products, but one product called iPhone. Not only was this dramatic, but it also set the stage for what the audience was going to see for the remainder of the event.
Unfortunately, too many presenters don’t reveal a roadmap and fail to heighten the sense of anticipationthat the audience felt when they decided to attend the event.
When it was first revealed that Steve Jobs was going to be talking about an iPod, phone, and internet browser all in the same device, the audience was beside themselves wondering how this whole thing was going to work.
And the same thing would happen to your audience too. When you reveal the features of your new product, your audience is going to wonder with excitement how the features are going to solve their most pressing problems.
Inspired by his presentations, customers flocked to Apple stores waited in line for days to be the first to buy the newly released product. And his presentations left the media salivating over his every word.
You may not have the huge fan base or the media clout of Apple, but you can still use several strategies that Steve Jobs employed to kick-start your product launch.
Every presentation that he gave followed a specific formula that you can use for your:
Webinars
Product Videos
Launch Events
First, you need to build the structure of the presentation. Then you need to incorporate a powerful message. And finally, you need to tell a memorable story that your audience wants to hear. Let’s get into the details of how Steve executed this wonderful presentation recipe…
1. Build the Structure
A Steve Jobs presentation followed a very specific structure that left the audience with no choice but to focus on the message being conveyed. Each presentation began with a roadmap, he broke every segment into three parts, and he never spoke on one topic longer than ten minutes.
Create a Roadmap
Near the beginning of his presentation, Steve Jobs always revealed what he was going to address. This gives the audience a visual guide for what to expect.
In the beginning of the iPhone launch, Steve Jobs announced that he was going to introduce three revolutionary new products:
Eventually, he revealed this isn’t three products, but one product called iPhone. Not only was this dramatic, but it also set the stage for what the audience was going to see for the remainder of the event.
Unfortunately, too many presenters don’t reveal a roadmap and fail to heighten the sense of anticipationthat the audience felt when they decided to attend the event.
When it was first revealed that Steve Jobs was going to be talking about an iPod, phone, and internet browser all in the same device, the audience was beside themselves wondering how this whole thing was going to work.
And the same thing would happen to your audience too. When you reveal the features of your new product, your audience is going to wonder with excitement how the features are going to solve their most pressing problems.
By increasing the level of anticipation in your audience, the more attentive they will be for the remainder of your presentation. Leer más “How to Present like Steve Jobs”
Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In the operating systems wars, the Macintoshmarket share is steadily growing, while the Windows market share is dropping. Dig into the data presented below to discover global web usage trends.
“The strength of Apple’s relationship with consumers is a result of its ability to redefine the terms of competition in an industry and design emotionally rich ‘human’ experiences,” said Powney. “This research tells us Apple customers perceive a fit where at first glance we would assume the brand could not travel. To observe a ‘wrong’ and ‘make right’ is a core characteristic of this business. Apple’s ethos, its way of being and way of doing is instinctively understood by its customers. This makes it a truly dangerous animal to a startling array of sectors.”
Maybe not banking, but how about mobile payments?
Again, Apple, is very disciplined about what areas it moves into and is famous for saying “no” to all kinds of projects. But the numbers indicate an openness from the public for Apple to get into more financial services. Apple may not want to get into banking, which would carry a lot of regulatory burdens, but it could take that trust and build a mobile payments service, something we’ve speculated about.
Apple’s brand is very much tied to computing and services built around that. But increasingly, the bigger game in mobile is turning to payments, which could be worth $670 billion by 2015. That’s a market that everyone from the carriers, banks, credit card companies and a host of start-ups would like to own. Apple already has a strong financial relationship with its consumers via iTunes, which is believed to have more credit cards on file than any other company. Apple has already applied for patents that could lead to an end-to-end system that would include mobile marketing, mobile payments and mobile retailing.
While anticipation grows for a possible Apple television launch at some point, the company may want to think about diversifying into banking. A new survey of 5,092 respondents in the U.K. and the U.S. from marketing and research consultancy KAE found that one in 10 people would consider banking with Apple, and 43 percent of existing Apple users would.
Apple becoming a bank is a pretty off-the-wall idea and not likely to become reality any time soon.
But the study demonstrates the kind of trust that Apple has built up with its brand. Two-thirds (66 percent) of respondents cited “trust” as their primary reason to consider Apple for banking, and a little over half believed Apple could making banking with them easy to access and manage and reliable. KAE said that Apple would face no capital constraints in building a deposits base, even with its recent dividend and share buyback plan. And with its history of successfully cross-selling products, its potent retail locations and affluent customer base, Apple would be well positioned to become one of the most profitable consumer banks, KAE said. Leer más “What is the next industry Apple can disrupt? Banking!”
Apple today announced its earnings for its first fiscal quarter of 2012. Apple’s revenue amounted to $46.33B in Q1. With earnings of $13.87 per share. The company’s net profit in Q1 was $13.06B. These numbers destroyed industry estimates across the board in every area of hardware sales and profitability aside from iPods.
Apple sold 37.04M iPhones, up 128% year over year, and 15.43M iPads this quarter, up 111% year over year. Apple sold 5.2M Macs during the quarter, bringing sales up 26% when compared to the same quarter a year ago. iPod sales were down 21%.
Apple said during its earning call today that there have been a cumulative total of 315M iOs devices sold, and that over 85M of those are iCloud users. Apple’s iCloud service was introduced last year along with deep integration into its iOS 5 software.
Apple today announced its earnings for its first fiscal quarter of 2012. Apple’s revenue amounted to $46.33B in Q1. With earnings of $13.87 per share. The company’s net profit in Q1 was $13.06B. These numbers destroyed industry estimates across the board in every area of hardware sales and profitability aside from iPods.
Apple sold 37.04M iPhones, up 128% year over year, and 15.43M iPads this quarter, up 111% year over year. Apple sold 5.2M Macs during the quarter, bringing sales up 26% when compared to the same quarter a year ago. iPod sales were down 21%.
Is your mac desktop looking a little tired and dull? Maybe you’ve had the same wallpaper staring back at you for a few months. Shake things up a bit with this collection of shiny apple wallpapers to refresh your computer.
TIP: Make the most of your wallpapers by setting the system to change it every month, that way you can be welcomed by a new, inspiring or interesting graphic to ease you in to your work day. Here is a great place to start, with a compilation of hand selected glossy wallpapers.
Is your mac desktop looking a little tired and dull? Maybe you’ve had the same wallpaper staring back at you for a few months. Shake things up a bit with this collection of shiny apple wallpapers to refresh your computer.
TIP: Make the most of your wallpapers by setting the system to change it every month, that way you can be welcomed by a new, inspiring or interesting graphic to ease you in to your work day. Here is a great place to start, with a compilation of hand selected glossy wallpapers.
As you probably know, we love great icons and we always like to give away some great sets.
Today we have a set of 60 exclusive free icons that we call “Childish”. As the name implies, these are ideal for children’s websites or for websites that are more relaxed, with a fun feeling. They’re definitely not suitable for a serious corporate website.
The set contains all of the icons in 4 different sizes, 32×32, 48×48, 64×64 and 128×128.
In addition, there’s a vector file containing all of the icons so that you can easily resize and modify them as needed.
All icons are free to use for both personal and commercial purposes, with attribution required (you can waive the attribution requirement by paying a small fee).
As you probably know, we love great icons and we always like to give away some great sets.
Today we have a set of 60 exclusive free icons that we call “Childish”. As the name implies, these are ideal for children’s websites or for websites that are more relaxed, with a fun feeling. They’re definitely not suitable for a serious corporate website.
The set contains all of the icons in 4 different sizes, 32×32, 48×48, 64×64 and 128×128.
In addition, there’s a vector file containing all of the icons so that you can easily resize and modify them as needed.
All icons are free to use for both personal and commercial purposes, with attribution required (you can waive the attribution requirement by paying a small fee). Leer más “60 Exclusive Free Icons: “Childish””
You can’t decide what to write for your next blog post.
So you do a list.
Then you do another list.
Then you do a list of ways to write a good list.
I fall into that trap, all the time. If it’s not lists, it’s sarcastic posts about marketing fads, or cute analogies, or something else that’s cool once, useful twice, and annoying after that. I call it content rigor mortis. Creativity dies, and your writing locks into a contorted rigidity resembling a corpse. It’s contagious, too: Your readers will avoid you lest they get infected, too.
You can’t decide what to write for your next blog post.
So you do a list.
Then you do another list.
Then you do a list of ways to write a good list.
I fall into that trap, all the time. If it’s not lists, it’s sarcastic posts about marketing fads, or cute analogies, or something else that’s cool once, useful twice, and annoying after that. I call it content rigor mortis. Creativity dies, and your writing locks into a contorted rigidity resembling a corpse. It’s contagious, too: Your readers will avoid you lest they get infected, too.
Apple sells gear that almost everyone wants. Every laptop, phone and other gadget they design has… something that just make folks happy when put their hands on it. No one can say exactly why, but I suspect a lot of it is the fact that their devices are designed and built with a very specific user in mind. They cater to that user, tailor the entire design around her, and then launch the product.
The iPad is a perfect example. I own one, but I usually skip it in favor of my Kindle – I’m more of a hardcore reader. But I’m not the user Apple was thinking about when they designed the iPad. They were thinking about folks who don’t need a full-fledged laptop, want an easier form factor and touchscreen simplicity.
They designed it carefully, released it, and now it sells in quantities that would make Bill Gates jealous.
So, can we do the same thing for content? If we could, it’d be a lot easier to gain rankings, get attention and maybe even get compensated for the stuff we produce.
A thought that’s been germinating in my head for some time: People want content that does the same thing. If you can produce online content – text, ebooks, video, whatever – that makes folks want to read it the instant they glance at it, you can get a major internet marketing win.
Apple’s example
Apple sells gear that almost everyone wants. Every laptop, phone and other gadget they design has… something that just make folks happy when put their hands on it. No one can say exactly why, but I suspect a lot of it is the fact that their devices are designed and built with a very specific user in mind. They cater to that user, tailor the entire design around her, and then launch the product.
The iPad is a perfect example. I own one, but I usually skip it in favor of my Kindle – I’m more of a hardcore reader. But I’m not the user Apple was thinking about when they designed the iPad. They were thinking about folks who don’t need a full-fledged laptop, want an easier form factor and touchscreen simplicity.
They designed it carefully, released it, and now it sells in quantities that would make Bill Gates jealous.
So, can we do the same thing for content? If we could, it’d be a lot easier to gain rankings, get attention and maybe even get compensated for the stuff we produce. Leer más “Can we do content like Apple does hardware?”
Everyone loves free resources so does we, that’s why we keep on posting high-quality resources for you on regular basis. Today we have collected 50 awesome icon sets for your Mac. Beautiful icons make sure you have pleasing and joyful visual interface experience and offer you elegant means of interaction with your Mac. You can renew look of your mac by just changing basic icons with new creative and beauteous icons we have listed in this roundup. Give your Mac a new appearance today.
¿Ha subestimado Apple las complicaciones del negocio de la publicidad móvil? ¿O es que a las agencias no están preparadas para el nuevo formato de iAd? Lo cierto es que de los diecisiete anunciantes que la empresa de la manzana anunció que colaborarían en su plataforma publicitaria, sólo dos han desarrollado campañas durante el pasado mes de julio.
Los retrasos parecen estar a la orden del día en el lanzamiento de iAd, según informa The Wall Street Journal. Únicamente Unilever y Nissan se han anunciado en las aplicaciones de Apple durante el último mes de julio. A la largo de agosto, parece que se sumarán otros tres anunciantes.
¿Cuál es el motivo de la demora? Que Apple insiste en asumir también el control de las creatividades de las campañas. “Es un problema enorme que Apple intervenga en el terreno creativo”, subraya Patrick Moorhead, de la agencia DraftFCB.
¿Ha subestimado Apple las complicaciones del negocio de la publicidad móvil? ¿O es que a las agencias no están preparadas para el nuevo formato de iAd? Lo cierto es que de los diecisiete anunciantes que la empresa de la manzana anunció que colaborarían en su plataforma publicitaria, sólo dos han desarrollado campañas durante el pasado mes de julio.
Los retrasos parecen estar a la orden del día en el lanzamiento de iAd, según informa The Wall Street Journal. Únicamente Unilever y Nissan se han anunciado en las aplicaciones de Apple durante el último mes de julio. A la largo de agosto, parece que se sumarán otros tres anunciantes.
¿Cuál es el motivo de la demora? Que Apple insiste en asumir también el control de las creatividades de las campañas. “Es un problema enorme que Apple intervenga en el terreno creativo”, subraya Patrick Moorhead, de la agencia DraftFCB. Leer más “A iAd, la plataforma publicitaria de Apple, le cuesta despegar”
Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.
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