I love elegant, minimal design. I love helvetica. Cash – Apple’s got it doesn’t rely on any illustrations, flashing gimmicks, bright colours or distracting superfluous fluff. It shows the stark figures and nothing else. Honestly I think they have ripped the design off from the You Vs Jon Paulson interactive infographic as the design looks eerily similar but that might just be coincidence and my cynical mind.
It works, it looks good and it has interesting information – what more can you ask for?
Seriously:
Apple is worth over $400 billion dollars?
Apple has $97.7 billion in cash reserves?
It took a while for apple to go mainstream but now it has it’s an unstoppable snow machine joyriding through an indoor mall.
JOBS,the independent film about former Apple CEOSteve Jobs, will arrive in theaters in April, the movie’s distributors announced Thursday.The film — not to be confused with the one Sony Pictures is creating based on Walter Isaacson’s biography of the late tech luminary — will star Ashton Kutcher as Jobs and is stillslated to premierethis month on the closing night of the Sundance Film Festival.Along with the April release date, distributors Open Road Films and Five Star Feature Filmsreleased this deeper synopsisof thejOBSon Thursday:
Directed by Joshua Michael Stern, written by Matthew Whitely, shot by Oscar- winning cinematographer Russell Carpenter and produced by Mark Hulme,jOBSdetails the major moments and defining characters that influenced Steve Jobs on a daily basis from 1971 through 2000.jOBSplunges into the depths of his character, creating an intense dialogue-driven story that is as much a sweeping epic as it is an immensely personal portrait of Steve Jobs’ life. The filmmakers were granted unprecedented access during shooting to the historic garage in Palo Alto, that served as the birthplace to Apple Inc.
The Sundance Institute shared thejOBSpromo image (above) in December. It is a play on this photograph of Jobs on desk during his early Apple days.
“Newton… a mind forever voyaging through strange seas of thought…alone.”
It takes a special kind of creative alchemy to transmute image into icon and catalyze a cultural cult driven by a commanding brand identity. Logo Life: Life Histories of 100 Famous Logos (public library) from Dutch publisher BISand creative director Ron van der Vlugt offers exactly what it says on the tin, covering brands as diverse yet uniformly enduring as Apple, LEGO, adidas, Google, Xerox, and VISA. Each short chapter traces the visual evolution the respective brand logo, zooms in on noteworthy milestones in the company’s trajectory, and highlights first-hand accounts and curious anecdotes by the logo designers.
Apple (1976-2007)
Van der Vlugt tells the story of one of today’s most ubiquitous and recognizable brand identities:
Apple’s first logo was complex picture, a tribute to Isaac Newton sitting under an apple tree, with a phrase from Wordsworth: ‘Newton… a mind forever voyaging through strange seas of thought…alone’, along with the name Apple Computer Co.
Hard to reproduce, it was soon replaced by Rob Janoff’s ‘Rainbow Apple’ logo, with the introduction of the Apple II in 1997. In a later interview, Janoff said that there was no real brief. Steve Jobs only told him not to make it ‘too cute’. Ironically, the logo was designed by hand, using pencils and strips of paper.
The colors represented the monitor’s ability to reproduce colors, a unique selling point at the time. Its bright colors were intended to be appealing to young people.
The bite was added so that people would still recognize it as an apple rather than a cherry. According to Janoff, it does not represent the computing term ‘byte’, nor is there any biblical reference. Also, the bite fit snugly around the first letter of the brand name in Motter Tektura, a typeface that was considered cutting-edge at the time.
In 1984, with the introduction of the Apple Macintosh, the less than mathematically precise curves of the original logo were refined. The brand name was dropped at that point, since the apple alone proved to be an iconic symbol for the company.
From 1998 on, with the roll-out of the colorful iMacs, the stylish monochromatic themes of the logo were used, which perfectly matched the innovative character of the products.
El sitio web Diccionario.com define el término aristocracia como “clase de personas que tiene un rango excepcional y privilegios.”
Revisando noticias recientes, nos preguntamos: ¿ha creado Apple una nueva aristocracia?
Privilegios en los viajes
Los aristócratas se caracterizan, entre otras cosas, por tener ciertos privilegios sociales, por ejemplo, en transporte. En los siglos XVII y XVIII en Europa, los aristócratas viajaban en carruajes tirados por caballos. El resto de gente, no solo tenía que ir andando, sino que tenían que apartarse y dejar el camino libre cuando una persona importante llegaba con su carruaje.
Por otro lado, un informe reciente rebeló que Orbitz habitualmente ofrece a los usuarios de Mac solo las habitaciones más caras, ya que se detectó que los usuarios de Mac gastan más igualmente (según Orbitz claro). Esta práctica se hacía sin informar a los usuarios. Los usuarios de Mac simplemente vivíamos en un mundo en el que los hoteles son mejores y más caros.Cult Of Mac reportó en abril que Apple había solicitado la patente para una aplicación llamada iTravel. La aplicación es una especie de “Easy-Pass” para los viajes en avión. Mientras la plebe tiene que hacer cola para el check-in, la revisión de seguridad y el embarque, los aristócratas de Apple solo tendrán que pasear hasta el avión. Por supuesto, suponemos que el coste del billete será mayor.
Cuando se junta una Macintosh con el superhéroe más famoso de The Avengers, sabes que el resultado debe ser sorprendente. Así que comienza a compartir esta nota con sus amigos fanáticos a Apple o a Tony Stark.
Eventually, he revealed this isn’t three products, but one product called iPhone. Not only was this dramatic, but it also set the stage for what the audience was going to see for the remainder of the event.
Unfortunately, too many presenters don’t reveal a roadmap and fail to heighten the sense of anticipationthat the audience felt when they decided to attend the event.
When it was first revealed that Steve Jobs was going to be talking about an iPod, phone, and internet browser all in the same device, the audience was beside themselves wondering how this whole thing was going to work.
And the same thing would happen to your audience too. When you reveal the features of your new product, your audience is going to wonder with excitement how the features are going to solve their most pressing problems.
Inspired by his presentations, customers flocked to Apple stores waited in line for days to be the first to buy the newly released product. And his presentations left the media salivating over his every word.
You may not have the huge fan base or the media clout of Apple, but you can still use several strategies that Steve Jobs employed to kick-start your product launch.
Every presentation that he gave followed a specific formula that you can use for your:
Webinars
Product Videos
Launch Events
First, you need to build the structure of the presentation. Then you need to incorporate a powerful message. And finally, you need to tell a memorable story that your audience wants to hear. Let’s get into the details of how Steve executed this wonderful presentation recipe…
1. Build the Structure
A Steve Jobs presentation followed a very specific structure that left the audience with no choice but to focus on the message being conveyed. Each presentation began with a roadmap, he broke every segment into three parts, and he never spoke on one topic longer than ten minutes.
Create a Roadmap
Near the beginning of his presentation, Steve Jobs always revealed what he was going to address. This gives the audience a visual guide for what to expect.
In the beginning of the iPhone launch, Steve Jobs announced that he was going to introduce three revolutionary new products:
Eventually, he revealed this isn’t three products, but one product called iPhone. Not only was this dramatic, but it also set the stage for what the audience was going to see for the remainder of the event.
Unfortunately, too many presenters don’t reveal a roadmap and fail to heighten the sense of anticipationthat the audience felt when they decided to attend the event.
When it was first revealed that Steve Jobs was going to be talking about an iPod, phone, and internet browser all in the same device, the audience was beside themselves wondering how this whole thing was going to work.
And the same thing would happen to your audience too. When you reveal the features of your new product, your audience is going to wonder with excitement how the features are going to solve their most pressing problems.
By increasing the level of anticipation in your audience, the more attentive they will be for the remainder of your presentation. Leer más “How to Present like Steve Jobs”
Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In the operating systems wars, the Macintoshmarket share is steadily growing, while the Windows market share is dropping. Dig into the data presented below to discover global web usage trends.
Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.
