JOBS,the independent film about former Apple CEOSteve Jobs, will arrive in theaters in April, the movie’s distributors announced Thursday.The film — not to be confused with the one Sony Pictures is creating based on Walter Isaacson’s biography of the late tech luminary — will star Ashton Kutcher as Jobs and is stillslated to premierethis month on the closing night of the Sundance Film Festival.Along with the April release date, distributors Open Road Films and Five Star Feature Filmsreleased this deeper synopsisof thejOBSon Thursday:
Directed by Joshua Michael Stern, written by Matthew Whitely, shot by Oscar- winning cinematographer Russell Carpenter and produced by Mark Hulme,jOBSdetails the major moments and defining characters that influenced Steve Jobs on a daily basis from 1971 through 2000.jOBSplunges into the depths of his character, creating an intense dialogue-driven story that is as much a sweeping epic as it is an immensely personal portrait of Steve Jobs’ life. The filmmakers were granted unprecedented access during shooting to the historic garage in Palo Alto, that served as the birthplace to Apple Inc.
The Sundance Institute shared thejOBSpromo image (above) in December. It is a play on this photograph of Jobs on desk during his early Apple days.
“Newton… a mind forever voyaging through strange seas of thought…alone.”
It takes a special kind of creative alchemy to transmute image into icon and catalyze a cultural cult driven by a commanding brand identity. Logo Life: Life Histories of 100 Famous Logos (public library) from Dutch publisher BISand creative director Ron van der Vlugt offers exactly what it says on the tin, covering brands as diverse yet uniformly enduring as Apple, LEGO, adidas, Google, Xerox, and VISA. Each short chapter traces the visual evolution the respective brand logo, zooms in on noteworthy milestones in the company’s trajectory, and highlights first-hand accounts and curious anecdotes by the logo designers.
Van der Vlugt tells the story of one of today’s most ubiquitous and recognizable brand identities:
Apple’s first logo was complex picture, a tribute to Isaac Newton sitting under an apple tree, with a phrase from Wordsworth: ‘Newton… a mind forever voyaging through strange seas of thought…alone’, along with the name Apple Computer Co.
Hard to reproduce, it was soon replaced by Rob Janoff’s ‘Rainbow Apple’ logo, with the introduction of the Apple II in 1997. In a later interview, Janoff said that there was no real brief. Steve Jobs only told him not to make it ‘too cute’. Ironically, the logo was designed by hand, using pencils and strips of paper.
The colors represented the monitor’s ability to reproduce colors, a unique selling point at the time. Its bright colors were intended to be appealing to young people.
The bite was added so that people would still recognize it as an apple rather than a cherry. According to Janoff, it does not represent the computing term ‘byte’, nor is there any biblical reference. Also, the bite fit snugly around the first letter of the brand name in Motter Tektura, a typeface that was considered cutting-edge at the time.
In 1984, with the introduction of the Apple Macintosh, the less than mathematically precise curves of the original logo were refined. The brand name was dropped at that point, since the apple alone proved to be an iconic symbol for the company.
From 1998 on, with the roll-out of the colorful iMacs, the stylish monochromatic themes of the logo were used, which perfectly matched the innovative character of the products.
Eventually, he revealed this isn’t three products, but one product called iPhone. Not only was this dramatic, but it also set the stage for what the audience was going to see for the remainder of the event.
Unfortunately, too many presenters don’t reveal a roadmap and fail to heighten the sense of anticipationthat the audience felt when they decided to attend the event.
When it was first revealed that Steve Jobs was going to be talking about an iPod, phone, and internet browser all in the same device, the audience was beside themselves wondering how this whole thing was going to work.
And the same thing would happen to your audience too. When you reveal the features of your new product, your audience is going to wonder with excitement how the features are going to solve their most pressing problems.
Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In the operating systems wars, the Macintosh market share is steadily growing, while the Windows market share is dropping. Dig into the data presented below to discover global web usage trends.
LIFESTYLE - by Esther Herrero
Branding and Strategy for Business and Life
Cuando la imaginación y la creatividad suman infinito
fanzine bejarano de historietas hecho en los 80
This WordPress.com site is the bee's knees
Compartir conocimientos 2.0 y Marketing Online
Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación
LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO
Poesías, relatos, diario de sueños
Taking unsubstantiation to new levels
Porque cada millonario y negocio tiene una historia.
Un Pont entre la Psique i les Emocions
De Lilian Lanzieri
Dirección estratégica para la vida
Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.
4 out of 5 dentists recommend this WordPress.com site
Stuff and things.
Noticias de Tecnologia.
Gestión de personas y transformación digital para las organizaciones líderes de la Era del Conocimiento
Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides
Experiencias creativas en la clase de español.
La mejor música de la historia
Identity + Dressing + Colour
Ver para contar & contar para ver. / Чтобы рассказать
Agencia creativa y de inteligencia comercial independiente
El camino hacia el éxito
Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos
Mi Pasión en un Blog
“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.
Descubre tu potencial de comunicación
Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.
Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción
Ensalada de Manjares
Infographics + Interesting Articles
be. Intelligent Multimedia Education
Fashion Blog - Un Blog de Moda y Tendencias by Bárbara Sanz Esteban
Tecnologías de la Información y Estrategia
"Poetry is when an emotion has found its thought and the thought has found words." Robert Frost