The World’s Top 20 Social Brands – Forbes


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If brands won social awards, then National Amusements, Inc., a Viacom company, would own the title of most powerful social business. The index ranking, according to Dachis Group, “Analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels.”

I’m surprised by some of the companies on the top 20 list as I haven’t personally seen much from L’Oreal, Nestle or the Discovery Channel, but then again, I’m not tuned in those areas. The rest seem plausible to me.

So why is this important?

The standard answer is that we need to recognize brands that are leading the way in social business. The real answer is that business leaders need better corporate role models. We need organizations who will convey to those leaders that becoming a social business is the smarter path. That the old playbook will not work in the new social age, and that becoming a social business will increase the company’s ability to adapt to market changes and take advantage of new revenue opportunities.

A business that only uses traditional marketing will produce suboptimal results, and will, in time, fade from being a great business – no matter how much of a lead it has now.

That’s something a lot of companies are learning –even today.

See on www.forbes.com

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She’s worth it: Cheryl Cole adds more bounce to hairspray sales

The limited edition Elnett hairspray can has Cheryl Cole’s face on it and has been a huge seller

Singer’s big, backcombed style credited with sparking first rise in demand for 10 years

Love her or loathe her, Cheryl Cole is creating a lasting impression – on sales of hairspray.

The fortunes of the hair grooming product, long blighted by its association with less than chi-chi salons and its environmental impact, has been reversed – and Cole’s “big hair” is being credited.


by jeremywaite

The limited edition Elnett hairspray can has Cheryl Cole‘s face on it and has been a huge seller

Singer’s big, backcombed style credited with sparking first rise in demand for 10 years

Love her or loathe her, Cheryl Cole is creating a lasting impression – on sales of hairspray.

The fortunes of the hair grooming product, long blighted by its association with less than chi-chi salons and its environmental impact, has been reversed – and Cole’s “big hair” is being credited. Leer más “She’s worth it: Cheryl Cole adds more bounce to hairspray sales”

L’Oreal launches US$45m media review in Australia

The account is currently split between Interpublic’s Universal McCann and Publicis-owned ZenithOptimedia.

The move follows the recent consolidation of L’Oreal’s U$70 million US media buying account into Universal McCann, also following a pitch against ZenithOptimedia. In India, ZenithOptimedia again lost out during a pitch process in July that saw Maxus clinch agency-of-record.

The brand works with Mindshare Hong Kong also managed to keep hold of the account following a statutory review and pitch against UM, ZenithOptimedia and Carat.

In the UK, ZenithOptimedia continues to handle L’Oreal’s US$115 million media planning and buying account.

In addition to the main L’Oreal Paris brand, L’Oreal also owns the Maybelline and Garnier brands. This year, Fortune magazine named L’Oreal as the only French company to be rated in its top 50 list of the most admired companies in the world.


SYDNEY – Cosmetics giant L’Oreal is continuing the process of consolidating its media agency roster by reviewing its US$45 million account in Australia.

L'Oreal launches US$45m media review in Australia

The account is currently split between Interpublic’s Universal McCann and Publicis-owned ZenithOptimedia.

The move follows the recent consolidation of L’Oreal’s U$70 million US media buying account into Universal McCann, also following a pitch against ZenithOptimedia. In India, ZenithOptimedia again lost out during a pitch process in July that saw Maxus clinch agency-of-record.

The brand works with Mindshare Hong Kong also managed to keep hold of the account following a statutory review and pitch against UM, ZenithOptimedia and Carat.

In the UK, ZenithOptimedia continues to handle L’Oreal’s US$115 million media planning and buying account.

In addition to the main L’Oreal Paris brand, L’Oreal also owns the Maybelline and Garnier brands. This year, Fortune magazine named L’Oreal as the only French company to be rated in its top 50 list of the most admired companies in the world. Leer más “L’Oreal launches US$45m media review in Australia”

L’Oreal launches US$45m media review in Australia

By Staff Reporters
SYDNEY – Cosmetics giant L’Oreal is continuing the process of consolidating its media agency roster by reviewing its US$45 million account in Australia.
L’Oreal launches US$45m media review in Australia

The account is currently split between Interpublic’s Universal McCann and Publicis-owned ZenithOptimedia.

The move follows the recent consolidation of L’Oreal’s U$70 million US media buying account into Universal McCann, also following a pitch against ZenithOptimedia. In India, ZenithOptimedia again lost out during a pitch process in July that saw Maxus clinch agency-of-record.

The brand works with Mindshare Hong Kong also managed to keep hold of the account following a statutory review and pitch against UM, ZenithOptimedia and Carat.

In the UK, ZenithOptimedia continues to handle L’Oreal’s US$115 million media planning and buying account.


SYDNEY – Cosmetics giant L’Oreal is continuing the process of consolidating its media agency roster by reviewing its US$45 million account in Australia.

L'Oreal launches US$45m media review in Australia

The account is currently split between Interpublic’s Universal McCann and Publicis-owned ZenithOptimedia.

The move follows the recent consolidation of L’Oreal’s U$70 million US media buying account into Universal McCann, also following a pitch against ZenithOptimedia. In India, ZenithOptimedia again lost out during a pitch process in July that saw Maxus clinch agency-of-record.

The brand works with Mindshare Hong Kong also managed to keep hold of the account following a statutory review and pitch against UM, ZenithOptimedia and Carat.

In the UK, ZenithOptimedia continues to handle L’Oreal’s US$115 million media planning and buying account. Leer más “L’Oreal launches US$45m media review in Australia”

Investigan a Sarkozy por sus vínculos con la dueña de L´Oréal

Es por la supuesta financiación ilegal de la campaña electoral de 2007; el presidente francés habría recibido 150.000 euros de parte de la mujer más rica del país

PARIS.- Fiscales franceses iniciaron una investigación por la supuesta financiación ilegal de la campaña electoral de 2007 del presidente Nicolas Sarkozy.

El mandatario negó versiones de que recibió 150.000 euros en fondos secretos de parte de Liliane Bettencourt, de 87 años y heredera del emporio L´Oréal.

Un creciente escándalo que rodea la fortuna de Bettencourt, incluyendo insinuaciones de una evasión fiscal de gran escala, afectó al gobierno conservador de Sarkozy y se acercó al propio presidente.

Hoy, la fiscalía del suburbio parisiense de Nanterre inició una pesquisa preliminar sobre declaraciones de una ex contadora de Bettencourt, Claire Thibout, que reveló vínculos entre funcionarios del gobienro y la mujer más rica de Francia.

Thibout dijo a investigadores que el principal asesor financiero de Bettencourt le dio 150.000 euros en efectivo al tesorero del UMP, el partido de Sarkozy, Eric Woerth, en marzo de 2007.


Nicolas Sarkozy à la Défense (Paris)
Image via Wikipedia

Es por la supuesta financiación ilegal de la campaña electoral de 2007; el presidente francés habría recibido 150.000 euros de parte de la mujer más rica del país

PARIS.- Fiscales franceses iniciaron una investigación por la supuesta financiación ilegal de la campaña electoral de 2007 del presidente Nicolas Sarkozy.

El mandatario negó versiones de que recibió 150.000 euros en fondos secretos de parte de Liliane Bettencourt, de 87 años y heredera del emporio L´Oréal.

Un creciente escándalo que rodea la fortuna de Bettencourt, incluyendo insinuaciones de una evasión fiscal de gran escala, afectó al gobierno conservador de Sarkozy y se acercó al propio presidente.

Hoy, la fiscalía del suburbio parisiense de Nanterre inició una pesquisa preliminar sobre declaraciones de una ex contadora de Bettencourt, Claire Thibout, que reveló vínculos entre funcionarios del gobienro y la mujer más rica de Francia.

Thibout dijo a investigadores que el principal asesor financiero de Bettencourt le dio 150.000 euros en efectivo al tesorero del UMP, el partido de Sarkozy, Eric Woerth, en marzo de 2007. Leer más “Investigan a Sarkozy por sus vínculos con la dueña de L´Oréal”

L’Oréal weighs up ‘digital mirror’ kiosks


L’Oréal is considering rolling out in-store kiosks across UK retailers that would enable consumers to try out hair and beauty products virtually.

L'Oréal face Cheryl Cole
L’Oréal face Cheryl Cole

The kiosks use EZface technology, which acts as a ‘Virtual Mirror’, showing users how products would look without having to apply them.

L’Oréal will be trialling the kiosks later this month offering products from brands such as Maybelline, ahead of a possible commercial deal.
Leer más “L’Oréal weighs up ‘digital mirror’ kiosks”

L’Oreal Shifts More Biz to Universal McCann

Joe Campinell, president of L’Oreal USA consumer products, said: “This is a strategic evolution of our agency model. We have retained the rich integration of our planning and creative teams aligned with our two divisions — L’Oreal Paris and Maybelline/Garnier — and consolidated our buying to exert the most leverage in the marketplace.”


Steve McClellan, Adweek
Cosmetics giant L’Oreal USA‘s consumer products division has consolidated its media buying assignment with Interpublic Group’s Universal McCann, the company has confirmed.

The shift came after a review, managed by Accenture, that pitted the two incumbents on the account — UM and Publicis Groupe‘s Zenith Optimedia — against each other.

L’Oreal spent $710 million in U.S. measured media last year, up from $660 million in 2008, according to Nielsen. Those figures do not include digital spending. Leer más “L’Oreal Shifts More Biz to Universal McCann”