Four Words That Will Stop China Eating Your Lunch

Still a business & Style icon : Gordon ‘Greed is Good’ Gekko.

Lord Digby Jones wrote a great piece in the Sunday Times today that made him sound like a modern day Gordon Gekko. Since Wall Street 2 has sadly been put back until September 24th, I guess I’ll have to live with these fine words from the Minister of State for UK Trade & Investment in the meantime…

We live in a world where China wants your lunch, and India wants your dinner. This century belongs to Asia, and if we’re going to trade our way out of this economic malaise, we can’t rely on price to do it. Lord Digby Jones

Only last week I was encouraging a client not to compete on price. “Only one company can ever be the cheapest” I said, “…and chances are it’s not you“. Everyone else must therefore compete on price, great design and great branding in order to stand out in a very crowded market place.

There are four words companies need to compete: QUALITY, VALUE-ADD, INNOVATION and BRAND. By innovation, I don’t mean invention; it might be taking an idea to market like ‘how do you check people in at a hotel’. By brand, I mean building a reputation in your sector for doing things like training your people better every day.

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by jeremywaite

Still a business & Style icon : Gordon ‘Greed is Good’ Gekko.

Lord Digby Jones wrote a great piece in the Sunday Times today that made him sound like a modern day Gordon Gekko. Since Wall Street 2 has sadly been put back until September 24th, I guess I’ll have to live with these fine words from the Minister of State for UK Trade & Investment in the meantime…

We live in a world where China wants your lunch, and India wants your dinner. This century belongs to Asia, and if we’re going to trade our way out of this economic malaise, we can’t rely on price to do it.  Lord Digby Jones

Only last week I was encouraging a client not to compete on price.  “Only one company can ever be the cheapest” I said, “…and chances are it’s not you“.  Everyone else must therefore compete on price, great design and great branding in order to stand out in a very crowded market place.

There are four words companies need to compete: QUALITY, VALUE-ADD, INNOVATION and BRAND.  By innovation, I don’t mean invention; it might be taking an idea to market like ‘how do you check people in at a hotel’.  By brand, I mean building a reputation in your sector for doing things like training your people better every day. Leer más “Four Words That Will Stop China Eating Your Lunch”