SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural

If you’re looking for moustache trimmers and beard clippers, you’ve come to the right place. Our website is the best place to buy moustache trimmers and beard clippers. You won’t find better moustache trimmers and beard clippers or cheaper moustache trimmers and beard clippers anywhere else. We invite you to check out our great selection of moustache trimmers and beard clippers.

It’s enough to turn you off moustache trimmers and beard clippers for life! Fortunately, SEO copy doesn’t have to be like that, as long as you follow some basic guidelines.

Anuncios

Posted by Lucy
http://www.webmarketingexperts.com.au/blog/

We often hear people say “Oh, I don’t want to ruin my website with SEO! That sort of content sounds horrible!”.

SEO doesn’t ruin websites … however, poorly conceived attempts at creating optimised copy can quite easily do so! Ever encountered a website like this?

SEO

If you’re looking for moustache trimmers and beard clippers, you’ve come to the right place. Our website is the best place to buy moustache trimmers and beard clippers. You won’t find better moustache trimmers and beard clippers or cheaper moustache trimmers and beard clippers anywhere else. We invite you to check out our great selection of moustache trimmers and beard clippers.

It’s enough to turn you off moustache trimmers and beard clippers for life! Fortunately, SEO copy doesn’t have to be like that, as long as you follow some basic guidelines.

Vary your keywords

Your SEO expert will ask you to think of some keywords which describe your business, and will also use their own methods to determine keywords relevant to you. Think outside the box a little when your keyword list is being built.

Use long tail keywords
Whereas ‘bicycle’ is a short tail keyword, ‘Shimano bike gear’, ‘bicycle repair kits’, ‘kids bike helmets’, etc, are all long tail keywords. Utilising these long tail keywords can help your traffic numbers and conversion statistics as well as making your copywriting sound more natural and relevant. Leer más “SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural”

The 70% Advantage of Long Tail Search

At your first foray into employing SEO services you’re likely to have a few keywords in mind that will cover your target market. But do they?

It is very easy to identify the most popular search term in any given industry however these terms actually account for less than 30% of total searches on the Internet today.

The remaining 70% of search terms lie in what is referred to as ‘long tail’ keywords which are made up of the millions of low volume unique searches performed perhaps just a handful of times per day, month or year.

Due to the low volumes on offer, these keywords are rarely shown in the many keyword tools, so how can you capture this market?

What is Long Tail?

Long tail keywords are most commonly thought as being more than three words in length.

E.g.

* Popular: Toshiba Laptop
* Long Tail: Toshiba Satellite L500 Laptop Battery

How To Identify Long Tail Keywords

The most accurate data for your Customers’ search habits can be found within your analytics data. If you use Google Analytics, you can find what I like to refer to as the ‘hidden gold’ within your keywords data to identify long tail trends. To find this, simple enter your Analytics account and click Traffic Sources > Keywords and select to show ‘Non-paid’ traffic. This will show you all of the search terms used to navigate to your website.

If however you are just starting out or haven’t been collecting this data, then an alternative is to have a brainstorming session to create a spider diagram of the different product/service categories and subcategories that you provide. As well as helping to identify long-tail keyword advantages this exercise can, if performed effectively, assist in determining a URL and Page Title structure that is absolutely vital for effective SEO as well as usability.

An alternative is to assess the top 10 results (Conventional Page 1 google.com.au) results of your major search term. Look at obvious elements such as URL, Page Title and keyword field of competitors to spot trends in the keywords used to describe the products or services they offer as well as keywords dropped into copy or other products/services cross sold.


SEO Web Marketing Online Advertising Blog

At your first foray into employing SEO services you’re likely to have a few keywords in mind that will cover your target market. But do they?

It is very easy to identify the most popular search term in any given industry however these terms actually account for less than 30% of total searches on the Internet today.

The remaining 70% of search terms lie in what is referred to as ‘long tail’ keywords which are made up of the millions of low volume unique searches performed perhaps just a handful of times per day, month or year.

Due to the low volumes on offer, these keywords are rarely shown in the many keyword tools, so how can you capture this market?

What is Long Tail?

Long tail keywords are most commonly thought as being more than three words in length.

E.g.

  • Popular: Toshiba Laptop
  • Long Tail: Toshiba Satellite L500 Laptop Battery

How To Identify Long Tail Keywords

The most accurate data for your Customers’ search habits can be found within your analytics data. If you use Google Analytics, you can find what I like to refer to as the ‘hidden gold’ within your keywords data to identify long tail trends. To find this, simple enter your Analytics account and click Traffic Sources > Keywords and select to show ‘Non-paid’ traffic. This will show you all of the search terms used to navigate to your website.

If however you are just starting out or haven’t been collecting this data, then an alternative is to have a brainstorming session to create a spider diagram of the different product/service categories and subcategories that you provide. As well as helping to identify long-tail keyword advantages this exercise can, if performed effectively, assist in determining a URL and Page Title structure that is absolutely vital for effective SEO as well as usability.

An alternative is to assess the top 10 results (Conventional Page 1 google.com.au) results of your major search term. Look at obvious elements such as URL, Page Title and keyword field of competitors to spot trends in the keywords used to describe the products or services they offer as well as keywords dropped into copy or other products/services cross sold. Leer más “The 70% Advantage of Long Tail Search”

SEO: A Comprehensive Guide for Beginners

SEO.

You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use.

The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes.

So, I got to thinking, “Why don’t I lay out the basics, all in one post?”

It’s a long one, to be sure, but after years of studying SEO and working behind the scenes to help companies get first page rankings, I’m convinced this is all you need to know. If you are looking to boost your traffic so that you can increase your sales, just follow these basic guidelines.
The Traffic Trap (and How SEO Really Works)

Lots of marketers make the mistake of seeing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works.

The real purpose of SEO is to help people who are looking for you find you. To do that, you have to match the content on your website to what people are trying to find.

For example:

Mary sells custom knitted sweaters. On her blog, she shows how she makes the sweaters by hand, often talking about the different yarns she uses. There’s not much competition for keywords relating to yarn, and Mary is publishing lots of great content about it, so before long, she has front page rankings for several different types of yarn.

Do you see the potential problem?

The people searching for yarn most likely knit themselves, and it’s unlikely they’ll be interested in purchasing Mary’s sweaters. She’ll get lots of traffic, sure, but none of the traffic will convert, because the visitors have completely different goals.

The lesson here: if you want SEO to work for you, you need to make sure your goals match the goals of your visitors. It’s not about traffic. It’s about figuring out what you want, and then optimizing for keywords that bring in visitors who want the same things.

How do you discover what those keywords are?

Simple: research.


SEO Guide

By Neil Patel

SEO.

You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use.

The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes.

So, I got to thinking, “Why don’t I lay out the basics, all in one post?”

It’s a long one, to be sure, but after years of studying SEO and working behind the scenes to help companies get first page rankings, I’m convinced this is all you need to know. If you are looking to boost your traffic so that you can increase your sales, just follow these basic guidelines.

The Traffic Trap (and How SEO Really Works)

Lots of marketers make the mistake of seeing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works.

The real purpose of SEO is to help people who are looking for you find you. To do that, you have to match the content on your website to what people are trying to find.

For example:

Mary sells custom knitted sweaters. On her blog, she shows how she makes the sweaters by hand, often talking about the different yarns she uses. There’s not much competition for keywords relating to yarn, and Mary is publishing lots of great content about it, so before long, she has front page rankings for several different types of yarn.

Do you see the potential problem?

The people searching for yarn most likely knit themselves, and it’s unlikely they’ll be interested in purchasing Mary’s sweaters. She’ll get lots of traffic, sure, but none of the traffic will convert, because the visitors have completely different goals.

The lesson here: if you want SEO to work for you, you need to make sure your goals match the goals of your visitors. It’s not about traffic. It’s about figuring out what you want, and then optimizing for keywords that bring in visitors who want the same things.

How do you discover what those keywords are?

Simple: research. Leer más “SEO: A Comprehensive Guide for Beginners”

Keep Your Articles Narrowly Focused and Keyword Centric

By Michael Gray

One of the mistakes I feel many people make is that they write articles or posts chasing very broad topics. IMHO it’s much better to write narrowly focused posts, pages, or articles and tie it together later on. This is a concept I call head and tail content that I touched on in my How I Manage a WordPress Website.

In my experience converting long tail phrases is easier, especially if they answer a question or solve a problem …

So what is an example of content that IMHO is too broad? Something like “how to plan a Disney World Vacation.” While this is a good topic for a an article it’s far too broad for you to cover it in depth with one article.

My preferred method is to attack this from the other end by creating much more in-depth, narrowly focused “tail” articles first and backing your way into the main or head article. So what are some tail articles I would prefer to start with? How about these …


By Michael Gray

One of the mistakes I feel many people make is that they write articles or posts chasing very broad topics. IMHO it’s much better to write narrowly focused posts, pages, or articles and tie it together later on. This is a concept I call head and tail content that I touched on in my How I Manage a WordPress Website.

In my experience converting long tail phrases is easier, especially if they answer a question or solve a problem …

So what is an example of content that IMHO is too broad? Something like “how to plan a Disney World Vacation.” While this is a good topic for a an article it’s far too broad for you to cover it in depth with one article.

My preferred method is to attack this from the other end by creating much more in-depth, narrowly focused “tail” articles first and backing your way into the main or head article. So what are some tail articles I would prefer to start with? How about these … Leer más “Keep Your Articles Narrowly Focused and Keyword Centric”

Set Your Future Free

As the global economic crisis forces businesses to operate leaner, competition continues to accelerate at lightning speed. Simultaneously, consumers are clampingdown on discretionary spending and demanding more value and options in the purchases they make. Innovation management—or finding and realizing new sources of value—is key to helping businesses keep up with this constantly changing economic and competitive landscape.

A transformation that began quietly at leading-edge organizations promises to revolutionize the way companies develop and realize the benefits of innovation as a corporate competency. This transformation—using collaborative, Web-based technology to reach the “Long Tail” of innovation across and beyond an organization—not only changes the way businesses innovate, but also recasts IT from a supporting role to a strategic one.


Streptocitta albicollis (White-necked Myna)
Image via Wikipedia

As the global economic crisis forces businesses to operate leaner, competition continues to accelerate at lightning speed. Simultaneously, consumers are clampingdown on discretionary spending and demanding more value and options in the purchases they make. Innovation management—or finding and realizing new sources of value—is key to helping businesses keep up with this constantly changing economic and competitive landscape.

A transformation that began quietly at leading-edge organizations promises to revolutionize the way companies develop and realize the benefits of innovation as a corporate competency. This transformation—using collaborative, Web-based technology to reach the “Long Tail” of innovation across and beyond an organization—not only changes the way businesses innovate, but also recasts IT from a supporting role to a strategic one. Leer más “Set Your Future Free”