You Need to Hear This Table


Sure iPods are great, but they’ve always had one flaw, you can’t rest your pint on one. As part of their new urban headphones campaign, ‘You Need To Hear This,” Philips unveiled tables you need to hear. Pub goers across London got a chance to listen to trending music curated specifically for the neighbourhood they were in just by plugging their headphones into bespoke tables.

Each table featured hand illustrated typography and iconography inspired by its neighbourhood – all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar). The surfaces were entirely handmade using three types of wood: American oak, fumed oak and maple and each used a range of techniques including marquetry, laser etching, wood burning and hand distressing.

Client: Philips
Agency: Ogilvy & Mather London
Brixton Table Illustrator: Ged Palmer
Hackney Table Typographer / Illustrator: Alison Carmichael / Steve Bonner
Shoreditch Table Illustrator: Mateusz Witczak
Production Company: Physical Pixels
Writer: Chris Joakim
Art Director: Mike Donaghey
Planner: Mattijs Devroedt
Project Managers: Louisa Lewis, Sasha Dunn
Account Leads: Olivia Rzepczynski, AJ Coyne
Creative Directors: Gerry Human, Ivan Pols

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Social Media 2013 Benchmark Report infographic – thnxz @MarketingB2B :)


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“Gran parte de lo que se consume de forma ilegal no se habría comprado sin la piratería”


Bandera-Autor-Fuente-Wikimedia-Commons_CLAIMA20110201_0152_4

“Gran parte de lo que se consume de forma ilegal no se habría comprado sin la piratería”, dice el estudio, que analizó la conducta de 16 mil europeos y que no cubre el impacto de las descargas no autorizadas en el comercio de CDs y otros formatos tradicionales. Según el informe, la relación es esta: un 10% más de clicks en páginas con descargas ilegales significa un 0,2% más de compras en música digital. En el caso del streaming, la relación es más directo: un 10% de aumento se traduce en un 0,7% más de ventas.

Descargar el informe (PDF)

Bandera pirata de “Henry Every“. Autor: WarX (Fuente: Wikimedia Commons)

Vía ieco.clarin.com



360cities.net / todo para ver! – @360cities


360Cities es la mayor comunidad de vistas panorámicas en 360 ​​° compartiendo cientos de miles de lugares extraordinarios, retratados por los fotógrafos especializados  de “alta definición y realidad virtual”.

 

What are these photos on 360cities.net?

You’re looking at 360 panoramas. They could be also be called 360° panoramas, 360-degree panoramas, omniviews, VR photos, virtual reality panoramas, sphere panoramas, etc. but we call them “360 panoramas” or simply “panos” here on 360Cities.
Panoramic photography of some kind has existed for more than a century. You can see many examples of 360 degree photos from 100 years ago. Nowadays you can see a boom in this kind of visualization technology due to the ever-reducing cost of the technology, availability of software, abundance of publishing tools. One of the most important aspects is also that the broadband internet made it possible to easily share this kind of photography with others. 360 Panoramas are the new way of showing places, events and businesses on the internet. 
 

Three flavors of panoramas

In terms of the format of panoramas, there are essentially three different kinds:
  • Partial panoramas that you know mainly from traditional landscape photography. They are created by stitching (assembling) of multiple normal photos together side-by-side, which creates a photo with much wider angle that would be possible with a normal lens.
    360Cities does not support partial panoramas.
  • Cylindrical 360º panoramas – One notch higher are 360° photos which capture the whole field of view in all directions around the photographer. These are sometimes called cylindrical panoramas. They cover 360-degrees around but not up and down view. These are too created by stitching multiple photos together. The only real difference from partial panoramas is that you need to make sure the first and the last photos overlap. There are also so called “one shot” 360-degree lenses but they are by definition very low quality compared to the traditional stitched panoramas.
  • Spherical panoramas are the top of the line which not only capture the 360-degree field of view but in which you can also look up and down. They can even be taken in a way that you can’t see the tripod nor the photographer’s shadow in the picture. 

360Cities supports cylindrical and spherical panoramas. See also Requirements for Panoramas Published on 360Cities.

The secret of creating 360 panoramas

So, what is the secret of creating a 360 panorama? It’s actually pretty easy. You, the photographer, choose a place from which you want the panorama to be taken. Then you start taking photos around yourself until you cover the whole intended field of view with photos. It does not really matter what camera or lens you use, you can even use a cell phone, as long as the photos overlap. The easiest, though, is to use a digital SLR camera with a fisheye lens. The wider the viewing angle of the lens is, the less photos you need to cover the entire field of view. With a cell phone, you will need many photos, with a fisheye lens, you need as little as three to cover the entire sphere.
Take a look at the view that shows how to take fully spherical 360 panoramas without the visible tripod:

Further reading (advanced panorama shooting tutorials):

PanoTools Wiki – information hub for panoramic photography
Panorama Tutorials – more links

Equipment you need

It does not really matter at all what you start with. Really. You can test it with your cell phone or an old compact camera. You just need ANY camera. As with any craft, the right tools can help you get the job done faster, easier, and better. Once you’re hooked, then you can think about getting the best tools for the job! For example, we recommend you get a digital SLR with a fisheye lens (e.g. Sigma 8mm 3.5 or Samyang 8mm F3.5). Once again. To start and to try it out, it doesn’t really matter. Just make sure you take photos that overlap and try it, go out there and take some panoramas!

 

 

2013: THE YEAR BRANDING MARRIES CONTENT? BY CHUCK KENT




Three Experts Speak Out On The Intersection of Branding and Content Marketing

The rise of consumer control, particularly via social media, and the unprecedented ability of consumers to choose, or reject, messages Content marketing has been around for over 100 years, ever since The John Deere company introduced The Furrow, a custom-published magazine designed to help farmers (and John Deere) be more successful.

For most of that century-plus, many of the denizens of “sexier,” higher-profile brand marketing firms have looked down at content marketing as one of the lesser “below the line services.’ However, a confluence of powerful factors suggests that all marketers – and their agencies – will be wise to consider how to best marry traditional brand messaging with the informational, educational, entertaining charms of content marketing, online and off. Those factors include, but certainly aren’t limited to: The shift toward search algorithms that favor quality content over SEO manipulation.The growing consumer distrust of traditional, paid advertising and marketing communications.

The opportunity to shift from a forced “push” marketing model to a natural “pull” model, a shift beyond the short-term value of transaction to create the long-term value of trust.“We Are Just At the Beginning of Thinking Differently” >>>> Sensing a sea change at hand, we asked three content leaders and practitioners to give their forecast as to what extent content would finally penetrate brand marketing programs in 2013. Leer más “2013: THE YEAR BRANDING MARRIES CONTENT? BY CHUCK KENT”

4 spots que han causado sensación esta semana


 

MERCADOTECNIA PUBLICIDAD | Revista Merca2.0

por EVELYN CASTILLEJOS
Londres, Reino Unido.-
 Ad brands presenta cuatro anuncios que han causado sensación en los úlitmos días.

Los spots son muy variados, pues mientras uno hace reflexionar sobre la hambruna infantil, otro nos deleita con el asombro de las personas cuando ven “bailar” a los objetos de un supermercado. Y qué decir de la fotografía que se puede capturar con una buena cámara y de la presencia de un robot que se siente cansado por manejar tantos datos.

Te presentamos los cuatro spots. Que los disfrutes.

Canon: Inspired

Agencia: Grey New York

Red Stripe: Corner Shop Leer más “4 spots que han causado sensación esta semana”