Action Streams: A New Idea for Social Networks

Walled gardens are already under attack because of the ease of sending content like messages and photos from one website to another. Sites that don’t let content flow in and out freely, when that’s what users want, are fighting against the powerful tide of the internet.

Now a new proposal aims to take things to the next level and send a payload of item-type specific action options along with every piece of content that gets shot across the internet. A loose body of innovators from some of the biggest social networking companies online have begun discussing an addition to the Activity Streams standard format called an Action Stream. That could blow the world of social networking wide open, allowing users to try out other competing social networks without losing their ability to interact with friends on Facebook, for example.

Earlier this month social software designer Adrian Chan offered up a proposal for what he called Action Streams.

Action streams would not only share status/activity update meta-data but also permit updates to function as actions. For example, an invitation update posted in twitter could be accepted in Buzz. The vision for action streams thus involves a distributed and decentralized ecosystem of coupled action posts, rendered by third party stream clients and within participating social networks.

This idea was added tonight to the Activity Streams wiki where it will be discussed by the community building the Activity Streams format. The standard types of actions that can be taken in regard to content items of the same categories on Amazon and Facebook were listed as prior art. The discussion has just begun, and data interoperability isn’t something that everyone at big social networks agrees is in their best short-term interests. These idea are exciting and are supported by a substantial number of people, though.

The Activity Streams discussion is participated in by engineers from companies like Google, Facebook, Nokia, Yahoo and others. Chris Messina, who joined Google in January, is one of the key voices, and semantic web builder Monica Keller, who left MySpace for Facebook last month, appears to be taking an even more active role in the effort than she had before.

If Activity Streams with Actions can be implemented effectively, that would mean not only that you could participate in any social network you choose and still read messages from outside that network – you could also interact with them from those other networks as well. RSVP to Facebook event invites, tag yourself in photos, etc. without visiting Facebook, but from within whichever social network won your heart through its superior features or design.

You could interact with your friends on Google Buzz from inside Facebook, or from a social network that doesn’t even exist yet. More and better social networks would spring into existence because the ability to see and interact with friends would no longer be a scarce resource hoarded by the biggest social networks.

If you think social networking is a world-changing phenomenon today, imagine what it might be like if interoperable social networks sprung up like wildflowers. It’s one thing to make content available in a standard format – but making some basic actions transmittable and standardized would make the prospect of communication across networks all the more real and powerful. That could mean an environment ripe for innovation and a better experience every day for users.

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Google Challenges Bing’s Photosynth; Adds User Photos to Street View

Written by Jolie O’Dell

google street viewGoogle Street View has made a few headlines at RWW lately – once for getting itself into hot water in Europe and once, notably, for bringing Street View’s photo-tour features into retail outlets.

Now, we’ve learned that Street View will also begin to feature user-submitted photographs. According to a recent Google Lat Long blog post, “We began integrating user photos into Street View last year. User photos allow you to view locations from entirely new perspectives, whether through the eyes of a talented photographer with a knack for capturing architectural detail, or simply taken from locations we couldn’t get to… We’re making it easier to navigate through these images in a way that should feel similar to how you’re used to exploring within Street View.” Seguir leyendo “Google Challenges Bing’s Photosynth; Adds User Photos to Street View”


A debate el seguimiento de los hábitos online de los consumidores

El debate sobre el seguimiento de los hábitos online de los consumidores lleva puesto sobre la mesa desde hace tiempo, sin embargo parece que el 2010 será un año clave para conocer cómo los publicistas, compañías web y otros monitores individuales hacen uso de los datos personales en Internet.

En Estados Unidos los políticos debaten una legislación que daría a los consumidores más conocimiento de la información que es recogida alrededor de ellos en el mundo online y más control sobre cómo esa información es usada.

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Social Media Marketing o SMM

La importancia de las redes sociales queda patente con los millones de usuarios que las forman y que se perfilan, a fecha de hoy, como el futuro en Internet.

Según Wikipedia, una red social es una estructura social que se puede representar en forma de uno o varios grafos en los cuales los nodos representan individuos (a veces denominados actores) y las aristas relaciones entre ellos. Es decir, que una red social es una agrupación de personas que tienen o buscan una relación entre si. El Marketing Online que trata esta parte se llama Social Media Marketing o SMM.

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5 Reasons Why Individuals Build Better Communities Than Businesses

A segment of a social network
Image via Wikipedia

Image via Wikipedia

A virtual community is a social network of individuals who interact through specific mediums such as Facebook, Twitter and YouTube. The limitation surpasses geographical and political boundaries in order to connect with others of a similar interest. At this point of time, the most pervasive type of community includes social networking services, which consists of various online communities.

There has been a growing trend amongst businesses to connect with their customers online through social networking platforms that are readily available. Sure, some are doing a great job at it but there are others who still have the same mindset to marketing their product/brand online the same way they do offline. Personally, I feel that businesses who want to create their very own community must first act less like a business and more of an individual with the human touch. Seguir leyendo “5 Reasons Why Individuals Build Better Communities Than Businesses”

73% Of Android Users Are Male

Image representing Android as depicted in Crun...
Image via CrunchBase

Google’s Android mobile operating system is predominantly owned by males when compared with other smartphones on the market. The result comes from AdMob’s latest Mobile Metrics Report which revealed that 73% of Android users are male. On the other hand, owners of the iPhone, iPod Touch and Palm platforms has a more even male-to-female ratio. Despite the evenness, males were still the majority on those devices, accounting for 54% to 58% of the users. Seguir leyendo “73% Of Android Users Are Male”

Consultorio laboral: tus debilidades

Por Paula Urien

Especial para

“El contenido de la sección “Consultorio laboral” tiene únicamente carácter informativo y no puede en ningún caso considerarse como asesoramiento legal integral y definitivo o de otra naturaleza, debiendo el usuario contactarse personalmente con un profesional abogado, o de otra especialidad. S.A. La Nación no se responsabiliza por las respuestas ni garantiza en modo alguno las mismas, como así tampoco es responsable por las decisiones de los lectores tomadas a partir de ellas.

Responden los doctores Juan Carlos Cerutti y Gustavo Unamuno, abogados, Especialistas en Derecho del Trabajo, miembros de la Asociación Argentina de Derecho del Trabajo y de la Seguridad Social, integrantes del Estudio Andino & Dorato.

Al final, un audio sobre qué se debe responder cuando en una entrevista de trabajo el entrevistador pregunta ¿cuáles son tus defectos? Contiene un consejo sabio: no decir una virtud disfrazada de defecto, por ejemplo: soy obsesivo, hasta que no termino una tarea no la dejo .

Incorporamos esta semana una nueva sección de preguntas frecuentes. Seguir leyendo “Consultorio laboral: tus debilidades”


La debilidad de la economía pone en peligro a las marcas

Las marcas, al igual que otras víctimas de la recesión, también están sufriendo dificultades: las marcas del distribuidor han ganado cuota de mercado; el consumidor está reduciendo los gastos; los minoristas están presionando más.

De acuerdo con un grupo de ponentes reunidos para discutir estrategias de marca en un reciente Congreso de Marketing de Wharton titulado “Conectando con el consumidor en evolución”, los profesionales de marketing deben preocuparse por innovar frente a los cambios que están teniendo lugar en la economía y sacar provecho de ello.

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Facebook y Twitter diseñan nuevas plataformas para atraer a los anunciantes

Las redes sociales buscan nuevos focos de expansión y la publicidad está en la mira de las más importantes, Facebook y Twitter.

Las redes sociales apuntan a un nuevo negocio que les permitirá obtener ingresos por medio de la publicidad. Para ello diseñan propuestas comerciales, aprovechando que la gente está constantemente hablando y conectando marcas, compartiendo su feedback ¿Cómo funcionarán?
Facebook y Twitter diseñan nuevas plataformas para atraer anunciantes.

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Los retos del marketing de resultados

La empresa israelí Adsmarket ha aterrizado en España dispuesta a revolucionar el sector del performance marketing.

Lo demostraba, en el marco de OME, Jose Luis Valdivielso, precursor de la compañía en España. Minutos después de que el Congreso y Exposición del Marketing Online abriera sus puertas, José Luis Valdivielso, CEO de Adsmarket Latam, tomaba la palabra en el pabellón dos de IFEMA para hablar sobre los retos del marketing de resultados en 2010.

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Las mujeres españolas deciden el 80% de las compras en el hogar familiar

Un estudio reciente revela la supremacía del poder de consumo de las españolas

“Ellas deciden”. Es el lema de la ya inminente edición del foro internacional RETHINKHER que la Associació Empresarial de Publicitat tiene previsto celebrar el próximo 4 de marzo en Barcelona. Pero este no es sólo el enunciado de uno de los eventos más esperados por el sector de la publicidad, sino también un fiel reflejo de la realidad de nuestro país.

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Informe especial de The Economist sobre la gestión de la información
Esta semana el prestigioso semanario The Economist publica un informe especial sobre las oportunidades y los retos a los que se enfrentarán las personas, las empresas y los gobiernos debido a que la  información que se maneja ha pasado de ser escasa a ser muy abundante.

El mundo dispone de una enorme e inconcebible cantidad de información digital, que va creciendo cada vez más rápidamente. La tecnología obviamente ha impulsado el crecimiento, pero éste también se debe a que hay más gente que interactúa con información a medida que la población global se hace más rica y desarrollada.

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Bubok incorpora un nuevo servicio de comunicación para promocionar obras de autores

Bubok la web de referencia en autopublicación de libros ha elegido a la primera agencia de comunicación y relaciones públicas nativa de la red, túatú social media & pr para gestionar un nuevo servicio de comunicación a los autores.

El acuerdo alcanzado se centra en el nuevo servicio de gabinete de prensa que Bubok ha lanzado en el mes de febrero y que se incluye en un nuevo pack para sus clientes. Desde túatú se gestionará la difusión de las publicaciones, tanto en medios de comunicación tradicionales, como en digitales y blogs especializados en el ámbito literario.

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Some of the highlights from Twitter’s blog post

A new blog post cum stats released by Twitter shows that their users now send out more than 50 million non-spam messages daily. If broken down further, that number is around 600 tweets per second.

In addition to that, a separate tweet by Twitter’s new VP of Communications revealed that approximately 83 tweets per second or 20% contain product or brand references. Here are some other interesting numbers and an official chart.


“Tweet deliveries are a much higher number because once created, tweets must be delivered to multiple followers. Then there’s search and so many other ways to measure and understand growth across this information network.

“Tweets per day is just one number to think about. We’ll make time to share more information so please stay tuned.”

Some of the highlights from Twitter’s blog post:

–          In 2007, 5,000 tweets were sent out daily

–          By 2008, that number grew to 300,000

–          By 2009, it grew to 2.5 million tweets sent out daily

–          Tweet growth shot up by 1,400% in 2009, reaching 35 million tweets per day by the end of the year

What do you think of Twitter’s massive growth compared to Facebook’s growth? Drop us a comment!

Online Media Gazette

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Please use this article as a guide and a resource to better your chances of getting hired!

University of Oregon
Image via Wikipedia

March is approaching; it’s time for students to seek internships or jobs again. Yet, chances are only given to people who are well-prepared. Please use this article as a guide and a resource to better your chances of getting hired. As a journalism student studying Public Relations at the University of Oregon, this post is specifically tailored for students who are seeking journalism or PR based internships.  With that being said, the rest of you might find this article useful in general. Seguir leyendo “Please use this article as a guide and a resource to better your chances of getting hired!”

Half of messages shared on Twitter are not in English

Image representing Twitter as depicted in Crun...
Image via CrunchBase

A recent report released by a Paris-based web intelligence firm Semiocast revealed that half of messages shared on Twitter are not in English, in a study of 2.8 million tweets. The most prominent Asian languages used to communicate on Twitter are Japanese and Malay. The analysis ranks English top while Japanese, Portuguese, Malay and Spanish followed suit amongst the 41 languages found.


The study was conducted on tweets sent out over a period of 3 days, from February 8 to February 10, 2010 to determine Twitter’s most used language ranking. Through the analysis tools that Semiocast has, they managed to identify the languages used in short messages among 41 languages in the major writing systems.

A graph from the report represents the data gathered by Semiocast:


Even though English is still the most used language on Twitter, this is a decline from the two-third share they had in the first half of 2009. Probably, in the future, English’s share would drop even further as the dominant language on Twitter as the growth from non-English speaking countries picks up.

Japanese is a clear second with 14% of tweets which is a testament to Twitter’s popularity in Japan and with that, confirms Japan as the first milestone of Twitter’s international development.

The number of Malay tweets reaching 6% is however not surprising as the research combines both the Bahasa languages in Indonesia and Malaysia together. This meant that about 3 million messages are exchanged in Malay-related languages daily on Twitter.

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Weekly Wrapup: Google vs. China, And More…

Written by Richard MacManus


The big news of the week was Google‘s efforts to remove censorship from its search results in China – read on for our coverage and analysis of this news. We also continued our exploration of the significant Internet trends of 2010, including Real-Time Web, Mobile Web and Internet of Things.

Note: We’ve refreshed the format for our longest running feature, the Weekly Wrapup. It now focuses more explicitly on the key trends that ReadWriteWeb is tracking in 2010, as well as giving you the highlights from the leading story of the week. Let us know your thoughts on the new format.

Story of the Week: Google vs. China

More China coverage and analysis

Historic Conversation in NYC: Ai Weiwei, Jack Dorsey & Richard MacManus

On March 15, at the prestigious Paley Center in New York City, a conversation will take place between Chinese digital activist and artist Ai Weiwei, Twitter co-founder and chairman Jack Dorsey, and yours truly, Richard MacManus, ReadWriteWeb founder and editor in chief. The moderator will be Orville Schell, the director of the Center on U.S.-China Relations at the Asia Society in New York.

The topic of the event is the emergence of digital activism for fostering positive social change. The onsite event is invitation only, but it will be live streamed exclusively on ReadWriteWeb on Monday, March 15, at 6:30 PM EST (-5 GMT), from the Paley Center for Media, New York City.

Mobile Web

More Mobile Web coverage

Check Out The ReadWriteWeb iPhone App

We recently launched the official ReadWriteWeb iPhone app. As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we’ve made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.
Internet of Things

More Internet of Things coverage

Real-Time Web

More Real-Time Web coverage. Don’t miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb’s report, The Real-Time Web and its Future.


ReadWriteStartOur channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.


ReadWriteEnterpriseOur channel ReadWriteEnterprise is devoted to ‘enterprise 2.0’ and using social software inside organizations.


ReadWriteCloudOur channel ReadWriteCloud, sponsored by VMware and Intel, IS dedicated to Virtualization and Cloud Computing.

That’s a wrap for another week! Enjoy your weekend everyone.

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More action, less talk.

Step 1 - angry typing

Image by doryexmachina via Flickr

I’ve been disengaged from socialized networks somewhat and deep diving into some new developments in .NET code recently like WebFormsMVP, IoC, and an OODB(db4o). So much to keep up on. Also I’m applying the ITIL strategy info from my recent blogs to a real case study of service management. It’s important to me to do first, and talk later. But being a teacher, I’m paid to talk and it’s a luxury to be able to work out the theory into reality. More soon…

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“the voice of your neighbourhood”

It was back in 2003 that we began covering nethoods, as our sister site calls them, and since then GPS and mobile technologies have greatly increased locally focused possibilities. BlockChalk is a new site that aims to provide the online equivalent of a neighbourhood bulletin board where residents can use their mobile phones to leave location-based messages for other people in their community.

Billed as “the voice of your neighbourhood,” BlockChalk lets mobile phone users leave messages (“chalks,” as the service calls them) on their block, their street, at the coffee shop or anywhere they happen to be. Neighbourhood tips, restaurant recommendations, pothole alerts or even lost pets are all perfect candidates for location-tagged message topics that can be left on BlockChalk, which allows other users of the service in the same area to reply either publicly or privately. No signup is required to use the service, and BlockChalk never reveals a user’s identity or exact location unless they specifically request it. The mobile application is now available for iPhone, Palm Pre and Android-based handsets, with Blackberry and Nokia support coming soon. Launched early this year, BlockChalk is now used in more than 114 countries, 8,700 cities and 13,700 or so neighborhoods. The Bay Area startup is also in the process of integrating its service with Twitter‘s new geo-enabled API, it says.

Besides helping to connect neighbours with each other and with a wealth of hyperlocal information, BlockChalk also promises a world of advertising opportunities for local businesses; for developers, an API is already available. One to partner with in your neck of the location-based woods…? (Related: Connecting neighbours and landlords onlineMore neighbourhood problem-solving: SeeClickFix.)


Spotted by: Judy McRae

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SnapGroups: New Startup Coming From Creator of Yahoo! Groups & Bloglines

Mark Fletcher, the man who built one of the first easy email group services online and sold it to Yahoo! for $400 million, then built former market-leading RSS reader Bloglines and sold it to, plans to launch a new service next week called SnapGroups (currently password protected).

Fletcher planned on unveiling the company tonight at Dave McClure’s Palo Alto event Lean Startups but had technical problems hours before going on stage that delayed the launch of the site. None the less, he offered some details about what we can expect next week.

Grow VC brings a crowdfunding platform to mobile and web startups

Much the way Kiva matches investors with entrepreneurs in the developing world, so Grow VC brings a crowdfunding platform to mobile and web startups around the globe.

Launched earlier this month, Hong Kong-based Grow VC aims to bring the first truly transparent, global, community-based approach to early-stage funding. Focusing on startup funding needs ranging from USD 10,000 to USD 1 million, Grow VC collects membership fees from its participants and pools 75 percent of them into a community fund. That fund then gets invested into promising member startups. Grow VC manages these investments, but members can control how their portion of the fund should be allocated, allowing them to focus on the startups they feel have the most potential. Grow VC users can follow each other in Twitter-like fashion, while reputation statistics reflect their track records. When a startup fails, the community fund covers its own losses. But when one does well, 75 percent of the returns are paid as commissions to top-ranked members.

The company explains: “We’re here to fix the traditional opaque and mysterious startup funding system. Grow VC offers the platform and tools so the process from idea to launch can be managed and communicated with a more structured manner, while at the same time enabling the race to success to start much earlier.”

Fees depend on the amount to be raised or invested. Startup and funder pricing starts at USD 20 per month. Others, such as experts, certified partners and business sponsors pay more.

Grow VC spent several months in beta, and by January had already gained more than 700 registered users. One to get in on early…? (Related: Twitter for entrepreneurs; “Open-mic nights” for business ideas.)


Spotted by: John Greene

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