Twitter: sin seguidores no hay paraíso. Cómo conseguirlos!

Si sabes iniciar con paso firme tu trayectoria en Twitter, crearás una comunidad de followers fieles, que a su vez te recomendarán, atrayendo consigo a nuevos seguidores. El éxito depende de tu buen criterio al trazar tu plan ¿cuál es tu estrategia para conseguir followers? ¿tienes ya creado tu paraíso twittero o tu perfil se parece más a un inhóspito desierto?


 

http://www.puromarketing.com
por Carmen Santo

Crear un perfil en Twitter para tu empresa es rápido y muy fácil, todos somos capaces de hacerlo; la cosa se complica cuando se trata de hacer crecer este perfil día a día y conseguir seguidores, es ahí donde tienes que emplearte a fondo.

El primer paso es “salir del cascarón”, nadie te tendrá en cuenta si todavía no tienes personalidad propia… Customiza tu Twittercon una foto de perfil, Image representing Twitter as depicted in Crun...personaliza el fondo y añade información optimizada sobre tu empresa. De este modo ganarás enteros en términos de imagen y además contarás con más posibilidades de aparecer en las búsquedas de Twitter; un recurso mucho más utilizado de lo que puedas imaginar. Leer más “Twitter: sin seguidores no hay paraíso. Cómo conseguirlos!”

Twitter Marketing Guide

By Kristi Hines
http://blog.kissmetrics.com/twitter-marketing-guide/

While Twitter may not be as big as Facebook in terms of traffic, it has several advantages over Facebook. Not only is it easier to gain followers on Twitter, but you can engage with people before they become your friend on a personal profile or your fan on a business page.

The following is a guide to help you setup your Twitter profile and implement a successful Twitter marketing strategy. It gives suggestions and tips for those who are new to Twitter or are just looking for some new ideas.
Researching the Competition

If you’re just starting out on Twitter and need a few examples to follow, why not start by doing a little research on what your competition (or colleagues, if you prefer) are doing in the Twitterverse.

I can *almost* guarantee that there is a similar blogger, freelancer, entrepreneur, local business, or any-sized business already out there taking advantage of Twitter. You can find them by visiting their websites or using directories such as Twellow and Wefollow to search for Twitter users in a specific industry.

Be sure to find the best examples to follow – if you’re a local bakery, and your competition down the road isn’t on Twitter (or only has 3 followers), then try broadening your searching for a local bakery in a larger city. Once you’ve found them, follow them and see what they do. Note what seems to get a good response and what doesn’t.

For more tips on researching the competition, I wrote a post here a few months back called 7 sneaky ways to use Twitter to spy on your competition. Be sure to check it out to see what you can learn from others in your field!


twitter-marketing-guide

While Twitter may not be as big as Facebook in terms of traffic, it has several advantages over Facebook. Not only is it easier to gain followers on Twitter, but you can engage with people before they become your friend on a personal profile or your fan on a business page.

The following is a guide to help you setup your Twitter profile and implement a successful Twitter marketing strategy. It gives suggestions and tips for those who are new to Twitter or are just looking for some new ideas.

Researching the Competition

If you’re just starting out on Twitter and need a few examples to follow, why not start by doing a little research on what your competition (or colleagues, if you prefer) are doing in the Twitterverse.

I can *almost* guarantee that there is a similar blogger, freelancer, entrepreneur, local business, or any-sized business already out there taking advantage of Twitter. You can find them by visiting their websites or using directories such as Twellow and Wefollow to search for Twitter users in a specific industry.

Be sure to find the best examples to follow – if you’re a local bakery, and your competition down the road isn’t on Twitter (or only has 3 followers), then try broadening your searching for a local bakery in a larger city. Once you’ve found them, follow them and see what they do. Note what seems to get a good response and what doesn’t.

For more tips on researching the competition, I wrote a post here a few months back called 7 sneaky ways to use Twitter to spy on your competition. Be sure to check it out to see what you can learn from others in your field! Leer más “Twitter Marketing Guide”

Top 10 Ways to Follow The Right People On Twitter

It is a commonly accepted fact that one of the best ways to grow your network on Twitter is to go out and follow new people. Assuming you’re following people with the same interests as you/your company, and that you have an engaging Twitter strategy, you are likely to get a follow back. So, how do you find these perfect people to follow? Below are the top ten ways to find the right people on Twitter.
1. Look through lists

Twitter lists are an awesome way to find people that talk about the same things you do. Start by looking at the lists you are on. Who else is on those lists with you? Clearly one of your followers thinks you have something in common with them. After going through all of your lists, try checking colleagues and other industry leaders’ lists. Any list they are on may be full of relevant people for you as well. You can also try searching for lists by category on Listorious.


follow5

It is a commonly accepted fact that one of the best ways to grow your network on Twitter is to go out and follow new people. Assuming you’re following people with the same interests as you/your company, and that you have an engaging Twitter strategy, you are likely to get a follow back. So, how do you find these perfect people to follow? Below are the top ten ways to find the right people on Twitter.

1. Look through lists

Twitter lists are an awesome way to find people that talk about the same things you do. Start by looking at the lists you are on. Who else is on those lists with you? Clearly one of your followers thinks you have something in common with them. After going through all of your lists, try checking colleagues and other industry leaders’ lists. Any list they are on may be full of relevant people for you as well. You can also try searching for lists by category on Listorious.

2. Mine TweetMeme buttons

(s_mestdagh)

If you publish content and have a TweetMeme button set up, check who is sharing your content. Often times people will share your information without using your handle in it. You already know they think you are interesting (or at least your content is) so you are likely to get a follow back. Take it one step further and give them a “thank you” for sharing the link. That way they make the connection that you are the producer of the content they enjoy. Leer más “Top 10 Ways to Follow The Right People On Twitter”

Remove the associative barriers that hinder new ideas

For example if I say ‘car’ someone might say ‘tire’ because our minds make that connection automatically because we know it exists. But how about if I say ‘granola’ and someone else says ‘water’, which makes no sense to some of us but if you put the two together that person might see ‘river’.

So in other words when someone sees something different out of the unknown it’s because that person has very low associative barriers.

One of the reasons why most of us can’t make insightful new connections between dissimilar things is because we have ‘high associative barriers’. A person with high associative barriers will quickly arrive at conclusions when confronted with a problem since their thinking is more focused. He or she will recall how the problem has been handled in the past or how others in similar situations solved it. A person with low associative barriers, on the other hand, may think to connect ideas or concepts that have very little basis in past experience, or that cannot easily be traced logically.

The question then is how do we remove these barriers?


Image via Wikipedia

Model of hydogen bonds in water in English.

Last week I mentioned that the is the ability to free associate, to make connections between dissimilar things. I just stumbled into  Ellen Di Resta’s post on the where she probes further into the concept to which I left a comment:

(…)
I think it comes down to people’s ‘associative barriers’, or the ability to make new connection between dissimilar things.

For example if I say ‘car’ someone might say ‘tire’ because our minds make that connection automatically because we know it exists. But how about if I say ‘granola’ and someone else says ‘water’, which makes no sense to some of us but if you put the two together that person might see ‘river’.

So in other words when someone sees something different out of the unknown it’s because that person has very low associative barriers.

One of the reasons why most of us can’t make insightful new connections between dissimilar things is because we have ‘high associative barriers’. A person with high associative barriers will quickly arrive at conclusions when confronted with a problem since their thinking is more focused. He or she will recall how the problem has been handled in the past or how others in similar situations solved it. A person with low associative barriers, on the other hand, may think to connect ideas or concepts that have very little basis in past experience, or that cannot easily be traced logically.

The question then is how do we remove these barriers? Leer más “Remove the associative barriers that hinder new ideas”