How Are you Measuring Up? Tracking the Right KPI’s for Retail // thnxz socialbakers.com – @socialbakers


Last week we brought you an overview of the important Key Performance Indicators for the Aviation industry. This week’s study focuses on how Retail brands can measure the performance of their social media customer care and marketing strategies.

Retail KPI’s

Marketing and promotional advertising are critical components for every retail brand around the world. Social media platforms provide an economical and user-friendly channel that, if used effectively, can resolve business problems that may arise. With the proper measurement tools, retail brands can boost their social media performance to provide best social media care available, calculate ROI for online sales, increase brands awareness and much more!

Important Social Media KPIs for Retail

  • Fan Growth: The increase in Fans during a select time range.
  • Engagement Rate: The amount of user interactions (Likes, comments and shares) that occur with your Page.
  • Response Rate: The percentage of user posts or questions that the admin responded to.
  • Response Time: The average amount of time that it takes for the admin to respond to user posts or questions.
  • User Activity: Identifying the times of days and the days of week in which your users are engaging most frequently with your Page.
  • Shareability: The amount of shares a Page receives per day.
  • Interactions: The number of interactions that a Page or post receives and the types of interactions (Likes, comments and shares).

Social media KPIs provide many business solutions for the Retail Industry, such as:

  • Direct ROI for hits on the page
  • Direct ROI for redeemed coupons posted on social networks
  • Soft ROI for in-store transactions via social promotions
  • Brand Awareness
  • Customer Acquisition
  • Social Customer Service

 

View more free reports… socialbakers.com

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Facebook Videos vs YouTube Links: Which Gets Higher Engagement? // thnxz @Socialbakers – socialbakers.com


Videos are one of the most shared post types by brands on Facebook. Since they are very popular with the users, they have the potential to become viral, to create buzz, and build high brand awareness.

As you know, Page admins have two options when posting videos: to either upload them from computers natively via Facebook or to post a link to your videos on YouTube. According to our study, most page admins choose to do the latter. They posted 3 684 YouTube links compared to 458 Facebook videos towards the end of January (from January 22nd to January 27th 2013).

Videos Are Usually Liked, not Shared

Although YouTube links have been posted about 8 times more than Facebook videos, it’s surprising to see that both of these options generated a similar number of interactions and mainly a similar share of Likes, Comments and Shares, as you can see in the graph below. Also notice that Likes were the most frequent type of interaction (not Shares) and that Facebook videos generated double the amount of Comments that YouTube links did. Why do you think this is the case? Let us know in the comments section below!

And What About Engagement?

To our surprise, Facebook videos achieved a 40% higher Engagement Rate (0,25%) than YouTube links (0,151%) in the studied period. They could be performing better because they are not only limited to Facebook posts; they are also available in the Fan Page video gallery where users can interact with the videos whenever they feel like it. In addition, Facebook videos are easier to consume on mobile, because you can play them directly from the mobile newsfeed; you don’t have to be redirected to YouTube, which can even fail due to connectivity issues.

But there are a number of advantages whichever path you choose.

Facebook videos achieved a 40% higher Engagement Rate than YouTube links.

The Benefits of YouTube Links

  • YouTube is the most popular video-sharing website that can aggregate, not only your videos, but also data concerning its views and shares.
  • You can share the YouTube link anywhere that supports your online exposure, unlike Facebook videos which cannot be shared outside of the social network.

The Benefits of Facebook Videos

  • Your Facebook fans can be tagged in the video.
  • Your Facebook videos suggest that users Like your Page via a button directly in the video.

Which option do you prefer and why? Are Facebook videos suitable for the needs of businesses or are they intended for casual, personal rather than for content creators?

Also check out if shortened URL links work better than the longer ones on Facebook in on our study here!

Once A Like Not Always A Like On Facebook

The race is on for Facebook likes. Every brand, small business and individual around the world are looking for them but I wanted to have a look at what happens after you get those elusive likes. Nobody thinks about what happens to the likes that they already have with most just looking at the top line figure. I wanted to ask…Do people who like your page automatically see your content? How many people are un-liking your page? Are people hiding your content or are they just ignoring you? Getting likes on Facebook is as easy as paying a few cents per like (and you can be sure at that price they are not worth much) but the real challenge is keeping them and making sure you engage with the people who like your page through lasting content. So here is how Facebook determines just what you see each time you log in to Facebook…


by Niall Harbison
http://www.simplyzesty.com/facebook/once-a-like-not-always-a-like-on-facebook/

 

The race is on for Facebook likes. Every brand, small business and individual around the world are looking for them but I wanted to have a look at what happens after you get those elusive likes. Nobody thinks about what happens to the likes that they already have with most just looking at the top line figure. I wanted to ask…Do people who like your page automatically see your content? How many people are un-liking your page? Are people hiding your content or are they just ignoring you? Getting likes on Facebook is as easy as paying a few cents per like (and you can be sure at that price they are not worth much) but the real challenge is keeping them and making sure you engage with the people who like your page through lasting content. So here is how Facebook determines just what you see each time you log in to Facebook… Leer más “Once A Like Not Always A Like On Facebook”