How to Calibrate Color for the Web

a photo with varying degrees of color adjustment When is orange more like red? Web designers, even picky ones, sometimes ignore color shift across monitors.

How is a web designer to manage color when the screens of their users could be any size or color or could be viewed under any lighting conditions?

Unlike fixing HTML errors, which affect browsers as the page is loaded, getting accurate color is part of the designer’s work process.

Maintaining colors across projects is possible once the problems are understood. Read on for the challenges—and solutions—to getting consistent color on the web.

Can you spot the difference between the photos below?

two slightly different photos

One of the images is slightly more blue than the other. This “color shift,” or overall tint of a particular hue, might go unnoticed by the casual observer. After all, a slight change in hue doesn’t make this any less of a flower or detract from the dewdrop’s detail. It’s a cumulative change.

Over time, maximum-quality JPEG images and 256-color PNG icons eat up precious bandwidth. Complexity in HTML increases the browser’s workload with each page load. Unlike these problems, which add up as visitors browse the website, color management is a problem with the design process. Images created on an uncalibrated monitor become inconsistent over time.

Color shift could go by another name: inattentiveness.

When can we say that a graphic’s color matches the page close enough? At what point is a photo’s color too inaccurate? What details don’t matter to the project as a whole? Everyone may have different answers, but no one who takes digital images seriously can ignore color calibration.

The print industry has struggled with getting accurate color for decades. Ensuring that the exact same colors appear at all stages of production—including in various monitors, office printers and high-end presses—has spawned its own industry of calibration devices, software solutions and even ISO standards.

The web design community generally doesn’t worry about press checks. But maybe it should.

The Web Has Had Color Issues Since It’s Had Color

In the 1990s, getting accurate color on the web meant using a palette of 216 “web-safe” colors. These hues and shades were (mostly) guaranteed not to dither when displayed on monitors that could not handle more than 8-bit color.

illustration of a dithered image

Above is a gradient with and without dithering. Today, the vast majority of computers can show 24-bit color or better (according to these browser display statistics and Google Analytics tracking of websites, including Webdesigner Depot). That is, each pixel can show one of millions of colors, making calibration both complicated and more critical.

The web has long relied on hexidecimal codes, like #F35C23, to define colors. These six-character strings can display a wide variety of hues and values with great precision. An image that has #F35C23 and a CSS background in #F35C23 will match perfectly.

The problem is that the code defines a combination of red, green and blue but does not always result in consistent color. Display screens account for the difference.

White Is White, Except When It Isn’t

Many factors affect color accuracy when creating and editing digital images. As with print, color on the web depends on the environment in which the image is created. Unlike print, web-based images can change every time they’re displayed because the monitors of users will vary, and no press check can catch problems that crop up.

Although many modern web browsers can display CMYK images, most images for the web are based on the additive RGB color model. This model applies a mixture of red, green and blue to each pixel.

But not all monitors are built the same, and so a particular shade of orange could be inconsistent across different screens. Here are some of the causes of color change:

  • Slight changes between manufacturers and models account for slight inaccuracies in shade and hue.
  • Many screens (especially CRT monitors) change color over the years and even as they warm up over the course of a day.
  • Until recently, Mac OS X and Windows used two different “gammas,” which meant that images on Macs appeared brighter than ones on PC. Mac OS X 10.6 (Snow Leopard) uses the more common gamma of 2.2, which is the same as Windows and many televisions and camcorders.
  • People browse the web from many different locations and in many different lighting conditions. The effect of overhead lights and the amount and color of natural light all affect the appearance of color on the screen.

simulated color shift across different displays

Above, different calibration shows that “white” is often an assumed color:

  1. The original image, shot under fluorescent light with a point-and-shoot camera.
  2. Approximate color shift on a Mac before Snow Leopard.
  3. Approximate color shift on an aging CRT monitor.
  4. Close to true color, as seen on the laptop on which the photo was processed. Leer más “How to Calibrate Color for the Web”

30 Mar A Showcase of Watercolor in Web Design

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Watercolor is such an old school element. Artists have been using watercolor for hundreds of years, and web designers have adopted the style for good reason.

Watercolor is a great way to add depth, interesting subtle textures and colors. It can really give your site an authentic, natural feel.

The examples compiled in this collection use watercolor in different ways; whether it’s for the main graphic of the site or the more subtle and faint hints that get you to look twice.

Watercolor has been around for a century and I know most of you will say it’s a trend, but you can’t argue with something that has pioneered painting and art.


Agami Creative

Agami Creative

Billy Hughes

Billy Hughes



The Croquis


Electric Pulp

Electric Pulp

Happy Cog

Happy Cog

Leer más “30 Mar A Showcase of Watercolor in Web Design”

A Showcase Of Colorful & Impressive Typographic Artworks

In this post, we are presenting a collection of more than 50 miraculously designed Typography Posters for your inspiration, and we hope that you all will surely like this collection as it contains the best of the best typography posters!

Typographic Poster demonstrates the art of arranging typographic element in the design in such a way that it becomes an integral part of the design. Designing a typographic poster is not an easy task as it requires lots of patience and time. When a designer opts to design a poster that mainly spotlights the typography as the key component of his design, he must make sure that his design would not only be comprehensible but also arty at the same time.

In this post, we are presenting a collection of more than 50 miraculously designed Typography Posters for your inspiration, and we hope that you all will surely like this collection as it contains the best of the best typography posters!

You are welcome if you want to share more examples of typographic artworks that our readers/viewers may like. Do you want to be the first one to know the latest happenings at just subscribe to our rss feed and you can follow us on twitter as well. Click on the images to go from where the images has been taken and learn more about their creators and to appreciate them.

Self Portrait

Typographic Posters

Typography Plate

Typographic Posters

Omega Typography

Typographic Posters Leer más “A Showcase Of Colorful & Impressive Typographic Artworks”



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<!––>Winston-Salem, NC

<!––>Winston-Salem, NC

<!––>Winston-Salem, NC

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(NICEEEEE ;) 60 Humorous Print Advertisements to Tickle Your Bones

Written by: Terrance

Everyone needs a little humour in their hectic lives and more often than before, advertisers try to inject some fun into their advertisements. Injecting humour into their advertisements does not necessarily mean that the ads are better than others. However, the smart play on words and careful consideration of the ad’s objectives, target audience and market standards, humour can help the advertisement increase effectiveness and widen its receptiveness.

When using humour as a creative strategy, advertising firms agree that it increase audience attention, at least on the first few exposures to this form of persuasive communication. However, we cannot deny the fact that audiences’ patience has shrunk and their attention span is shorter as compared to the past.

Humorous Print Advertisement

Good design communicates meaning.
Good design communicates effectively.
Good design communicates in a way that words simply cannot.
Good design INTRIGUES.

A good print ad should not be too complex but easily interpreted and understood by its target audience. If you want more humorous advertisements, please check out 40 Creative and Funny Advertisements Using Animals!

60 Creative and Humorous Print Ads

We’ve put together 60 creative and humorous advertisements and hope you enjoy it as much as we did and help you get those creative juices flowing! Can you comprehend and read into their meanings at first glance?


Chase Ancap

The Couple Diadermine Wrinkles Expert

Autofocus Olympus


Bose Headphones

Waterfall Bose Headphone

Affair Che Magazine
Che Leer más “(NICEEEEE 😉 60 Humorous Print Advertisements to Tickle Your Bones”

Theslogan Magazine / Latest News

Impacto real: estrategia de marketing

Impacto real: estrategia de marketing

¿Es efectiva tu estrategia?, ¿llega realmente a los clientes? éstas y otras interrogantes pueden ser contestadas gracias al ‘Closed Lod Marketing’.

Durante los últimos años se ha constatado la necesidad de dar un giro a las estrategias convencionales, para adaptarse a los nuevos retos que plantea el mercado y al evidente protagonismo del cliente como centro de los objetivos.Para ello, se han diseñado herramientas eficaces que pueden ofrecer una visión global de los procesos y los resultados que tiene, justamente en los clientes, una estrategia de marketing. Entre ellas el Closed Lod Marketing.

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Realidad Aumentada: beneficio empresarial

 Realidad Aumentada: beneficio empresarial

El futuro empresarial va de la mano con el desarrollo de nuevos entornos virtuales. Entérate de cuáles son las novedades y cómo las implementan grandes empresas.

Edificios translúcidos, información de sitios sólo anteponiendo el celular, realidades virtuales y redes de comunicación en 3D son algunas de las novedades que trae un fenómeno al que los investigadores bautizaron como Realidad Aumentada.Más allá de los beneficios que puede acarrear a la vida de las personas, esta técnica ofrece mejoras sustanciales al funcionamiento de las empresas.

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Un mal ejemplo de Marketing (y que podemos aprender de él)

Un mal ejemplo de Marketing (y que podemos aprender de él)

De Marketing o de cualquier cosa que se proponga. Suena a exageración, pero no lo es, si este año se ha propuesto de verdad hacer realidad sus propósitos, siga leyendo, no va a encontrar nada que funcione mejor.

No estoy muy seguro de por qué lo hacen en esta empresa, pero no creo que los resultados que obtienen sean precisamente muy buenos, porque aunque hay una cosa que hacen bien, luego cogen esa oportunidad y vuelan por los aires de la peor manera posible, provocando no sólo que no se haga caso a lo que quieren (que es el objetivo último del Marketing) sino que además uno no quiera saber más de ellos y que queden en la retina como un terrible ejemplo.

Leer más…
Investigación de mercados aplicada a la estratégia online

  	   Investigación de mercados aplicada a la estratégia online

“Hoy día es necesario replantearse la presencia Internet: no basta sólo con estar en Internet, hay que optimizar y ligar la herramienta a los objetivos de negocio. Internet es una herramienta y no un fin en sí mismo”

Hoy en día Internet es una realidad si hablamos de canales de actividad. Se ha convertido en algo completamente accesible para las empresas y con multitud de opciones para el desarrollo de actividades comerciales y de Marketing.En este contexto, nadie discute su atractivo y su planteamiento como un elemento básico en una estructura de red multicanal bien diseñada.

Leer más…
Smart Shopper el consumidor del siglo XXI

La situación económica desfavorable por la que está pasando nuestra sociedad en los últimos meses ha favorecido la aparición de ciudadanos preocupados por ahorrar a la hora de realizar sus compras, gastando menos pero sin dejar de consumir con calidad.

Así, nace el consumidor del siglo XXI, el Smart Shopper o consumidor inteligente., el comparador de seguros online gratuito e independiente líder en España, describe y analiza cómo actúa un verdadero Smart Shopper y las claves de su éxito.

Leer más…
Emailing Network crea una herramienta que analiza el comportamiento de los usuarios en la red

  	   Emailing Network crea una herramienta que analiza el  comportamiento de los usuarios en la red

El nuevo sistema de segmentación comportamental, denominado Emailing Network Behavioral, permite conocer cuáles son los intereses de los usuarios de Internet.

Esta herramienta incrementa hasta en un 66%  la efectividad de las campañas de marketing online, Emailing Network, compañía especializada en estrategias de marketing online, ha implementado una nueva herramienta basada en el análisis del comportamiento de navegación online de los internautas: el Emailing Network Bahavioral.

Leer más…
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Weyoose: Una tienda online que entrega tu pedido en 24 horas

Moda por Marcus Hurst


Hacer un pedido a la hora de comer y recibirlo a tu llegada a la oficina la mañana siguiente. Este es el objetivo de Weyoose, una tienda online de reciente creación, que sitúa como prioridad entregar una compra en 24 horas con un margen de hasta 48. La iniciativa es de Xavier Güell, fundador de Tendencias TV, y la oferta inicial se ha centrado en dos artículos: zapatos y cava. “Hay tiendas online de moda que tardan hasta 30 días en entregarte el producto. Por eso pensamos que había una necesidad de entregar el producto lo más rápido posible”.

Entre otros productos que se encuentran en la tienda están las zapatillas de las marcas Munich, Gola y Diesel. Los precios de Munich son más competitivos que en las tienda, pero el verdadero descuento se aplica en marcas como Gola o Diesel. Algunos de los modelos de esas enseñas tienen hasta un 70% de descuento.

“Esto se consigue debido a que la empresa matriz es Ahora Moda, una compañia que se dedica a comprar stocks para tiendas en todo el mundo. Esto nos da acceso a productos con precios muy competitivos. La mercancía pasa por nuestros almacenes y esto hace que podamos entregar con tanta rapidez porque no estamos vendiendo productos que tenemos que encargar”.

Según Güell, una de las grandes ventajas de entregar el pedido rápido es que se eliminan la mayor parte de quejas que se producen normalmente en el departamento de servicio al cliente:

“El 70% de las llamadas se producen unas semanas después del pedido por clientes interesados en saber cómo va su compra. Con la rapidez de entrega, liberas recursos para dar una atención más personalizada a aquellos que necesitan ayuda”. La empresa, además, utiliza Twitter para solventar muchas dudas de sus clientes.

El precio del porte es de 8 euros por cada pedido, por compras de más de 80 euros el envío es gratuito.  Para desvirtualizar la tienda, Weyoose organizará tiendas pop-up en diversas ciudades de España, con el objetivo de poner cara a sus clientes: Leer más “Weyoose: Una tienda online que entrega tu pedido en 24 horas”