Year of the Tiger


– T.L. Stanley
Rapper and actor T.I. enjoyed the spoils of the thug life, but it ended up costing him his freedom and, by his own estimate, $12 million in a lost General Motors endorsement deal and other work when he was convicted of federal weapons charges.

But the artist, who’s now emerged from prison and has a new record coming out, could be back in the brand partnership game soon. His label, Warner Music Group‘s Atlantic Records, is in active discussion with a number of marketers eager to latch onto his turnaround tale, partly chronicled in an MTV reality series. “Sometimes, you could be just a couple of hits away from redemption,” says Camille Hackney, Atlantic’s svp brand partnerships and commercial licensing. “Success makes people forget.” Leer más “Year of the Tiger”

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