Google introduces new ‘Hummingbird’ search algorithm – vía @Reuters


Amit Singhal, senior vice president of search at Google, introduces the new 'Hummingbird' search algorithm at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California September 26, 2013. REUTERS/Stephen Lam

Amit Singhal, senior vice president of search at Google, introduces the new ‘Hummingbird’ search algorithm at the garage where the company was founded on Google’s 15th anniversary in Menlo Park, California September 26, 2013.

Credit: Reuters/Stephen Lam

MENLO PARK, California | Thu Sep 26, 2013 6:25pm EDT

(Reuters) – Google Inc has overhauled its search algorithm, the foundation of the Internet‘s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine. Leer más “Google introduces new ‘Hummingbird’ search algorithm – vía @Reuters”

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Exitosas empresas nacieron en el garaje


Algunas de las firmas más importantes del mundo se originaron en el fondo de un hogar y lograron expandirse a niveles insospechados. Conozca cuáles son
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Comenzaron en un garaje y crecieron hasta cruzar las fonteras de sus países.

De hecho, se convirtieron en grandes negocios que actualmente son inmensas fábricas donde se define parte de la economía global.

En la actualidad las utilidades de esas compañías, según Eurobrands, superan los u$s344 mil millones, cifra que sacaría de apuros a cientos de empresas en crisis.

Según informa Dinero.com, ellas son:

1. Apple
Comenzó en el garaje de la casa de Steve Jobs a mediados de los años 70s.

El padre de Steve, Paul Jobs, tuvo que sacar sus herramientas para que su hijo pudiera trabajar con Stephen Wozniak en el diseño de los primeros aparatos de Apple.

Actualmente es la empresa más valiosa del mundo y cuesta u$s130 mil millones.

Leer más “Exitosas empresas nacieron en el garaje”

Google patents smart watch with flip-up display that could reveal everyday objects’ secrets


By  | engadget.com

Google just announced its earnings for Q1 of 2012 and the company did not disappoint. It raked in $10.65 billion, a full 24 percent higher than last year for the same time period and a hefty improvement over last quarter. Of that rather sizable chunk of cash, $10.2 billion came from advertising revenues — $7.3 billion of that placed on Google’s own properties.
GAAP net income for the quarter was $2.89 billion, more than twice that of Q1 2011, which brings its total war chest to $49.3 billion in cash on hand.

Perhaps the biggest news for investors, though, is the 2-for-1 stock split, which is a perfect accompaniment for the skyrocketing price. It’s worth noting however, that this new stock is a new class of non-voting shares. For more info check out the PR after the break and don’t miss the letter from Larry Page and Sergey Brin at the source link.

Google patents smartwatch

It looks like Google has considered transferring ideas from Project Glass over to your wrist by patenting a smart watch with a transparent, flip-up touchscreen. Leer más “Google patents smart watch with flip-up display that could reveal everyday objects’ secrets”

Para Fortune, Steve Jobs es “El empresario más grande de nuestro tiempo” – FayerWayer

El conteo se basó en el impacto social y económico que cambió la visión, inspiración, innovación y el desempeño de las empresas a través del tiempo, como lo fue en su tiempo NeXT y posteriormente, la adquisición de Pixar. Aunque se le acusó por ser abusivo o mezquino, para Fortune, Steve Jobs es el empresario por excelencia de nuestra generación por ser “visionario, inspirador, brillante y vivo”.


Via Scoop.ithuman being in – perfección

En un conteo realizado por la revista Fortune, Steve Jobs, el fallecido co-fundador de Apple fue declarado como “El empresario más grande de nuestro tiempo”. Esta designación se debió a que Jobs tuvo ese instinto para crear productos que hicieron la diferencia frente a sus competidores, ya que no era algo intestinal, sino como él decía “conectar los puntos”.
El conteo se basó en el impacto social y económico que cambió la visión, inspiración, innovación y el desempeño de las empresas a través del tiempo, como lo fue en su tiempo NeXT y posteriormente, la adquisición de Pixar. Aunque se le acusó por ser abusivo o mezquino, para Fortune, Steve Jobs es el empresario por excelencia de nuestra generación por ser “visionario, inspirador, brillante y vivo”.

Esta es la lista completa de Fortune… Leer más “Para Fortune, Steve Jobs es “El empresario más grande de nuestro tiempo” – FayerWayer”

Si Pinterest es la red de las mujeres, Google+ es la de los hombres

Estos datos deberían darle a las marcas un incentivo extra a la hora de desarrollar una estrategia en Google+ si no lo han hecho todavía. Sabiendo que la red social de Google es utilizada fundamentalmente por hombres, los contenidos que las compañías pueden compartir se deberían emitir con ese dato en mente. Algunas marcas que son populares en Facebook probablemente no conseguirían tanta atracción como en Google+ ya que es aquí donde hay más hombres. Así que todo anunciante que quiera promocionar un producto o servicio para los hombres ya sabe que Google+ podría ser el sitio en el que centrar su estrategia.


http://www.marketingdirecto.com
-.-

Con todo el interés está centrado en hablar sobre cómo el uso de Pinterest está enfocado hacia las mujeres, Google+ se posiciona, aparentemente, como una red dominada por los hombres, ya que más de dos tercios de sus usuarios son chicos. ¿Buenas noticias para los anunciantes que tengan una estrategia centrada en los hombres? Según un reciente estudio deNetworkWorld, llevado a cabo porWebsite-Monitoring.com, la red social de Google es el anti-Facebook, red en la que el 55% de los usuarios de EEUU son mujeres.

Otros datos interesantes que cabe destacar del estudio son:
– Los estudiantes son los usuarios más abundantes en Google+ por ocupación, ya que representan un 20% del total. Otras profesiones populares para Google+ incluyen ingenieros de software (2,65%), consultores (1,99%) y managers (1,72%).
– EEUU e India son los dos países con más usuarios de Google+, ya que en EEUU hay un 31,5% mientras que en India hay un 13,7%. Leer más “Si Pinterest es la red de las mujeres, Google+ es la de los hombres”

A Proposal For Social Network Détente

For the past two weeks, I feel like I’ve been witnessing some type of Cuban Missile Crisis going on between Google, Twitter and Facebook. I’d like to suggest some ways that social-nuclear war might be averted.
Beyond Blame, Believing In Cooperation

Let’s set aside blame, because blame isn’t going to move anything forward.

Let’s also assume that all the players can be taken to some degree at their word, that they do indeed want to work together in some ways.

What does everyone want?
The Wants & A Game Changer

Google has wanted its own social graph for some time. By social graph, I mean a way for it to see how people are interconnected, which could potentially improve Google’s search results. Better ways to target ads, new “sticky” content where people spend huge amounts of time are other things it wants, but let’s focus on the search aspects.

Twitter has wanted, well, clearly money along with other non-disclosed things for what is mistakenly assumed to be its most valuable asset, its “firehose” of tweets. What’s really Twitter’s most valuable asset is actually its sharing activity, but I’ll get back to that.

Facebook has wanted, well, I don’t know — maybe to be the best social network out there. Don’t laugh. If Google once had a laser-like focus on being the best search engine out there, Facebook can have the same focus on social. That’s a vision that Facebook probably doesn’t want ruined by Google encroaching on its territory. A vision that, of course, makes Facebook plenty of money by tapping into social actions.

We also now have something new that both Facebook and Twitter say they want — to be better represented in Google’s search results. It’s not as if they haven’t been there. But releasing today’s Don’t Be Evil bookmarklet — which alters the Google’s Search Plus Your World service — was a game changer in these Cold War years between the search and social superpowers.


by
http://searchengineland.com/a-proposal-for-social-network-detente-109120

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google-facebook-twitter-missilesFor the past two weeks, I feel like I’ve been witnessing some type of Cuban Missile Crisis going on between Google, Twitter and Facebook. I’d like to suggest some ways that social-nuclear war might be averted.

Beyond Blame, Believing In Cooperation

Let’s set aside blame, because blame isn’t going to move anything forward.

Let’s also assume that all the players can be taken to some degree at their word, that they do indeed want to work together in some ways.

What does everyone want?

The Wants & A Game Changer

Google has wanted its own social graph for some time. By social graph, I mean a way for it to see how people are interconnected, which could potentially improve Google’s search results. Better ways to target ads, new “sticky” content where people spend huge amounts of time are other things it wants, but let’s focus on the search aspects.

Twitter has wanted, well, clearly money along with other non-disclosed things for what is mistakenly assumed to be its most valuable asset, its “firehose” of tweets. What’s really Twitter’s most valuable asset is actually its sharing activity, but I’ll get back to that.

Facebook has wanted, well, I don’t know — maybe to be the best social network out there. Don’t laugh. If Google once had a laser-like focus on being the best search engine out there, Facebook can have the same focus on social. That’s a vision that Facebook probably doesn’t want ruined by Google encroaching on its territory. A vision that, of course, makes Facebook plenty of money by tapping into social actions.

We also now have something new that both Facebook and Twitter say they want — to be better represented in Google’s search results. It’s not as if they haven’t been there. But releasing today’s Don’t Be Evil bookmarklet — which alters the Google’s Search Plus Your World service — was a game changer in these Cold War years between the search and social superpowers.

The Bill Of Social Data Rights… Leer más “A Proposal For Social Network Détente”

Is Too Much Plus a Minus for Google?

See also: ‘Dirty Little Secrets: The Trouble With Social Search‘ by Tim Carmody
They have a point. With SPYW, the search experience deeply becomes intertwined with Google’s social networking product. You see it in the search box, where the Google+ identity becomes the way to identify a person whose name is in a query. You see it in the search results, where Google+ content is overwhelmingly displayed compared to other social material from Google’s competitors. You see it in a “People and Pages” list — suggestions for connections on Google+ — that appears in the same column as Google’s ads.

In short, they say there’s too much Plus and not enough of Our World, which has oodles of content on other social networks.


On Tuesday, Google announced something called Search, plus Your World (SPYW). It marked a startling transformation of the company’s flagship product, Google Search, into an amplifier of social content. Google’s critics — as well as some folks generally well-intentioned towards Google — have complained that the social content it amplifies is primarily Google’s own product, Google+.

They have a point. With SPYW, the search experience deeply becomes intertwined with Google’s social networking product. You see it in the search box, where the Google+ identity becomes the way to identify a person whose name is in a query. You see it in the search results, where Google+ content is overwhelmingly displayed compared to other social material from Google’s competitors. You see it in a “People and Pages” list — suggestions for connections on Google+ — that appears in the same column as Google’s ads.

In short, they say there’s too much Plus and not enough of Our World, which has oodles of content on other social networks. Leer más “Is Too Much Plus a Minus for Google?”