by Steven Bradley
In one second the user should understand generally where they are
—largely driven by visuals and functionality.
If we can keep people for 10 seconds, they should understand our primary message.
If they stay for two minutes, some secondary messages should be getting through.
All this feeds into a call to action.
Journalists use the inverted pyramid style of writing to quickly convey the most important information of a story to readers. It works because no matter how far into an article someone reads the most important information gets through.
The more you read the more detailed information you get, but no matter where you stop reading the main message has been conveyed. Can web designers do something similar visually?