Drucker’s Knowledge Worker in the Age of Social Media: Announcing Enhanced LinkedIn Integration


http://blog.scoop.it | Author: Arabella

Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers. Drucker said the key to improving the productivity of the knowledge worker is to allow them the freedom to innovate, learn and grow.

LinkedIn Logo

The knowledge worker is now the professional of today who uses Social Media and the Web to enhance his productivity, reach new customers or clients, conduct research and more. So which social network do today’s knowledge workers use?

LinkedIn has evolved from a platform for your professional online presence to a resource for professional development where you can not only expand your business network but also strengthen and share your knowledge base. Leer más “Drucker’s Knowledge Worker in the Age of Social Media: Announcing Enhanced LinkedIn Integration”

Information is free. Knowledge is not.

Knowledge is something else entirely. It’s what you get when you combine information with analysis and experience. Knowledge is information distilled down to actions. It can and should cost you money, or time, or something else. If you want real analysis of the news you just grabbed from the Associated Press, for example, you might go to the New York Times and pay (at least after 10 views). To learn AdWords tricks that can actually help you profit, you’ll buy a book, pay for a seminar or hire a consultant.
You must pay for knowledge in money or effort. If you don’t understand this, you’re going to fail.


Via Scoop.ithuman being in – perfección

In business, everyone keeps confusing information with knowledge. It’s a fatal mistake: Information may get you started, but knowledge is what separates winners from losers.

Information is ones and zeros. It’s raw data, or a list of facts. It’s instructions on filling out a business license, or the instructions Google provides when you sign up for Adwords. The obvious stuff. You can often acquire information for free: Go to the Associated Press for raw, un-analyzed news. Or read a ‘how to’ on building your own car. Leer más “Information is free. Knowledge is not.”

The Value of Theoretical And Practical Knowledge

Formal education tends to lean toward the theory side of the spectrum and teaching things to yourself tends to lean toward the practical. You can learn both through either method, but each tends to give you a little more of one over the other.

The key to getting all of the knowledge you need is to understand that whichever route you’ve chosen you’ve probably gained a lot more of one side of the knowledge equation and need to spend some time acquiring knowledge from the other end to balance your education.

If you go the 4 year degree route realize that many people in the work force can already perform the specifics of your job better than you can. It’s up to you to put in the time gaining the practical experience you need to complement the theory you learned. While in school don’t pass on opportunities to gain the practical. Apply for that internship. Try to get a summer job in your chosen profession no matter what the specific job.

If you skip school and go straight to the workforce, understan


-.-
A couple of recent guest posts have discussed the value of 4 year and online degrees as compared to learning on your own. While I’ve added some thoughts to the previous 2 posts, I wanted to clarify some thing in a post of my own.

In case you missed them here are the 2 guest posts I’m referring to.

Before anything else let me make it clear that I think knowledge is incredibly important to any career and life in general. In the signature to my email I add a line from a Bob Dylan song. Brownie points if you know the song.

He not busy being born is busy dying.

I use the quote as a reminder to always be learning something new and always striving to grow. The moment you stop doing either is the moment you stop being.

Albert Einstein

Theory vs. Practical

When it comes to knowledge there are different kinds of knowledge and different ways of acquiring each kind. On one side is theory and on the other side is the practical application of theory. Both types of knowledge are important and both make you better at whatever you do.

I think those who advance the furthest in life tend to be those who acquire knowledge at both ends of the spectrum and acquire it in a variety of ways.

Theoretical knowledge — teaches the why. It helps you understand why one technique works where another fails. It shows you the whole forest, builds the context, and helps you set strategy. Where self education is concerned theory prepares you to set a direction for your future education. Theory teaches you through the experience of others.

Theoretical knowledge can often lead to a deeper understand of a concept through seeing it in context of a greater whole and understanding the why behind it..

Practical knowledge — helps you acquire the specific techniques that become the tools of your trade. It sits much closer to your actual day-to-day work. There are some things you can only learn through doing and experiencing. Where theory is often taught in the ideal of a vacuum, the practical is learned through the reality of life.

Practical knowledge can often lead to a deeper understanding of a concept through the act of doing and personal experience.

Both of the above are important. You won’t survive in any career unless you can bring results and to do that you need practical knowledge. There’s no avoiding it.

At the same time learning how to solve a specific problem only teaches you how to solve that same problem again. Practice can only take you so far. Theory helps you apply what you learned solving one problem to different problems. Leer más “The Value of Theoretical And Practical Knowledge”

5 Traits That Will Lead You to Success

Some people just seem gifted. Somehow everything they do, they do well.
To the rest of us it seems like magic, we wish we had the same abilities.
Standing against the world
What is the difference between them and us?
Since I was little this “mystery” has intrigued me, when we were kids, some kids would just overnight become the best at the sports we played, they did well in classes, it felt as though they were in the top at whatever we did.

When I later started working I noticed the same thing. I started working in sales and some salesmen just had a gift. They would close everything. I had to know how and why. Since then I have studied good salesmen, poor salesmen, sports stars and other successful people like managers and business owners.

I have found that all successful people have 5 traits in common


by Daniel M. Wood//lookingtobusiness.com

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Some people just seem gifted. Somehow everything they do, they do well.
To the rest of us it seems like magic, we wish we had the same abilities.
Standing against the world
What is the difference between them and us?
Since I was little this “mystery” has intrigued me, when we were kids, some kids would just overnight become the best at the sports we played, they did well in classes, it felt as though they were in the top at whatever we did.

When I later started working I noticed the same thing. I started working in sales and some salesmen just had a gift. They would close everything. I had to know how and why. Since then I have studied good salesmen, poor salesmen, sports stars and other successful people like managers and business owners.

I have found that all successful people have 5 traits in common

Leer más “5 Traits That Will Lead You to Success”

Benefits of Business Networking

Firstly we should pay close attention to the places where social interaction can occur that may enrich ourselves and our businesses. The list below outlines just a few of the potential networking opportunities that could benefit you over time:

* Blogging: Passing on your own knowledge or contributing useful comments.
* Forums: Showcasing your skills, helping others, getting support and more.
* Conferences: Word of mouth, chatting with experts and learning new skills.
* Social Networks: Gaining support, friends and followers with links or content.
* Side Projects: Money earners, extra-curricular activities or contributory work.
* Mentoring: Potentially gaining potential employees or job opportunities.
* Meet-ups: Getting like-minded people together to interact and gain leads.
* Skill-swaps: Offering services for others in return (bi-directional outsourcing).

Each of these sources has their own pros and cons so it’s worth weighing up the cost vs benefit ratio before undertaking a specific method of socializing. It’s also worth highlighting that it depends on the amount of time, effort and energy you put into each that will determine what kind of response you get. Not every solution will be suitable for every kind of person but finding something that works for you (over the long term) may undoubtedly help you escape the trappings of freelance isolation.


Freelancing can get quite lonely and you may feel rather disconnected from the outside world. While many advocate working in an environment filled with others (such as your local Starbucks), the fact remains that you just don’t get the same benefits of being able to bounce ideas off of colleagues. While this may seem an unfortunate side effect of going solo, I have the mindset that working independently doesn’t mean that the array of community focused efforts online can’t benefit you.

Freelance Isn’t Loneliness

Being a freelancer means being in charge of your destiny, it doesn’t mean that you need to become a caveman in some contact free environment. Whether we are emailing, tweeting, reading the latest Freelance Switch article or something entirely different, it’s the way we choose to communicate that dictates how we run our businesses and keep our knowledge current. Participating in social events at our own choice can increase our sense of independence whilst maintaining useful relationships.
The loneliness we suffer is often caused by our own lack of willingness to spend time outside the projects we work on for clients, effectively leaving us as drones of our own productivity. While the idea of putting aside an hour a day to cultivating yourself socially may seem like wasting time, the fruits of your labor make themselves apparent as you’re not only helping others better themselves but you gain meaningful personal and business relationships that may well help you in the future. Leer más “Benefits of Business Networking”

Using Networks to Find Knowledge

As you can see, effectively using the knowledge of the business means trying to get better connections to reduce the size of the “I don’t know who to ask” space.

So how can we do this? One possibility is that we direct our questions to people in the organization that we know are very highly connected. However, one simulaiton study of search in a real organizational network has found that this might result in more steps needed to find the right person. In this simulation, a slightly more efficient search could be conducted by going to the manager who is responsible for the subject area that is being investigated or by starting the search in the right department.


Last week Ralph Ohr left me with a challenge to think about how to use experts to get the best outcomes on making decisions under conditions of uncertainty. We constantly miss disruptive changes in the operating environment and I suppose if I really knew the answer, I wouldn’t be posting it on a blog.

Sometimes predictions are genuinely impossible because of true uncertainty. The future is the future and nothing in the past can help us predict some events. Rather than making predicitons, operational flexibility is probably the best response to this type of uncertaintly.

On the other hand, sometimes the emerging disruptions are right under our noses and the problem is getting over myopia. Experts can suffer from myopia as well as the rest of us so perhaps the issue is finding the right expert with the right interpretation of what is happening. Leer más “Using Networks to Find Knowledge”

How I Learned to Stop Worrying and Love My Job – And Leave It

I’ve noticed a rash of design professionals leaving their jobs lately to pursue creative freedom. Designer Frank Chimero, Helen Walters of BusinessWeek, Andrio Abero of Wieden+Kenndey, and Alex Bogusky of MDC Partners have all written high-profile accounts or made announcements about going on hiatus or quitting. There are countless others leaving both high-ranking positions as well as quieter corners. Is this an industry that is constantly in flux, or is there something to be said about all the ship-jumping? While each “adventurer” (a less patronizing title than “dreamer”) will have their own personal reasons, I can offer some insight into my own recent experience of striking out on my own.
How it started: The two year itch

Over the past year or two I’ve been busy. I’ve been reading up on creativity, motivation, process, design and art, and I’ve been weighing the lofty ideas of commercialism and environmentalism against each other. I’ve been trying to perfect my strategic thinking, time-management, and people skills, reading everything about the business to glean some insight from so many people on the web who are so much smarter and more experienced than I am, all in an attempt to better understand what it is I do. While I believe it is crucial for people to be knowledgeable of current affairs in their industries, I think my thirst for such knowledge had a more prescient motivation for doing this: At the root of it, I wanted to know why I was unhappy with my job.


I’ve noticed a rash of design professionals leaving their jobs lately to pursue creative freedom. Designer Frank Chimero, Helen Walters of BusinessWeek, Andrio Abero of Wieden+Kenndey, and Alex Bogusky of MDC Partners have all written high-profile accounts or made announcements about going on hiatus or quitting. There are countless others leaving both high-ranking positions as well as quieter corners. Is this an industry that is constantly in flux, or is there something to be said about all the ship-jumping? While each “adventurer” (a less patronizing title than “dreamer”) will have their own personal reasons, I can offer some insight into my own recent experience of striking out on my own.

How it started: The two year itch

Over the past year or two I’ve been busy. I’ve been reading up on creativity, motivation, process, design and art, and I’ve been weighing the lofty ideas of commercialism and environmentalism against each other. I’ve been trying to perfect my strategic thinking, time-management, and people skills, reading everything about the business to glean some insight from so many people on the web who are so much smarter and more experienced than I am, all in an attempt to better understand what it is I do. While I believe it is crucial for people to be knowledgeable of current affairs in their industries, I think my thirst for such knowledge had a more prescient motivation for doing this: At the root of it, I wanted to know why I was unhappy with my job. Leer más “How I Learned to Stop Worrying and Love My Job – And Leave It”

The future of innovation and interdisciplinary teams

Interdisciplinary Innovation

Innovation is a concept That Occupies the space of ITS own in the creation and business development. It is without doubt the most important competitive factor today and in coming years.

It begins by thinking about innovation to Arrive at Innovative thinking. Many of the traditional Methodologies Fail to Respond to new challenges and new approaches are required.

Think design is not new . What is new is reflectance , explore the ” design thinking ” .

Traditionally , the entities Organizations Were Viewed systemic levels of analysis ranging from the individual to the organization , through the groups. There is an entry point and one exit.

Although Can and Should These levels exist as a reference, the approach Focuses more on Interaction and multiple points of entry and exit information. The knowledge needs more management.


Rendering of human brain.
Image via Wikipedia

Interdisciplinary Innovation

Innovation is a concept That Occupies the space of ITS own in the creation and business development. It is without doubt the most important competitive factor today and in coming years.

It begins by thinking about innovation to Arrive at Innovative thinking. Many of the traditional Methodologies Fail to Respond to new challenges and new approaches are required.

Think design is not new . What is new is reflectance , explore the ” design thinking ” .

Traditionally , the entities Organizations Were Viewed systemic levels of analysis ranging from the individual to the organization , through the groups. There is an entry point and one exit.

Although Can and Should These levels exist as a reference, the approach Focuses more on Interaction and multiple points of entry and exit information. The knowledge needs more management. Leer más “The future of innovation and interdisciplinary teams”

A Designer and Developer’s Dilemma: 9 Detestable “Requests”

Today, the web industry has blossomed and grown so rapidly that more and more people have noticed this niche trade. This rapid growth and progression have further shown the important role the web has in each individual’s lives today. The Internet is the new cash on card; you can’t leave home without it.

When the Internet was still new and young, upcoming designers and developers would often have to work for free just to have the opportunity to gain more experience, build your professional portfolio, and to exercise the skills you’ve picked up. Each opportunity to “work with clients” was a golden ticket to Willy Wonka’s Chocolate Factory.

As the industry stabilized and you’ve gained more experience in the field you decide to take the leap of faith and go down this career path as a long term decision. By this time, you would have already felt the toil of slogging in trenches. However, once you’ve decided that this is your passion, don’t let yourself throw in the towel and give up without a good fight.

All decisions we make have consequences; good or bad, you must face the consequences and know that every bump in the road will only make you stronger and you will come out of it a stronger and wiser person. Don’t make mistakes in vain, learn from them and march on!


When the Internet was a new trend there was no such thing as a professional Web Designer or Developer. Individuals interested in making their simple sites prettier and more interesting can be considered the pioneer Web Designers and Developers. Because it wasn’t a popular or well developed profession at the time, everyone just needed to roll with the punches and do their best to design and develop their own websites with the software they could get their hands on.

9 Detestable Requests

Today, the web industry has blossomed and grown so rapidly that more and more people have noticed this niche trade. This rapid growth and progression have further shown the important role the web has in each individual’s lives today. The Internet is the new cash on card; you can’t leave home without it.

When the Internet was still new and young, upcoming designers and developers would often have to work for free just to have the opportunity to gain more experience, build your professional portfolio, and to exercise the skills you’ve picked up. Each opportunity to “work with clients” was a golden ticket to Willy Wonka’s Chocolate Factory.

As the industry stabilized and you’ve gained more experience in the field you decide to take the leap of faith and go down this career path as a long term decision. By this time, you would have already felt the toil of slogging in trenches. However, once you’ve decided that this is your passion, don’t let yourself throw in the towel and give up without a good fight.

All decisions we make have consequences; good or bad, you must face the consequences and know that every bump in the road will only make you stronger and you will come out of it a stronger and wiser person. Don’t make mistakes in vain, learn from them and march on! Leer más “A Designer and Developer’s Dilemma: 9 Detestable “Requests””

Innovation Perspectives – A Common Purpose

This is the second of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series:

by Yann Cramer

Co-Creation Springs from a Sense of Common Purpose

Innovation Perspectives – A Common PurposeToo often the question of value extraction/retention is a dominant concern for all parties at too early a stage. For the sake of argument, let’s consider a supplier who has to develop a critical component for a customer who will integrate it in the design of a new finished product. The development process has not yet started that the customer plays its cards close to its chest with the conscious objective to retain as much of the value they will get from selling the finished product, and the supplier plays in a similar way with an equally conscious objective to extract as much value as possible from selling their component to the customer.

As a result, the supplier does not share unique knowledge for fear of losing leverage, the customer does not seek what could make the product unique for fear of tying itself to a particular supplier, and a great deal of time and effort is invested in crafting legal frameworks for knowledge sharing that anticipate on everything that could go wrong. But in reality, the biggest risk they run (without recognising it) is that while they position themselves for future negotiations some competitors will move faster and take the market.


This is the second of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series:

by Yann Cramer

Co-Creation Springs from a Sense of Common Purpose

Innovation Perspectives - A Common PurposeToo often the question of value extraction/retention is a dominant concern for all parties at too early a stage. For the sake of argument, let’s consider a supplier who has to develop a critical component for a customer who will integrate it in the design of a new finished product. The development process has not yet started that the customer plays its cards close to its chest with the conscious objective to retain as much of the value they will get from selling the finished product, and the supplier plays in a similar way with an equally conscious objective to extract as much value as possible from selling their component to the customer.

As a result, the supplier does not share unique knowledge for fear of losing leverage, the customer does not seek what could make the product unique for fear of tying itself to a particular supplier, and a great deal of time and effort is invested in crafting legal frameworks for knowledge sharing that anticipate on everything that could go wrong. But in reality, the biggest risk they run (without recognising it) is that while they position themselves for future negotiations some competitors will move faster and take the market. Leer más “Innovation Perspectives – A Common Purpose”

Three levels of trust on Open Innovation

Por jabaldaia

Three levels of confidence

The teams on open innovation are sets of people from different organizations, which jointly develop new products, services or markets.

Organizational diversity facilitates the creation of knowledge, but it may brings some obstructions and prevent the success of open innovation. It is therefore essential to know how people entered in teams, create knowledge in open innovation and what problems they face.

Chesbrough, “Open Innovation”, states that the knowledge and information are two different things. The information has the potential to be used to create knowledge and does not require an expert as opposed to knowledge. Knowledge flows and resides in individuals. [Más…]


Por jabaldaia

Three levels of confidence

The teams on open innovation are sets of people from different organizations, which jointly develop new products, services or markets.

Organizational diversity facilitates the creation of knowledge, but it may brings some obstructions and prevent the success of open innovation. It is therefore essential to know how people entered in teams, create knowledge in open innovation and what problems they face.

Chesbrough, “Open Innovation”, states that the knowledge and information are two different things. The information has the potential to be used to create knowledge and does not require an expert as opposed to knowledge. Knowledge flows and resides in individuals. Leer más “Three levels of trust on Open Innovation”

What Does it Take to Make Innovation Happen?

What is it like to work with innovation today? What challenges – and opportunities – do innovation directors and managers have in a corporate setting today? I often ponder on such questions.

I will provide my views on this in a series of blog posts over the coming weeks. Please view my posts as conversation starters and share your thoughts and ideas.

First, we can discuss what it takes to be able to make a difference as you work with innovation in company today.


An array of Neolithic artifacts, including bra...
Image via Wikipedia

by Stefan Lindegaard
What is it like to work with innovation today? What challenges – and opportunities – do innovation directors and managers have in a corporate setting today? I often ponder on such questions.I will provide my views on this in a series of blog posts over the coming weeks. Please view my posts as conversation starters and share your thoughts and ideas.

First, we can discuss what it takes to be able to make a difference as you work with innovation in company today. Leer más “What Does it Take to Make Innovation Happen?”

A Beginner’s Guide: Stepping Into Web Design Industry


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Perhaps you’ve got some experience in the web industry but unsure what to do next. Or perhaps you are new to web design and you’re just starting out. Whatever the case, you are not alone. There are many others like yourself who are still feeling their way around in the dark.

Stepping into Web Design Industry
Image credit: Jaganatha

The web design industry is a big machine. Whatever dreams you may have of becoming an established designer might seem close to impossible. Especially since you run the risk of facing major problems like the lack of financial stability, lack of clients and jobs, and insecurity due to the lack of confidence in getting jobs etcetera. However, take heart. Nothing is impossible, but also know that nothing is easy.

If you are a new designer hoping to make a name for yourself in this industry, here are a few useful tips to help you keep afloat.

Your First Foray into the World of Web Design

You probably have many questions and concerns as a newcomer. Regardless of your background, knowledge or skill, you might still feel at a loss as to where to begin.

Stepping into the Unknown
Image credit: artofthemayerniks

It all comes down to the individual. There is no right or wrong in regards to how to, or whether you should even become a web designer. However, like any other career path, you must have drive and passion to succeed and be at the top of your game in the industry.

If you have a degree, don’t be complacent; having a degree doesn’t automatically mean that you will have a successful career in web design. However, as discussed in our previous article – Self Taught vs. Formal Education with Showcase of Design Schools, having a degree sometimes can give you an advantage.

In order to be successful, one must always be willing to continue learning. We continue learning every day of our lives. A web designer especially, will continuously learn something new because he or she can never know everything about web design.

With the rapid advancement of technology, it is necessary to constantly update yourself in order to keep up with the latest trend or technology and succeed in this field. This is where passion for the industry and the drive to excel come in handy. Self improvement is a must for all web designers.

Becoming a freelancer might come across as an easy path to take. If you have the technical skills, having the freedom to work when it suits you sounds like a great idea. But is it really? There are plus and minus points to being a freelancer. However, most experienced web designers will advise any newcomer that it is best to work for someone else first.

Don’t knock working for others right off the bat. Whether you start out working for a small agency or a large company, the experience you gain from those first years and projects there will teach you many things necessary to survive when you’re out there on your own. Working for others will allow you to learn how to communicate with clients without the pressures of messing things up while handling every aspect of the job. Also, working for someone else ensures that you have a stable income and be able to focus on the creative aspects and developing better technical skills of the job.

Resources:

Portfolios – The Doorway to Success

Every web designer’s must have is a good portfolio to showcase their abilities. If you can’t even create a decent portfolio to advertise what you can do, how can you instill confidence in potential clients that they can entrust their projects with you? Put lots of effort into building a good portfolio website and your hard work will pay off eventually.

Doorway to Success
Image credit: ..Peter

Design software doesn’t come cheap. As a newcomer, you might not be able to afford a professional version of various design software. However, there are options you can consider. You can take advantage of a fully functional 30-day trial version of Photoshop. A more permanent alternative could be to use Photoshop Elements or to purchase a second hand version of the more pricey software in the market today. There is also free software that is available for download online like the ones shown below.

Resources:

Not every designer can be good at both design and coding or programming. However, learning how to code and how to translate your designs for the web by reading online tutorials and books is a reflection of the dedication and passion you have for the field. Your willingness to learn and to upgrade yourself is an essential trait that will be attractive to both employers and clients alike. If coding is not your strong point, it can of course be outsourced. However, that would defeat the purpose of striking out on your own as a freelancer when you still need to rely on others to complete the jobs you take on.

Yes, your portfolio must be creative and give others a sense of your personality and style. However, you must not forget that it is first and foremost a showcase of your work and your skills. Prospective clients will need to see your previous work to be able to determine if they like what you can offer them. Prepare to be judged. Your portfolio will be one of the key deciding factors as to whether potential clients hire you or not. The problem with design or any creative field is that everything is subjective. Not everyone’s likes and tastes are the same. We are all entitled to our personal opinions. As such, not everyone will like your work. Learn to accept criticism and how to differentiate between the constructive criticisms from the negative ones. A designer must be able to handle criticism to grow and improve.

More resources:

Here are a few simple but inspiring web design portfolios:

Blog Your Way to Recognition

Blogs are a popular trend at the moment. They are easy to create and maintain. In fact, having an online blog can work to your favour to support your creditability and to connect with your audience. With the many resources available to help you create a blog, the real question is not how to create a blog as a web designer, but why it is useful.

Recognition
Image credit: D to the Kath

Blogs, short for web log, are basically an online journal or diary. People keep blogs for various reasons. Some use blogs to advertise their business and boost sales; others use blogs to network, or purely for personal reasons and purposes.

Web designers can use blogs to support their portfolio and to promote themselves as designers. It is also a very good way to boost search engine rankings. Each time you publish an entry, you increase the likelihood of your blog being discovered. This will in turn help you to be recognised as a designer.
It is also a good way to allow your clients to get to know you better and to determine if you are a person worth working with. It is not just important to be a good designer. You must also be a person of good character in order to attract potential clients to trust you and seek you out to handle their projects.

As such, ensure that the quality of your blog is relevant and interesting to readers so that you will gather a following and make a name for yourself.

Resources: Leer más “A Beginner’s Guide: Stepping Into Web Design Industry”

Recognition and Respect: How to Earn It


Recent Posts by Stefan Lindegaard

In Outliers, Malcolm Gladwell stated that it takes 10 years to become an expert in any given subject.

Many people actually reach this level. You might not be a professor or best-selling author, but you have probably worked long enough to become an expert in your given field – or you are on your way.

Yet, people having enough knowledge to qualify as a thought leader or expert do not get the recognition or credit they deserve – and often long for.

This is an interesting paradox. You work hard and at some point expect/hope to be perceived as an expert or thought leader, but it does not happen.

Why? The clutter of information and knowledge that surrounds us makes it so much more difficult to break through even if we have great, original ideas and an impressive knowledge base.

It is no longer enough just to qualify by knowledge to become an expert; you also need to know how to communicate and how to build a personal brand in order to become one. Leer más “Recognition and Respect: How to Earn It”

The Blogging Ninja Guide To Strategic Positioning


What I’m about to share with you is a bit meaty, but it can have a huge impact on your blogging income. I want to address questions like:

  • How accessible should you be with your readers?
  • How do you deal with the issue of pricing of your products and avoid “sticker shock”?

I’m aware that some bloggers (those who aren’t making much money, mind you) may potentially take issue with what I’m about to share. However, this blog is all about being REAL with you and help you guys make as much money as possible from your blogging.

What Is Strategic Positioning?

Honestly, I just came up with that term off the top of my head. :) But, here’s what I mean…

WP_NinjaIt is the purposeful positioning of your personal/online brand in order to foster the MINDSET that you want inside the heads of your audience.

In other words, you can custom tailor how you want your readers to perceive you and your perceived value.

This can have a direct impact on the prices you are able to charge as well as the overall level of authority your readers grant you on your subject.

Have you ever thought about what you want your readers to think of you? Obviously, you probably want them to like you and like what you have to say. But, when we start taking this into the realm of business, it doesn’t always translate into income. Being liked doesn’t mean anybody is going to take out their wallet for you. Leer más “The Blogging Ninja Guide To Strategic Positioning”