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What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day.
Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results.
Bing is known to use information from a wide variety of social sites. A good Twitter following will help improve your Twitter ranking, while the Bing Social Sidebar combines results from the likes of Quora and Klout to show experts in a particular field.
Twitter, Facebook, and Google+ are the most important to Google and, unsurprisingly, Google+ leads the way in helping to promote a site in Google rankings.
What’s more, traffic and leads from social media and social networking websites can create a bunch of loyal brand ambassadors. Likes, follows, shares, pins, and retweets can help fire your website to the top of the search pile while delivering targeted and active visitors.
What are SEO social indicators?
Social indicators are, essentially, a measurement of your popularity and authority on the social web; activity on sites like Facebook and Twitter that revolves around you, your website, and your business.
To look at it another way, they are a measurement of the number of friends you have, how often people interact with you, and how much they talk about you with others.
Why are they important?
These social interactions are known to deliver visitors to websites by growing a brand’s reach.
New readers and connections will notice that you are cropping up in conversation and within a context that interests them. As a result, they might be intrigued enough to click through and visit your website, connect with you via social networks, and find other ways to interact with you.
Social indicators are also important to an SEO campaign. Most successful websites take an intentional approach to link building, finding ways in which they can develop high quality links from authoritative sites. A site with a lot of social attention can enjoy high search engine rankings.
Choose your social sites wisely, integrate your efforts within your own site, and conduct some competitor analysis on the top performers in your industry. Then try these six techniques to improve your social indicators. Leer más “How To Improve Your SEO Social Indicators”