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Source: How Mobile is Changing Business – Infographic
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Source: How Mobile is Changing Business – Infographic
Over the years my co-founder and I have launched 5 products, and we’ve helped hundreds of other companies launch their products. Sadly I can’t say that each launch was successful, but I did learn what not to do over the years.
From each launch we’ve gotten a better understanding of what should be done and I can confidently say that I have a formula for every product launch. Here are 7 things I learned from launching 5 products:
One of the first products that I ever launched was Crazy Egg. The launch was very successful, but it wasn’t because I knew what I was doing, instead I got lucky.
Before we even launched Crazy Egg we created a landing page that showed off the product and had an email opt in box for people who wanted to be notified when the product launched.
We didn’t have any traffic coming to the website, so I bought $10,000 worth of banner ads on all the popular CSS galleries. Within months we collected over 20,000 emails from people who were interested in using Crazy Egg.
When we launched roughly 500 of those 20,000 people signed up for our product. We should have had at least a few thousand convert, as our product was a freemium one, but a lot of the emails on our list were stale as we hadn’t emailed them in over 6 months. The big lesson I learned here was that we should have created an email drip sequence in which we kept all of the people on our list up to date with what we were doing versus sending them one email about our launch.
Before you launch your product make sure you create a landing page where you can collect email addresses, as it is never too early to start your customer acquisition efforts. You can easily do this through LaunchRock.
Once you setup your landing page, make sure you follow up with your potential customers on a regular basis. You can keep them up to date with the progress of your product, educate them, and notify them about your launch.
7 Lessons Learned From Launching 5 Products
When you are working on search engine optimization for your own business or for a client’s website, you will need some great SEO tools. If you have the budget, you can certainly pay for the best SEO tools the Internet has to offer, but if you don’t, then free and freemium tools are the alternative.
Free tools are just that – free to use as much as you want for any of your projects. Freemium tools, on the other hand, have both free and premium rate plans based on your needs. The following are my six favorite free and freemium tools that are indispensable for SEO’s everywhere.
All SEO campaigns should begin with keyword research. Google AdWords Keyword Tool is your best bet for a free keyword research tool. It is not necessarily exact with its numbers, so don’t believe that there is exactly 74,000 people searching for “website analytics” each month. What you can believe in is that “website analytics” is searched more often than “free website analytics”. You can also get a lot of great keyword ideas too!
SEO Book actually has several free SEO tools on their website. You need to create a free account with their website first, and then you have unlimited access to the tools you see above, plus a few others including a keyword density analyzer, a page comparison tool to find keywords, an ad group generator for AdWords, PPC keyword wrapper, and a typo generator that shows the most common typos for keywords that you enter.
Las “landing pages”, aquellas a las que llega el usuario después de haber hecho clic en un anuncio online, son un ingrediente clave para alcanzar el éxito en la publicidad en internet. Sin embargo, sigue habiendo anunciantes que siguen descuidando este importante factor. Para ponerles sobre la pista correcta, Kissmetrics ha publicado una infografía en la que disecciona la anatomía de una “landing page” perfecta.
Según Kissmetrics, los elementos de una “landing page” eficaz son los siguientes… Leer más “La anatomía de una “landing page” perfecta”
For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the questions that arise for businesses that are beginning their Twitter efforts.
In this post I’ll address some of these questions and give some advice for making sure you have an effective Twitter account. But before we begin, and just in case you don’t read anything beyond this point, please always remember this:
The key to remember with social media is that it’s about engagement.
It should not be looked at as a place to advertise your products. It should be looked at as a place to have meaningful conversations with people important to your business.
Ok. Are you ready to dive in? Let’s start by selecting a username!
It’s crucial to use your real business name as your Twitter username. If your exact business name is taken, you can try to get something similar. A username that signals your location may be helpful. For example, if your business name is Widgets Inc and the widgetsinc username on Twitter is taken, you can try widgetsinc__ (home state initials).
Hyphens and underscores are always something to avoid, not just in Twitter usernames but also in domain names – it just looks unprofessional.
For example, some companies have multiple Twitter accounts. Zappos is a company that uses multiple Twitter accounts effectively. One is from the CEO, Tony Hsieh. The other is Zappos customer service Twitter account. They both serve different purposes. Hsieh occasionally tweets about the company or anything else he finds interesting. The Twitter Zappos customer service account handles all mentions on Twitter and uses Twitter as a platform to interact with current and prospective customers.
In the “bio” section of your Twitter account, you are limited to 160 characters. It’s important to not skim this part, as users with bios and a link have been shown to have more followers than those without. If you cannot explain what your business does in a couple of sentences, you may have to rethink what it is that you’re doing.
So explain what you do in your bio and the benefit of using your service or product. Here are a few I like: Leer más “The Beginner’s Guide to Twitter”
The other thing is you learn what it is about your product or service that is attractive to your customers. Sometimes what you think is the number one key offering of your product or service happens to be the 5th or 6th most important benefit on your customer’s list. You’ll find shocking reasons about why customers actually chose your service – things you would have never thought of before. And knowing this information gives you the power to make better business decisions moving forward. It removes all of the guesswork.
Think about it this way, if you own a website and you don’t know why people are signing up for your service, how are you going to solve that problem? You can sit there and perform guesswork by building new home pages and sign up pages, running tests and hoping you can see some increases in sign up performance. Or you can ASK your customers specific questions to get to the root of the problem.
I tell everyone who is interested in KISSmetrics (our web analytics service) to get KISSinsights (our simple and powerful survey software) to really synergize their efforts. The combo of the two products becomes a very powerful tool.
Editor’s Note: This post is an interview of Sean Work (the Director of Marketing at KISSmetrics) regarding the KISSinsights survey tool. This post was submitted to KISSmetrics by Joseph Putnam of Blogtweaks.com.
There’s one thing that drives me crazy about running a website.
I have no idea who’s looking at my site and what they’re doing.
Sure, Google Analytics provides some statistics that reveal insights about what people are doing when they land on my site. It shows the number of unique visitors, the pages that are the most popular, and what the total traffic is for the month.
And if you really know what you’re doing, there’s a lot of valuable info to be gleaned.
But Google Analytics is also limited. Even though I know how to use it, I still feel like I’m flying my site blindfolded. Yes, I know that 300 people visited my site yesterday, but… Leer más “Insights on KISSinsights: An Interview Revealing an Online Business Game Changer”
Tips and Tricks to Tweet:
Too many unrelated links within eyesight of your call to action can distract visitors and lead them away from your sales funnel. »tweet«
Some fonts are easier on the eyes than others, and experimenting with various sizes and styles can have a noticeable impact on the success of your sales funnel. »tweet«
Use KISSmetrics to A/B test your landing pages and easily view their performance with the best conversion funnels in the business. »tweet«
Fewer form fields don’t necessarily mean more sign ups. Sometimes, as in the case of lead generation, it’s beneficial to add extra form fields to extract more information. »tweet«
Use KISSinsights to find out what copy and keywords are attracting customers, and use them in future ads.»tweet«
Try displaying your ads on a wide variety of websites and test the responsiveness of each site’s audience to build an optimized display network. »tweet«
KISSmetrics can track which combination of displays ads and landing pages are producing the best ROI.»tweet«
A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things are good to regularly test and optimize—including PPC, media buys, landing pages, and email campaigns. You don’t have to test everything all at once. Start with the marketing activity the produces the highest return and then work your way down.
Click on the image below to view an enlarged version of this infographic:
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