Insights on KISSinsights: An Interview Revealing an Online Business Game Changer

The other thing is you learn what it is about your product or service that is attractive to your customers. Sometimes what you think is the number one key offering of your product or service happens to be the 5th or 6th most important benefit on your customer’s list. You’ll find shocking reasons about why customers actually chose your service – things you would have never thought of before. And knowing this information gives you the power to make better business decisions moving forward. It removes all of the guesswork.

Think about it this way, if you own a website and you don’t know why people are signing up for your service, how are you going to solve that problem? You can sit there and perform guesswork by building new home pages and sign up pages, running tests and hoping you can see some increases in sign up performance. Or you can ASK your customers specific questions to get to the root of the problem.

I tell everyone who is interested in KISSmetrics (our web analytics service) to get KISSinsights (our simple and powerful survey software) to really synergize their efforts. The combo of the two products becomes a very powerful tool.


 

http://blog.kissmetrics.com

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Editor’s NoteThis post is an interview of Sean Work (the Director of Marketing at KISSmetrics) regarding the KISSinsights survey tool. This post was submitted to KISSmetrics by Joseph Putnam of Blogtweaks.com.

There’s one thing that drives me crazy about running a website.
I have no idea who’s looking at my site and what they’re doing.

Sure, Google Analytics provides some statistics that reveal insights about what people are doing when they land on my site. It shows the number of unique visitors, the pages that are the most popular, and what the total traffic is for the month.

And if you really know what you’re doing, there’s a lot of valuable info to be gleaned.

But Google Analytics is also limited. Even though I know how to use it, I still feel like I’m flying my site blindfolded. Yes, I know that 300 people visited my site yesterday, but… Leer más “Insights on KISSinsights: An Interview Revealing an Online Business Game Changer”

4 Hot Analytics Trends That Are Effective And Profitable

We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook or Pinterest.

And we all also know that a good digital marketing strategy must be measured and monitored with analytics.

But there are literally hundreds of choices you have to make. Unfortunately, you probably don’t know which ones to choose…so you close your eyes and pick.

That’s a horrible strategy.
Instead, jump on some of the following digital trend and the tools that help you monitor those trends so you can make your digital marketing strategies both effective and profitable>>>


 

http://blog.kissmetrics.com/

 

We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook or Pinterest.

And we all also know that a good digital marketing strategy must be measured and monitored with analytics.

But there are literally hundreds of choices you have to make. Unfortunately, you probably don’t know which ones to choose…so you close your eyes and pick.

That’s a horrible strategy.

Instead, jump on some of the following digital trend and the tools that help you monitor those trends so you can make your digital marketing strategies both effective and profitable>>> Leer más “4 Hot Analytics Trends That Are Effective And Profitable”

Role To The Goal: How Developing Role-Based Personas Can Increase Conversions

So, how do you prepare role-based personas?

First, you need to define what your visitor’s goals actually are.

There are several ways you can do this. However, if you can work with real data instead of guessing what the goals are yourself, that information will always be much more valid.

Here are some ways you can figure out what your visitors goals are:

Look at your analytics. If your analytics tool lets you see the path of actions that visitors take, this is a good way to determine what their goals are and what they are looking for, especially if you see common patterns emerge. Seeing where your visitors come from can also tell you a lot.
Survey your visitors. You can just ask your visitors directly what their goals are. The best way to do this is right when they are visiting your site, so you can catch them right that moment. A very good tool for this isKISSinsights. It’s simple enough to not force your visitors to make a big time-commitment and people do answer it, particularly if they are frustrated, which is good for you.
Here are some examples of common goals your visitors may have:

“I’d like to purchase x”.
“I’m looking for information about x”.
“I’m doing research and want to learn about your company”.
“I want to be entertained”.
“I’m just browsing”.


 

http://blog.kissmetrics.com

 

A lot has been shown about the effectiveness of preparing customer personas. They help your whole team stay on track about who your website is for and add empathy to your process.

Commonly, customer personas are based on demographic and behavioral data. Demographic data is useful when your website is targeted at a very specific audience. For example; retirees who like to play golf. Behavioral personas goes deeper than demographic data and help you define the intrinsic wants and needs of your customer.

Both of these persona models are especially helpful when it comes to business model design, marketing, and branding. However, if you already have these in place and are now focusing on website conversion optimization, I’d like to introduce to you a third type of persona, the role-based persona.

Most of the time, people are visiting a website to fulfill a particular goal. They are on a mission! They don’t read everything and they certainly don’t linger around on a site clicking links out of curiosity, as many of us would like to believe. If something gets in their way, most of the time, they simply leave.

Here’s how you can avoid that and why role-based personas are useful for conversion optimization.

Role-based personas help you cater to your user’s goals and thus, fulfill your own conversion goals.

Here are some unique benefits to preparing role-based personas:

  • They do not assume a gender, age, income level, etc. This helps you expand your efforts to a wider group of people should you choose to do so.
  • They help you work with the dreaded tunnel-vision phenom. This is what happens when visitors are so focused on their goal that they don’t see anything else on your site.
  • They empower your users. By anticipating what your visitor’s goals are, you go a long way in making your visitor not feel stupid. Believe me, the last thing you want a potential customer to feel is stupid when they visit your site.

So, how do you prepare role-based personas?

First, you need to define what your visitor’s goals actually are… Leer más “Role To The Goal: How Developing Role-Based Personas Can Increase Conversions”

Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics

Have you ever logged into your analytics account and noticed how your traffic and pageviews are up? And when you notice that your pageviews have gone up, you probably get excited and try to figure out what caused it to go up, right?

But when you dig a bit deeper and start to analyze the impact of those increased pageviews, you probably notice that your revenue hasn’t really gone up at all.


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Have you ever logged into your analytics account and noticed how your traffic and pageviews are up? And when you notice that your pageviews have gone up, you probably get excited and try to figure out what caused it to go up, right?

But when you dig a bit deeper and start to analyze the impact of those increased pageviews, you probably notice that your revenue hasn’t really gone up at all. Leer más “Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics”