Video-Seo: YouTube Ranking Factors (infographic)


Vía tagseoblog.com

YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowadays it is no longer sufficient to represent these factors only as a list. It is not enough to write the keyword in the video-title, description and keywords. The youTube algorithm evaluates many more signals. And all of the individual factors are related to each other. The following infographic gives an idea of what is important.

Infographic of youTube Ranking Factors

First of all the image. Please find below some hints…

Video-Seo: youTube Ranking Factors infographic (by Martin Missfeldt)

Video-Seo: youTube Ranking Factors infographic (by Martin Missfeldt)

Please feel free to share this graphic. If you like to print it out – here is a larger version: Download youTube Ranking Factors infographic (Jpeg, 1280 x 1988 px, 800 kb)

I have devided the grafic in four zones:

  • youTube-Channel / Trust & Authority
  • onVideo / Relevance
  • Views / User Reactions
  • Recommendations / Sharing

Some hints about… Leer más “Video-Seo: YouTube Ranking Factors (infographic)”

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What the Google SEO Guide Doesn’t Tell You Read more at


 

www.business2community.com

The Google SEO guide, better known as the Google Webmaster Guidelines, doesn’t really tell you anything about actual Search Engine Optimization (SEO). Instead it spreads a false idealism by telling you to just write great content. Don’t get me wrong here, the guide is educational but not really about SEO.

Great content is important—and it’s the number one thing most sites don’t do—but it won’t help you get your site to the top of the rankings in a Internet where everyone else is using SEO. Remember the article I wrote called “Content is Not the Only King“, you should make the effort to read this as it makes some serious sense. I agree that content is important but that is not all you need to rule the internet world. (evil laugh in the background)

So what else did Google forgot to mention in the Google SEO guide?

Choose Your Keywords Wisely

The choices you make early in your website’s life will affect it for years to come, so choose your keywords wisely. The Google SEO guide hardly addresses keywords at all, but the basic facts are clear.

1. Short keywords do better than long keywords because they match more possible search queries.

2. Small sites must be careful about choosing keywords used by larger sites because out ranking a larger site is difficult. (But it’s not impossible.)

3. Do your keyword research using free or paid tools before choosing any keyword. Make sure the keyword receives the amount of traffic appropriate to your site and try to find any related keywords you can also use.

4. Consider the long tail—infrequently-searched keywords which you can rank for very easily for guaranteed regular traffic.

My free E book about how to build a WordPress website shares some insights into keyword research also. It is a must read! Go to this page to access the download. No signup required. (password wwb)

Get Incoming Links >>>  Leer más “What the Google SEO Guide Doesn’t Tell You Read more at”

The 3-Step Process to Creating an Effective and Profitable Keyword Plan


http://bit.ly/JqiFPt | by NEIL PATEL | quicksprout.com

keyword research google

Would you rather get 1,000,000 visitors from Google each month or 1,000? Your gut is probably telling you to go with 1,000,000, but the reality is you don’t have enough information to make an educated decision.

The keyword game isn’t just about traffic, it’s also about quality. You have to look at conversion rates to make an educated decision.

This means you have to look at larger goals and breakthrough keyword volume.

In my ten years in the business I’ve made creating high-converting keyword research plans a priority…let me share my 3-step plan with you:

Step #1: Keyword research for SEO

When you research for keywords on your own site, it’s a lot easier to do because you know the content inside out. It’s almost instinct.

But if you are working on a new site, then it is best that you do a lot of keyword research. This means starting with a list of keywords. If you don’t have a list, then work through as much content as you can.

As you do that, think about this…

  • Think about any word or category you don’t understand – Drop these words into Google and see what kind of results come up.
  • Do these results match what you are trying to accomplish – Or does it look like their competitor? As you will see when we get into the conversion part of keyword research, keywords that don’t convert waste time and visitors.

When you find non-converting keywords, search through and remove any other keywords that are similar. As you do this your list of categories will probably change as you start to understand your site’s content. But it’s always easier to start with too many categories, which you can reduce later.

Check the estimated search volumes and make sure they match what you expect.

For instance, do more people search for “SEO consultant” or “SEO services.” Or do more people search for “florist” or “flowers”? Or do more people search for “washers” or “washing machines”?

While you may lean towards the more technically correct “SEO services,” you might find that more people are actually searching for SEO consultants, so you’ll want to work more references of “SEO consultants” into your copy.

And you are ready to use these 5 questions to maximize your keyword research. The following exercise is recommended by Jenny Halasz, and is a very helpful way to uncover keywords for clients efficiently and effectively…: Leer más “The 3-Step Process to Creating an Effective and Profitable Keyword Plan”

5 Tips to Better Optimize Your PPC Budget

Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are alreadysearching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more about your product.

Apart from the benefit of having qualified traffic, pay-per-click (PPC) advertising has many other positives. First off, it is easy to start. Setting up your account is simple; you can start off with a budget that you are comfortable spending. Secondly, PPC offers flexibility. You can test out different versions of ad copy, headlines, and call-to-actions. Lastly, paid ads are great way for increasing brand awareness. Even if people don’t click on your ad, just showing up in the search results for your key terms builds trust factor and brand recognition.

However, there are challenges involved in paid advertising. With more marketers turning to PPC advertising, the paid search space is becoming competitive.


http://451heat.com

Whether you are trying to acquire new customers, generate more leads, or simply sell the product, paid advertising can come to your rescue. The advantage of paid advertising is that people are alreadysearching for your product/service. As opposed to conventional marketing, a paid search audience already has the intent to buy or learn more about your product.

Apart from the benefit of having qualified traffic, pay-per-click (PPC) advertising has many other positives. First off, it is easy to start. Setting up your account is simple; you can start off with a budget that you are comfortable spending. Secondly, PPC offers flexibility. You can test out different versions of ad copy, headlines, and call-to-actions. Lastly, paid ads are great way for increasing brand awareness. Even if people don’t click on your ad, just showing up in the search results for your key terms builds trust factor and brand recognition.

However, there are challenges involved in paid advertising. With more marketers turning to PPC advertising, the paid search space is becoming  competitive. Leer más “5 Tips to Better Optimize Your PPC Budget”

20 Best SEO Tools Roundup 10/18/10

Do you have problem in finding any words in Google web? Or getting confused because of so many choices in the website about the key words that you typed? And …
Do you have problem in finding any words in Google web? Or getting confused because of so many choices in the website about the key words that you typed? And maybe you are often open the wrong or fake website? Don’t worry people. Here, we give you the review of trusted list and website that you can trust and help you to find your need. You don’t have to feel worry about the website or assume whether this website is a fake or not, because we have checked all these websites for you. So, enjoy the list bellow and get what you need here.

Ranking Checker by SEOmoz.com
This is the most top SEO tool. Why? It is because this tool allows you to type up to 5 keywords a day. You will be charged free by using this tool and it is very easy how to use it. First, you have to open an account in SEOmoz.com. After you get sign in to the website, choose “browser button” and it will help you copy the URL page that you type before automatically. It is really flexible and saving time.


Do you have problem in finding any words in Google web? Or getting confused because of so many choices in the website about the key words that you typed? And …
Do you have problem in finding any words in Google web? Or getting confused because of so many choices in the website about the key words that you typed? And maybe you are often open the wrong or fake website? Don’t worry people. Here, we give you the review of trusted list and website that you can trust and help you to find your need. You don’t have to feel worry about the website or assume whether this website is a fake or not, because we have checked all these websites for you. So, enjoy the list bellow and get what you need here.

Ranking Checker by SEOmoz.com
This is the most top SEO tool. Why? It is because this tool allows you to type up to 5 keywords a day. You will be charged free by using this tool and it is very easy how to use it. First, you have to open an account in SEOmoz.com. After you get sign in to the website, choose “browser button” and it will help you copy the URL page that you type before automatically. It is really flexible and saving time. Leer más “20 Best SEO Tools Roundup 10/18/10”

SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural

If you’re looking for moustache trimmers and beard clippers, you’ve come to the right place. Our website is the best place to buy moustache trimmers and beard clippers. You won’t find better moustache trimmers and beard clippers or cheaper moustache trimmers and beard clippers anywhere else. We invite you to check out our great selection of moustache trimmers and beard clippers.

It’s enough to turn you off moustache trimmers and beard clippers for life! Fortunately, SEO copy doesn’t have to be like that, as long as you follow some basic guidelines.


Posted by Lucy
http://www.webmarketingexperts.com.au/blog/

We often hear people say “Oh, I don’t want to ruin my website with SEO! That sort of content sounds horrible!”.

SEO doesn’t ruin websites … however, poorly conceived attempts at creating optimised copy can quite easily do so! Ever encountered a website like this?

SEO

If you’re looking for moustache trimmers and beard clippers, you’ve come to the right place. Our website is the best place to buy moustache trimmers and beard clippers. You won’t find better moustache trimmers and beard clippers or cheaper moustache trimmers and beard clippers anywhere else. We invite you to check out our great selection of moustache trimmers and beard clippers.

It’s enough to turn you off moustache trimmers and beard clippers for life! Fortunately, SEO copy doesn’t have to be like that, as long as you follow some basic guidelines.

Vary your keywords

Your SEO expert will ask you to think of some keywords which describe your business, and will also use their own methods to determine keywords relevant to you. Think outside the box a little when your keyword list is being built.

Use long tail keywords
Whereas ‘bicycle’ is a short tail keyword, ‘Shimano bike gear’, ‘bicycle repair kits’, ‘kids bike helmets’, etc, are all long tail keywords. Utilising these long tail keywords can help your traffic numbers and conversion statistics as well as making your copywriting sound more natural and relevant. Leer más “SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural”

How to Build a Smart Powerful Keyword List

Keyword research can be a daunting task, but it forms the basis for paid and non-paid campaigns. Many people make the mistake of:

* Only targeting their product names as keywords;
* Using only a handful of keywords in optimization and PPC; or,
* Targeting the wrong keywords altogether!

It is necessary to target the right keywords from the very beginning of your search marketing strategy, in order to get more clicks for your paid ads and to rank higher in SERPs.

The process of research begins with brainstorming. Try to think what customers or potential clients would actually type in to find your products/services. Sit down with your friends, colleagues or customers to come up with some terms. Try to avoid very generic terms, like ‘jeans’ for example, if you are not a very well established website with very high domain authority. These extremely competitive phrases are very difficult to rank well organically if you are just in the beginning phases of website development/website optimization, and are often very expensive in pay-per-click. During this stage, you might want to check your competitors’ websites and ads just to get an idea of what they are banking on. After this initial stage, you should have a list of at least 15-20 relevant keywords.

There are many keyword tools available in the market, but would suggest using“The Google Keyword Tool”. As of this week, this tool (which replaces the former Google keyword tools) is out of beta testing. Enter your shortlisted keywords in the keyword tool to find out different variations of the keywords you came up with during your brainstorming and research. Along with finding keyword variations, you will get an idea of how often the keyword is searched for, as well as how many other online advertisers are trying to get traffic on the phrase. After this stage, you will have a better idea of which keywords you should and shouldn’t be targeting.


http://451heat.com/2010/10/04/how-to-build-a-smart-powerful-keyword-list/

Keyword research can be a daunting task, but it forms the basis for paid and non-paid campaigns. Many people make the mistake of:

  • Only targeting their product names as keywords;
  • Using only a handful of keywords in optimization and PPC; or,
  • Targeting the wrong keywords altogether!

It is necessary to target the right keywords from the very beginning of your search marketing strategy, in order to get more clicks for your paid ads and to rank higher in SERPs.

The process of research begins with brainstorming. Try to think what customers or potential clients would actually type in to find your products/services. Sit down with your friends, colleagues or customers to come up with some terms. Try to avoid very generic terms, like ‘jeans’ for example, if you are not a very well established website with very high domain authority.  These extremely competitive phrases are very difficult to rank well organically if you are just in the beginning phases of website development/website optimization, and are often very expensive in pay-per-click.  During this stage, you might want to check your competitors’ websites and ads just to get an idea of what they are banking on. After this initial stage, you should have a list of at least 15-20 relevant keywords.

There are many keyword tools available in the market, but would suggest using“The Google Keyword Tool”.  As of this week, this tool (which replaces the former Google keyword tools) is out of beta testing.  Enter your shortlisted keywords in the keyword tool to find out different variations of the keywords you came up with during your brainstorming and research. Along with finding keyword variations, you will get an idea of how often the keyword is searched for, as well as how many other online advertisers are trying to get traffic on the phrase.  After this stage, you will have a better idea of which keywords you should and shouldn’t be targeting. Leer más “How to Build a Smart Powerful Keyword List”