http://bit.ly/JqiFPt | by NEIL PATEL | quicksprout.com
Would you rather get 1,000,000 visitors from Google each month or 1,000? Your gut is probably telling you to go with 1,000,000, but the reality is you don’t have enough information to make an educated decision.
The keyword game isn’t just about traffic, it’s also about quality. You have to look at conversion rates to make an educated decision.
This means you have to look at larger goals and breakthrough keyword volume.
In my ten years in the business I’ve made creating high-converting keyword research plans a priority…let me share my 3-step plan with you:
Step #1: Keyword research for SEO
When you research for keywords on your own site, it’s a lot easier to do because you know the content inside out. It’s almost instinct.
But if you are working on a new site, then it is best that you do a lot of keyword research. This means starting with a list of keywords. If you don’t have a list, then work through as much content as you can.
As you do that, think about this…
- Think about any word or category you don’t understand – Drop these words into Google and see what kind of results come up.
- Do these results match what you are trying to accomplish – Or does it look like their competitor? As you will see when we get into the conversion part of keyword research, keywords that don’t convert waste time and visitors.
When you find non-converting keywords, search through and remove any other keywords that are similar. As you do this your list of categories will probably change as you start to understand your site’s content. But it’s always easier to start with too many categories, which you can reduce later.
Check the estimated search volumes and make sure they match what you expect.
For instance, do more people search for “SEO consultant” or “SEO services.” Or do more people search for “florist” or “flowers”? Or do more people search for “washers” or “washing machines”?
While you may lean towards the more technically correct “SEO services,” you might find that more people are actually searching for SEO consultants, so you’ll want to work more references of “SEO consultants” into your copy.
And you are ready to use these 5 questions to maximize your keyword research. The following exercise is recommended by Jenny Halasz, and is a very helpful way to uncover keywords for clients efficiently and effectively…: Leer más “The 3-Step Process to Creating an Effective and Profitable Keyword Plan”