If you don’t have the resources for a full SEO campaign, you don’t have to worry. The good news is that you can get away with bare minimum SEO. This will enable you to be competitive enough even with your limited resources. For smaller businesses and some larger ones, SEO is not an option because of various reasons.
http://bit.ly/JqiFPt | by NEIL PATEL | quicksprout.com
Would you rather get 1,000,000 visitors from Google each month or 1,000? Your gut is probably telling you to go with 1,000,000, but the reality is you don’t have enough information to make an educated decision.
The keyword game isn’t just about traffic, it’s also about quality. You have to look at conversion rates to make an educated decision.
This means you have to look at larger goals and breakthrough keyword volume.
In my ten years in the business I’ve made creating high-converting keyword research plans a priority…let me share my 3-step plan with you:
Step #1: Keyword research for SEO
When you research for keywords on your own site, it’s a lot easier to do because you know the content inside out. It’s almost instinct.
But if you are working on a new site, then it is best that you do a lot of keyword research. This means starting with a list of keywords. If you don’t have a list, then work through as much content as you can.
As you do that, think about this…
- Think about any word or category you don’t understand – Drop these words into Google and see what kind of results come up.
- Do these results match what you are trying to accomplish – Or does it look like their competitor? As you will see when we get into the conversion part of keyword research, keywords that don’t convert waste time and visitors.
When you find non-converting keywords, search through and remove any other keywords that are similar. As you do this your list of categories will probably change as you start to understand your site’s content. But it’s always easier to start with too many categories, which you can reduce later.
Check the estimated search volumes and make sure they match what you expect.
While you may lean towards the more technically correct “SEO services,” you might find that more people are actually searching for SEO consultants, so you’ll want to work more references of “SEO consultants” into your copy.
And you are ready to use these 5 questions to maximize your keyword research. The following exercise is recommended by Jenny Halasz, and is a very helpful way to uncover keywords for clients efficiently and effectively…: Seguir leyendo “The 3-Step Process to Creating an Effective and Profitable Keyword Plan”
We often hear people say “Oh, I don’t want to ruin my website with SEO! That sort of content sounds horrible!”.
SEO doesn’t ruin websites … however, poorly conceived attempts at creating optimised copy can quite easily do so! Ever encountered a website like this?
If you’re looking for moustache trimmers and beard clippers, you’ve come to the right place. Our website is the best place to buy moustache trimmers and beard clippers. You won’t find better moustache trimmers and beard clippers or cheaper moustache trimmers and beard clippers anywhere else. We invite you to check out our great selection of moustache trimmers and beard clippers.
It’s enough to turn you off moustache trimmers and beard clippers for life! Fortunately, SEO copy doesn’t have to be like that, as long as you follow some basic guidelines.
Vary your keywords
Your SEO expert will ask you to think of some keywords which describe your business, and will also use their own methods to determine keywords relevant to you. Think outside the box a little when your keyword list is being built.
Use long tail keywords
Whereas ‘bicycle’ is a short tail keyword, ‘Shimano bike gear’, ‘bicycle repair kits’, ‘kids bike helmets’, etc, are all long tail keywords. Utilising these long tail keywords can help your traffic numbers and conversion statistics as well as making your copywriting sound more natural and relevant. Seguir leyendo “SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural”
People who are involved in online business must have heard about the term Search Engine Optimization. It is actually a process of improving the visibility of a website in search engines naturally. Clients often try different approaches to optimize their website to increase visibility with search engines and to attract more visitors. They ask for a but understand very little about what is involved in search engine optimized websiteSEO.
Search Engine optimization is not a static process but involves much more than the design and coding of the site. One cannot do effective SEO without considering things like keyword research, content development, and link building because these are critical aspects of optimizing a website for search engines, and typically these are all ongoing processes.
Design has always been the integral part of SEO but there are still a lot of things that the designer can do to set the foundation for an optimized website. Laying the foundation of search engine friendly site then any future SEO efforts will have greater impact. In this piece of writing we’ll take an insight in the subject of web designers and SEO and the issues related to the said field. Seguir leyendo “Effective Search Engine Optimization for Designers”
Keyword research can be a daunting task, but it forms the basis for paid and non-paid campaigns. Many people make the mistake of:
- Only targeting their product names as keywords;
- Using only a handful of keywords in optimization and PPC; or,
- Targeting the wrong keywords altogether!
The process of research begins with brainstorming. Try to think what customers or potential clients would actually type in to find your products/services. Sit down with your friends, colleagues or customers to come up with some terms. Try to avoid very generic terms, like ‘jeans’ for example, if you are not a very well established website with very high domain authority. These extremely competitive phrases are very difficult to rank well organically if you are just in the beginning phases of website development/website optimization, and are often very expensive in pay-per-click. During this stage, you might want to check your competitors’ websites and ads just to get an idea of what they are banking on. After this initial stage, you should have a list of at least 15-20 relevant keywords.
There are many keyword tools available in the market, but would suggest using“The Google Keyword Tool”. As of this week, this tool (which replaces the former Google keyword tools) is out of beta testing. Enter your shortlisted keywords in the keyword tool to find out different variations of the keywords you came up with during your brainstorming and research. Along with finding keyword variations, you will get an idea of how often the keyword is searched for, as well as how many other online advertisers are trying to get traffic on the phrase. After this stage, you will have a better idea of which keywords you should and shouldn’t be targeting. Seguir leyendo “How to Build a Smart Powerful Keyword List”
Google Adwords is an advertising program which allows you to create ads and have them run alongside searches at http://www.google.com. Google thankfully allows free use of the tool that advertisers use to determine their best keywords. That tool is what we will be talking about today. It is very powerful and can give you more than enough information to determine which keywords to target for your website or blog.
- Computer with Internet Connection
- List of Keyword Phrases you want to research
When pulling together a pay per click (PPC) strategy for a company you really have to think about what your company’s goals are. Better ROI from your PPC keyword campaigns or traffic for branding? Those goals influence what keywords you target, the development of your landing pages, ad content creation, and how you measure the success of the each pay per click campaign. Here are a few factors to consider when developing a PPC campaign. Seguir leyendo “5 Tips For Optimizing A Pay Per Click (PPC) Campaign”
When pulling together a pay per click (PPC) strategy for a company you really have to think about what your company’s goals are. Better ROI from your PPC keyword campaigns or traffic for branding? Those goals influence what keywords you target, the development of your landing pages, ad content creation, and how you measure the success of the each pay per click campaign. Here are a few factors to consider when developing a PPC campaign.
1. Keyword Research:
- Conduct PPC research to determine what keywords competitors are using, and what keywords work for competitors.
- Consider using a social media monitoring tool like Radian6 to help find new keywords from social media related to your industry. Seguir leyendo “5 Tips For Optimizing A Pay Per Click (PPC) Campaign”
There’s a lot of buzz on the importance of Search Engine Optimization (SEO) so that your site or blog can be easily found through natural search but why exactly is this vital for marketers? The theory is that the higher a site appears in the search results list, the more visitors or traffic the site will receive; also known as giving the site a greater web presence.
As images often present more data and abstract ways in a much clearer way, I’ve chanced upon this fantastic infographic that covers everything from basic keyword research concepts, through site architecture, page optimisation, link building, SEO tactics, social media, and some basic SEO and PPC click through stats and explanations. Seguir leyendo “Infographic: Brilliant Details On SEO / VIP – Nice ;)”