McDonald’s rolls out new packaging designs | by Dorian Cioban


brandingmagazine.com

McDonald’s is starting strong in 2013 by unveiling a new set of freshly redesigned beverage cups and carry-out bags, but there’s a catch: the new designs contain a scannable QR code which, due to immensely growing popularity of smartphones enables users to more easily find our more information about the products they consume. Along with the scannable point of interest, the design of the package is oriented towards brand storytelling with appealing, trendy illustrations.


Kevin Newell, McDonald’s Chief Brand Officer stated that the new packaging is designed to enagage with
consumers in such way that it celebrates McDonald’s, as well as providing more information on nutritional values:

“Customers tell us they want to know more about the food they are eating and we want to make
that as easy as possible by putting this information right at their fingertips.” Leer más “McDonald’s rolls out new packaging designs | by Dorian Cioban”

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