27 años de dominios .com – infografía

Hoy, 15 de marzo, se cumplen exactamente 27 años del registro del primer dominio ‘.com’, Symbolics.com. Actualmente ya hay más de 100 millones de estos dominios, que, a pesar de continuar creciendo a gran velocidad, han reducido su ritmo. A pesar de ello, se han convertido en un activo valioso.

Así, nombres como sex.com o tablets.com alcanzan precios desorbitados. No obstante, el más caro esinsure.com, por el que se pagaron 16 millones de dólares.

Además, en esta infografía se puede ver cómo se necesitaron 990 días para alcanzar los 100 primeros registros de ‘punto coms’, mientras que sólo durante el pasado 11 de marzo se registraron más de 100.000 dominios

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Dominios .com 27 años infografía

Hoy, 15 de marzo, se cumplen exactamente 27 años del registro del primer dominio ‘.com’, Symbolics.com. Actualmente ya hay más de 100 millones de estos dominios, que, a pesar de continuar creciendo a gran velocidad, han reducido su ritmo. A pesar de ello, se han convertido en un activo valioso.

Así, nombres como sex.com o tablets.com alcanzan precios desorbitados. No obstante, el más caro esinsure.com, por el que se pagaron 16 millones de dólares.

Además, en esta infografía se puede ver cómo se necesitaron 990 días para alcanzar los 100 primeros registros de ‘punto coms’, mientras que sólo durante el pasado 11 de marzo se registraron más de 100.000 dominios.

(mirá y amplíala) Leer más “27 años de dominios .com – infografía”

Women’s Influence on Purchase Decisions on the Rise

Women’s use of social networks such as Facebook continues to grow year over year—73% of US female internet users now use Facebook, compared with 65% in 2010. The number of Facebook friends for the average US woman also continues to grow, and so does the number of brands she follows. According to the Fleishman-Hillard/Hearst study, women follow 12% more brands than they did in 2010.

In terms of talking about brands and making product recommendations on social networks, millennials appear to be standouts. Nearly half of online millennial women said they prefer shopping on the internet vs. in a store. And 51% use social networks to share commentary related to products and shopping.


http://www.emarketer.com

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Millennial women most likely to broadcast shopping decisions, recommendations

Today’s US woman is expanding her “sphere of influence,” according to September 2011 research fromFleishman-HillardHearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.

According to the survey, 54% of US female internet users said they feel a responsibility to help friends and family make wise purchase decisions, and nearly half said they influence friends and family to buy—or not buy—a product or service on a regular basis. When a similar study was conducted in September 2008, only 31% of women said they felt they regularly influenced other people’s purchase decisions.

Social networks and social reviews have played an important role in this rise in purchase influence. In the last six months, 46% women said they had read reviews about a product on a website. Moreover, 33% had recommended a specific product or service to someone, and 30% had reviewed a product or service on a website.

Product/Service Review and Recommendation Activities of US Female Internet Users, Sep 2011 (% of respondents) Leer más “Women’s Influence on Purchase Decisions on the Rise”

Ogilvy y JWT crean una “joint venture” especializada en shopper marketing

Las agencias Ogilvy y JWT, ambas pertenecientes al gigante de la publicidad y la comunicación WPP, unen fuerzas en el terreno del marketing de compradores y en el punto de venta. Con este motivo, acaban de crear en Estados Unidos la “joint venture” JWT/Ogilvy Action.

Ambas agencias operarán de ahora en adelante bajo la denominación de Ogilvy Action y JWT Action. Ésta última se denominaba hasta ahora Malone Advertising, fue fundada en 1943 y desde al año 2005 pertenece a JWT.

Entre los clientes de la nueva compañía fruto de la “joint venture”, figuran empresas tan importantes como Kimberly-Clark, American Express, SC Johnson, Nestlé y Unilever.


http://www.marketingdirecto.com/actualidad/agencias/ogilvy-y-jwt-crean-una-joint-venture-especializada-en-shopper-marketing/

Las agencias Ogilvy y JWT, ambas pertenecientes al gigante de la publicidad y la comunicación WPP, unen fuerzas en el terreno del marketing de compradores y en el punto de venta. Con este motivo, acaban de crear en Estados Unidos la joint venture JWT/Ogilvy Action.

Ambas agencias operarán de ahora en adelante bajo la denominación de Ogilvy Action y JWT Action. Ésta última se denominaba hasta ahora Malone Advertising, fue fundada en 1943 y desde al año 2005 pertenece a JWT.

Entre los clientes de la nueva compañía fruto de la “joint venture”, figuran empresas tan importantes como Kimberly-Clark, American Express, SC Johnson, Nestlé y Unilever. Leer más “Ogilvy y JWT crean una “joint venture” especializada en shopper marketing”

Sean Boyle: Fix Advertising With 10 Steps


VERY NICE 😉     RECOMENDADO!

jwtSome people say advertisement is a big waste of money with the advent of social media but I do not agree with that statement. It is an important part of marketing and there’s no escape from that fact. There are some that are created so professionally becomes an art on itself. Unfortunately, this usually isn’t the case these days.

In my opinion, advertisements are part of our economic system that we can’t do without. Relevant ads that appeal to you are sometimes very useful; informing you on new products or services that you wouldn’t know of. On the other hand, there are others which are intrusive and downright stupid.

In order to get advertising back in line, JWT’s Sean Boyle came out with a 10 step plan to do so. At the 4As Transformer conference in San Francisco; attended by the brightest and outspoken minds of the advertising industry, the global planning director at JWT gave an outstanding presentation on his Stop-Start Ten Commandments.

The following video roughly shows Sean Boyle’s 4As Transformer speech.

See http://www.youtube.com/watch?v=vB2E5LZcSbU&feature=player_embedded

Here are Sean Boyle’s 10 steps to fix advertising:

1. Start telling the truth
2. Stop the politics
3. Start having fun again
4. Stop over thinking things
5. Start doing some research
6. Stop the incessant research
7. Start doing good
8. Stop banging on about digital
9. Start ups again please
10. Stop using animals in commercials

A full PDF version of his presentation can be found over at PSFK.

Do you think that his methods would work in restoring the advertising industry back to its glory days? Share with us what you think by dropping us a comment.

Online Media Gazette

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