Facebook launches ‘Stories to Share,’ for publishers – vía @InsideNetwork


In a blog post today, the social network announced that between September 2012 and September 2013, media sites saw huge spikes in referral traffic. And 170 percent was just an average. Time‘s referral traffic increased 208 percent, while BuzzFeed and Bleacher Report increased 855 percent and 1081 percent, respectively.

StoriesToShare

According to Simple Reach, Facebook is the biggest driver of social traffic.

In the post written by Justin Osofsky, VP of Media Partnerships and Global Operations, Facebook shows how effective it has been for media sites:

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Building with Facebook

WPP (parent company of Ogilvy PR and our 360 Digital Influence Team) has been sponsoring a series of technology partnership meetings called “Co-Labs” which are aimed at connecting digital teams to discuss the latest advances in web technologies. I made the trip up to NYC last Thursday to hear from Justin Osofsky, head of the Facebook Developer Network. On a side-note at the Starbucks across the street I ran into the T-1000. I love this town.


WPP (parent company of Ogilvy PR and our 360 Digital Influence Team) has been sponsoring a series of technology partnership meetings called “Co-Labs” which are aimed at connecting digital teams to discuss the latest advances in web technologies. I made the trip up to NYC last Thursday to hear from Justin Osofsky, head of the Facebook Developer Network. On a side-note at the Starbucks across the street I ran into the T-1000. I love this town.

How to build with Facebook
The Challenge
Justin has been with Facebook for the last 2.5 years and was a driving force behind Facebook Connect. He started out with some stats: in the two months since F8 there are 350 thousand sites using the new Social Graph plugins and there have been over 100 million “Likes.” One more stat relevant to the small crowd of tech people in the room: with a little over 1,400 Facebook employees and over 400 million active users, there’s about one Facebook developer per 1 million users. Then Justin throws out a challenge: the best way to push the Social Graph plugins and Facebook Connect is by developers creating engaging experiences.

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