Designer Hopes to Bring Chic to Geeks

By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said.


By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said. Leer más “Designer Hopes to Bring Chic to Geeks”