Aviva campaign offers customers five minutes of fame

– Warsaw: Intercontinental hotel cityscape

The outdoor campaign, “You are the Big Picture”, created by Abbott Mead Vickers (AMV BBDO), features real stories of Aviva customers, employees, business partners and communities, to convey their value to the business.

One building in six cities across the world including London, Warsaw, Paris, Singapore, Delhi and Mumbai, will project pictures of the public. Buildings will include The National Theatre in London, Ave Charles de Gaulle in Paris and Hotel Intercontinental in Warsaw.

The campaign was booked by Publicis Group media agency ZenithOptimedia with its Aegis joint venture specialist Meridian Outdoor and Aegis out-of-home agency Posterscope.

Booked through outdoor media owner JCDecaux, activoty includes wall and tunnel wraps in radio stations, digital 6-sheets, Transvision, banners, pennants, floor media and 6-sheets across major stations in London.

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Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings across the world as part of its first global brand campaign.

– Warsaw: Intercontinental hotel cityscape

The outdoor campaign, “You are the Big Picture”, created by Abbott Mead Vickers (AMV BBDO), features real stories of Aviva customers, employees, business partners and communities, to convey their value to the business.

One building in six cities across the world including London, Warsaw, Paris, Singapore, Delhi and Mumbai, will project pictures of the public. Buildings will include The National Theatre in London, Ave Charles de Gaulle in Paris and Hotel Intercontinental in Warsaw.

The campaign was booked by Publicis Group media agency ZenithOptimedia with its Aegis joint venture specialist Meridian Outdoor and Aegis out-of-home agency Posterscope.

Booked through outdoor media owner JCDecaux, activoty includes wall and tunnel wraps in radio stations, digital 6-sheets, Transvision, banners, pennants, floor media and 6-sheets across major stations in London. Leer más “Aviva campaign offers customers five minutes of fame”

Ad Giant Thinks You’ll Pay for Media Again With the Content Project

TCP was created as a joint venture between two WPP subsidiaries: 24/7 RealMedia, a digital marketing and analytics company, and design firm Schematic. Restrepo says WPP’s technology, user-experience expertise, and “right relationships” will help TCP succeed.

So what exactly are these “right relationships?” Restrepo could only say that there would be a number of “major initial charter members” that would help introduce TCP when the service launches in early 2011.

With any paywall scheme, there are a number of important questions. How much access will users have to these sites? Which sites are involved in TCP’s network? Will consumers have to pay for sites even if they are not interested in subscribing to them? How will these network partners agree to share revenue? Is shared revenue a sustainable model?

Restrepo admits that “our solution isn’t going to be right for everyone.” As he puts it, TCP needs to “experiment before it can draw any hard conclusions.”


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BY Austin Carr

The Content Project

How much content are you willing to pay for online? That’s what providers from publishers to media outlets want to know as they gear up to launch subscription services. Hulu and the New York Times are just two of the many experimenting with paywalls. But the idea has yet to become viable among consumers who are used to free, ad-supported content. Leer más “Ad Giant Thinks You’ll Pay for Media Again With the Content Project”

Surfing is the new career

by Seth Godin

Three months ago I wrote about farming and hunting. It seems, though, that the growth industry of our generation is surfing.

Talk to surfers and they’ll explain that the entire sport comes down to the hunt for that blissful moment that combines three unstable elements in combination: the wave is just a little too big to handle, the board is going just a little too fast, and the ride could end at any moment.


by Seth Godin

Three months ago I wrote about farming and hunting. It seems, though, that the growth industry of our generation is surfing.

This makes for a great sport (for some people, anyway) but until recently, it wasn’t much of a career path. (aside: Aimless web surfing is a waste of time, and that’s not the sort of surfing I’m referring to). That feeling of freedom and risk in equal measure was difficult to find at work, so we sought it out on the slopes or the ocean. Leer más “Surfing is the new career”