Johnson – Gabriel Catalano®

New York City’s 20 Most InDemand Employers – thnxz @bjshally

Brianne Shally, April 18, 2013

Our company rankings just got more interesting. Last year, we gave you the world’s Most InDemand Employers, along with sub-lists for specific countries and functions. Now we’re taking our insights down to the city level and just today at Connect in New York, we announced the Big Apple’s rankings.

So where do New Yorkers most want to work? Based on LinkedIn’s massive data set – and the actual actions of over five million professionals residing in the New York area* – here’s a snapshot of the city’s professional landscape and its most desirable employers. Did your company make the list?

Industry insights:

Google’s #1 spot hints at the city’s booming tech industry, but it is still the sole internet company on the list.

Health & Pharma companies are the most well-represented, with five industry giants in the top 20: Johnson & Johnson, Pfizer, Bristol-Myers Squibb, Merck, andNovartis.

Media is also well represented, with Conde Nast, Viacom, NBC Universal, andESPN the most attractive to potential candidates.

In the fashion/retail space, larger shops Ralph Lauren and Coach make the list, as does the more petite outfit J. Crew.

Among the myriad finance and consulting firms, Goldman Sachs, McKinsey & Company, and JPMorgan Chase make the cut.

Despite New York’s reputation as the advertising capital of the world, Ogilvy & Mather is the only ad agency in the top 20.

The remaining winners are big names with strong consumer brands: Apple,L’Oreal, and PepsiCo.

Other key takeaways:

Large companies dominate: over 75% of the companies employ more than 10,000 people, but smaller ones still manage to compete.

Headquarters matter: the majority of companies are headquartered in New York while only a quarter of them are based elsewhere.

There’s some overlap with the Global Top 20: Google, Apple, PepsiCo, McKinsey & Company, and Ogilvy are the five companies that make both lists, with Google taking the top spot in each.

Working for a sought-after company has a certain cachet. It feels good. It makes you more satisfied and productive. It makes you less likely to leave. And then when you do want to leave, it makes you a more desirable candidate.

For the companies themselves, it’s simple: a good reputation makes recruiting easier, cheaper, and faster, while a bad one does the opposite. That’s why we developed theLinkedIn Talent Brand Index, a powerful tool to help employers measure and improve their talent brand.

At LinkedIn, we love using our data to help members and companies gain a professional edge. Stay tuned for additional InDemand rankings, and much, much more! #inTalent

*How did we rank the winners? We analyzed billions of data points between members and companies and compared them to thousands of survey responses to determine a company’s familiarity and engagement score. The 5 million+ New York City member actions were factored in, including connecting with employees, viewing employee profiles, visiting Company and Career Pages, and following companies. We then analyzed the same activity for just the five million members residing in the Greater New York area. We excluded LinkedIn from all rankings for the sake of objectivity.

Note: This post originally appeared on our LinkedIn Talent Solutions blog.

De empleada doméstica a multimillonaria, la historia de la heredera de Johnson & Johnson – thnxz @iprofesional

Vía http://www.iprofesional.com

Una historia de «Cenicienta»: de la Polonia comunista a un imperio capitalista
Aunque Barbara Piasecka falleció «nadando en dólares», su origen fue mucho más humilde. Nació en 1937 en Staniewicze, una localidad en el este de Polonia, que ahora pertenece a Bielorrusia. Fue hija de un agricultor que después de la Segunda Guerra Mundial decidió relocalizar a su familia en Breslavia, en el sudoeste del país.

Allí vivió hasta 1968, cuando la joven Barbara decidió que era hora de dejar la Polonia comunista y decidió emigrar primero hacia Roma y luego hacia los Estados Unidos.

Su deseo de irse era tan fuerte que ni siquiera pensó cómo iba a sobrevivir en aquella tierra lejana, a la que llegó casi sin dinero (se dice que tenía apenas u$s100 en la bolsa). Además, tenía otro escollo en su camino: ella no hablaba inglés.

De todos modos, se las arregló para adaptarse a su nuevo contexto y, gracias al consejo de un conserje polaco, decidió buscar empelo como mucama, en lugar de intentar entrar a trabajar en un museo o diario, como originalmente ella había pensado. La idea era sencilla: si atendía una casa, iba a tener alojamiento y comida «gratis» mientras mejoraba su inglés y así podría conseguir un mejor puesto luego.

Es así que, al poco tiempo, consiguió entrar como sirvienta en una vivienda en Oldwick, Nueva Jersey, que era propiedad de J. Seward Johnson y de quien en ese momento era su esposa, Esther Underwood, con quien había estado casado 32 años.

Las historias sobre lo que sucedió luego son varias. Pero todas coinciden en que J. Seward se enamoró de Piasecka de inmediato, sin importar la diferencia de edad de 42 años: él tenía 76 y ella apenas 34.

Lo cierto es que Barbara apenas mantuvo su empleo por un año, y luego decidió partir hacia Nueva York para estudiar cursos de arte (ya había tenido una formación en esta materia en la Jagiellonian University de Cracovia).

Un detalle que no es de sorprender es que su «ex empleador» haya sido quien le alquiló un departamento en Manhattan.

Sólo tres años después de que Barbara abandonara Polonia y llegara a EE.UU., el heredero de Johnson & Johnson decidió dejar a su segunda esposa y madre de sus dos hijos (tenía otros cuatro hijos con su primera esposa Diana Dill).

Así, ese 1971 resultó ser un año de grandes cambios para J. Seward. Y es que apenas ocho días después de obtener el divorcio se casó con Piasecka en una ceremonia a la cual ninguno de los hijos asistió.

El matrimonio duró 12 años, hasta que el poderoso empresario murió de cáncer a los 87 años, no sin antes firmar un nuevo testamento en el que legaba toda su fortuna de más de u$s500 millones a Piasecka, excluyendo de su testamento tanto a sus seis hijos como a un instituto de investigación oceanográfica que Johnson había fundado en Florida.

Avaricia «escandalosa» y una larga batalla legal

Continuar leyendo «De empleada doméstica a multimillonaria, la historia de la heredera de Johnson & Johnson – thnxz @iprofesional»

How Social Are the World’s Most Valuable Brands? [Infographic]

The Internet and the real world can be two very different places, but this infographic shows that a brand’s value in one is intimately tied to its performance in the other.
This visualization of the PRINT Index and the Sociagility Top 50 Report ranks brands according to popularity, receptiveness, interaction, network reach, and trust on social media sites. The sites were tracked on Facebook, Twitter, YouTube, and the Web in general.

Technology and media companies had the home court advantage when it came to popularity and reach, with Google, Apple, and Disney taking the top three spots. But other brands were more successful in different areas, like listening and responding to feedback from customers. Fast-moving consumer goods (FMCG) like Johnson and Johnson seemed to do this especially well.

http://socialtimes.com | By Devon Glenn

The Internet and the real world can be two very different places, but this infographic shows that a brand’s value in one is intimately tied to its performance in the other.

This visualization of the PRINT Index and the Sociagility Top 50 Report ranks brands according to popularity, receptiveness, interaction, network reach, and trust on social media sites. The sites were tracked on Facebook, Twitter, YouTube, and the Web in general.

The chart also compares the top companies’ valuations (in U.S. dollars) to their social media performance scores. Analysts saw a positive correlation between the two, although it looks uneven on the chart. The most valuable company on the list also had the highest social media performance score.

The overall winner was Google, with Disney a distant second. Coca Cola is currently beating Pepsi in the social realm, and even Walmart made the list at number twelve. If they could teach their greeters to use Twitter, they’d easily pass up Microsoft at number eleven.

Infographic by Sociagility via Cool Infographics

Image by Cienpies Design via Shutterstock

Celebrities repel consumers, but advertisers still love them

Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Celebrities repel consumers, but advertisers still love them…
A recent poll by Reader’s Digest magazine found that consumers find celebrity advertising ineffective.
For Asian marketers, this must serve as a shock, since so many brands across the region rely on celebrities to hawk their products. This over-reliance on celebrities to gain consumer attention is an increasingly flawed method of advertising.

Celebrities can be tremendously effective and a worthy association and investment, if they are used properly. The problem is, that in the overwhelming majority of such advertising, the celebrities supplant the ideas in the commercial.

By Craig Briggs

Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.

Celebrities repel consumers, but advertisers still love them

A recent poll by Reader’s Digest magazine found that consumers find celebrity advertising ineffective.

For Asian marketers, this must serve as a shock, since so many brands across the region rely on celebrities to hawk their products. This over-reliance on celebrities to gain consumer attention is an increasingly flawed method of advertising.