Three Keys to (Much) Better Decisions

Tony Schwartz


Tony Schwartz is the president and CEO of The Energy Project and the author of Be Excellent at Anything. Become a fan of The Energy Project on Facebook and connect with Tony at and

Recently, I came across this startling statistic. Each day, we make an average of 217 food-related decisions. Is it any surprise we so often make poor choices about what we eat?

The simple act of making decisions, says the researcher Roy Baumeister, progressively depletes our ability to make them well. We begin to experience something called “decision fatigue.” Worse yet, we’re often not even consciously aware of feeling tired and impaired.

Here’s how the brain compensates: As much as 95 percent of the time, it makes decisions automatically, by habit, or in reaction to an external demand. So what would it take to intentionally make better decisions in a world of infinite choices? Seguir leyendo “Three Keys to (Much) Better Decisions”