Each piece consists of a beautiful black and white homage to the workingman, complimented by powerful, Karl-Marx-approved slogans like: “Everyone’s work is equally important” and “We are all workers.”
My favorite is “Made Strong for the New Work.” Which features a series of rugged individuals who, I presume, need some seriously sturdy pants to tackle some of the hard-typing, click-driving “new work” of today’s information economy. John Henry would be proud.
It’s pretty amazing to see a brand parading a nation of workers while politicos fear monger about an impending socialist takeover – but I think Levi’s is on to something here. And they’re hardly alone. Jeep is out with a similar campaign touting that “The Things We Make, Make Us.” Leer más “In Want of Things We Can Touch”