Top 5 Ways Big Brands are Using Foursquare

Unlike other more mainstream social networks, the business potential of Foursquare (Foursquare) may not be immediately apparent. At present, the location-based network is less about conversations and resource sharing, and more about tying your social activities to physical places.

For brick-and-mortar businesses, a Foursquare strategy makes a lot of sense. But what about brand promotion in general, say in the entertainment or publishing worlds? With Foursquare, it’s not about linking users back to your site or products, but creating a new location-based product that has value for fans and followers. Here’s how five big brands are attempting to connect location to their online social presences.
1. Recommendations with Personality: Bravo

Bravo on Foursquare Image

In the television industry, Bravo was one of the first networks to get on board with Foursquare, and 50,000 of its fans have followed so far. The network’s programming is a mix of food, fashion, and reality drama, and the TV personalities and hosts that viewers love are the ones making recommendations on Foursquare.

Restaurant, shopping, and hotel suggestions reinforce Bravo’s image as a network of culture experts, and the personalities who leave tips through the brand add that bit of personal flavor or sass that draws viewers to the shows in the first place. Fans don’t follow for Bravo per se; they’re following to see where Top Chefs and Millionaire Matchmakers spend their time in New York and LA.

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Foursquare LogoUnlike other more mainstream social networks, the business potential of Foursquare (Foursquare) may not be immediately apparent. At present, the location-based network is less about conversations and resource sharing, and more about tying your social activities to physical places.

For brick-and-mortar businesses, a Foursquare strategy makes a lot of sense. But what about brand promotion in general, say in the entertainment or publishing worlds? With Foursquare, it’s not about linking users back to your site or products, but creating a new location-based product that has value for fans and followers. Here’s how five big brands are attempting to connect location to their online social presences.


1. Recommendations with Personality: Bravo


Bravo on Foursquare Image

In the television industry, Bravo was one of the first networks to get on board with Foursquare, and 50,000 of its fans have followed so far. The network’s programming is a mix of food, fashion, and reality drama, and the TV personalities and hosts that viewers love are the ones making recommendations on Foursquare.

Restaurant, shopping, and hotel suggestions reinforce Bravo’s image as a network of culture experts, and the personalities who leave tips through the brand add that bit of personal flavor or sass that draws viewers to the shows in the first place. Fans don’t follow for Bravo per se; they’re following to see where Top Chefs and Millionaire Matchmakers spend their time in New York and LA. Leer más “Top 5 Ways Big Brands are Using Foursquare”

All Men are Liars – Homogenous

There’s a reason we’ve got so little banking competition in this country and it’s largely because most of us don’t like surprises, so much so we’ll let ourselves be bent over and corn-holed on fees and interest rates because at least we know what we’re getting.

It’s also why we have so many McDonald’s and Ikeas and Asian hot bread shops making the same three types of bread: no surprises; just manage our expectations …


Go on admit it, you don’t like surprises.

Sure, you love it when someone unexpectedly gives you a new pair of shoes or a pay rise but if your beer or fruit juice tastes just a bit different, your favourite cafe changes its menu or Facebook introduces a new page layout – well that’s just annoying isn’t it?

There’s a reason we’ve got so little banking competition in this country and it’s largely because most of us don’t like surprises, so much so we’ll let ourselves be bent over and corn-holed on fees and interest rates because at least we know what we’re getting.

It’s also why we have so many McDonald’s and Ikeas and Asian hot bread shops making the same three types of bread: no surprises; just manage our expectations …

Leer más “All Men are Liars – Homogenous”