Aston Martin Beats iPhone to ‘Coolest Brand’ Title

Car firm Aston Martin has beaten Apple’s iPhone in an annual survey of the coolest brands in the UK.

The Warwickshire-based company took top spot in the CoolBrands List 2010, a direct reversal of last year’s result when the iPhone topped the chart.

Technology and gadgets feature heavily in the top 10, with Apple taking three spaces in the top 20. In 2010 it has released the iPad as well as the iPhone 4, although many users complained of signal problems.

Other technology entries include smartphone manufacturer Blackberry at number four, hi-fi company Bang & Olufsen at number five and the Nintendo Wii at number seven.


by jeremywaite

Car firm Aston Martin has beaten Apple’s iPhone in an annual survey of the coolest brands in the UK.

The Warwickshire-based company took top spot in the CoolBrands List 2010, a direct reversal of last year’s result when the iPhone topped the chart.

Technology and gadgets feature heavily in the top 10, with Apple taking three spaces in the top 20.  In 2010 it has released the iPad as well as the iPhone 4, although many users complained of signal problems.

Other technology entries include smartphone manufacturer Blackberry at number four, hi-fi company Bang & Olufsen at number five and the Nintendo Wii at number seven.

Expert panel

The chart was drawn up from a list of 1,100 brands which were rated by an panel of 35 ‘style-makers’. After eliminating the less popular brands, more than 2,000 members of the public gave their ratings.

Each brand was rated for style, innovation, originality, authenticity, desirability and uniqueness.  Helping rate the coolness this year were the likes of fashion designer Ben De Lisi, actress Sadie Frost and rapper Tinie Tempah

UK designer Vivienne Westwood is the highest fashion entry at number 12, but there are also mentions for Alexander McQueen, who died this year, and shoemaker Jimmy Choo.  In the website stakes, the BBC iPlayer came highest finishing at number 11 and beating YouTube into 15th spot.

‘CoolBrands’ survey 2010… Leer más “Aston Martin Beats iPhone to ‘Coolest Brand’ Title”

5 Ways to Cause a Revolution in Your Business

Why are we so pre-occupied with how everything looks? Of course you need to stand out in a crowded market place and looking good is a big part of that, but too many great ideas get over shadowed by the aesthetics. What your customers think is more important than how pretty you think it looks. Microsoft understood this years ago when they released flawed software and improved it once it was out there. Apple didn’t and they got left behind because they wanted the design to be perfect before showing anyone. Apple now has hundreds of design awards, courtesy of Jonathan Ive and I don’t believe Microsoft have any – but whose balance sheet would you rather have? (Marketing is too important to be left to the marketing department).


by jeremywaite| //jeremywaite.wordpress.com

Point of view by Me® (out of post):
In my opinion one of the leaders that inspire, amuse and provoke its readers.
Jeremy Waite, madness and genius in the right balance.

I recommend looking in the categories “jeremywaite.wordpress.com”, where they found the collection of articles he published.

Gabriel Catatalano

Leer más “5 Ways to Cause a Revolution in Your Business”

Why Entrepreneurs who want to ‘Change the World’ should learn from Damien Hirst and Harry Potter


by jeremywaite

Heartfelt criticism of your idea or your art is usually right (except when it isn’t…)

Check out this letter from the publisher of a magazine you’ve never heard of to the founder of a little magazine called Readers Digest:

Personally, I don’t see how you will be able to get enough subscribers to support it. It is expensive for its size. It isn’t illustrated… I have my doubts about the undertaking as a publishing venture”.

Of course, he was right–given his assumptions. And that’s the except part.



Criticism of your idea is usually based on assumptions about the world as it is. How was the publisher to know that the world would change it’s reading habits and turn Readers Digest into a multi-million dollar empire.

Think about Damien Hirst for a second. The world’s richest living artist. He could never have made it as an artist in the world as it was. He was one of the first modern artists to sell directly to buyers (cutting out the dealers and auction houses).

He also took the unprecedented step of having a price list of his obscenely expensive creations without explaining the logic of their existence to justify their price tag – fine art, cows in formaldehyde, bottles of religious drugs, diamond encrusted skulls… He broke many barriers to clear the way for a new generation of artists who now don’t know any differently.  In the beginning though, Hirst himself was written off by the art world because he was too rock’n’roll!

  • Harry Potter was rejected by just about everyone because for it to succeed the way kids read would have to change.
  • Starbuck’s didn’t listen when they were told, “No-one will pay $4 for a cup of coffee. Not even in New York”.
  • Analysts said that the world’s biggest book retailer needed to be on every High Street. Apparently no-one told that to Amazon.

Big ideas are always resisted initially because things need to change in order for them to succeed. Leer más “Why Entrepreneurs who want to ‘Change the World’ should learn from Damien Hirst and Harry Potter”

Personal Branding for Business Women : What’s in Your Wallet?

Lady Gaga : The Ultimate “Personal Brand”

A few weeks ago when I applauded Lady Gaga for creating such a unique and marketable brand, I suggested we all need to pay more attention to our personal brands. But where do you start? If you’ll follow these branding tips (that create an acronym for WALLET) you’ll be more likely to widen your wallet as you increase your marketability in the workplace.


by jeremywaite

Lady Gaga : The Ultimate “Personal Brand”

A few weeks ago when I applauded Lady Gaga for creating such a unique and marketable brand, I suggested we all need to pay more attention to our personal brands.  But where do you start?  If you’ll follow these branding tips (that create an acronym for WALLET) you’ll be more likely to widen your wallet as you increase your marketability in the workplace.

W =  Write down what you want people to say about you when you leave a room or meeting. There’s a word on the street about all of us and most women don’t realize  that they can decide what they want it to be and make it a reality.  Begin by writing down in 25 words or less the way you want to be described.  It might be helpful to start by finishing this sentence, “There goes a woman who ___________.”

A = Apply actionable behaviors. It’s not enough to just write down your brand, you have to identify the behaviors in which you must behave if you are to be seen in the way you want.  For example, if in your corporate culture being a “team player” is an essential ingredient for success, and you have it in your brand statement, then you have to do things like offer to help others even if it means staying late or volunteer for projects outside the domain of your regular responsibilities.  Remember, people don’t know us by our intentions, they know us by our behaviors. Leer más “Personal Branding for Business Women : What’s in Your Wallet?”

She’s worth it: Cheryl Cole adds more bounce to hairspray sales

The limited edition Elnett hairspray can has Cheryl Cole’s face on it and has been a huge seller

Singer’s big, backcombed style credited with sparking first rise in demand for 10 years

Love her or loathe her, Cheryl Cole is creating a lasting impression – on sales of hairspray.

The fortunes of the hair grooming product, long blighted by its association with less than chi-chi salons and its environmental impact, has been reversed – and Cole’s “big hair” is being credited.


by jeremywaite

The limited edition Elnett hairspray can has Cheryl Cole‘s face on it and has been a huge seller

Singer’s big, backcombed style credited with sparking first rise in demand for 10 years

Love her or loathe her, Cheryl Cole is creating a lasting impression – on sales of hairspray.

The fortunes of the hair grooming product, long blighted by its association with less than chi-chi salons and its environmental impact, has been reversed – and Cole’s “big hair” is being credited. Leer más “She’s worth it: Cheryl Cole adds more bounce to hairspray sales”

Please don’t tell my mum I work in advertising. (She thinks I play the piano in a local brothel).

For Advertising : According to David Ogilvy

“Advertising nourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production“.

Against Advertising : According to Jeremy Waite

“Advertising encourages us to buy stuff we don’t need, with money we don’t have, to impress people we don’t like“.

The advertising industry gets a tough ride. Now don’t get me wrong – I LOVE the industry. I’ve worked in it for over 14 years, but I do think it’s important from time to time to assess exactly what it is that we marketers / entrepreneurs are all trying to achieve (and why).

Advertising has developed a bad reputation in recent years but it also shapes cultures, it affects society and it grows brands. But because advertising has proved so successful over the years, it has become this incredible thing that our entire economy can’t live without.

Am I saying that we should live without advertising? Nay, nay and thrice nay! But do I think that our motivation for selling things is wrong? Much of the time, yes.


by jeremywaite

For Advertising : According to David Ogilvy

Advertising nourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production“.

Against Advertising : According to Jeremy Waite

Advertising encourages us to buy stuff we don’t need, with money we don’t have, to impress people we don’t like“.

The advertising industry gets a tough ride.  Now don’t get me wrong – I LOVE the industry. I’ve worked in it for over 14 years, but I do think it’s important from time to time to assess exactly what it is that we marketers / entrepreneurs are all trying to achieve (and why).

Advertising has developed a bad reputation in recent years but it also shapes cultures, it affects society and it grows brands.  But because advertising has proved so successful over the years, it has become this incredible thing that our entire economy can’t live without.

Am I saying that we should live without advertising? Nay, nay and thrice nay!  But do I think that our motivation for selling things is wrong?  Much of the time, yes. Leer más “Please don’t tell my mum I work in advertising. (She thinks I play the piano in a local brothel).”

19 Reasons Why I Love Manchester City

Manchester City Understand Social Media

“I think this is due to how the club perceives itself within the footballing world. Some clubs may see themselves simply as a brand that exists separately from the day-to-day lives of their supporters and because there are no real direct revenue stream, do not see the value of social media.

For various reasons, others may feel that social media is not a worthwhile endeavour for them and somewhat of a minefield that is best steered clear of. At City we’re proud of the way that the club is able to reach out to supporters and we’re proud of the way the fans have reacted and embraced what we’re trying to do.

We’re also keen to ensure that the club remains at the forefront of new developments in the field of social media whilst it is imperative that the club’s soul, the very reason why people fall in love with Manchester City, is retained”.


by jeremywaite

Manchester City Understand Social Media

“I think this is due to how the club perceives itself within the footballing world. Some clubs may see themselves simply as a brand that exists separately from the day-to-day lives of their supporters and because there are no real direct revenue stream, do not see the value of social media.

For various reasons, others may feel that social media is not a worthwhile endeavour for them and somewhat of a minefield that is best steered clear of. At City we’re proud of the way that the club is able to reach out to supporters and we’re proud of the way the fans have reacted and embraced what we’re trying to do.

We’re also keen to ensure that the club remains at the forefront of new developments in the field of social media whilst it is imperative that the club’s soul, the very reason why people fall in love with Manchester City, is retained”. Leer más “19 Reasons Why I Love Manchester City”

Elvis Died 33 Years Ago Today and He’s Still Everywhere!

Today is the 33rd anniversary of Elvis Presley’s death. He was 42 then, so that means he would have been 75 today — the same age as the Dalai Lama and Woody Allen. That’s hard to imagine.

Still, I think it’s fair to say that Elvis changed the world.

Yeah, it’s easy to goof on Fat Elvis, with his sequinned jumpsuits and voracious appetite, but I’m not talking about Fat Elvis.


by jeremywaite

Today is the 33rd anniversary of Elvis Presley’s death. He was 42 then, so that means he would have been 75 today — the same age as the Dalai Lama and Woody Allen. That’s hard to imagine.

Still, I think it’s fair to say that Elvis changed the world.

Yeah, it’s easy to goof on Fat Elvis, with his sequinned jumpsuits and voracious appetite, but I’m not talking about Fat Elvis. Leer más “Elvis Died 33 Years Ago Today and He’s Still Everywhere!”

Marketing by Cheryl Cole, David Beckham & Marmite…

After months of meticulous planning, a hotly debated X Factor performance and the fastest-selling single of 2009, Cheryl Cole’s solo album sold in record numbers as a result of some clever micro-marketing and a lot of hard work. A glance behind the glitz of the album release, though, reveals an industry in flux, and shows how labels are changing in the face of mass digital piracy and plummeting profits.

Peter Loraine, general manager at Fascination Records, the pop label behind the album and part of Universal, put it bluntly. “There is less money to spend these days and you have to make it go further,” he said. “You have to be a lot more creative, with a lot fewer resources.”

High street record stores may have disappeared, but a huge, and growing, range of online retailers needs to be catered for. Cheryl’s label made sure that each one got a special piece of her to offer fans. Amazon got 200 signed albums; Play.com, a meet and greet and a shopping trip offer; HMV.com, personalised calendars; Orange, signed lyrics; and iTunes, an exclusive track, digital booklet and remix bundle.

“We had to make sure we were catering to every fan out there,” said Loraine. “Every outlet felt involved and excited about the release – no one was left out.”


by jeremywaite

After months of meticulous planning, a hotly debated X Factor performance and the fastest-selling single of 2009, Cheryl Cole’s solo album sold in record numbers as a result of some clever micro-marketing and a lot of hard work.  A glance behind the glitz of the album release, though, reveals an industry in flux, and shows how labels are changing in the face of mass digital piracy and plummeting profits.

Peter Loraine, general manager at Fascination Records, the pop label behind the album and part of Universal, put it bluntly. “There is less money to spend these days and you have to make it go further,” he said. “You have to be a lot more creative, with a lot fewer resources.”

High street record stores may have disappeared, but a huge, and growing, range of online retailers needs to be catered for. Cheryl’s label made sure that each one got a special piece of her to offer fans. Amazon got 200 signed albums; Play.com, a meet and greet and a shopping trip offer; HMV.com, personalised calendars; Orange, signed lyrics; and iTunes, an exclusive track, digital booklet and remix bundle.

“We had to make sure we were catering to every fan out there,” said Loraine. “Every outlet felt involved and excited about the release – no one was left out.” Leer más “Marketing by Cheryl Cole, David Beckham & Marmite…”

Why Brands Shouldn’t Waste Money on Celebrity Endorsements

WWTD : What Would Tiger Drive?

In my old ad agency life, brands were things or corporate entities, co-managed by the agency strategists, account managers and creatives. Innocent was a brand. Reebok was a brand. MTV was a brand. These brands didn’t talk. Didn’t have good hair days or bad hair days, and they certainly didn’t have complicated ryders in their contracts, specifying that only organic foods could be served at photo shoots.

But brands are now personified by people. In Hollywood it’s no longer a culture of celebrity that drives ticket-goers, it’s the celebrity brands.

Brands are increasingly becoming the currency of business. They link customers with enterprises. In this sense, smart business people now bestow virtual custody of brands upon consumers, while keeping management in the hands of companies. In other words, in the entertainment industry, it’s all about the packaging. In today’s world, entertainment brands define markets as much as they do products, services and organisations.

People like brands because they like making decisions.


by jeremywaite

WWTD : What Would Tiger Drive?

In my old ad agency life, brands were things or corporate entities, co-managed by the agency strategists, account managers and creatives. Innocent was a brand. Reebok was a brand. MTV was a brand. These brands didn’t talk. Didn’t have good hair days or bad hair days, and they certainly didn’t have complicated ryders in their contracts, specifying that only organic foods could be served at photo shoots.

But brands are now personified by people. In Hollywood it’s no longer a culture of celebrity that drives ticket-goers, it’s the celebrity brands.

Brands are increasingly becoming the currency of business. They link customers with enterprises. In this sense, smart business people now bestow virtual custody of brands upon consumers, while keeping management in the hands of companies. In other words, in the entertainment industry, it’s all about the packaging. In today’s world, entertainment brands define markets as much as they do products, services and organisations.

People like brands because they like making decisions. Leer más “Why Brands Shouldn’t Waste Money on Celebrity Endorsements”

Gerald Ford Became US President 36 Years Ago Today.

Gerald Ford became President without any votes being cast

36 years ago today in 1974, Gerald Ford became the first US President to come into office without a single vote being cast in his favour. The unprecedented transition of power under the 25th amendment officially occurred when Mr Nixon handed a letter of resignation to his Secretary of State Dr Henry Kissinger.

Speaking only minutes after taking the oath of office in the East Room of the White House, he said: “You have not elected me as your president by your ballots. So I ask you to confirm me as your president with your prayers.”

It’s hard to build your reputation and your ‘personal brand’ when people haven’t had the chance to see what you stand for.

What interests me as a marketer though is that during this time, significant research was done to establish what the average attention span of each person was, so that Gerald Ford could attempt to win over the hearts and minds of the population, using media sound-bites on tv and radio.


by jeremywaite

Gerald Ford became President without any votes being cast

36 years ago today in 1974, Gerald Ford became the first US President to come into office without a single vote being cast in his favour.  The unprecedented transition of power under the 25th amendment officially occurred when Mr Nixon handed a letter of resignation to his Secretary of State Dr Henry Kissinger.

Speaking only minutes after taking the oath of office in the East Room of the White House, he said: “You have not elected me as your president by your ballots. So I ask you to confirm me as your president with your prayers.”

It’s hard to build your reputation and your ‘personal brand’ when people haven’t had the chance to see what you stand for.

What interests me as a marketer though is that during this time, significant research was done to establish what the average attention span of each person was, so that Gerald Ford could attempt to win over the hearts and minds of the population, using media sound-bites on tv and radio. Leer más “Gerald Ford Became US President 36 Years Ago Today.”

Remembering Gianni Versace : 11 Reasons Why Brands Should Love Versace


by jeremywaite

katemoss,versace,mariotestino

1. “Versace Are Not Boring!”

“Boring ” is not a word one would immediately associate with the name Versace.  “Simplicity” isn’t either.  Just because the fast faced internet 2.0 world wants simplicity, doesn’t mean your vision has to be simple.  They are provocative.  Unlike many other ‘mainstream’ designer brands, people have strong ‘marmite-like’ opinions about Versace.  Just ask your friends. Is there anything worse than being a nice brand that everyone likes?  [Photo: Kate Moss by Mario Testino]

2. “Gianni Versace Was Honest”.

He didn’t try to be all things to all people.  He also managed to master that elusive quality of being (mostly) humble, despite the success and luxury that surrounded him.  “It is the house that really belongs to me, reflecting a mirror image of all that I am, for better of worse,” said Gianni Versace.  [Photo: Gianni’s bedroom at Casa Casuarina, his Miami villa on Ocean Drive].

Leer más “Remembering Gianni Versace : 11 Reasons Why Brands Should Love Versace”

How to Brand it Like Beckham

1. To be a great brand, you must have a great product in the first place: not necessarily a better product, but something that is different, that you are dedicated to and that you constantly strive to improve. Brands are like footballers in this respect: play off your past and you will soon be out of the team. Beckham was never rated alongside football greats such as Charlton or Best.

He wasn’t even a teenage wonder like Rooney, Giggs or Whiteside, but ask Alex Ferguson what makes Beckham so great and he’ll tell you that he worked harder than anyone else on the field. He got to training first and left last. That’s how you build a great reputation/brand.

2. Managing a brand is a systematic process covering a multiplicity of factors. Celebrities are no longer just endorsers of other people’s products: they are brands in their own right, and are learning to manage themselves as such. After all, “Products are made in the factory, but brands are made in the mind”. Many people don’t care what some people say about them, but celebrity brands like Beckham need to worry about what everyone says about them.

The downside of mis-managing this part of your brand is ending up like glamour model Jordan. She once had the world at her feet and now seems to annoy everyone no matter what she does. A quick look at Tiger Woods also highlights just how quickly brands jump ship if your personal brand suddenly fails to deliver.


by jeremywaite

1. To be a great brand, you must have a great product in the first place: not necessarily a better product, but something that is different, that you are dedicated to and that you constantly strive to improve.  Brands are like footballers in this respect: play off your past and you will soon be out of the team.  Beckham was never rated alongside football greats such as Charlton or Best.

He wasn’t even a teenage wonder like Rooney, Giggs or Whiteside, but ask Alex Ferguson what makes Beckham so great and he’ll tell you that he worked harder than anyone else on the field.  He got to training first and left last. That’s how you build a great reputation/brand.

2. Managing a brand is a systematic process covering a multiplicity of factors.  Celebrities are no longer just endorsers of other people’s products: they are brands in their own right, and are learning to manage themselves as such. After all, “Products are made in the factory, but brands are made in the mind”.  Many people don’t care what some people say about them, but celebrity brands like Beckham need to worry about what everyone says about them.

The downside of mis-managing this part of your brand is ending up like glamour model Jordan.  She once had the world at her feet and now seems to annoy everyone no matter what she does.  A quick look at Tiger Woods also highlights just how quickly brands jump ship if your personal brand suddenly fails to deliver. Leer más “How to Brand it Like Beckham”

What Can Entrepreneurs Learn From Mad Mens Christina Hendricks?

This month sees the launch of “From those wonderful folks who gave you Pearl Harbour : Front-Line Dispatches From The Advertising War” by Jerry Della Femina (the original Mad Man). His book has just been republished in order to piggyback on the success of the TV phenomenon Mad Men, which it inspired. The book lovingly describes the inner machinations of Madison Avenue in the Sixties, and is a delicious gossip-heavy read about the golden age of advertising (the title refers to the tongue-in-cheek slogan proposed by Della Femina for Panasonic during a particularly unproductive brainstorming session).

According to Della Femina, the reality of working in an ad agency in the Sixties was actually much worse than what we are seeing on Mad Men. Apparently, in the business climate of the late Fifties and early Sixties, sex was a forbidden subject – everyone did it and yet no one talked about it. But by 1965, the sexual revolution had enveloped much of North America and the advertising industry responded in kind. It either grew its hair or let it down, started drinking in the morning and generally went wild.

Della Femina actually encouraged wayward behaviour in his agency because he figured out that nothing got creative people to come in early and leave late better than the prospect of sexual adventure.


by jeremywaite

This month sees the launch of “From those wonderful folks who gave you Pearl Harbour : Front-Line Dispatches From The Advertising War” by Jerry Della Femina (the original Mad Man).  His book has just been republished in order to piggyback on the success of the TV phenomenon Mad Men, which it inspired.  The book lovingly describes the inner machinations of Madison Avenue in the Sixties, and is a delicious gossip-heavy read about the golden age of advertising (the title refers to the tongue-in-cheek slogan proposed by Della Femina for Panasonic during a particularly unproductive brainstorming session).

According to Della Femina, the reality of working in an ad agency in the Sixties was actually much worse than what we are seeing on Mad Men. Apparently, in the business climate of the late Fifties and early Sixties, sex was a forbidden subject – everyone did it and yet no one talked about it.  But by 1965, the sexual revolution had enveloped much of North America and the advertising industry responded in kind.  It either grew its hair or let it down, started drinking in the morning and generally went wild.

Della Femina actually encouraged wayward behaviour in his agency because he figured out that nothing got creative people to come in early and leave late better than the prospect of sexual adventure. Leer más “What Can Entrepreneurs Learn From Mad Mens Christina Hendricks?”

John Maxwell on Leadership: “Follow Me, I’m Right Behind You…”

Not too long ago I went to a seminar just to hear someone because I knew he charged $100,000 a day to speak. What could anyone possibly say to justify that kind of rate?

Was he going to deliver a few long and eloquent speeches? Was he going to regale us with tales of celebrities and presidents? Maybe he’d spend 5 hours telling us how he became so successful I thought. I hoped not. I could read that in one of his many books. What I was hoping for was that he might actually say something genuinely remarkable. Something life-changing. Perhaps even just one thing that I could take away…


by jeremywaite

Not too long ago I went to a seminar just to hear someone because I knew he charged $100,000 a day to speak.  What could anyone possibly say to justify that kind of rate?

Was he going to deliver a few long and eloquent speeches?  Was he going to regale us with tales of celebrities and presidents?  Maybe he’d spend 5 hours telling us how he became so successful I thought.  I hoped not.  I could read that in one of his many books.  What I was hoping for was that he might actually say something genuinely remarkable.  Something life-changing.  Perhaps even just one thing that I could take away…

Leer más “John Maxwell on Leadership: “Follow Me, I’m Right Behind You…””