14 Ways to Get Breakthrough Ideas

There’s a lot of talk these days about the importance of innovation. All CEOs worth their low salt lunch want it. And they want it, of course, now.

Innovation, they reason, is the competitive edge.

What sparks innovation? People. What sparks people? Inspired ideas that meet a need — whether expressed or unexpressed — ideas with enough mojo to rally sustained support.

Is there anything a person can do — beyond caffeine, corporate pep talks, or astrology readings — to quicken the appearance of breakthrough ideas?

Yes, there is.

And it begins with the awareness of where ideas come from in the first place.

There are two schools of thought on this subject.

The first school ascribes the origin of ideas to inspired individuals who, through a series of purposeful mental processes, conjure up the new and the different — cerebral wizards, if you will.

The second school of thought ascribes the appearance of ideas to a transcendent force, a.k.a. the «Collective Unconscious,» the «Platonic Realm,» the «Muse» or the «Mind of God.»

creativity2.jpg

According to this perspective, ideas are not created, but already exist, becoming accessible only to those human beings who have sufficiently tuned themselves to receive them.

The first approach is considered Western, with a strong bias towards thinking and is best summarized by Rene Descartes’ «I think therefore I am» maxim. Most business people subscribe to this approach.

The second approach is usually considered Eastern, with a strong bias towards feeling, and is best summarized by the opposite of the Cartesian view: «I am therefore, I think.» Most artists and «creative types» are associated with this approach, with its focus on intuitive knowing.

Both approaches are valid. Both are effective. Both are used at different times by all of us, depending on our mood, circumstances, and conditioning.

What does all of this have to do with you — oh aspiring innovator?

Plenty, since you are a hybrid of the above-mentioned schools of thought.

That’s what this Manifesto is all about — a quick-hitting tutorial of what you can do to more dependably conjure up brilliant ideas.


http://www.ideachampions.com

There’s a lot of talk these days about the importance of innovation. All CEOs worth their low salt lunch want it. And they want it, of course, now.

Innovation, they reason, is the competitive edge.

What sparks innovation? People. What sparks people? Inspired ideas that meet a need — whether expressed or unexpressed — ideas with enough mojo to rally sustained support.

Is there anything a person can do — beyond caffeine, corporate pep talks, or astrology readings — to quicken the appearance of breakthrough ideas?

Yes, there is.

And it begins with the awareness of where ideas come from in the first place.

There are two schools of thought on this subject.

The first school ascribes the origin of ideas to inspired individuals who, through a series of purposeful mental processes, conjure up the new and the different — cerebral wizards, if you will.

The second school of thought ascribes the appearance of ideas to a transcendent force, a.k.a. the «Collective Unconscious,» the «Platonic Realm,» the «Muse» or the «Mind of God.»

creativity2.jpg

According to this perspective, ideas are not created, but already exist, becoming accessible only to those human beings who have sufficiently tuned themselves to receive them.

The first approach is considered Western, with a strong bias towards thinking and is best summarized by Rene Descartes‘ «I think therefore I am» maxim. Most business people subscribe to this approach.

The second approach is usually considered Eastern, with a strong bias towards feeling, and is best summarized by the opposite of the Cartesian view: «I am therefore, I think.» Most artists and «creative types» are associated with this approach, with its focus on intuitive knowing.

Both approaches are valid. Both are effective. Both are used at different times by all of us, depending on our mood, circumstances, and conditioning.

What does all of this have to do with you — oh aspiring innovator?

Plenty, since you are a hybrid of the above-mentioned schools of thought.

That’s what this Manifesto is all about — a quick-hitting tutorial of what you can do to more dependably conjure up brilliant ideas. Continuar leyendo «14 Ways to Get Breakthrough Ideas»

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