Move like Google

A nivel interno, nos encontramos con una empresa que siempre aparece en los primeros puestos del ranking de “Mejor Empresa para Trabajar en el Mundo”. Una empresa que es capaz de mantener la motivación de sus empleados con acciones sorprendentes, atrevidas y siempre con el trasfondo de colaborar, unir esfuerzos, crear equipo. Algo tan simple como dar a cada empleado 50 dólares final de año para destinarlo al organismo benéfico que consideren es un ejercicio capitalizable y meritorio.


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“Muévete como Google. Ésta podría ser la frase lapidaria que deberíamos tener todos los comunicadores para adaptarnos a los actuales tiempos de radical transparencia y conectividad. Hace unos días tuve la suerte de leer un libro titulado “¿Qué haría Google?”, del reputado periodista Jeff Jarvis, y su contenido me apasionó.

¿Seguimos en las empresas tan cegados que pensamos que tenemos el control absoluto sobre las decisiones de nuestros clientes, sobre nuestros empleados? En su libro, Jarvis defendía que el gran acierto de Google había sido dar el poder a la gente, abrir las puertas de su empresa y sus secretos, para que el público le enseñara a ser mejor; le marcara el camino para crecer.

Nadie puede decir lo contrario hoy en día. Si no existes en Google no existes en absoluto. Además, estamos hablando de una empresa que ya obtiene beneficios gracias a la red. Concretamente el año pasado ingresó por publicidad más que todos los periódicos de Estados Unidos juntos. Google ha sabido sacar rentabilidad de internet y su crecimiento es absolutamente imparable gracias a ti, a mí y a todos los que nos movemos por la Red de Redes. Google ha cedido el trono a sus clientes y éstos le han devuelto aplicaciones a 0 euros de coste para ellos. Le han marcado y creado nuevos contenidos que le permiten ser un buscador más inteligente, más eficaz, mejor… Y por lo tanto más imprescindible para nosotros. Leer más “Move like Google”

TweetUp Now Includes Updates From LinkedIn And Facebook; Changes Name To PostUp

Twitter search and advertising startup platform operator TweetUp has announced today that its search engine for Twitter will be expanding to include bios and updates posted to other social networks, including LinkedIn and Facebook. Because the company will no longer be solely based on Twitter, TweetUp is changing its name to PostUp.

In April, TweetUp, which was incubated by incubated by idealab, opened registration for its bidded marketplace for real-time search, and in May the company launched its search capabilities on a number of sites at the TechCrunch Disrupt event, including at TechCrunch, Topix.com, and Businessinsider.com.


Twitter search and advertising startup platform operator TweetUp has announced today that its search engine for Twitter will be expanding to include bios and updates posted to other social networks, including LinkedIn and Facebook. Because the company will no longer be solely based on Twitter, TweetUp is changing its name to PostUp.

In April, TweetUp, which was incubated by incubated by idealab, opened registration for its bidded marketplace for real-time search, and in May the company launched its search capabilities on a number of sites at the TechCrunch Disrupt event, including at TechCrunch, Topix.com, and Businessinsider.com. Leer más “TweetUp Now Includes Updates From LinkedIn And Facebook; Changes Name To PostUp”

Much ado about privacy on Facebook (I wish Facebook were MORE open!!!)

Jeff Jarvis wraps up a couple of weeks of bloggers’ angst about Facebook in a post titled “Confusing *a* public with *the* public.”

Some things.

1. I +love+ the Facebook like button. More on that in a minute.
2. So far only about 50 of my more than 1,300 friends have disappeared from my Facebook friend network. Hardly an indictment by the tech elite (and some of those probably haven’t deleted their accounts, but just removed me as a friend, something that’s pretty common and has been seen every year — keep in mind that’s since last August, so I don’t even think I’ve lost 50 friends in past month).
3. There’s a competitive social network, Pip.io, which answers all of Jeff’s concerns (has much better thought out model of privacy and publics) but so far it hasn’t seen any major adoption.
4. Isn’t this the fifth time Facebook has pissed off pundits? What happened the previous four times it pissed off people? Oh, yeah, it saw huge growth.
5. When I was in Tel Aviv Facebook’s like buttons were so popular people were wearing them as fashion statements and at the biggest tech conference there, Marker.Comvention, they were handing out Facebook like buttons as stickers.


Jeff Jarvis wraps up a couple of weeks of bloggers’ angst about Facebook in a post titled “Confusing *a* public with *the* public.”

Some things.

1. I +love+ the Facebook like button. More on that in a minute.
2. So far only about 50 of my more than 1,300 friends have disappeared from my Facebook friend network. Hardly an indictment by the tech elite (and some of those probably haven’t deleted their accounts, but just removed me as a friend, something that’s pretty common and has been seen every year — keep in mind that’s since last August, so I don’t even think I’ve lost 50 friends in past month).
3. There’s a competitive social network, Pip.io, which answers all of Jeff’s concerns (has much better thought out model of privacy and publics) but so far it hasn’t seen any major adoption.
4. Isn’t this the fifth time Facebook has pissed off pundits? What happened the previous four times it pissed off people? Oh, yeah, it saw huge growth.
5. When I was in Tel Aviv Facebook’s like buttons were so popular people were wearing them as fashion statements and at the biggest tech conference there, Marker.Comvention, they were handing out Facebook like buttons as stickers. Leer más “Much ado about privacy on Facebook (I wish Facebook were MORE open!!!)”

Tabula Rasa: Onward to the Conceptual Age

At Tabula Rasa NYC we asked a stunning group of innovators, developers and visionaries to consider five questions at a pivotal moment for media and the people who create it:
How does moment of opportunity look?
What has been created in just a few weeks?
What should be created?
What are the challenges?
What problems can we solve?

We saw awe-inspiring work, a renewal of the creative passion that helped launch the Internet and its period of technical, entrepreneurial and societal achievement. Old-school publishers such as Popular Science, Zagat and Thomson Reuters rediscovered their game with sharp-shooting apps aimed at connected audiences. NPR and ESPN enhanced experiences that were already compelling online. There were untethered virtuosos, too, such as Electric Literature, the Ghost in the Machine (under development) collaboration, and soloist Rob Kelley’s BeatPad. We’ll revisit and follow the development of their apps in subsequent posts, examining the qualities that make them successful.



At Tabula Rasa NYC we asked a stunning group of innovators, developers and visionaries to consider five questions at a pivotal moment for media and the people who create it:
How does moment of opportunity look?
What has been created in just a few weeks?
What should be created?
What are the challenges?
What problems can we solve? Leer más “Tabula Rasa: Onward to the Conceptual Age”

Las claves del Periodismo 2.0


por Inma Flor

periodista

Cómo ser periodista 2.0 o crear un medio digital sin morir en el intento, así podríamos haber titulado este artículo. Y es que, en definitiva, los periodistas –vieja o nueva escuela- lo tenemos crudo ante tanta overdose tecnológica y diversidad de demandas a la que nos vemos sometidos.

Frente al tan cacareado periodista One Man Band, una se queda paralizada, sobre todo teniendo en cuenta que ni los propios medios saben hacia dónde se dirigen -ni ellos mismos, ni esta revolución tecnológica-. Si a ello le sumamos la crisis del sistema económico mundial, podemos decir que esto no ha hecho más que empezar.

hombreorquesta
Imagen: “El hombre orquesta” (One Man Band, 2005), corto de Pixar

Cabe la posibilidad de equiparar el estado mediático actual a una realidad Photoshop. Es decir, tendríamos diferentes capas que, agrupadas, darían una imagen global del fenómeno. O lo que es lo mismo, para entender lo que está pasando, necesitamos tener presente los diferentes elementos que articulan la realidad.

Por una parte, la industria periodística –conocer su lado empresarial, por supuesto-; por otra, el rol del periodista -qué cambia del papel al 2.0- y, finalmente, las nuevas oportunidades que surgen de cualquier crisis. Sin duda, estamos en un mundo nuevo, un mundo conectado, y eso requiere, por ende, de nuevos modelos de negocio y nuevos comportamientos.

Así lo apuntó Víctor Puig, director de reputación y contenidos en Overalia, el pasado martes, en la última conferencia de Newwws!, “un espacio para reflexionar sobre la comunicación editorial en los nuevos espacios digitales” que ha tenido su sede en el IED durante los últimos cuatro meses.

pay
Imagen: Vía Fastrackmedia

Leer más “Las claves del Periodismo 2.0”