The Jeff Bezos School of Long-Term Thinking


Vía 99u.com

Why focus 10,000 years into the future? The answer lies in Bezos’ letter to Amazon shareholders from 1997 when the company went public, a manifesto of sorts about the benefits and approaches to long term thinking.

The 1997 letter’s main point: we can’t realize our potential as people or as companies unless we plan for the long term. Every subsequent year Bezos has ended shareholder letters by attaching the original 1997 essay with a reminder of the importance of thinking long term. And every year, he is proven right.

The company that started out as a few guys in a garage has now revolutionized the way we buy everything from books to toys to clothes. Amazon is now one of the 100-largest companies in America, mostly thanks to bold long term plays like the Amazon Kindle.

“If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people,” Bezos told Wired in 2011. “But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that.”

We can’t realize our potential as people or as companies unless we plan for the long term. Leer más “The Jeff Bezos School of Long-Term Thinking”

Amabilidad, esa cualidad que perdimos


Un pequeño acto de amabilidad de parte del personal del café estadounidense Panera Bread resonó con miles de usuarios cuando los protagonistas contaron la historia en las redes sociales. Ese acto se convirtió en sensación porque ya la amabilidad no forma parte de lo cotidiano.

Todas las semanas hay una historia en Internet que gana viralidad y conmueve a los usuarios. En este caso se trata de un nieto, su abuela y la cadena estadounidenses de cafés Panera Bread. Se dio a conocer cuando uno de los protagonistas contó la historia en la página de Facebook de la compañía, resaltando la conexión entre marcas y consumidores que por momentos excede lo comercial.

La historia apareció en la revista digital AdWeek. Brandon Cook, un chico de New Hampshire que fue a visitar al hospital a su abuela enferma de cáncer, se encontró con que ella se resistía a la comida de ese establecimiento. Le dijo que lo que más quería en el mundo era un plato de sopa pero que las que le ofrecían ahí eran un desastre. Deseaba, en particular, una sopa de almejas que hace la cadena Panera Bread. Como cualquier nieto que se precie de tal, Brandon llamó a Panera para ver si la podían hacer, aunque la cadena solo la sirve los viernes. Rápidamente encontró una respuesta: habló con la gerente de la sucursal, Suzanne Fortier, que no solo le regaló la sopa sino también una caja de galletitas de parte de todos los que trabajaban allí. Leer más “Amabilidad, esa cualidad que perdimos”

Amazon: Kindle Books Now Outselling Hardcovers

E-books have hit a significant milestone. In each of the last three months, Amazon reports that sales of books for Kindle have outpaced the sale of hardcover books, and that growth is only accelerating.

In a statement, Amazon says that, “over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”

That’s impressive, especially considering it was only back in December that Amazon was celebrating Kindle books outselling the real thing on Christmas Day. Six months later, the shift has apparently become the norm.


E-books have hit a significant milestone. In each of the last three months, Amazon reports that sales of books for Kindle have outpaced the sale of hardcover books, and that growth is only accelerating.

In a statement, Amazon says that, “over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”

That’s impressive, especially considering it was only back in December that Amazon was celebrating Kindle books outselling the real thing on Christmas Day. Six months later, the shift has apparently become the norm. Leer más “Amazon: Kindle Books Now Outselling Hardcovers”

Amazon: Kindle Books Now Outselling Hardcovers

E-books have hit a significant milestone. In each of the last three months, Amazon reports that sales of books for Kindle have outpaced the sale of hardcover books, and that growth is only accelerating.

In a statement, Amazon says that, “over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”

That’s impressive, especially considering it was only back in December that Amazon was celebrating Kindle books outselling the real thing on Christmas Day. Six months later, the shift has apparently become the norm.


E-books have hit a significant milestone. In each of the last three months, Amazon reports that sales of books for Kindle have outpaced the sale of hardcover books, and that growth is only accelerating.

In a statement, Amazon says that, “over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”

That’s impressive, especially considering it was only back in December that Amazon was celebrating Kindle books outselling the real thing on Christmas Day. Six months later, the shift has apparently become the norm. Leer más “Amazon: Kindle Books Now Outselling Hardcovers”