“GPS para perderse” :) @JeepArgentina


http://www.gpsparaperderse.com/

Cliente: Chrysler
Producto: Jeep
Agencia: Leo Burnett Argentina
Tema: “GPS para perderse”

Los 5 posts más vistos del mes de octubre | cookingideas.es


cookingideas.es

1. De cómo el Rolex pasó de ser un simple reloj a convertirse en paradigma del prestigio

2. Así se las gasta Donald Trump para que no construyan un parque eólico frente a su complejo de golf

3. ¿Es legal matar un zombi en España?

4. Sorteamos dos iPhone 5 entre los seguidores de Cooking Ideas

5. Una hembra por cada cinco varones: ¿Cómo se lo montaban en la Tierra Media?

Jeep: por fin un anuncio de coches diferente


http://www.javierregueira.com/reflexiones-irreverentes-sobre-marcas-y-consumidores/2010/10/jeep-por-fin-un-anuncio-de-coches-diferente.html

Por más que lo he buscado, los señores de Jeep no han tenido la vista de facilitar la viralización de su nueva historia e.d. no hay ni rastro del spot ni puedes bajártelo de su web, así que para verlo no te quedará otra que visitarla:

Jeep

Me parece un buen ejemplo de cómo añadir relevancia en un mercado gris donde casi todas las marcas utilizan los mismos mensajes cansinos.

¿Un ejemplo de mensajes cansinos? Mirad lo que esta misma marca hacía hace dos años…:

Leer más "Jeep: por fin un anuncio de coches diferente"

In Want of Things We Can Touch


Author Brian
//anidea.com

One of my favorite ad campaigns out there in the wild right now is Levi’s “We Are All Workers” from Wieden and Kennedy.

Levi’s_We are all workers

Each piece consists of a beautiful black and white homage to the workingman, complimented by powerful, Karl-Marx-approved slogans like: “Everyone’s work is equally important” and  “We are all workers.”

levis_ads

My favorite is “Made Strong for the New Work.”  Which features a series of rugged individuals who, I presume, need some seriously sturdy pants to tackle some of the hard-typing, click-driving “new work” of today’s information economy.  John Henry would be proud.

strong for the new work

It’s pretty amazing to see a brand parading a nation of workers while politicos fear monger about an impending socialist takeover – but I think Levi’s is on to something here.  And they’re hardly alone.  Jeep is out with a similar campaign touting that “The Things We Make, Make Us.” Leer más “In Want of Things We Can Touch”

New Jeep Wranglers get USB interface, reworked interiors

Automotive group Chrysler has shown off what new features will be incorporated into the 2011 Jeep Wrangler and Jeep Wrangler Unlimited models, which include a completely overhauled and technologically updated interior.

Automotive group Chrysler has shown off what new features will be incorporated into the 2011 Jeep Wrangler and Jeep Wrangler Unlimited models, which include a completely overhauled and technologically updated interior.

One of the best features included in most minivans has made its way to the Jeep line – built-in radio controls from the steering wheel. The new wheel console also allows drivers to operate a connect cell phone.

The dashboard has been updated with a USB interface and a specific port for 12-volt power devices. Production of the new models is currently underway.

“While retaining unmatched, legendary capability, the 2011 Jeep Wrangler boasts an all-new interior that delivers a host of comfort, convenience and versatility features,” said Jeep CEO Mike Manley.


Mark Raby

Automotive group Chrysler has shown off what new features will be incorporated into the 2011 Jeep Wrangler and Jeep Wrangler Unlimited models, which include a completely overhauled and technologically updated interior.

Automotive group Chrysler has shown off what new features will be incorporated into the 2011 Jeep Wrangler and Jeep Wrangler Unlimited models, which include a completely overhauled and technologically updated interior.

One of the best features included in most minivans has made its way to the Jeep line – built-in radio controls from the steering wheel. The new wheel console also allows drivers to operate a connect cell phone.

The dashboard has been updated with a USB interface and a specific port for 12-volt power devices. Production of the new models is currently underway.

“While retaining unmatched, legendary capability, the 2011 Jeep Wrangler boasts an all-new interior that delivers a host of comfort, convenience and versatility features,” said Jeep CEO Mike Manley. Leer más “New Jeep Wranglers get USB interface, reworked interiors”