App aims to be Pandora for restaurant recommendations, and more – vía @springwise


The app is available for free on the App Store and Google Play. While Nara is currently concentrating on the restaurant vertical, reports suggest it is looking to move into doing the same for other fields, such as the hotel sector.

Vía springwise

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Created by a team consisting of “neuroscientists, computer scientists, astrophysicists, artists and entrepreneurs”, the app first asks users a few questions about the kind of eateries they like, based on food types, atmosphere and demographic, among others. When a suggestion is made, it can either be upvoted or downvoted depending on the user’s opinion, which can be logged either before or after they’ve tried it out. Foursquare check-ins are integrated to keep track of where users have been before, and which restaurants they like to go to regularly. By checking this against the decisions made by every other Nara user, the system quickly begins to intuit the kinds of decisions made by those with similar tastes. 

Website: www.nara.me
Contact: http://www.nara.me/contact

Spotted by: Murray Orange

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20 logos de grandes marcas online hechos con tiralíneas


Via Marketing Directo – El portal para el marketing, la publicidad y los medios

¿Se imagina los logos de marcas como Twitter, Google o Apple hechos a base única y exclusivamente de líneas? Si tiene curiosidad por responder a esta pregunta, está de enhorabuena porque la consultoría de diseño Antrepo ha reimaginado los logotipos de grandes marcas y lo ha hecho apostando por un diseño completamente lineal.

Por eso, los logos lineales reimaginados por Antrepo se asemejan a la chapa metálica de una vieja cámara fotográfica nipona. Échele un vistazo al resultado de este curioso experimento:

The Growing Face of Advertising on YouTube 2012


thinkwithgoogle.com

As YouTube’s global audience hit 800 million users in 2012, YouTube’s content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand metrics across 448 campaigns in 6 countries (U.K., U.S., France, Germany, Japan, and Italy) over the last 12 months. This infographic captures the efficiency and effectiveness of advertising on YouTube in 2012.

Lanzan una nueva gaseosa “antigrasa”


Buscando adaptar su fórmula a los tiempos que corren, las gaseosas van ajustando los componentes para no perder mercado. Lo nuevo es una bebida cola que contiene dextrina, un carbohidrato que reduciría la absorción de grasas. Frutas, verduras y pan de trigo son importantes fuentes de fibra, y ahora se les sumarán a la bebida Pepsi-Cola, pero en Japón.

Las dextrinas son un grupo de oligosacáridos provenientes del almidón y se utiliza en la industria farmacéutica por su poder aglutinante. La industria alimenticia también usa la dextrina en productos dietéticos.Esta sustancia se puede aplicar en la industria alimentaria en productos revestidos o semielaborados, en mezclas como substituto para la grasa, como añadido en productos horneados, alimentos congelados, o en sopas y rellenos.

PEPSICo Inc. planea lanzar hoy en Japón una versión de su soda de cola con una fibra dextrina. En el sitio oficial de la bebida nipona explicó cómo este componente ayuda a reducir los niveles de grasas en la sangre.

El refresco, llamado Pepsi Special, no es la primera bebida de cola con fibra que se comercializa en Japón. La empresa nipona Kirin ofrece también una cola sin azúcar y con dextrina. Su página de Internet advierte que la bebida tiene como fin atraer a hombres de 30 años o más preocupados por su salud.

Ante este anuncio, algunos expertos en nutrición no están convencidos de sus virtudes y señalan que se necesitan más pruebas para comprobar los beneficios de estenuevo ingrediente en la bebida, ya que se presume que la dextrina también ayuda a reducir el colesterol en la sangre. Leer más “Lanzan una nueva gaseosa “antigrasa””

App translates languages during real-time phonecalls | springwise.com


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Japan24th October. Web users can already easily take advantage of translation services that convert text from one language to another, and we’ve also seen TransFire bring that capability to web-based instant messaging on smartphones. Providing a similar service for speech conversations, Japan-based NTT DOCOMO is launching its Hanashite Hon’yaku app, which offers …Read More 

Ríete de la crisis… Ellos lo hacen


El Blog de bancopopular-e.com
por Equipo Social Media
HUMOR CRISIS

No es una cuestión de broma, porque hay mucha gente pasándolo mal cada día. Pero, inevitablemente, cuando un tema como la actual crisis económica acaba ocupando todas las conversaciones y las portadas de los medios durante cinco años, los humoristas terminan aplicando su bisturí más irónico para sacar de ella las carcajadas que todos necesitamos. Y cinco años de crisis dan para muchos chistes. En el Reino Unido, ya en 2008, agudos expertos trataron de explicar lo que estaba pasando….

Historia completa

Quick Response Code


QR codes are growing popularity as a result of their flexibility, data capacity and the explosion in the number of smart phones available
By John R Joyce, Ph.D
http://www.scientificcomputing.comThe Quick Response Code was created by Denso-Wave Incorporated,1 a subsidiary of Toyota, in 1994 and is a two-dimensional bar code. I mention it because it has rapidly become one of the most commonly publicly used matrix codes, though you might be more familiar with it under the Denso-Wave trademark of QR Code. If you were in attendance at Pittcon 2012, despite a tweet from someone saying that they hadn’t seen a QR code anywhere, you will no doubt have noticed that they were everywhere! You could find them on everything; including business cards, programs, part of exhibit booths, and even printed on T-shirts.This growing popularity is a result of their flexibility, data capacity and the explosion in the number of smart phones available. While the use of QR codes in the United States has grown rapidly, we are well behind their use in Japan, where it is found everywhere, with places such as the Netherlands and South Korea only a little behind.

QR codes come in a variety of versions with different data capacities, but always appear in a square pattern containing a number of fixed data elements. These are illustrated in th embedded Wikipedia graphic in Figure 1.2Because of the encoding used, the capacity for a given version varies with the specific data to be stored in it. For example, Version 1 consists of a 21 by 21 matrix and can hold between 10 and 25 characters. Version 4 consists of a 33 by 33 matrix and can hold between 67 and 114 characters. By the time you reach Version 40, with a 177 by 177 matrix, the code can contain between 1852 to 4296 characters. If you are only encoding numbers, instead of alpha-numeric characters, the maximum number of digits that can be encoded rises to 7,089. This gives you the ability to encode a great deal of information, but the numbers above only tell part of the story.

Customized QR Code from 360i
Figure 2: Customized QR Code from 360i

Using Reed–Solomon error correction, damaged codes still can be read. How much damage can be absorbed depends on the level of error correction used. For example, Level L error correction allows seven percent of the code words to be restored, while Level H error correction allows 30 percent of the code words to be restored.

However, this code restoration capability does come at a price. For code restoration to work, redundant data must be included in the code, meaning that fewer data characters can be encoded. The bottom line is that how much you can actually store in this code, as with so many things in life, is a trade-off. The full description of version 2 of this code can be found in standard ISO/IEC 18004:2006.3 Leer más “Quick Response Code”