App aims to be Pandora for restaurant recommendations, and more – vía @springwise


The app is available for free on the App Store and Google Play. While Nara is currently concentrating on the restaurant vertical, reports suggest it is looking to move into doing the same for other fields, such as the hotel sector.

Vía springwise

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Created by a team consisting of “neuroscientists, computer scientists, astrophysicists, artists and entrepreneurs”, the app first asks users a few questions about the kind of eateries they like, based on food types, atmosphere and demographic, among others. When a suggestion is made, it can either be upvoted or downvoted depending on the user’s opinion, which can be logged either before or after they’ve tried it out. Foursquare check-ins are integrated to keep track of where users have been before, and which restaurants they like to go to regularly. By checking this against the decisions made by every other Nara user, the system quickly begins to intuit the kinds of decisions made by those with similar tastes. 

Website: www.nara.me
Contact: http://www.nara.me/contact

Spotted by: Murray Orange

20 logos de grandes marcas online hechos con tiralíneas


Via Marketing Directo – El portal para el marketing, la publicidad y los medios

¿Se imagina los logos de marcas como Twitter, Google o Apple hechos a base única y exclusivamente de líneas? Si tiene curiosidad por responder a esta pregunta, está de enhorabuena porque la consultoría de diseño Antrepo ha reimaginado los logotipos de grandes marcas y lo ha hecho apostando por un diseño completamente lineal.

Por eso, los logos lineales reimaginados por Antrepo se asemejan a la chapa metálica de una vieja cámara fotográfica nipona. Échele un vistazo al resultado de este curioso experimento:

The Growing Face of Advertising on YouTube 2012


thinkwithgoogle.com

As YouTube’s global audience hit 800 million users in 2012, YouTube’s content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand metrics across 448 campaigns in 6 countries (U.K., U.S., France, Germany, Japan, and Italy) over the last 12 months. This infographic captures the efficiency and effectiveness of advertising on YouTube in 2012.

Lanzan una nueva gaseosa “antigrasa”


Buscando adaptar su fórmula a los tiempos que corren, las gaseosas van ajustando los componentes para no perder mercado. Lo nuevo es una bebida cola que contiene dextrina, un carbohidrato que reduciría la absorción de grasas. Frutas, verduras y pan de trigo son importantes fuentes de fibra, y ahora se les sumarán a la bebida Pepsi-Cola, pero en Japón.

Las dextrinas son un grupo de oligosacáridos provenientes del almidón y se utiliza en la industria farmacéutica por su poder aglutinante. La industria alimenticia también usa la dextrina en productos dietéticos.Esta sustancia se puede aplicar en la industria alimentaria en productos revestidos o semielaborados, en mezclas como substituto para la grasa, como añadido en productos horneados, alimentos congelados, o en sopas y rellenos.

PEPSICo Inc. planea lanzar hoy en Japón una versión de su soda de cola con una fibra dextrina. En el sitio oficial de la bebida nipona explicó cómo este componente ayuda a reducir los niveles de grasas en la sangre.

El refresco, llamado Pepsi Special, no es la primera bebida de cola con fibra que se comercializa en Japón. La empresa nipona Kirin ofrece también una cola sin azúcar y con dextrina. Su página de Internet advierte que la bebida tiene como fin atraer a hombres de 30 años o más preocupados por su salud.

Ante este anuncio, algunos expertos en nutrición no están convencidos de sus virtudes y señalan que se necesitan más pruebas para comprobar los beneficios de estenuevo ingrediente en la bebida, ya que se presume que la dextrina también ayuda a reducir el colesterol en la sangre. Leer más “Lanzan una nueva gaseosa “antigrasa””

App translates languages during real-time phonecalls | springwise.com


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Japan24th October. Web users can already easily take advantage of translation services that convert text from one language to another, and we’ve also seen TransFire bring that capability to web-based instant messaging on smartphones. Providing a similar service for speech conversations, Japan-based NTT DOCOMO is launching its Hanashite Hon’yaku app, which offers …Read More 

Ríete de la crisis… Ellos lo hacen


El Blog de bancopopular-e.com
por Equipo Social Media
HUMOR CRISIS

No es una cuestión de broma, porque hay mucha gente pasándolo mal cada día. Pero, inevitablemente, cuando un tema como la actual crisis económica acaba ocupando todas las conversaciones y las portadas de los medios durante cinco años, los humoristas terminan aplicando su bisturí más irónico para sacar de ella las carcajadas que todos necesitamos. Y cinco años de crisis dan para muchos chistes. En el Reino Unido, ya en 2008, agudos expertos trataron de explicar lo que estaba pasando….

Historia completa

Quick Response Code


QR codes are growing popularity as a result of their flexibility, data capacity and the explosion in the number of smart phones available
By John R Joyce, Ph.D
http://www.scientificcomputing.comThe Quick Response Code was created by Denso-Wave Incorporated,1 a subsidiary of Toyota, in 1994 and is a two-dimensional bar code. I mention it because it has rapidly become one of the most commonly publicly used matrix codes, though you might be more familiar with it under the Denso-Wave trademark of QR Code. If you were in attendance at Pittcon 2012, despite a tweet from someone saying that they hadn’t seen a QR code anywhere, you will no doubt have noticed that they were everywhere! You could find them on everything; including business cards, programs, part of exhibit booths, and even printed on T-shirts.This growing popularity is a result of their flexibility, data capacity and the explosion in the number of smart phones available. While the use of QR codes in the United States has grown rapidly, we are well behind their use in Japan, where it is found everywhere, with places such as the Netherlands and South Korea only a little behind.

QR codes come in a variety of versions with different data capacities, but always appear in a square pattern containing a number of fixed data elements. These are illustrated in th embedded Wikipedia graphic in Figure 1.2Because of the encoding used, the capacity for a given version varies with the specific data to be stored in it. For example, Version 1 consists of a 21 by 21 matrix and can hold between 10 and 25 characters. Version 4 consists of a 33 by 33 matrix and can hold between 67 and 114 characters. By the time you reach Version 40, with a 177 by 177 matrix, the code can contain between 1852 to 4296 characters. If you are only encoding numbers, instead of alpha-numeric characters, the maximum number of digits that can be encoded rises to 7,089. This gives you the ability to encode a great deal of information, but the numbers above only tell part of the story.

Customized QR Code from 360i
Figure 2: Customized QR Code from 360i

Using Reed–Solomon error correction, damaged codes still can be read. How much damage can be absorbed depends on the level of error correction used. For example, Level L error correction allows seven percent of the code words to be restored, while Level H error correction allows 30 percent of the code words to be restored.

However, this code restoration capability does come at a price. For code restoration to work, redundant data must be included in the code, meaning that fewer data characters can be encoded. The bottom line is that how much you can actually store in this code, as with so many things in life, is a trade-off. The full description of version 2 of this code can be found in standard ISO/IEC 18004:2006.3 Leer más “Quick Response Code”

It’s Time to Rethink Continuous Improvement

Six Sigma, Kaizen, Lean, and other variations on continuous improvement can be hazardous to your organization’s health. While it may be heresy to say this, recent evidence from Japan and elsewhere suggests that it’s time to question these methods.

Admittedly, continuous improvement once powered Japan’s economy. Japanese manufacturers in the 1950s had a reputation for poor quality, but through a culture of analytical and systematic change Japan was able to go from worst to first. Starting in the 1970s, the country’s ability to create low-cost, quality products helped them dominate key industries, such as automobiles, telecommunications, and consumer electronics. To compete with this miraculous turnaround, Western companies, starting with Motorola, began to adopt Japanese methods. Now, almost every large Western company, and many smaller ones, advocate for continuous improvement.

But what’s happened in Japan? In the past year Japan’s major electronics firms have lost an aggregated $21 billion and have been routinely displaced by competitors from China, South Korea, and elsewhere. As Fujio Ando, senior managing director at Chibagin Asset Management suggests, “Japan’s consumer electronics industry is facing defeat. “Similarly, Japan’s automobile industry has been plagued by a series of embarrassing quality problems and recalls, and has lost market share to companies from South Korea and even (gasp!) the United States.


Ron Ashkenas


Six Sigma
KaizenLean, and other variations on continuous improvement can be hazardous to your organization’s health. While it may be heresy to say this, recent evidence from Japan and elsewhere suggests that it’s time to question these methods.

Admittedly, continuous improvement once powered Japan’s economy. Japanese manufacturers in the 1950s had a reputation for poor quality, but through a culture of analytical and systematic change Japan was able to go from worst to first. Starting in the 1970s, the country’s ability to create low-cost, quality products helped them dominate key industries, such as automobiles, telecommunications, and consumer electronics. To compete with this miraculous turnaround, Western companies, starting with Motorola, began to adopt Japanese methods. Now, almost every large Western company, and many smaller ones, advocate for continuous improvement.

But what’s happened in Japan? In the past year Japan’s major electronics firms have lost an aggregated $21 billion and have been routinely displaced by competitors from China, South Korea, and elsewhere. As Fujio Ando, senior managing director at Chibagin Asset Management suggests, “Japan’s consumer electronics industry is facing defeat. “Similarly, Japan’s automobile industry has been plagued by a series of embarrassing quality problems and recalls, and has lost market share to companies from South Korea and even (gasp!) the United States. Leer más “It’s Time to Rethink Continuous Improvement”

Burning Ice: The Next Energy Boom?

For gas hydrates to be economically viable in the U.S., Johnson estimates that they would need a wholesale price of at least $9 per thousand standard cubic feet. That’s not likely anytime soon. The world currently uses about 117 trillion cubic feet of natural gas annually; U.S. consumption is a little over a quarter of that total.
Unless the current shale natural gas market completely collapses, in the short run, extracting gas hydrate is unlikely to be economically feasible in North America. But it offers advantages that make it worth developing.
“Relative to coal, methane gas produces only half the CO2 and no mercury, particulates, or ash,” said Johnson. “You might even be able to take CO2 produced from an [industrial] plant and sequester that CO2 for thousands of years, [with potential] tax credits for doing so.”
Couple its clean-burning potential with the fact that it’s so ubiquitous, and it’s arguably enough to give gas hydrate energy a hard second look. Some estimates put the global amount of gas hydrates at as much as 43,000 trillion cubic feet in sandstone reservoirs alone. Even if only half of that is recoverable, Johnson says that they could still represent a significant global energy reserve for well over a century.


(Gtranquillity/Shutterstock)
Burning Ice


miller-mccune.com
Methane hydrates present a potential lifeline to resource-poor nations like Japan, which already imports more than 90 percent of its fossil fuels.
By 

Oil companies and governments around the world are examining how to uncage huge amounts of methane gas locked up in undersea ice.  Set a lighter to an icy block ofmethane hydrate, a naturally frozen combo of methane gas and water, and flames spew forth at random. However unlikely this fluke of nature may appear — burning ice — it could hold the keys to a vast wealth of untapped, clean-burning methane gas thought to exist deep beneath the outer margins of most continental shelves.

Its contribution may be peripheral to the immediate needs of Western Europe and North America, currently drowning in cheap natural gas, but it present a potential lifeline to resource-poor nations like Japan, which already imports more than 90 percent of its fossil fuels. Although successfully created in the laboratory as early as the 1800s, gas hydrates were only discovered in nature in western Siberian permafrost in the late 1960s. And their structural vagaries, capable of trapping this frozen methane in molecular, lattice cages, are only now being fully appreciated under natural conditions. It is known, however, that these methane hydrates typically form only at low temperatures and under high pressure in rock sediments, usually hundreds of feet or more below the ocean surface. Leer más “Burning Ice: The Next Energy Boom?”

Japoneses con trajes de luz LED bailando increíble coreografia

Un grupo de bailarines japoneses organizó una rutina de baile usando trajes de luces LED, el resultado es más que sorprendente. Al estilo de la película “TRON”, este grupo de bailarines han sorprendido a Internet con esta coreografía.

Actualmente se han producido varios videos de personas usando trajes de luces LED para realizar ciertas actividades como surf, ski, y ahora unos bailarines han hecho un traje especial para bailar en la oscuridad y mostrar diversas figuras con luces LED.

Esta coreografía se utilizó para promocionar el smartphone Xperia NX y Xperia Acro HD en Japón. Los bailarines japoneses vistieron trajes llenos de delgadas luces LED de diversos colores, y en la oscuridad le da un efecto asombroso que parece un antiguo videojuego como el de TRON.


http://www.geekets.com/
Autor: 

Un grupo de bailarines japoneses organizó una rutina de baile usando trajes de luces LED, el resultado es más que sorprendente. Al estilo de la película “TRON”, este grupo de bailarines han sorprendido a Internet con esta coreografía.

Actualmente se han producido varios videos de personas usando trajes de luces LED para realizar ciertas actividades como surf, ski, y ahora unos bailarines han hecho un traje especial para bailar en la oscuridad y mostrar diversas figuras con luces LED.

Esta coreografía se utilizó para promocionar el smartphone Xperia NX y Xperia Acro HD en Japón. Los bailarines japoneses vistieron trajes llenos de delgadas luces LED de diversos colores, y en la oscuridad le da un efecto asombroso que parece un antiguo videojuego como el de TRON.

Video bailarines japoneses usando un traje de luces LED >>> Leer más “Japoneses con trajes de luz LED bailando increíble coreografia”

Socialización, la clave del exíto de los smartphones en el país

Según el estudio, la diferencia no radica en las aplicaciones sino en la capacidad de conectividad que poseen los usuarios ‘nativos’, es decir, entre aquellos que poseen abono de datos y quiénes no.

“Aquellos que cuentan con abono de datos buscan la pertenencia de grupo a partir de estar constantemente conectados. En cambio, aquellos que no tienen ese abono ven a los smartphones simplemente como dispositivos multimedia”, agregó.

Asimismo, el trabajo detalló la distribución generacional entre usuarios ‘inmigrantes’ (48%) y ‘nativos’ (52%).

En la franja comprendida entre 4 años y 29 años se encuentran los usuarios ‘nativos’, mientras que los ‘inmigrantes’ se encuentran a partir de los 30 años.

A la hora de analizar el factor generacional, “los ‘nativos’ ganan en relevancia por tratarse de una porción cada vez mayor de la población en general y de la conectada en particular”.

“Se trata de las primeras generaciones ingresan


Según un informe de Carrier y Asociados, los usuarios los eligen para estar conectados de forma permanente con amigos.
Facebook es la red social más buscada.
CRONISTA.COM

La posibilidad de comunicarse con amigos, utilizar las diferentes redes sociales –sobre todo Facebook-, y contar con un buen servicio de mensajería son algunos de los puntos básicos que los usuarios argentinos tienen cada día más en cuenta a la hora de comprar un nuevo smartphone.

“Socialización y mensajería es lo que más buscan los usuarios argentinos. Quizá por eso se buscan más los smartphones con teclados Qwerty físicos”, remarcó Enrique Carrier, director de Enrique Carrier y Asociados al término de la presentación “Mercado Argentino de Smartphones”.

“El 2010 fue el año de quiebre en cuanto a crecimiento en la venta de smartphones, cuando se comercializaron 1.700.000 unidades. Ya el año pasado se vendieron 3.629.000 unidades. En la actualidad existen unos 5.500.000 smartphones funcionando en el mercado local”, detalló.

El informe brindó un detalló el crecimiento de los diferentes tipos de terminales desde 2009 a 2011.

En ese contexto, puntualizó cuál es el share por marca en el ámbito local. En ese sentido, se limitó a remarcar que BlackBerry, la compañía que auspició la presentación, se ubica en el primer lugar de participación de mercado.

“El año pasado, uno de cada cuatro smartphones vendidos fue BlackBerry, que posee el 23% del mercado local. La segunda y tercera firma alcanzan el 19% y 18%, respectivamente. El modelo más popular fue el 8520”, detalló… Leer más “Socialización, la clave del exíto de los smartphones en el país”

Brazil now second biggest country on Twitter, UK fourth

According to a study from research firm Semiocast while the US is still easily first place on Twitter in terms of accounts, with around 107.7 million in total, Brazil is now the second biggest nation on the microblogging service.

There are now 33.3 million Brazilians with Twitter accounts, which is enough to push it passed Japan on 29.9 million.

That said while Brazilians have swarmed to Twitter they do not make as much noise as the Japanese who tweet much more. As reported recently Japan is the only country in the world where Twitter has a higher number of monthly unique visitors than Facebook.


 by @gordonmacmillan
http://wallblog.co.uk

According to a study from research firm Semiocast while the US is still easily first place on Twitter in terms of accounts, with around 107.7 million in total, Brazil is now the second biggest nation on the microblogging service.

There are now 33.3 million Brazilians with Twitter accounts, which is enough to push it passed Japan on 29.9 million.

That said while Brazilians have swarmed to Twitter they do not make as much noise as the Japanese who tweet much more. As reported recently Japan is the only country in the world where Twitter has a higher number of monthly unique visitors than Facebook.

The Semiocast report analysed 383 million Twitter user profiles created before January 1st 2012 and used its proprietary platform and tools to process user profiles in order to determine the location of each user using all available information (free-form location declared in user profile, time zone, language used to post tweets and GPS coordinates for the very few concerned tweets). Leer más “Brazil now second biggest country on Twitter, UK fourth”

Facebook Statistics: Top growing countries in January

Get unique inside into the top countries with the fastest user growth on Facebook – brought to you by Socialbakers.

Socialbakers brings you social media statistics for all platforms, and especially the most important, our hottest Facebook statistics. Socialbakers measures the fastest user growth on Facebook in different countries. In January 2012, Colombia moves to the top while strong countries from previous months, such as United Kingdom and Turkey didn’t make it to the list of top 15 by growth this time.

Often times, Socialbakers social media country statistics point out on Brazil, Indiaand Indonesia as top Facebook countries to watch. An astonishing absolute growth of ~1–3 million new users in January confirms these countries will remain among the world growth winners.


 

http://www.socialbakers.com/blog/369-facebook-statistics-top-growing-countries-in-january/

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Facebook Statistics: Top growing countries in January imageGet unique inside into the top countries with the fastest user growth on Facebook – brought to you by Socialbakers.

Socialbakers brings you social media statistics for all platforms, and especially the most important, our hottest Facebook statistics. Socialbakers measures the fastest user growth on Facebook in different countries. In January 2012, Colombia moves to the top while strong countries from previous months, such as United Kingdom and Turkey didn’t make it to the list of top 15 by growth this time.

Often times, Socialbakers social media country statistics point out on BrazilIndiaand Indonesia as top Facebook countries to watch. An astonishing absolute growth of ~1–3 million new users in January confirms these countries will remain among the world growth winners. Leer más “Facebook Statistics: Top growing countries in January”

Indoor Maps Added to Google Maps for Android 6.0

Google Maps 6.0 for Android adds a feature that people bewildered by navigation in unfamiliar large indoor places like airports and shopping malls: Indoor maps.

A new frontier for Google Maps: mapping the indoors

Google Maps for Android can now try to tell you what floor you are on and how to get to another location with the structure. Detailed floor plans are displayed when indoor map data is available for the structure. The list of locations with indoor maps is available here:

Indoor Maps availability


http://socialtimes.com/indoor-maps-added-to-google-maps-for-android-6-0_b85657

Google Maps 6.0 for Android adds a feature that people bewildered by navigation in unfamiliar large indoor places like airports and shopping malls: Indoor maps.

A new frontier for Google Maps: mapping the indoors

Google Maps for Android can now try to tell you what floor you are on and how to get to another location with the structure. Detailed floor plans are displayed when indoor map data is available for the structure. The list of locations with indoor maps is available here:

Indoor Maps availability Leer más “Indoor Maps Added to Google Maps for Android 6.0”

Dentsu’s Masahiko Yasuda joins Beacon Communications as ECD

Upon his appointment, Yasuda said, “There is an ancient Japanese word ‘bon-noh’. I would interpret it as ‘the core human driver for taking actions’. I am looking forward to working with the Beacon team to proudly surprise the world by discovering new answers to the bon-noh equation and developing ideas that truly engage people.”

Yasuda’s work has been recognised at many award shows including Clio, London International Ad Awards, Ad Fest, IBA, Dentsu Award, TCC Award, ACC CM Festival, Galaxy Award, Asahi Advertising Award, Nikkei Advertising Award and Yomiuri Advertising Award.


TOKYO – Masahiko Yasuda has left Dentsu to join Beacon Communications as executive creative director.

Dentsu's Masahiko Yasuda joins Beacon Communications as ECD

Masahiko Yasuda, executive creative director, Beacon Communications

According to Nicolas Menat, president of Beacon, Yasuda will lead a creative team of around 80 people in his new role, combining expertise from advertising across a variety of media, including digital and retail-focused executions.

He graduated from Kyoto University and joined Dentsu as a copywriter in 1982. After working as a CM planner, he worked as a creative director with many global and domestic clients including Panasonic, Coca-Cola, McDonald’s, Canon, Asahi Beer, Toto and NHK. Leer más “Dentsu’s Masahiko Yasuda joins Beacon Communications as ECD”