El director James Cameron inicia su descenso al Pacífico

l director de cine canadiense James Cameron, responsable de títulos como ‘Avatar’, ‘Titanic’ y ‘Abyss’, ha iniciado su descenso a la Fosa de las Marianas, en las profundidades del Océano Pacífico, ha anunciado National Geographic.

Cameron “ha comenzado su descenso hacia la zona más profunda del océano”, ha revelado a través de ‘tuit’ National Geographic, que dirige laexpedición Deepsea Challenge hasta el confín de la corteza terrestre, que se encuentra 11,2 kilometros por debajo del nivel del mar.

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OCEANOGRAFÍA | Expedición Deepsea ChallengeJames Cameron, durante la prueba del sumergible 'Deepsea Challenger' en Australia. | Efe

James Cameron, durante la prueba del sumergible ‘Deepsea Challenger’ en Australia. | Efe

El director de cine canadiense James Cameron, responsable de títulos como ‘Avatar’, ‘Titanic’ y ‘Abyss’, ha iniciado su descenso a la Fosa de las Marianas, en las profundidades del Océano Pacífico, ha anunciado National Geographic. Leer más “El director James Cameron inicia su descenso al Pacífico”

Sony siembra terror en Madrid con una campaña de promoción de un film


Antes del estreno de Resident Evil: Ultratumba, la compañía realizó una acción de street marketing que, sin dudas, logró llamar la atención a los peatones

Sony siembra terror en Madrid con una campaña de promoción de un film
Recurrir a las acciones de marketing callejeras no es nada nuevo para Sony Pictures Releasing de España, quien las utiliza como uno de los medios más efectivos para llegar a sus clientes.

Sin embargo, en esta ocasión, el resultado fue crear pánico entre muchos de los peatones, mientras que otros pudieron disimular con alguna risa nerviosa.

Como su propio título sugiere, se trata de un film de acción, apocalíptico y bélico, que fue rodado en 3D.

Para trasladar la ambientación del argumento a las calles de Madrid, la agencia Bungalow25 colocó a comienzos del mes de septiembre cientos de brazos, realizados en silicona, lastimados y con una apariencia realista.

Los mismos se colocaron de forma estratégica en alcantarillas, puertas exteriores de ascensores y en colectivos, de tal manera que, al pasar frente a ellos, diera la impresión de que una horda de no-muertos intentaba escapar de su encierro.

Las distribuidoras cinematográficas suelen incluir en el mix de medios de los lanzamientos de sus grandes películas el marketing callejero, siempre relacionado con la temática del film. Leer más “Sony siembra terror en Madrid con una campaña de promoción de un film”

What We Can Learn About Recruiting From Avatar’s Creator

A long time after the rest of the world, I finally saw the movie Avatar, and I was thrilled. Not from the 3D or the big story, but from the fine details. These, in my mind, made the difference, leading millions around the world to believe there is such a planet like Pandora (or that we’ll find one in 150 years time — in 2154, as James Cameron wrote).

I believe these details can help recruiters reach a huge success, especially if they use the social media.

But I’ll start at the beginning.
How Do We Convince People That Something Illogical Really Exists?


A long time after the rest of the world, I finally saw the movie Avatar, and I was thrilled. Not from the 3D or the big story, but from the fine details. These, in my mind, made the difference, leading millions around the world to believe there is such a planet like Pandora (or that we’ll find one in 150 years time — in 2154, as James Cameron wrote).

I believe these details can help recruiters reach a huge success, especially if they use the social media.

But I’ll start at the beginning.

How Do We Convince People That Something Illogical Really Exists? Leer más “What We Can Learn About Recruiting From Avatar’s Creator”

Brands Probe the Third Dimension


– Eleftheria Parpis, Adweek

A father at an aquarium reaches into the tank, carves out a block of water full of manta rays and fish and brings it home, placing it into a Samsung television set in his living room. When he and his family don 3-D glasses and settle onto the sofa, the sea life swims out of the TV toward them. “Ever wonder how amazing it would be to experience life in another dimension?” asks the voiceover.

The commercial, titled “Wonder-Full,” from Leo Burnett in Chicago, began running in 3-D in cinemas last Friday before the DreamWorks animated movie How to Train Your Dragon. The ad is part of the electronics company’s first push for its new line of 3-D televisions and carries the brand message “Dedicated to wonder.”

“3-D is a new dimension, literally and figuratively,” says Peggy Ang, vp of marketing communications for the consumer electronics division of Samsung Electronics America. “Everybody has taken to the experience in the theaters, and consumers are saying, ‘How can I take this home?'”

“Wonder-Full” is one of two 3-D commercials that Samsung is running in theaters. Another spot features Monsters vs. Aliens, and similar to the first ad, it shows a young girl taking the 3-D movie experience home by cutting a cube of the action out of the screen, taking it home and replicating the experience on her family’s Samsung TV.

While Samsung is showcasing the experience offered by its new product line, it isn’t the only company capitalizing on the 3-D movie trend, which has exploded this year with the release of films like James Cameron’s record-breaking Avatar, Disney’s Alice in Wonderland, DreamWorks’ How to Train Your Dragon and Warner Bros.’ Clash of the Titans. Marketers as unexpected as packaged-goods client Purina and even the Air Force are getting into the 3-D game to tap into the growing consumer interest fueled by Hollywood.

“In the past three months, we’ve seen more interest from advertisers than you can humanly imagine,” says Cliff Marks, president of sales and marketing at NCM Media Networks, the digital in-theater network that includes AMC Entertainment, Cinemark Holdings and Regal Entertainment Group. “We all have to agree that Avatar has changed the world.” Leer más “Brands Probe the Third Dimension”