QR used on toilet paper to promote HIV awareness – thnxz @qrcodepress


An Italian charity is using the quick response barcodes for education in public restrooms.

 QR codes toilet paper HIV charity

Sieropositivo, a charity in Italy that works to promote HIV awareness, is using QR codes printed on toilet paper in public restrooms to help to spread the word about the disease and increase the knowledge that women have about the way that it is spread.

Women who visit those lavatories can use their smartphones to scan the barcode.

The toilet paper with the QR codes is being used in women’s public washrooms in trendy clubs located in Milan and Rome. The women who actually visit those bathrooms will notice that the toilet paper rolls have a question printed upon them, as well. It asks:

“When you use a public restroom do you fear diseases? What about when you have sex?”

Full article 🙂

The Growing Face of Advertising on YouTube 2012


thinkwithgoogle.com

As YouTube’s global audience hit 800 million users in 2012, YouTube’s content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand metrics across 448 campaigns in 6 countries (U.K., U.S., France, Germany, Japan, and Italy) over the last 12 months. This infographic captures the efficiency and effectiveness of advertising on YouTube in 2012.

blog.francescgrau.com….| latest stories


 

El salto de Félix, también en Google

La gente de mi generación de hemos visto (aún) ningún hombre, ni mujer, dar ningúnprimer paso en un nuevo planeta o satélite del espacio exterior. Lo que sí hemos visto, de momento, es cómo una marca comercial daba un salto estratosférico en lo que elpatrocinio y el contenido branderizado se trata.

Se cumplen casi 4 semanas desde la hazaña de Félix Baumgartnertirándose desde más de 39 km de altura, alcanzando velocidades de 1.300 km/h. Y es que el salto no sólo lo hizo Félix sino la marca que creyó en su proyecto y le acompañó hasta los confines del espacio, por un consumidor de la bebida en cuestión. Las búsquedas en Google entre el sujeto y la marca  fueron casi parejas, hecho que indica la notoriedad delevento y el interés en la búsqueda de información acerca de ambos. Read more »

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El porqué de nuestros errores de privacidad desvelado

 

A medida que avanzamos en esta nueva sociedad de información y relación digitalizada, hay cada vez más entornos sociales que prometen al usuario un único objetivo: socializarse. Y está muy bien. Compartir, explicarse, relacionarse con los demás. Pero es precisamente en esta relación cuando empieza la complejización de entramados intereses “públicos” y “privados”.

Redes públicas con información privada, y redes privadas con información pública. Individuos compartiendo información deslocalizadamente, desde casa, desde el coche, desde la calle, desde una sala de espera hacia un entorno completamente privado de trabajo, o en un espacio público expuesto a una gran audiencia. Para mi, la deslocalización es la causa. No nos acabamos de acostumbrar a poder publicar una información que no tiene nada que ver con y desde el sitio en el que nos encontramos físicamente. Read more »

 

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Sobre los ‘hashtags de propiedad’ de los medios en el seguimiento de grandes eventos

 

Observando ayer el transcurso del escrutinio de las elecciones vascas y galegas en Twitter, confirmé una de las hipótesis que llevaba un tiempo observando y que en un hito social importante, como son unas elecciones, puede corroborar.

En uno de los desaciertos, a mi modo de entender Twitter, de los medios de comunicación, y que sigue alejándoles de sus audiencias en esta plataforma, es el usar #hashtags ‘de su propiedad’ en vez de usar de ‘generalistas’. Me explico.

Cada vez que hay un evento, hito o tema principal que va a generar debate, muchos medios de comunicación proponen su propio #hashtag de seguimiento de ese tema. Imagino que lo proponen por intentar atraer y centralizar el debate que se genere entorno a su medio, con eje sus notícias y artículos. Pero no es así (en una gran mayoría de casos). Si cada medio pide seguir su propio #hashtag personalizado entonces ¿por qué hay que seguirle? El afán de capitalización de la conversación entorno a sus publicaciones puede desafeccionar, a sus propios followers, que ya le siguen. ¿Por qué redundar pidiendoles un #hashtag exclusivo? Esta fragmentación de la conversación en tiempo real, desvirtúa el sentido de la propia herramienta #hashtag que busca la confluencia de usuari@s con el mismo interés en seguir un mismo tema. Read more »

 

Roles de equipo durante los procesos de innovación…


 

Los roles de la innovación.  

Por Beatriz Valderrama. 

Canal CEO. 

Como ya vimos en el artículoInnovación y compromiso en equipos diversosla rueda de motivos nos permite conocer los diversos roles de los miembros del equipo, ayudando a asumir la diversidad como una fuente de riqueza, entender cómo puede contribuir cada uno a los resultados y a la innovación desde su propio estilo, y encontrar el estilo de comunicación y liderazgo adecuado para cada persona.

En este dibujo podemos ver los roles más apropiados para cada fase del proceso de innovación en equipo:

roles-innovcion.jpg

Proceso de innovación y roles de equipo. Valderrama, 2011

Como vemos, hay roles más proclives a la innovación, como es elcreativo, y será imprescindible contar con ellos en el equipo, así como favorecer un clima en el que se sientan libres de aportar ideas novedosas, que suelen desafiar el statu quo. Pero sabemos que la innovación no es sólo aportar ideas, sino que también hay que valorarlas, desarrollarlas e implantarlas.

Para llevar a cabo el proceso completo de innovación en equipo se puede aprovechar el talento diverso que aporta cada uno de los roles, siempre y cuando tengan la oportunidad de intervenir en la fase apropiada del proceso.

El proceso de innovación en equipo comienza precisamente con la creación de un clima positivo donde puedan explorarse ideas extrañas y todos sientan importante su contribución. Es el momento en que tiene especial importancia el rol cohesionador que, impulsado por su motivo de afiliación, se preocupa de crear espíritu de equipo, fomentando el respeto, la comprensión y la confianza entre todos.

La formulación de la misión y visión se enriquecerá con la perspectiva de responsabilidad global del rol comprometido con la misión de la organización, los clientes y la sociedad.

Los objetivos serán más desafiantes si quien impulsa su establecimiento es un conseguidor estimulado por su alto motivo de logro.

Los cuestionadores, personas muy autónomas que prefieren la verdad a la armonía, no suelen estar muy bien vistos en las organizaciones y equipos muy cohesionados, y sin embargo es fundamental su papel a la hora de valorar las ideas. Eso sí, respetando uno de los principios básicos del proceso de innovación, separar claramente las fases de producción de ideas y de evaluación. Leer más “Roles de equipo durante los procesos de innovación…”

This Week’s 10 Most Talked About Viral Videos | Simply Zesty


href=”http://www.simplyzesty.com/”>Simply Zesty

>Another week and another set of brilliant viral videos that people have been talking about in huge numbers. Rather than sifting through the billions of videos that people have uploaded we share the 10 best virals every week form the world of marketing and advertising. This week we have a couple of classics from brands like Coca Cola and Old Spice as well as one of the best bits of marketing we have ever seen from a Belgian bank. Sit back and enjoy the best virals from the past week…

Call Me Maybe – for Choir and Orchestra

Just when we though we were all bored of “Call Me Maybe” cover versions and the whole marketing world had moved onto “Gangham Style” videos, along comes what is probably one of the best cover versions of this year’s most talked about song!

The Wrong Way To Save The Rainforest

Feeling guilty about not getting behind good or worthy causes? Don’t worry as The Rainforest Alliance created this slick vid which shows how easy it is to help its cause, with particular emphasis on what you shouldn’t do. It creates a brilliant narrative about the things you shouldn’t do to save this ecosystem, mainly leave your job, travel to the Amazon and use your knowledge of Hollywood movies to stage a revolution.

Coca-Cola Launch The “Happiness Table”

Coca Cola is known for marketing that aims to make people “happy” all over the world. We’ve covered its campaigns on numerous occasions as it is a theme that they love to share in different countries around the world. The latest is Italy where, as you might have guessed, the focus is all on food. Leer más “This Week’s 10 Most Talked About Viral Videos | Simply Zesty”

Muerte por PowerPoint: los errores más comunes y sus soluciones


Autor: Lincinews

¿Por qué será que los Power Point están quedando cada vez más dejados de lado? Porque la gente no sabe sacarles provecho como corresponde.

En la siguiente presentación, desarrollada por Daniel Silverman, aprende de los errores más comunes que cometes al hacer un .ppt y cómo solucionarlos, para hacer una presentación atractiva y efectiva.

Marketing: usan menos de la mitad de las analíticas web para la toma decisiones


La gran cantidad de datos de los que disponen los profesionales del marketing sólo está empezando a asomar la cabeza. Muchas empresas visionarias ya han empezado a notar los resultados del “Big Data” y su explosión pero, para la mayor parte de los marketeros, elanálisis de datos web es todavía demasiado y con muy poco contexto.

Según un reciente estudio de Econsultancy y Lynchpin, la mayor parte de los profesionales de marketing de todo el mundo asegura que menos de la mitad de los datos web que recogen y analizan les resultan útiles para tomar decisiones de marketing. Sólo una de cada diez empresas considera que la mayor parte de los datos analizados les resultan útiles y menos de un tercio consideró que entre la mitad y tres cuartas partes de esos datos les resultaban útiles. Leer más “Marketing: usan menos de la mitad de las analíticas web para la toma decisiones”

10 Top Trends in Social Media | by Jeff Bullas


Written by  | jeffbullas.com

I visited Italy recently and as we know the Italians are a very stylish bunch. They seem to know what fashion is really about.10 Top Trends in Social Media

They can wear a scarf with fabulous flair, choose the cool hat that sets off the outfit or select a pair of sexy shoes that make them look like a fashion model and that is just the men!

The Italians have taken “style” to a level that the rest of the world can only aspire to.

Trends in Shoes

Now on the topic of shoes it appears that there is a trend that if it doesn’t stop very soon, it is going to lead to many injuries and even possible death as fashionista women fall from great heights after stumbling in their 30 centimeter high heels!

This will lend a whole new meaning to the term “Fashion Tragics“.

I have to admit though that the shoes in the windows of the fashion brand stores of Rome and Florence were not just fashion items but objects of style, art and creativity. Just not very comfortable or sensible to wear but who said that fashion should be sensible.

The Trends in Social Media

My trip to Italy was not just for looking at shoes but to provide four keynote presentations to the BE-Wizard web conference.

One of these topics was on the “Top 10 Trends in Social  Media” and how business can adapt and use these trends to their commercial advantage.

Social media that was initially seen as a fad 2-3 years ago is now firmly embedded in the fabric of the web and is impacting how business markets, communicates and publishes.

Trend #1  Social Mobile

The first trend we looked at was the the rise of the social mobile. The synergy of mobile and social networks is combining to make us addicted to our socially networked enabled smart phones that allow us to view our Facebook or Twitter account anywhere at anytime.

The numbers

  • Current research puts the number of mobiles at north of 5.5 billion devices
  • 1,2 billion have internet connected phones (smart phones)
  • 425 million users use their mobile to check in to Facebook
  • 55% of Twitter traffic is from the mobile
  • 400 million YouTube views are from mobile devices

The implications

  • Huge growth potential
  • Create content for mobile devices
  • Design and develop websites and blogs for mobile viewing
  • Make it easy for viewers to act on that mobile content in a social manner (sharing)

In essence make it easy for people to buy and share your products and services from your mobile phones.

Trend #2 Socialization of Search

Google has realized that social networks are here to stay and consequently invested over half a billion dollars in designing and developing Google+ which they launched in June of 2011.

They have realized that in the battle to stay relevant, social networks need to be prioritized when producing search results.

Google considers social as “core” to its strategy and is using the capture of social signals when delivering information from search engines. Consequently you will see the top social networks appearing high in search results pages.

Also it is embedding Google+ into all its web properties including YouTube and Picassa.

Hence the introduction of the “+1″ button in 2011.

The implications Leer más “10 Top Trends in Social Media | by Jeff Bullas”


Aporto una:
Experiencia , por definición: (del latín experiri, “comprobar”)
Hecho de haber sentido, conocido o presenciado algo.
La experiencia es la práctica prolongada que proporciona conocimiento, saber o habilidad para hacer algo.
Es una forma de conocimiento o habilidad derivados de la observación.
De la vivencia de un evento.
La historia de esta palabra se alinea con el concepto de experimento.

Antropología industrial

La palabra cultura puede ser entendida bajo muchas acepciones. Habitualmente, la interpretación de cultura más utilizada se asocia con las manifestaciones externas más que con el verdadero concepto, que es no tanto expresión o efecto como causa y proceso. En antropología, usaremos las definiciones de cultura del propio diccionario de la lengua, así de simple:

1. f. cultivo. (la etimología de la cultura es el cultivo, bonito símbolo).

2. f. Conjunto de conocimientos que permite a alguien desarrollar su juicio crítico.

3. f. Conjunto de modos de vida y costumbres, conocimientos y grado de desarrollo artístico, científico, industrial, en una época, grupo social, etc.

La cultura no aparece ni se manifiesta por casualidad: es consecuencia de una forma de vivir, de una determinada organización social, de la manera en que las personas trabajan para resolver sus problemas, los más importantes y los más cotidianos.

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First year in France and Expat Tips( #expattips ) | By stregatta


http://cappuccinoebaguette.wordpress.com
Ieri festeggiavo il primo anniversario di questo blog e, cosa ancora più importante, il mio primo anno in Francia. Ovviamente l’ho scordato.

Questa data però non poteva passare inosservata, poiché esattamente (ok, non proprio esattamente, ma che pignoli che siete!) un anno fa scrivevo il mio primo post da expat e senza sapere una parola di francese mi avventuravo per le strade di Nizza e della Costa Azzurra (lo so che suona meno spaventoso di come mi sembrava all’epoca, ma era terrificante anche solo scendere a fare la spesa!).

Durante quest’anno sono successe molte cose, meno di quelle che avevo previsto per un’avventura del genere, ma comunque parecchie. Mi sono fattanuovi amici, ho imparato una nuova lingua, lasciato definitivamente il mio vecchio lavoro e me ne sono creata un altro, mi sono abituata a nuovi ritmi, nuove abitudini, nuovi cibi, all’efficienza e alle strane regole francesi. Hoviaggiato, vissuto il mio primo carnevale di Nizza, scoperto nuove feste, cose che mi piacciono della Francia ed altre che mi piacciono meno.

Dopo 12 mesi, il regalo mi andava di farlo a voi che mi avete accompagnato lungo questo entusiasmante percorso. La mia idea sarebbe stata quella di farvi dei regalini “francesi” attraverso un giveaway, ma un’altra cosa fantastica dell’Italia è la questione “legale” relativa a questa pratica  e finchè non sarà chiarita e ci saranno pericoli di sanzioni, preferirei evitare.

L’unica cosa che posso quindi “regalarvi” al momento, sono pochi consigli derivanti dalla mia (per il momento ancora breve) esperienza come expat:

  1. Non parlare mai nella tua lingua pensando che gli altri non ti capiscano. Ti capiranno proprio mentre stai dando della culona alla signora che non si sposta per farti passare.
  2. Avventurati e scopri i ristoranti locali, con cucina locale. Troverai nuovi gusti e manterrai intatto il ricordo della tua cucina originaria. E soprattutto non pagherai al ristorante 18 euro per una pizza surgelata.
  3.  Impara la lingua e le usanze del posto. Farsi nuovi amici è la parte più bella dell’essere expat. E anche capire quello che ti stanno urlando contro aiuta.
  4. Scopri una nuova persona. Trasformati in tutto quello che hai sempre sognato. Vestiti come vuoi. Hai il vantaggio che nella tua nuova città non ti conosce nessuno. Ecco, magari non fare come Sara Tommasi: le mutande mettile.
  5. Va bene l’integrazione, ma non perdere mai le tue origini e le tue radici. Sii orgoglioso della tua provenienza. Sì, puoi comunque far finta di non essere italiano quando dei compatrioti applaudono all’atterraggio o parlano ad un tono di voce superiore ai 200 decibel sperando che il loro deficit linguistico sia compensato dalla modulazione di volume.

E dopo questi (inutili) consigli, invito anche tutti gli altri expat a regalarci i loro “tips” per tutti coloro che sono o saranno expat. Ma anche indicazioni su come muoversi e comportarsi nella città che li ha accolti. Indirizzi, luoghi da visitare, cose da non perdere, da sapere, ecc…

Vi chiedo solo di indicizzare i vostri post, tweet, immagini, ecc… con il tag#expattips (se volete potete aggiungere anche il tag con la città o il paese di riferimento. Ad esempio:#Londra #Parigi #Berlino #Francia #USA…) in modo da ritrovare tutti i consigli.

Dai che lo so che ne avete di cose da raccontare…;-)

Grazie a Shabby Blogs per l’immagine qui sopra ed a PicMonkey per sopperire alla mia incapacità e alla mancanza di Photoshop.

*** Leer más “First year in France and Expat Tips( #expattips ) | By stregatta”

Italian QR code stickers bring watermelons into mobile commerce


http://www.qrcodepress.com

watermelon

This quick response barcode fruit label provides consumers with a wealth of information.

Malvasi Agostino, an Italian fruit producer, is adding QR code stickers to its baby watermelons called Cuoredolce, in an effort to provide consumers with more information about the product and encourage them to make more informed decisions.

These barcodes can be scanned with smartphones to discover more about the fruit (…)

The company is based in Poggio Rusco, whichis located in the Mantova, Italy area and produces a number of different watermelon varieties. It is the Cuoredolce baby watermelon that features the new QR code stickers, however. Against the green of the melon’s rind, these black and quite squares are made to stand out quite nicely, hanging below a bright red heart upon which the fruit’s name and the Italian flag are displayed. Leer más “Italian QR code stickers bring watermelons into mobile commerce”

10 Coffee Myths You Think Are True


10 Coffee Myths You Think Are True

flightline.co.uk

Wherever there are great things there are people out there who are set to ruin them, and coffee is no exception. From coffee connoisseurs to Starbucks sippers, coffee lovers everywhere are having their shots of espresso and morning cappuccinos ruined by rumours.

The myths surrounding the world’s day-starter have put the bean in a bad light and there are some misconceptions that need to be debunked. From what good coffee should look like to how much you should drink, there are a few things we need to set straight… so it’s time to wake up and smell the coffee and find out which ‘facts’ about coffee simply aren’t true.

It’s a diuretic

According to studies reviewed in 2007, people who drank beverages containing up to 550 milligrams of caffeine produced the same amount of urine as when drinking drinks free of caffeine. It is true however, that caffeinated beverages containing 575 milligrams of caffeine or more is a diuretic, but when a large sized coffee at most coffee shops contains about 330 milligrams of caffeine, you’re far more likely to be hydrated from your daily dose of caffeine than not.

It helps with weight loss

Apologies in advance if your weight lose regime is about to be flawed, but coffee does not help you lose weight. The sad truth is that although caffeine gives your metabolism a little boost (helping you burn up to an extra 100 calories), studies showed that both men and women who drank more java gained more weight than those who did not.

It causes heart disease Leer más “10 Coffee Myths You Think Are True”

The rise of visual journalism – Why infographic thinking is not a fad


by @gordonmacmillan  |  http://wallblog.co.uk

-.-

Interesting video interview here with designer Francesco Franchi, from Italy’s Intelligence in Lifestyle magazine, who talks about “infographic thinking” and “visual” journalism”.

Franchi says that “visual” journalism” combines the graphic and narrative, which he describes as a “representation and an intereptation of reality to develop an idea”.

It is timely contribution to the infograpic and data journalism debate.  What Franchi says is that these can often lack “infographic thinking” or to put another way a full expression of the idea that that the graphics claim to represent.

Intelligence in Lifestyle is the monthly magazine of Italian financial newspaperIl Sole 24 ORE. Leer más “The rise of visual journalism – Why infographic thinking is not a fad”

Are You Ambitious Enough?

Admit it: you’re ambitious.

Don’t worry, I’m not going to ask you to proclaim your ambitions in the comments. But if you read the 99% and use the Behance Network, you’re here because you want to learn, you want to improve your professional skills, you want to keep your finger on the pulse of the creative industries. You want to compare your work with that of your peers and emulate the success of your heroes. You want to succeed.But it’s not really the done thing to say so, is it?

These days, “ambition” is a dirty word. People who are “ambitious” are viewed as either selfish or unrealistic. (“That sounds a bit ambitious” is code for “you are going to fail.”) Yet it wasn’t always this way. The poet James Fenton points out that 500 years ago in Renaissance Florence, artists had no qualms about admitting their ambitions. Here’s Fenton discussing Giorgio Vasari’s biography of Andrea del Verrocchio:

I take these stories about artists, from Baldinucci and Vasari, because they date from a period when it appears that one could acknowledge straightforwardly motives of which we would today be obscurely ashamed. Verocchio observes that there is much to be gained in the field of sculpture, so he becomes a sculptor, and when he feels he has won the honour that is going, he turns to painting with the same motive, but when he sees his way blocked by Leonardo he turns back to sculpture again.


by Mark McGuinness

Admit it: you’re ambitious.

Don’t worry, I’m not going to ask you to proclaim your ambitions in the comments. But if you read the 99% and use the Behance Network, you’re here because you want to learn, you want to improve your professional skills, you want to keep your finger on the pulse of the creative industries. You want to compare your work with that of your peers and emulate the success of your heroes. You want to succeed.But it’s not really the done thing to say so, is it?

These days, “ambition” is a dirty word. People who are “ambitious” are viewed as either selfish or unrealistic. (“That sounds a bit ambitious” is code for “you are going to fail.”) Yet it wasn’t always this way. The poet James Fenton points out that 500 years ago in Renaissance Florence, artists had no qualms about admitting their ambitions. Here’s Fenton discussing Giorgio Vasari‘s biography of Andrea del Verrocchio:

I take these stories about artists, from Baldinucci and Vasari, because they date from a period when it appears that one could acknowledge straightforwardly motives of which we would today be obscurely ashamed. Verocchio observes that there is much to be gained in the field of sculpture, so he becomes a sculptor, and when he feels he has won the honour that is going, he turns to painting with the same motive, but when he sees his way blocked by Leonardo he turns back to sculpture again. Leer más “Are You Ambitious Enough?”

Consumers Praise Store Brands


– Mark Dolliver, Adweek
Respondents to a 23-country survey largely agreed that store brands are at least as good as national brands in many respects.

Released yesterday by Ipsos Marketing the Consumer Goods poll (conducted last November through this January) found 89 percent of respondents saying store brands are “the same as or better than” national brands when it comes to “providing a good value for the money.”

But it’s not just that they’re seen as a bargain. Large majorities of respondent also said store brands are at least the equal of national brands in “offering products that meet my needs” (87 percent), “offering products that are good for the family” (86 percent), “offering food products that taste good” (81 percent) and “offering home products that work well” (81 percent).

Another indication that store brands have shed the fly-by-night aura they had in years past: 80 percent of respondents agreed that they’re as good as or better than national brands at “offering products I trust.” Likewise, 73 percent said they’re at least as good at “offering high-quality products.”

Smaller majorities rated store brands as highly as national brands in “offering innovative products” (69 percent) and “having appealing packaging” (65 percent).

Besides the U.S., countries covered in the survey included Canada, Mexico, Brazil, Argentina, Sweden, Britain, Belgium, France, Spain, the Netherlands, Italy, Germany, the Czech Republic, Hungary, Poland, Russia, Turkey, India, China, Japan, South Korea and Australia.

http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i3ddc3639f0395ca88e7c3ada39aaa7e3

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