Guía de Privacidad en el Móvil – @MindYourGroup

Por lo que respecta a la web móvil, se deberá facilitar al usuario la información relativa al uso de las cookies mediante un aviso en la HOME que tendrá que aceptar. Este aviso se podrá mostrar mediante 1) un pop-up, 2) un widget que permita el opt-out o 3) un aviso en la parte superior o inferior de la web, aunque esta última opción se desaconseja porque no hay un estándar en los dispositivos ni en los navegadores móviles que facilite el opt-out.


La Mobile Marketing Association en España (MMA) y Mind Your Group (MYG) lanzan la primera Guía de Privacidad en el Móvil con el objetivo de poner fin a las lagunas que puedan tener editores, anunciantes, agencias, redes publicitarias y empresas de medición sobre cómo proceder en materia de privacidad.

El documento llega en un momento en el que los usuarios son cada vez más conscientes del uso que se hace de sus datos y empiezan a exigir más transparencia, información y seguridad.

Publicado por: Vicente García

GuiaPrivacidadMoviI-Infografía-copia

MMA y MYG presentamos ayer la primera Guía de Privacidad en el Móvil, un documento que nace tras varios meses de trabajo de una Comisión conjunta en la que también han participado socios de MMA como Lunave y Unkasoft.

La industria de Internet presta cada vez más atención a las cuestiones relacionadas con la privacidad en la web tradicional. Por su parte, el usuario empieza a ser consciente de que cuando navega por una web se le sigue, se almacenan sus datos, se le crean perfiles y se le ofrecen cosas (publicidad) en función de esos perfiles.

El astronauta que comparte en Twitter fotos desde el espacio


via http://www.marketinghoy.cl

El astronauta canadiense, Chris Hadfield ha estado compartiendo en su cuenta de Twitter fotos que ha sacado desde el espacio.

astronauta-twitter-fotos

El canadiense, Chris Hadfield, es astronauta e ingeniero de vuelo en la Expedición 34, a bordo de la Estación Espacial Internacional (ISS). En los últimos días ha estado compartiendo en su cuenta de Twitter espectaculares imágenes que ha capturado desde el espacio.

A continuación te dejamos algunas de las más impresionantes que ha twitteado:

“Nubes en forma de coliflor sobre el bosque del Amazones”

“Un río azul en una zona agrícola de Brasil ofrece un contraste impresionante de colores y paisaje” Leer más “El astronauta que comparte en Twitter fotos desde el espacio”

VentureBeat | News About Tech, Money and Innovation



Steve Ballmer makes case for total Windows domination

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YouTube wins news innovation award — the day before Israel broadcasts an assassination almost live

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Mobile developer Intellijoy partners with YogiPlay to improve its educational apps (exclusive)


TITULARES | enpositivo.com


Los 10 pensadores más influyentes de Iberoamérica

FP en español

Nuevo biocombustible, de paja
Redacción

China rebaja sus pretensiones nucleares
Redacción

El secreto del high tech made in Israel
Henrique Cymerman

Reducir los honorarios laborales y compartir el trabajo
Entrevista a Serge Latouche

Los próximos «Trending Topics»
ABC
Científicos del MIT han desarrollado un algoritmo que adelanta con un 95% de precisión los tweets que serán tendencia.

Materiales capaces de repararse a si mismos
Paul Rincon
La ciencia afirma que pronto muchos de los objetos que usamos podrán

Paises que escapan de la recesión
Joshua Keating
El año pasado, el crecimiento de México superó incluso el de Brasil.

Parque temático israelí instala WiFi en burros


 

FayerWayer
burro

El parque temático Kfar Kedem en Israel busca recrear cómo era vivir en los tiempos bíblicos, cuando no había automóviles, ni teléfonos móviles ni tampoco WiFi. Sin embargo, Kfar Kedem sí tiene WiFi, para permitir que las personas que lo visiten puedan comentar su experiencia en Twitter o subir fotos de los tiempos bíblicos a Instagram, por ejemplo. Leer más “Parque temático israelí instala WiFi en burros”

The Most Innovative Pinterest Campaign So Far – Kotex Send Personalised Gifts To Pinners

The reason for this is because Pinterest is a place of visual self expression, on a much larger scale than Facebook or Twitter, so the company were able to see exactly what kinds of designs and styles the 50 Pinterest users they selected liked. The agency then used this information to create personalised gifts for the women, who claimed their prize by simply repinning the image of the gift. The present was then delivered to the women in real life.


http://www.simplyzesty.comWith Pinterest’s massive growth, it’s no wonder that many brands have climbed aboard, but since it’s not designed for businesses in the way that Facebook is, brands will have to come up with clever, inventive ways of using Pinterest to connect with people. We’ve seen bmi’s Pinterst Lottery campaign recently and this new campaign has got to be the other smartest use of Pinterest by a brand that we’ve seen… Leer más “The Most Innovative Pinterest Campaign So Far – Kotex Send Personalised Gifts To Pinners”

Invisible material can link offline print to digital content

While the introduction of QR codes may have made it easy for publishers to link their offline and online content, we’re now seeing efforts that offer the same functionality without the need for visible markings. Similar in some ways to Blippar, Touchcode has now developed a way to integrate tags into print without affecting its design. What’s more, unlike most innovations we’ve seen in this field, the technology doesn’t require the user to scan the print with a camera in order to access the digital content.

Using a printable conductive material which is invisible to the human eye but can read by smartphones and tablets, Touchcode is designed to emulate the abilities of QR codes without the need to dedicate space on a page or product label for a visual symbol.


Via Joan Jimenez
http://www.springwise.com/media_publishing/invisible-material-store-digital-files-print/
Touchcode uses an invisible, printable, material to link offline print to digital content.

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While the introduction of QR codes may have made it easy for publishers to link their offline and online content, we’re now seeing efforts that offer the same functionality without the need for visible markings. Similar in some ways to BlipparTouchcode has now developed a way to integrate tags into print without affecting its design. What’s more, unlike most innovations we’ve seen in this field, the technology doesn’t require the user to scan the print with a camera in order to access the digital content.

Using a printable conductive material which is invisible to the human eye but can read by smartphones and tablets, Touchcode is designed to emulate the abilities of QR codes without the need to dedicate space on a page or product label for a visual symbol. Leer más “Invisible material can link offline print to digital content”

Lethal Generosity: The Key To Your Online Content Strategy

Many traditional marketing thinkers hide their competitive information, and believe that:

Sharing secrets and expertise arms customers with too much information.
Sharing secrets and expertise gives an advantage to the competition.

Neither of these is true.

Most companies believe that their competitive advantage is in some process, some product, some service. That’s hardly ever the case (except maybe for companies like Apple and Google). Anyone, at almost any time, can copy your process, product or service, especially today.


By Joe Pulizzi | http://blog.junta42.com/2012/02/lethal-generosity/
-.-

The concept of Lethal Generosity was first coined by social media pioneer Shel Israel in 2008. Simply put:

Lethal Generosity is the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace.

In short, the company whose representative posts the most tips, links, advice, case studies, best practices that followers find useful will always [rise] to the top, not just in influence but also in search results.  The more outbound links you post, the more inbound links you are likely to receive.

Although Mr. Israel focuses this point in a social media context, the application of this idea is much broader.

Those companies that give away their industry insight and expertise on a consistent basis, and publish that information free and through multiple channels, can dominate their industry niche – including social media and communications in general.

Can You Share Too Much Information? Leer más “Lethal Generosity: The Key To Your Online Content Strategy”

TechCrunch / News


  • Quicksee Confirms It Was Acquired By Google, Remains Vague On Details

    Robin Wauters
    14 Sep 2010 | 3:32 am
    Israeli newspaper Haaretz recently reported that a local startup called MentorWave Technologies was being acquired for its Quicksee product, which enables anyone to create and upload location-based, interactive 3D videos. The reported purchase price was $10 million, and the general consensus was that Google would be buying the fledgling company for its technology, which would enhance its own geo products such as Google Maps, Earth and Street View. Both companies remained numb about any acquisition, though, until now. In a brief message posted on the Quicksee website, MentorWave Technologies…
  • Traffiliate Is A One Trick Landing Page Pony (Ad Network, That Is)

    Roi Carthy
    14 Sep 2010 | 3:14 am
    It’s easy to be cynical about ad networks. I remember a media exec I once had drinks with who equated the online ad business to prostitution: “They are the only two major industries working on prepayment basis because both promise much bigger fantasy than they ever deliver.” Like I said, easy to be cynical. Recently though, an ad network came my way that has interesting twist. Its name is Traffilliate and it doesn’t serve banners, keyword ads, or paywall offers – all it serves are landing pages. Developed originally as a for-internal-use-only tool at media group DMG,…
  • Being “First” Versus Being “Best”

    MG Siegler
    14 Sep 2010 | 2:51 am
    Like many people today, I read Jose Antonio Vargas’ 6,000-word profile of Facebook founder Mark Zuckerberg in The New Yorker. Unlike some, I found it neither boring nor damaging, but rather, thought-provoking. But actually, the thing that stuck out the most to me about the piece (beyond The West Wing stuff, which I still find humorous/interesting) wasn’t about Zuckerberg at all. Instead, it was something Chris Cox, Facebook’s head of product, said towards the end of the piece. “Getting there first is not what it’s all about. What matters always is execution. Always,”…
  • Nokia Sells 260,000 Smartphones A Day

    John Biggs
    14 Sep 2010 | 2:44 am
    For all the crap Nokia has been getting lately about falling behind, not innovating, or releasing products that don’t really compare with the competition, you could be forgiven in thinking that they may be on death’s door. So you’d probably be surprised to hear that Nokia still move more smartphones than the Big Two. How many you ask? Try about 260,000 a day. To put that into perspective, last I heard, Apple ship somewhere around 80,000 iPhones per day, and Android activate 200,000 devices per day. Read more…
  • CG/TC Meet-up In Jerusalem, Thursday September 16

    John Biggs
    14 Sep 2010 | 2:08 am
    Once again I’m teaming up with Yael at the Tel Aviv Beer Tweetup to join you guys in some merriment on Thursday, September 16 from 7:30pm – 11:30pm at the Inbal Hotel in Jerusalem. You can RSVP here on Facebook or email rsvp at crunchgear dot com with the subject line “TWEETUP.” Read more…

http://techcrunch.com/

Blogging the Holy Land: Crying in the Wilderness, Chatting in Cafes

The journalistic promise of social media was to connect directly with the people who live the news that others only report. That is, the teachers, cops, soldiers, mothers, philologists, farmers and accountants who recorded their personal experiences – what they saw and what they felt. Instead, the bulk of social media that “reports” the news seems to be there primarily to reinforce our a priori prejudices.

I call bullshit on that.

So here are a group of voices that come out of non-crazy people. The fact that it probably seems surprising they’re Israeli, Palestinian-Israeli and Palestinian is only more proof that we seek out people that reinforce our expectations. These won’t.


izpal flags.pngThe journalistic promise of social media was to connect directly with the people who live the news that others only report. That is, the teachers, cops, soldiers, mothers, philologists, farmers and accountants who recorded their personal experiences – what they saw and what they felt. Instead, the bulk of social media that “reports” the news seems to be there primarily to reinforce our a priori prejudices.

I call bullshit on that.

So here are a group of voices that come out of non-crazy people. The fact that it probably seems surprising they’re Israeli, Palestinian-Israeli and Palestinian is only more proof that we seek out people that reinforce our expectations. These won’t. Leer más “Blogging the Holy Land: Crying in the Wilderness, Chatting in Cafes”

Coca-Cola gets easier to ‘like’ via Facebook RFID tag

If you’re a teenager buzzing from gallons of Coca-Cola, you might find there just aren’t enough hours in the day to make all the Facebook posts you’d like.

So the marketing agency for a ‘pop-up’ three-day amusement park in Israel has come up with a way of making it quicker.

Edologic issued visitors to the Coca-Cola Village Amusement Park with RFID bracelets as they went in, which were programmed with the teenagers’ Facebook details.

If the kids liked a particular ride or activity, they just swiped the bracelet past an RFID reader to post a ‘like’ on Facebook. They could also swipe the park’s official photographers to ensure that photos were uploaded to the Coca-Cola Village Facebook page with their faces already tagged.


Emma Woollacott

If you’re a teenager buzzing from gallons of Coca-Cola, you might find there just aren’t enough hours in the day to make all the Facebook posts you’d like.

So the marketing agency for a ‘pop-up’ three-day amusement park in Israel has come up with a way of making it quicker.

Edologic issued visitors to the Coca-Cola Village Amusement Park with RFID bracelets as they went in, which were programmed with the teenagers’ Facebook details.

If the kids liked a particular ride or activity, they just swiped the bracelet past an RFID reader to post a ‘like’ on Facebook. They could also swipe the park’s official photographers to ensure that photos were uploaded to the Coca-Cola Village Facebook page with their faces already tagged. Leer más “Coca-Cola gets easier to ‘like’ via Facebook RFID tag”

Coca-Cola brings Facebook to holidays

The real and virtual worlds have come one step closer, thanks to a campaign for Coca-Cola via Publicis E-dologic in Israel.

The brand has been connecting with teens at its Coca-Cola Village in Israel. Each of the visitors was provided with a bracelet containing an RFID tag, which, when touched to a sensor, linked back to its Facebook page, transferring the like from the physical world into the virtual.

The 650 visitors who were in the Village at any one time contributed to up to 35,000 pieces of content per group over their three day stay. Each visitor posted an average of 54 branded pieces of Coke merchandise to their facebook page.


English and Hebrew Coke labels in an Israeli s...
Image via Wikipedia

The real and virtual worlds have come one step closer, thanks to a campaign for Coca-Cola via Publicis E-dologic in Israel.

The brand has been connecting with teens at its Coca-Cola Village in Israel. Each of the visitors was provided with a bracelet containing an RFID tag, which, when touched to a sensor, linked back to its Facebook page, transferring the like from the physical world into the virtual.

The 650 visitors who were in the Village at any one time contributed to up to 35,000 pieces of content per group over their three day stay. Each visitor posted an average of 54 branded pieces of Coke merchandise to their facebook page. Leer más “Coca-Cola brings Facebook to holidays”

iFive: Google History, TV Tablet, Flickr Makeover, BP Progress, Tree Fight

BY Jenara Nerenberg

1. Google news dump! The search giant is letting all of us forgetful people now rely less on our memories to recall recently searched items and websites. “History” is the tab to look out for. Plus, Google’s keywords business opens up copyright restrictions to allow competitors’ results in searches. (Looking for Chevy info? Expect ads for Ford to pop up, too.) And finally, you can sign into multiple Google accounts at the same time in the same browser.


BY Jenara Nerenberg

1. Google news dump! The search giant is letting all of us forgetful people now rely less on our memories to recall recently searched items and websites. “History” is the tab to look out for. Plus, Google’s keywords business opens up copyright restrictions to allow competitors’ results in searches. (Looking for Chevy info? Expect ads for Ford to pop up, too.) And finally, you can sign into multiple Google accounts at the same time in the same browser. Leer más “iFive: Google History, TV Tablet, Flickr Makeover, BP Progress, Tree Fight”

Prohibido y ya

Por Juan Gelman

Dentro de Israel y fuera de Israel. Dentro: los artículos de un proyecto de ley presentado a fines de abril en la Knesset, o Parlamento israelí, establecen la clausura o la imposibilidad de registro de las ONG locales “sospechosas de proporcionar información o estar involucradas en procesos contra oficiales o comandantes por violaciones del derecho humanitario internacional o por crímenes de guerra” (www.jnews.org.uk, 29410). Es la segunda ley que, con esos fines, se discute en la Knesset. El grupo ultranacionalista Im Tirtzu –Segunda Revolución Sionista–, por su parte, ha desatado una campaña contra estas ONG porque pretenden que esos crímenes sean juzgados fuera de Israel, ya que sus tribunales no procesan a los culpables. Otra muestra de la democracia israelí.


Por Juan Gelman

Dentro de Israel y fuera de Israel. Dentro: los artículos de un proyecto de ley presentado a fines de abril en la Knesset, o Parlamento israelí, establecen la clausura o la imposibilidad de registro de las ONG locales “sospechosas de proporcionar información o estar involucradas en procesos contra oficiales o comandantes por violaciones del derecho humanitario internacional o por crímenes de guerra” (www.jnews.org.uk, 29410). Es la segunda ley que, con esos fines, se discute en la Knesset. El grupo ultranacionalista Im Tirtzu –Segunda Revolución Sionista–, por su parte, ha desatado una campaña contra estas ONG porque pretenden que esos crímenes sean juzgados fuera de Israel, ya que sus tribunales no procesan a los culpables. Otra muestra de la democracia israelí. Leer más “Prohibido y ya”

Tecnología para advertir peligros en la ruta


El sistema que se está desarrollando en la Universidad de Tel Aviv, Israel, hará posible que el automóvil advierta peligros que aun no están dentro del campo visual. Consiste en un sistema de cámaras inteligentes que capta imágenes las procesa y toma decisiones sobre la base de esa información.

Los obstáculos imprevistos pueden ser, por ejemplo, una persona que cruza la carretara, otro vehículo patinando, una vaca distraída, etc. En todos esos casos, y muchos más, la reacción del conductor debe ser rápida para evitar una catástrofe. Además, para que esa reacción del conductor sea eficiente y no empeore la situación, el peligro debe ser detectado a tiempo.

Eso se logra – demostró el equipo de científicos israelíes, con un sistema rápido de alerta para reducir fatalidades y lesiones graves en los accidentes de ruta

La meta que se fijaron Shai Avidan, del departamento de Ingeniería de la Universidad de Tel Aviv, y equipos de General Motors Research en Israel fue intentar incorporar en los autos un sistema inteligente de alerta, basado en cámaras inteligentes y algoritmos, que los convierta en medios más seguros para sus dueños y los peatones.

Avidan, experto en procesamiento de imágenes, crea algoritmos avanzados para que las cámaras instaladas en automóviles puedan detectar peligros, advertir a los conductores y tomar las decisiones más oportunas en una fracción de segundo. El principal desafío es conseguir que el sistema reconozca gente, la distinga de otros objetos que se mueven, y sea capaz de reaccionar, todo de forma casi simultánea.

Avidan aspira a que se puedan fabricar coches inteligentes y que las carreteras sean mucho más seguras.

http://www.mercado.com.ar/nota.php?id=364988

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