The New Alchemy: 3 Tips that Can Turn PowerPoint into Content Gold | Parte (3)

The basics: Make your slides viewable or downloadable online, using SlideShare or Acrobat formats

The easiest and most basic way to use presentations in content marketing is to place a downloadable PDF (Acrobat) file in an article or post, or to use a public slide sharing service to embed the slides into your web pages or posts.

PDF. Most presentation programs now offer a “Save as PDF” option that will produce a ready-to-view file that will work with just about any desktop or mobile device. When saving a file for viewers to look at, use this option rather than uploading the PowerPoint presentation itself, since Acrobat Reader is a much more universal viewing application than PowerPoint.


For many centuries and across cultures — long before chemistry was a science — alchemists pursued a famous quest: to turn common lead into gold. This ancient challenge piqued the interest of luminaries as notable as Leonardo da Vinci, Sir Isaac Newton, Albertus Magnus, and countless others. But except for the brief experiments of a Nobel laureate in the 1950s, the goal of making common materials into precious metals has proven elusive.

Marketers: Searching for nuggets

Today’s marketers are pursuing a different kind of gold: the educated and ready-to-buy prospect. Much has been written here about the critical importance of fresh, original content to attract potential buyers, make them smarter, and move them closer to a choice that favors our products or services. Continuar leyendo «The New Alchemy: 3 Tips that Can Turn PowerPoint into Content Gold | Parte (3)»

Occam’s Razor: A Great Principle for Designers

Lex parsimoniae is the Latin expression of what is known in English as Occam’s Razor, a philosophical rule of thumb that has guided some of the world’s best and brightest minds (including Isaac Newton).

It is named after the 14th-century logician and theologian William of Ockham.

But what the heck does Occam’s Razor have to do with web design? I’m glad you asked. To put it plainly, Occam’s Razor states that the simplest explanation is usually true.

For our purposes, to use Occam’s Razor is to do something in the simplest manner possible because simpler is usually better.

In this article, we’ll show you how to use Occam’s Razor to create better websites and to enhance the user experience, both for yourself and your clients.

Before we dive into the details, let’s look at a real-world example of Occam’s Razor as used by a company whose simple and effective products you are certainly familiar with: 37signals.


Lex parsimoniae is the Latin expression of what is known in English as Occam’s Razor, a philosophical rule of thumb that has guided some of the world’s best and brightest minds (including Isaac Newton).

It is named after the 14th-century logician and theologian William of Ockham.

But what the heck does Occam’s Razor have to do with web design? I’m glad you asked. To put it plainly, Occam’s Razor states that the simplest explanation is usually true.

For our purposes, to use Occam’s Razor is to do something in the simplest manner possible because simpler is usually better.

In this article, we’ll show you how to use Occam’s Razor to create better websites and to enhance the user experience, both for yourself and your clients.

Before we dive into the details, let’s look at a real-world example of Occam’s Razor as used by a company whose simple and effective products you are certainly familiar with: 37signals. Continuar leyendo «Occam’s Razor: A Great Principle for Designers»

The meaning of the apple symbol


Apples are an all-American success story-each ...
Image via Wikipedia

Steve Jobs had worked during the summer at an apple farm, and admired the Beatles’ record label, Apple. He also believed Apples to be the most perfect fruit. He and Steve Wozniak were trying to figure out a name for their new company, and they decided that if they couldn’t think of one by the end of the day that was better than Apple, they would choose Apple. They couldn’t think of anything better, so on April 1, 1976, Apple Computer, Inc. was born.

But they needed a logo. The first design included Sir Isaac Newton, a tree and a banner that said «Apple Computer.» Jobs decided they needed a less busy logo, one that would signify a brand. The second logo attempt was very similar to the current logo, but without the bite taken out of it. Jobs thought this logo looked too much like an orange. The third attempt was the logo that Apple still uses.

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