Special Report: 80 Years of Ideas – Advertising Age (2)


Advertising Age: 80 Years of Ideas

Advertising Age: 80 Years of Ideas

We Look at the Events, Brands and Trends That Have Shaped Marketing — and the Ones Still to Come

When Ad Age published its first issue in 1930, the stock market had just tanked, and a Great Depression was only beginning. Consumer spending plunged 41% from 1929 to the Depression’s 1933 nadir. A problem for consumer marketing, media and advertising? Actually, a remarkable opportunity. <!–FULL ARTICLE–>

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Covering the Mad Men: Advertising Age at 40

Covering the Mad Men: Advertising Age at 40

Recounting Ad Age’s History in 1970

NEW YORK (AdAge.com) — Back when Don Draper was swilling Scotch in his corner office, debating how to solve Lucky Strike‘s marketing conundrums, Ad Age was all over in the industry. And it was no young pub — in 1970 the publication was already 40 years old. <!–FULL ARTICLE–>

From the Great Depression Through the Great Recession: A Brief  History of Marketing

From the Great Depression Through the Great Recession: A Brief History of Marketing

A Look at 80 Highlights From Ad Age’s First 80 Years, Compiled From Our Archives, Ad Age’s Encyclopedia of Advertising and Additional Research

Ad Age’s Bradley Johnson presents a timeline of marketing, media and ad agencies, showing advertising industry developments from 1930 through 2010. <!–FULL ARTICLE–>

Back to the Future: Have We Lived Up to Expectations of  Advertising?

Back to the Future: Have We Lived Up to Expectations of Advertising?

From 1977, the Late Biochemist and Science Fiction Legend Isaac Asimov Foretells the Ad Future in 2000

In 1977, Ad Age ran biochemist and science-fiction author Isaac Asimov’s piece forecasting what the advertising “future” would be like in 2000. We’ve reprinted it for our 80th birthday. <!–FULL ARTICLE–>

The Cold Truth: No One Does Veggies Quite Like Birds Eye

The Cold Truth: No One Does Veggies Quite Like Birds Eye

Brand’s Identity as a Leader in Frozen Vegetables Stands the Test of Time, and It’s Done So With Little Marketing

CHICAGO (AdAge.com) — Clarence Birdseye didn’t just invent the commercialized flash-freezing process that kept garden greens tasty and convenient for weeks on end; he built the frozen-food category and its infrastructure, including grocery freezer cases and insulated train cars for their safe transport. <!–FULL ARTICLE–>

Motorola's Longevity Lies in Its Simple Approach

Motorola’s Longevity Lies in Its Simple Approach

Brand’s Unique Ability to Produce Wide Range of Products Is Secret to Success

CHICAGO (AdAge.com) — Given it’s been around for 80 years, sells to businesses, governments and consumers and has also historically been best-known for many products it no longer makes, Motorola’s brand continues to offer a surprisingly simple — and enduringly effective — proposition. <!–FULL ARTICLE–>

Value Of McCann's Industry Influence? Priceless

Value Of McCann’s Industry Influence? Priceless

Groundbreaking Global Strategies, Innovative Operations Set Pioneer Agency Apart From the Rest

NEW YORK (AdAge.com) — From the start, McCann Erickson proved itself a pioneer in the ad business, beating other networks to the globalization trend of the 1980s by several decades. <!–FULL ARTICLE–>

Snickers Uses Humor to Satisfy Generations of Hunger

Snickers Uses Humor to Satisfy Generations of Hunger

World’s Best-Selling Candy Bar Has Differentiated Itself With the Idea That It’s More Than Just a Chocolate Snack

CHICAGO (AdAge.com) — Talk about a depression baby with staying power: Snickers, introduced in 1930, is a $2 billion brand proposition today. <!–FULL ARTICLE–>

Fisher-Price Plays, Laughs and Grows Into Global Brand

Fisher-Price Plays, Laughs and Grows Into Global Brand

Toy Company Founded in Depression Has Evolved Into ‘Children’s Product Company’ With Multiple Integrations

YORK, Pa. (AdAge.com) — For Fisher-Price, what began as toddler toy-making has grown up into a global brand that is now part of the Mattel empire. <!–FULL ARTICLE–>

Fortune Rides the Booms and Busts of Business

Fortune Rides the Booms and Busts of Business

Once-Ambitious Idea Has Consistently Covered the Ups and Downs While Feeling Them Itself

NEW YORK (AdAge.com) — Much like Ad Age, Fortune began life at about the worst possible time for a new business: the dawn of the Great Depression. But it was born, in reality, of success, namely the recent triumph of Henry Luce’s then-young Time magazine, founded in 1923. <!–FULL ARTICLE–>

Tums Brand, Like Acid Indigestion, Is Timeless

Tums Brand, Like Acid Indigestion, Is Timeless

Antacid Thrives in Its Journey From Accidental Remedy to Trusted Household Name Remembered Fondly for Jingle

NEW YORK (AdAge.com) — “Tums, Tum-Tum-Tum, Tums!” That famous jingle, set to the dramatic opening bars of the theme from the TV show “Dragnet,” just might be what people remember most about Tums, the famous antacid that was born the same year as Advertising Age. <!–FULL ARTICLE–>

Twinkies: Sweet Treat Continues to Delight

Twinkies: Sweet Treat Continues to Delight

Though It’s Had Its Share of Criticism, Cream-Filled Snack Still Takes the Cake When It Comes to Consumer Demand

NEW YORK (AdAge.com) — Twinkies have inspired love, curiosity and criticism, not to mention a cookbook, campaign reform and plenty of urban legends in the 80 years since James A. Dewar created them. <!–FULL ARTICLE–>

The Most Influential Brands of 2090

Media Guy’s Grandson Reports From the Future (No Hot-Tub Time Machine Required!)

Apparently “Media Guy” Grandpa Simon wrote a lot of so-called listicles. So when Ad Age asked me to come up with a list of some of the most influential brands of 2090 — and to look back at where they were 80 years ago (if they were even around back then) — I jumped at the chance. <!–FULL ARTICLE–>

Up in Smoke: Documents From the Annals of Tobacco Marketing

Up in Smoke: Documents From the Annals of Tobacco Marketing

A Collection of Internal Memos, Press Releases and Reports That Changed the Way Cigarettes Were Sold

CHICAGO (AdAge.com) — Advertising Age’s 80th anniversary report includes three major tobacco-related events. Here is a sampling of documents related to those events.

http://adage.com/adage80/

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