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  • We take a look at some of the most-viewed and most-shared videos on the web. This week features some Oscar-worthy performances from cute animals, the commander of the dark side in the happiest place on Earth, a safety briefing everyone will want to listen to, some manly encouragement for Movember, 250 movies in two and a half minutes and the only way to settle things – hoop-off!  | >>>>

  • Tech start-up of the week: iGeotecOur tech start-up of the week is iGeotec, a geospatial technology spin-out from NUI Maynooth that has developed a geoinformatics platform based in the cloud that handles GPS, digital mapping, sensors, spatial analytics, mobile and web-location enabled services.  | >>>>

  • Spot the International Space Station with new NASA serviceUS space agency NASA has announced a new service to help earthlings spot the International Space Station when it is overhead.  | >>>>

  • OPINION – Ireland’s public sector needs greater direction on legal implications of cloud computingIreland’s public service needs to develop a greater understanding of the legal implications of cloud computing in terms of where the data resides, argues Dr Bob Strunz from the University of Limerick.  | >>>>

Supply chain management critical to the bottom line and business survival


Supply chain management critical to the bottom line and business survival

Supply chain management critical to the bottom line and business survival

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From economic disasters to natural disasters across the world, the importance of supply chain management (SCM) has never been more critical to the bottom line of a business, a survey by PwC claims.

The survey suggests supply chain leaders deliver better than average financial results, enjoying twice the profitability advantage over laggards and a 17-point on-time delivery percentage advantage.

Interest in next-generation technology is growing and more than 50pc of survey respondents are planning to implement new process automation or transparency.

More than two-thirds think sustainability will play a more prominent role in supply chains in the future. Leer más “Supply chain management critical to the bottom line and business survival”

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Facebook is not building Shadow Profiles of non-members, but must make privacy changes

Ireland’s Data Protection Commissioner has today announced the results of its investigation into Facebook’s data protection policies, and among other findings has announced that it is satisfied that Facebook is not building ‘Shadow Profiles’ of data about people who are not logged in to Facebook. Facebook has agreed to a number of changes related to privacy, however.

In October, Ireland’s Office of the Data Protection Commissioner said that it was to audit Facebook’s International HQ in Dublin in relation to complaints over the social network keeping copies of supposedly ‘deleted’ data. Additionally, the Europe vs Facebook campaign, claimed that Facebook was building up detailed profiles of non-members.

Austrian citizen Max Schrems drew attention to this practice keeping deleted data after requesting a copy of all the information Facebook held about him – something Facebook is legally obliged to comply with in the European Union. You can see how much data was revealed in this video.


Ireland’s Data Protection Commissioner has today announced the results of its investigation into Facebook’s data protection policies, and among other findings has announced that it is satisfied that Facebook is not building ‘Shadow Profiles’ of data about people who are not logged in to Facebook. Facebook has agreed to a number of changes related to privacy, however.

In October, Ireland’s Office of the Data Protection Commissioner said that it was to audit Facebook’s International HQ in Dublin in relation to complaints over the social network keeping copies of supposedly ‘deleted’ data. Additionally, the Europe vs Facebook campaign, claimed that Facebook was building up detailed profiles of non-members.

Austrian citizen Max Schrems drew attention to this practice keeping deleted data after requesting a copy of all the information Facebook held about him – something Facebook is legally obliged to comply with in the European Union. You can see how much data was revealed in this video. Leer más “Facebook is not building Shadow Profiles of non-members, but must make privacy changes”

Ikea revamps strategy in loyalty focus

The main focus of its work will be the Ikea Family loyalty scheme, which was launched in 2002. Cardholders of the free-to-join programme can receive 25% off selected products from the regular Ikea and exclusive Ikea Family ranges, email news updates and restaurant offers.


By Joe Thomas

Ikea UK and Ireland is set to overhaul its consumer-loyalty scheme, as part of a rethink of its below-the-line marketing strategy.

Ikea: focuses on customer loyalty scheme
Ikea: focuses on customer loyalty scheme

The Swedish home products retailer has appointed direct and digital agency Lida to oversee the initiative, following a pitch handled by the AAR.

Lida will handle all direct, digital and mobile marketing as it looks to drive acquisition, while bolstering loyalty.

The main focus of its work will be the Ikea Family loyalty scheme, which was launched in 2002. Cardholders of the free-to-join programme can receive 25% off selected products from the regular Ikea and exclusive Ikea Family ranges, email news updates and restaurant offers.

Ikea is the UK’s biggest furniture retailer, with an estimated 7.9% market share, ahead of DFS (6.6%) and Argos (5.5%), according to Verdict Research. Leer más “Ikea revamps strategy in loyalty focus”

Google Maps Navigation Introduced In UK, Ireland


Google spreads driving aid for Android devices

People who – deep breath – live in the UK or Ireland, don’t like to get lost, can tolerate beta software, and own a new-ish Android phone are in luck.  An unfinished version of Google Maps Navigation has been made available in the UK and Ireland for Android devices 1.6 and higher.

Google’s idea here is to simplify the task of driving around.  A post on the Google Mobile Blog explained, “Like other satnav devices, Navigation includes 3D views, turn-by-turn voice guidance, and automatic rerouting.  But because Google Maps Navigation is connected to the Internet, it also features powerful functionality you can’t get from other satnav services, including the most up to date map, business, and traffic data, access to satellite and street views, and of course, search.”

And Google Maps Navigation offers voice search, too, perhaps making the tool safer to use than some alternatives.

Of course, this rollout isn’t exactly huge.  However, the release of something in the UK has often represented the start of a domino effect, with Google offering it in several other countries soon after.

We’ll see what happens.  At any rate, there’s at least a certain segment of the population that should appreciate this development, and Google’s shown it remains interested in the mobile market.

http://www.webpronews.com/topnews/2010/04/21/google-maps-navigation-introduced-in-uk-and-ireland

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