La realidad social de estos Juegos Olímpicos marcará un antes y un después


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Atres Advertising, de la mano de Volkswagen, es pionera en la venta de publicidad en Connected TV

Muchas cosas han cambiado desde los últimos Juegos Olímpicos. Entre éstas, por ejemplo, la realidad socialen la que vivimos, con unaproliferación de redes, teléfonos inteligentes y tabletas, las cuales ni siquiera existían en los Juegos Olímpicos del verano de 2008.

El uso de teléfonos inteligentes(…) Leer más “La realidad social de estos Juegos Olímpicos marcará un antes y un después”

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Google launches Instant search feature saving 3.5 billion seconds a day

Google Instant predicts search behaviour by suggesting and finishing keywords or phrases typed into the search box.

According to the Google Blog, the new service provides “dynamic yet relevant results, predictions of the rest of the query in gray text and scroll-throughs on predicted materials to get a wider spectrum on searches.”

The new feature, which required Google to invest in new caching systems and a compatible page-rendering JavaScript to match on users’ typing speed, is said to save between two and five seconds per search, saving more than 3.5 billion seconds a day across the world.

As far as advertisers are concerned, the new real-time data search system raises questions like how could one be at the top of the search prediction while still being relevant to searchers.


HONG KONG – Google has released a new search feature called Google Instant that will enable search results to start popping up while the user is still typing.

Googe Instant

Google launches Instant search feature saving 3.5 billion seconds a day

Google Instant predicts search behaviour by suggesting and finishing keywords or phrases typed into the search box.

According to the Google Blog, the new service provides “dynamic yet relevant results, predictions of the rest of the query in gray text and scroll-throughs on predicted materials to get a wider spectrum on searches.”

The new feature, which required Google to invest in new caching systems and a compatible page-rendering JavaScript to match on users’ typing speed, is said to save between two and five seconds per search, saving more than 3.5 billion seconds a day across the world.

As far as advertisers are concerned, the new real-time data search system raises questions like how could one be at the top of the search prediction while still being relevant to searchers. Leer más “Google launches Instant search feature saving 3.5 billion seconds a day”