You Need to Hear This Table

Sure iPods are great, but they’ve always had one flaw, you can’t rest your pint on one. As part of their new urban headphones campaign, ‘You Need To Hear This,” Philips unveiled tables you need to hear. Pub goers across London got a chance to listen to trending music curated specifically for the neighbourhood they were in just by plugging their headphones into bespoke tables.

Each table featured hand illustrated typography and iconography inspired by its neighbourhood – all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar). The surfaces were entirely handmade using three types of wood: American oak, fumed oak and maple and each used a range of techniques including marquetry, laser etching, wood burning and hand distressing.

Client: Philips
Agency: Ogilvy & Mather London
Brixton Table Illustrator: Ged Palmer
Hackney Table Typographer / Illustrator: Alison Carmichael / Steve Bonner
Shoreditch Table Illustrator: Mateusz Witczak
Production Company: Physical Pixels
Writer: Chris Joakim
Art Director: Mike Donaghey
Planner: Mattijs Devroedt
Project Managers: Louisa Lewis, Sasha Dunn
Account Leads: Olivia Rzepczynski, AJ Coyne
Creative Directors: Gerry Human, Ivan Pols

Plugging into the Future of Humanity: Exploring the Human API – thxz @briansolis

The Internet of Things is bigger than we may realize.

We are experiencing a shift from a world of inanimate objects and reactive devices to a world where data, intelligence, and computing are distributed, ubiquitous, and networked. My fellow analysts and I at Altimeter Group refer to the Internet of Things (IoT) as the Sentient World. It’s the idea that inanimate objects gain the ability to perceive things, perform tasks, adapt, or help you adapt over time. And, it’s the future of the Internet and consumer electronics.

In 2008, the number of things connected to the Internet exceeded the number of people on earth. By 2020, it’s expected that there will be 50 billion things connected.

A network of things creates an incredible information ecosystem that connects the online and physical world through a series of transactions. In a world where data becomes a natural bi-product of these exchanges, developers, businesses, and users alike are faced with the reality that data isn’t only big, its volume and benefits are also overwhelming.

Did you know that the world creates 2.5 quintillion bytes of new data every day? According to IBM, 90% of the data in the world today has been created in the last two years alone.

Considering the relationship between the Internet, data, and devices, I can’t help but think about Marshall McLuhan’s ominous words, “The more data banks record about each one of us, the less we exist.”


With the Internet of Things, that data takes residence in the cloud with various devices and apps siphoning and funneling information in and out, requiring an incredible amount of vision and architecture to organize, analyze, and present it in a way that makes sense while also offering insight and utility. Instead of eclipsing our individuality, I believe the future may reveal the exact opposite. There’s a sense of empowerment and personalization that emerges and, along the way, we subconsciously and consciously begin to crave it. We become insatiable in our pursuit of personalized feedback and it may, in fact, define us.

The Convergence of Devices, Data and the Net

We’re starting to realize the magic of the IoT today in some of the most basic aspects of our lives. While at Le Web, the audience was introduced to Lockitron, a clever system that combines a mobile app, a household device that mounts to existing door locks, and the Internet to open and close doors remotely. I immediately thought of a partnership with Airbnb to give renters peace of mind in controlling their rentals.

Nest is disrupting the long dormant world of thermostats by connecting mobile devices to existing thermostats (heating/air conditioning) with the simplicity and elegance of an iPod. But it’s more than controlling energy and temperatures remotely, Nest learns and begins to adapt without input.

Square’s Jack Dorsey has disrupted the age old world of payment systems by transforming mobile devices into cash registers, connecting money, data, and the net into one frictionless transaction. It’s the data part that represents something so much more however. In that regard, Dorsey sees the real value beyond the transaction—where the swipe and the receipt ultimately become a communication medium. In his view, payments represent “a necessary transaction” to create a channel where merchants learn more about individual consumers and equally, consumers learn more about their behavior.

The Convergence of People, Devices, Data and the Net

When I marvel at the future of the Internet of Things, I can’t help but think about another often shared idea from McLuhan that, “the medium is the message.”

There’s more to smart appliances and devices than utility or remotely controlling our surroundings. The underlying current of this powerful information exchange are the experiences that surround and emanate from each transaction.

What if the medium wasn’t just the device, the medium was us?


Showcase: Beautiful Jewelry Websites Created with Wix

Not all that sparkles is gold. It could be a really beautiful Wix website with images of gold, like these jewelry websites we have here today. The exquisite taste of the Wix users who created these sites is evident not only in the jewelry, but also in the web design itself. Beautiful photographs placed just right, wonderful use of typography and great product display are just some of the niceties these sites have to offer. These websites, created with the HTML5 website builder, do a terrific job in presenting jewelry pieces as prestige and desirable objects. This is not bling, this is class.


Evidence Jewelry


Shadia Saad Leer más “Showcase: Beautiful Jewelry Websites Created with Wix”

El curioso origen de los nombres de grandes marcas de la red

En ocasiones llegamos a interiorizar tanto algunas palabras que pasan a formar parte de nuestro vocabulario y quedan tan arraigadas en nuestro día a día  que su significante, su pronunciación o incluso su propia imagen están por encima de su significado y su origen porque  claro,… ¿cuál es el origen de la palabra google?, y ¿twitter,  youtube ?, etc,…

Pues según cuentan por ahí…

Los creadores de Google fueron a buscar un nombre para su “pequeño” en la historia reciente de la Matemática y lo hallaron en la palabra “googol” que fue creada en 1930 para designar un número formado por un uno seguido de cien ceros.

Edward Kasner, matemático estadounidense, consideró que era bueno contar con un nombre para un número tan grande y le pidió a su sobrino de nueve años que lo inventara, con la promesa de que mucha gente lo usaría.

El niño propuso googol, que desde entonces fue ampliamente usado por los matemáticos en todas las lenguas. Kasner contó posteriormente que su sobrino le propuso después un nombre para un número inimaginablemente más grande: un uno seguido de un googol de ceros, que se llamaría googleplex

La empresa Google confirma que su nombre se inspira en la palabra inventada hace casi ocho décadas y precisa que el término “refleja la misión de la compañía de organizar la inmensa cantidad de información disponible en la web y en el mundo”.

Leer más “El curioso origen de los nombres de grandes marcas de la red”

Want Your Message To Stick? Tell A Story | by Sean Blanda

Ilustration: Oscar Ramos Orozco
It’s the reason Steve Jobs sold millions of iPods by skipping the technical specifications and simply stating that one thousand songs could now fit in your pocket. It’s the reason trial lawyers appeal to a jury’s humanity as much as the letter of the law. It’s the reason political candidates fight to define each other’s narrative. When human beings need to persuade people about ideas, we tell stories.

Telling A Great Story
In 2007, the American Association of Advertising Agencies published the results of a two-and-a-half year study“For the most part, ads that tell stories and engage and involve consumers create stronger emotional relevance than product-centric ads,” the study concluded. that charted the effectiveness of two types of ads: ads that told a story and ads that appealed to rational reasoning. The result? Leer más “Want Your Message To Stick? Tell A Story | by Sean Blanda”

Innovation Guide

Do you ever wish you could build something so great that people and the media would get just as excited as they do when Apple launches a new product?
Or, do you ever wish that (because of your innovation), your company would rise in value so fast that the world’s biggest social media network would buy it for $1 billion?

An innovation like that would change your life forever. It’s the dream of every entrepreneur.
While there is no formula for creating revolutionary products, there are some critical elements of innovation that will promote their development.

This simple guide will help.

1. You can plan innovation

You may not be able to plan a specific and predictable sort of innovation…but you can create a culture in which people put a high premium on innovation. That kind of culture starts at the top.

In their early days, Google allowed employees to spend 20 percent of their time on pet projects. That led to some DOA products like Buzz, but it also set the stage for some killer ideas like Gmail.

The founder of GE, Thomas Edison, created an atmosphere that valued innovation by:

  • Encouraging collaboration
  • Encouraging mistakes
  • Demanding one major invention every six months and one small one every ten days

If you think about it, Steve Jobs did the same thing in his company, pushing his people to invent and then innovate products like the iPod, the iPhone and the iPad.

2. You don’t have to spend a lot of money

The beauty of information software is that everything is basically free. In the old days, a company would have needed tens of thousands of dollars just to get the software for their product. Now, with open source movement, cloud storage and a whole range of free sources, expenses are reduced drastically.

The makers of Angry Birds—Rovio—innovated cheaply, which paid off big for them when they went public in 2012, at an estimated worth of $1 billion. Leer más “Innovation Guide”

Aplicaciones Android deportes: Nike + Running

Txema Rodríguez  |

Nike Plus Android

Después de analizar un amplio número de aplicaciones en Android para hacer deporte acompañados con nuestro móvil en nuestro especial tuvimos la sorpresa de la llegada al fin de Nike + para Androidhace pocos días, así que no podía faltar nuestro análisis junto al resto de aplicaciones.

Después de un par de entrenamientos usando la aplicación os mostramos el resultado de nuestro análisis de una de la aplicaciones más completas para registrar carreras que hemos probado. Y unas de las más populares entre los usuarios de iPhone.

La llegada de Nike + en Android coincidió con un importante rediseño de la aplicación para iPhone/iPod y el lanzamiento de la nueva página web Nike+ Running donde consultar todos los entrenamientos registrados. Parece que el acuerdo de Nike con Apple ya no es exclusivo por lo que hemos podido ver aplicaciones de Nike + en Android, además de nuevos dispositivos como relojes o pulseras.

Consultar todos nuestros entrenamientos

La aplicación de Nike+ para Android la podemos utilizar tanto para registrar carreras llevando encima el móvil o simplemente para consultar los entrenamientos que hayamos realizado con otros dispositivos como el reloj, pulsera, un iPod o un iPhone.

Historial carreras Nike Plus

En la pantalla principal podemos ver un resumen de todas las carreras que hemos realizado con nuestra cuenta Nike+: kilómetros, número de carreras, calorías y nuestra media de ritmo por kilometro. Y para motivarnos nos sigue picando recordándonos cuando fue el último día que salimos a correr. Me llevé una grata sorpresa al poder ver todos mis entrenamientos antiguos que tenía registrados con mi cuenta de Nike +.

Desplazándonos por la pantalla hacemos scroll para ver los logros conseguidos y algunas configuraciones adicionales como la powersong que queremos configurar para que nos de alas cuando queramos darle un subidón a nuestro ritmo.

Como ya hemos comentado antes, podemos ver todos los entrenamientos desglosados por días, meses y años. Cada ficha contiene datos como la ruta que hemos realizado, el ritmo de cada kilometro y las notas que hayamos escrito. No funciona del todo fino poder desplazarnos sobre el mapa y consultar los datos de cada punto, pero nos ofrece mediante indicaciones de colores los puntos más rápidos y lentos de cada carrera.

También tenemos una sección con retos donde podremos superar nuestras mejores marcas, tanto de distancia corriendo u tiempo y velocidad en distintas distancias.

Correr usando la aplicación para registrar nuestra carrera Leer más “Aplicaciones Android deportes: Nike + Running”

5 Psychological Studies on Pricing That You Absolutely MUST Read

As marketers, bloggers, or business owners, you will most likely come to deal with the process of pricing your products or services.

The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experience with what to charge people for their work.

Below I’ve analyzed a few recent research studies that dive into pricing of products and services in hope that you might better understand how to price your own goods.

1. Comparative Pricing: Not Always Optimal

competitor price comparison

One of the first techniques that many marketers attempt in forming a new pricing strategy is to directly compare their price with that of a competitor.

“Hey, my software is 30% less than this popular option, why not buy mine?”

The problem is, comparative pricing isn’t always as reliable as marketers think it is, and can effect costumer’s perceptions of the product in a few different ways.

Consider this scenario: Buying Aspirin…


You walk into a drugstore and see the familiar sign inviting you to compare the price of the store’s brand of aspirin to a national brand.

What do you do?

According to Itamar Simonson, you may not go for the cheapest.

Instead, you may choose the major brand because you perceive it as the less risky choice. Or you may not buy anything at all.

This new research from a Stanford marketing study has shown that asking consumers to directly compare prices may have unintended effects.

Simonson found comparative pricing isn’t always favorable because “it can change the behavior of consumers in very fundamental ways.”

Consumers may decide not to buy at all or to minimize what they perceive as a heightened risk instead of following the advice that the marketer had in mind.

The study analyzes the effect of implicit and explicit comparisons to arrive to this conclusion.

Implicit comparisons occur when a customer takes the initiative to compare two or more products.

Conversely, explicit comparisons are those that are specifically stated or brought up by the marketer or advertiser.

To test the effects of comparative advertising, Simonson & Dholakia set up two trials.

The first involved selling CDs on eBay.

The researchers listed (for sale) a number of top-selling albums in CD format, such as “The Wall” by Pink Floyd (hey, not too bad of taste either ;)).

The cost of the CD’s put up for sale always started at $1.99.

They then “framed” these auctions in two very distinct ways.

The first way had the CD ‘flanked’ with two additional copies (of the same CD) that had a starting bid of $0.99.

The second had the original CD flanked with two copies starting at $6.99.

The results seemed clear: The CDs flanked with the more expensive options ($6.99) consistently ended up fetching higher prices than the CDs next to the $o.99 offerings.

“We didn’t tell people to make a comparison; they did it on their own,” said Simonson.

“And when people make these kinds of comparisons on their own, they are very influential.”

In order to test the effects of explicitly telling the consumers to compare, the researchers re-did the experiment with the same settings, only this time they outright asked consumers to compare the $1.99 CD with the other offerings.

The results of this showed that when explicitly stated to compare, prices of the adjacent CDs became statistically irrelevant to what the bids were on the middle disc.

Additionally, buyers became much more cautious and risk adverse in their purchasing of the CDs:

“The mere fact that we had asked them to make a comparison caused them to fear that they were being tricked in some way,” said Simonson.

The results were that people became more timid in every aspect imaginable: fewer bids, longer time on their first bid, and less of a likelihood to participate in multiple auctions.

Marketers need to be aware that comparative selling, although it can be very powerful, is not without its risks.”

Think about that the next time you directly compare your offering to your competitors.

Instead, you might better benefit from highlighting unique strengths and placing an emphasis ontime saved over money saved…

2. Selling Time Over Money

“It’s Miller Time.”

For a company selling beer, this type of slogan might come off as somewhat of an odd choice.

But according to new research which advocates the benefits of “selling time” over money, it may be a perfect choice.

“Because a person’s experience with a product tends to foster feelings of personal connection with it, referring to time typically leads to more favorable attitudes—and to more purchases.”

So says Jennifer Aaker, the General Atlantic Professor of Marketing at Stanford Graduate School of Business.

Why would selling experience (or time spent) with a product work so much better in some instances than discussing the products favorable price?

Aaker noted that many (around 48% of those analyzed) advertisements included a reference to time, noting that many marketers seem to innately understand the importance of time to a consumer.

Unfortunately, very little in the way of actual studies had been done to back this up.

In their first experiment addressing this, Aaker and her co-author Cassie Mogilner set up, of all things, alemonade stand using two 6-year olds (so it would appear legitimate).

In this experiment, the lemonade sold could be purchased for $1-$3 (customer selected) and a sign was used to advertise the stand.

The 3 separate signs to advertise the lemonade were as follows:

  1. The first said, “Spend a little time and enjoy C&D’s lemonade”
  2. The second said, “Spend a little money and enjoy C&D’s lemonade”
  3. The third said, “Enjoy C&D’s lemonade” (neutral sign)

Even with this lemonade example the results were apparent.

The sign stressing time attracted twice as many people, who were willing to pay twice as much.

To further drive this point home, a second study done with college students (and iPods) was conducted.

This time, only two questions were asked:

  1. “How much money have you spent on your iPod?”
  2. “How much time have you spent on your iPod?”

Not surprisingly considering the last study, students asked about time demonstrated far more favorable opinions of their iPods than those asked about money.

The researchers thought that:

One explanation is that our relationship with time is much more personal than our relationship with money.

“Ultimately, time is a more scarce resource—once it’s gone, it’s gone—and therefore more meaningful to us,” says Mogilner.

“How we spend our time says so much more about who we are than does how we spend our money.”

Aaker and her colleague were not done yet, however.

Determined to test whether or not all references to money would lead to a more negative output (due to the participant being reminded of how much they spent on a product), they conducted a similar experiment at a concert.

This time, the “cost” was actually time, as the concert was free, but people had to “spend” time in line to get the good seats.

The two questions asked by the researchers in this scenario were:

  1. “How much time will you have spent to see the concert today?”
  2. “How much money will you have spent to see the concert today?”

The results?

Even in an instance like this, where time was the resource being spent, asking about time increased favorable opinions toward the concert.

Not only that, people who stood in line the longest, or the people who incurred the most “cost”, actually rated their satisfaction with the concert the highest.

“Even though waiting is presumably a bad thing, it somehow made people concentrate on the overall experience,” says Aaker.

So what’s the deal here?

Marketers need to start being aware of the meaning that their products bring to the lives of their customers before they start focusing their marketing efforts.

And one more thing to think about…

The study notes that the one exception seems to be any products consumers might buy for prestigevalue.

If you aren’t in the line of selling sports cars or tailored made suits, you most likely won’t have to deal with this, but the point remains:

“With such ‘prestige’ purchases, consumers feel that possessing the products reflect important aspects of themselves, and get more satisfaction from merely owning the product rather than spending time with it,” says Mogilner.

Factor these considerations of the important of time next time you go about pricing your product, and you’ll see that catering to consumer’s most precious resource, their time, can be more persuasive than even the most drastic of price reductions.

3. Effect of “Useless” Price Points Leer más “5 Psychological Studies on Pricing That You Absolutely MUST Read”

5 Spectacular Mobile Apps for Photographers


Just a few years ago, a digital camera was needed to snap a high quality photo.  Today, camera features available on smartphones, tablets and other mobile devices make it easier than ever before for anyone and everyone to capture their lives in a series of images.

Mobile device cameras have seen a steady increase in features, functionality and quality over the years.  The spawn of mobile web apps has also sparked a revolution of mobile devices capable of capturing photos with a professional touch.  If you want to enhance the picture-taking quality and ability of your mobile device, be sure to check out these five spectacular mobile apps for photographers.

1. Easy Release

Easy Release iPhone App

Anyone looking to sell photos commercially to magazines or as prints needs a model release for all photos that contain identifiable persons.  Easy Release is a mobile app made for the iPhone, iPad and iPod Touch that provides the tools to collect the digital signatures needed to own the rights to your photographs free and clear.  Easy Release integrates with the built-in camera of your mobile device, making the $9.99 price tag well worth the investment.

2. Pocket Light Meter

Pocket Light Meter for iPhone

Light meters ensure the perfect lighting conditions for pictures taken with an external camera.  One option to capture the perfect lighting is to carry along a traditional light meter with your external camera.  Alternatively, you can download Pocket Light Meter to your iPod, iPhone or iPad.  Pocket Light Meter offers the same features you would find in a traditional light meter and is an absolute must for serious photographers.  Free to download, the decision to download the app is a real no-brainer.  Pocket Light Meter has already undergone an upgrade to perform better in low light.

3. Adobe Photoshop Express Leer más “5 Spectacular Mobile Apps for Photographers”

23snaps, la nueva red social para padres

Autor: Lincinews | |

Existe una nueva forma para que los padres puedan disfrutar de sus hijos y mostrarle a sus amigos y familiares, cómo crecen y avanzan. A veces en Facebook, cuando quieres postear una foto de tus hijos, te gustaría que sólo algunos pudieran acceder y para hacerlo, debes poner filtros y un sinfín de cosas. Ahora, “23snaps” la red social “privada” más reciente disponible en la App Store de Apple, te permite capturar, compartir y atesorar todos los momentos más especiales de la vida de tus hijos.

Es ideal para todos los padres que prefieren no postear ese tipo de cosas en Facebook. Simultáneamente, evita el bombardeo de fotografías de las poses de bebé que pueden agobiar a tus contactos… Leer más “23snaps, la nueva red social para padres”

Día Mundial Sin Tabaco: celébralo con SmokerSafe

Hoy celebramos el Día Mundial Sin Tabaco, una fecha cuyo propósito es fomentar un periodo de 24 horas de abstinencia de todas las formas de consumo de tabaco. ¿Y tú? ¿Necesitas un impulso para dejar de fumar? Nosotros vamos a ayudarte con una divertida aplicación para móviles y tabletas.

El 31 de mayo de cada año la Organización Mundial de la Salud (OMS) celebra el Día Mundial Sin Tabaco, cuyo objetivo consiste en señalar los riesgos que supone el consumo de tabaco para la salud y fomentar políticas eficaces de reducción de del mismo. La Asamblea Mundial de la Salud instituyó el Día Mundial Sin Tabaco en 1987 para llamar la atención hacia la epidemia de tabaquismo y sus efectos letales. Su celebración es una oportunidad para destacar mensajes concretos relacionados con el control del tabaco y fomentar la observancia del Convenio Marco de la OMS para el Control del Tabaco, ya que el consumo de este producto supone la principal epidemia prevenible a la que se enfrenta la comunidad sanitaria.

Desde la Fundación Española del Corazón (FEC) queremos animaros a todos los que aún mantenéis este hábito nocivo a que os olvidéis definitivamente del tabaco a través de SmokerSafe, una entretenida aplicación gratuita para teléfonos móviles y tabletas, que hemos elaborado con el objeto de convenceros de las ventajas de una vida sin el humo del cigarrillo a tu alrededor.

Con SmokerSafe puedes descubrir los años de vida que ganarías si dejases de fumar hoy mismo. Esta aplicación para iPhone, iPad y iPod touch te ofrece también un cálculo del ahorro económico que obtendrías al romper con el cigarrillo y una selección de atractivas posibilidades en las que emplear ese tiempo y dinero.

Para conseguir esta información solo necesitas rellenar las casillas en blanco con dos sencillos datos:

  • Número de cigarrillos que fumas al día
  • Precio de la cajetilla de tabaco que fumas habitualmente

A continuación, SmokerSafe te presentará el ahorro económico mensual… anual y a los 10 años   Leer más “Día Mundial Sin Tabaco: celébralo con SmokerSafe”


Before the iPod<br />
Newsweek, 1981

Before the iPod

Newsweek, 1981

How to Present like Steve Jobs

Eventually, he revealed this isn’t three products, but one product called iPhone. Not only was this dramatic, but it also set the stage for what the audience was going to see for the remainder of the event.

Unfortunately, too many presenters don’t reveal a roadmap and fail to heighten the sense of anticipationthat the audience felt when they decided to attend the event.

When it was first revealed that Steve Jobs was going to be talking about an iPod, phone, and internet browser all in the same device, the audience was beside themselves wondering how this whole thing was going to work.

And the same thing would happen to your audience too. When you reveal the features of your new product, your audience is going to wonder with excitement how the features are going to solve their most pressing problems.


Steve Jobspresentations have become the stuff of legend.

Inspired by his presentations, customers flocked to Apple stores waited in line for days to be the first to buy the newly released product. And his presentations left the media salivating over his every word.

You may not have the huge fan base or the media clout of Apple, but you can still use several strategies that Steve Jobs employed to kick-start your product launch.

Every presentation that he gave followed a specific formula that you can use for your:

  • Webinars
  • Product Videos
  • Launch Events

First, you need to build the structure of the presentation. Then you need to incorporate a powerful message. And finally, you need to tell a memorable story that your audience wants to hear. Let’s get into the details of how Steve executed this wonderful presentation recipe…

1. Build the Structure

A Steve Jobs presentation followed a very specific structure that left the audience with no choice but to focus on the message being conveyed. Each presentation began with a roadmap, he broke every segment into three parts, and he never spoke on one topic longer than ten minutes.

Create a Roadmap

Near the beginning of his presentation, Steve Jobs always revealed what he was going to address. This gives the audience a visual guide for what to expect.

In the beginning of the iPhone launch, Steve Jobs announced that he was going to introduce three revolutionary new products:

  1. A wide screen iPod with touch controls
  2. A revolutionary new phone
  3. A breakthrough internet communications device

Eventually, he revealed this isn’t three products, but one product called iPhone. Not only was this dramatic, but it also set the stage for what the audience was going to see for the remainder of the event.

Unfortunately, too many presenters don’t reveal a roadmap and fail to heighten the sense of anticipationthat the audience felt when they decided to attend the event.

When it was first revealed that Steve Jobs was going to be talking about an iPod, phone, and internet browser all in the same device, the audience was beside themselves wondering how this whole thing was going to work.

And the same thing would happen to your audience too. When you reveal the features of your new product, your audience is going to wonder with excitement how the features are going to solve their most pressing problems.

By increasing the level of anticipation in your audience, the more attentive they will be for the remainder of your presentation. Leer más “How to Present like Steve Jobs”

Time to Redefine “Innovation”

Yes, this is an exciting, forward-thinking conclusion, but it is also a daunting one. The ante has been upped: no longer is it enough to want to create “the iPod” of a given industry and follow in Apple’s much-admired, design-worshipping footsteps. Companies have to “think different,” as Steve Jobs always encouraged his team to do.

Of course, simply copying how a successful company does things “different,” won’t automatically ensure parallel results. You have to rethink what “think different” really means in 2012–for you. Are your company’s innovation efforts really resulting in unique work? Do you have original human resources policies to retain your top performers and to recruit—and retain–the next generation of leaders? Will your own management style help define, or at least reflect, the winning business strategies of the 2010s, and not the outdated leadership tactics of the 2000s?

These questions, which can be tough to confront and to answer, are not only good for innovating your offerings, but they’re also generally good for business too. Daring to be different and not just think different can reap long-term dividends. In other words, doing business as usual means you could be out of business sooner then you think. Straying from tradition–conducting business as unusually as you can– might keep you in business longer than your critics and competitors have expected–as IBM and Google have proved.

By Doreen Lorenzo -

Despite the many case studies and op-eds you might read on the importance of “innovation” as a strategy, in real life many businesses are struggling to be innovative. It doesn’t mean that they can’t come up with enough new ideas or that they don’t have creative people on staff. Instead, executives might find that they cannot implement innovation within their company’s structure, or that they get bogged down by distractions that only seem to be taking them on the path to inventions that are timely–and potentially profitable.

In addition, many of the barriers to corporate innovation are forces that are much bigger than internal ones. These hurdles range from the economic challenges in Europe; entire industries dying or at least experiencing troubling states of transition (print and television media, for example, or investment banking); and the shifts in global financial power that are taking place (the rise of China and India, among other “emerging” markets). Leer más “Time to Redefine “Innovation””

Got a Good Business Idea? Here’s How You’ll Know

4. It solves a problem. The problem should be significant and something that impacts a large group of people. “If there aren’t a lot of people who have the problem or if it is not a problem that people really care about solving, move on,” said Gordon Adomdza, assistant professor, Entrepreneurship and Innovation Group, at Northeastern University. He points to Facebook, which tackled asynchronous connectivity, and Google, which addressed the problem of search. “Since the problems are big, there is room for the company to revise its offering, innovate its business model and still be in business even when customer needs change,” Adomdza said. “Because the problem is big, the company can still survive by pivoting within the space.”

CREDIT: Lightbulbs image via Shutterstock

There is no shortage of business ideas, but so few get off the ground. What separates the long-lasting endeavors from those that have a quick expiration date? BusinessNewsDaily spoke to some experts to get a read on the factors that are common in business ideas that take off.

1. It is innovative or offers a twist on an existing product or service. Opening the next pizza joint in a strip mall that already has two pizza parlors is not a formula for success, unless you plan to offer something the others have missed.

“Being new or first is not enough,” said Jose Palomino, founder and CEO of Value Prop Interactive, a consulting firm, and an adjunct professor of marketing at Villanova University. “The iPod wasn’t the first MP3 player, but it defined the category. Being innovative or new doesn’t work if your product doesn’t matter to anyone.”

It doesn’t always pay to be first to market with a product, experts say. “It is not necessarily the person who gets their idea to market first that wins,” said Karen Russo, president of IIPE, an international candidate and name generation firm, and K. Russo Consulting, an executive search and human resources consulting firm. Think BlackBerry being eclipsed by other smartphones that followed. “Sometimes, it is better to sit back and learn from others before jumping in,” she said. Leer más “Got a Good Business Idea? Here’s How You’ll Know”


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