Exclusive: Google Launches Style Guide for Android Developers

The guide, then, will be continually updated with a running list of features, suggestions, and development methods, including things as granular as software button placement to as large as dealing with screen sizes.

“Android has had a lot of terrific developer API level documentation,” Duarte tells me, speaking of the code that developers use to understand how Android works, and how to make applications for the platform. “But within our style guide we have things [where] we think, unequivocally, this is the way to make it Android.”

By last count, over 700,000 new Android devices are being activated every single day. That’s spread a


Image representing Android as depicted in Crun...
Image via CrunchBase
http://www.wired.com/gadgetlab/2012/01/android-design-matias-duarte/
By Mike Isaac

Matias Duarte, the head of user experience at Android, aims to change the way developers design for the platform.

LAS VEGAS — Matias Duarte is a man who loves a challenge.

It’s part of why he took his current job at Google, leading the Android operating system team as head of user experience. In a nutshell, he is the man tasked with making sure Android looks, feels, and performs as smoothly as possible. And it is not an easy job.

“Designing an open mobile operating system — and doing it really well — that’s never happened before in human history,” Duarte tells me, leaning forward in his chair and sipping from a cup of tea as we spoke in the garish hallway of a hotel on the Vegas strip earlier this week. He is visibly excited, seemingly up to the task when I note how big the challenge is. “I’ve done the closed thing before,” he says, referring to his days at Palm working on the webOS operating system. “And I’d like to think I did it well.” Continuar leyendo «Exclusive: Google Launches Style Guide for Android Developers»

What to Expect From Mobile Marketing Tech in 2012

As new technologies emerge that seek to bridge the real world with the digital, the offline-to-online marketing learning curve only gets steeper.

For instance, what is the future of the QR code, and should we prepare to be wowed by augmented reality? Read on for my mobile marketing predictions of 2012.

1. Quick Response (QR) Codes

The Good: We’ll witness the disappearance of non-standard formats, an exponential rise in capable mobile devices, and a steady march toward improved calls-to-action spurred by more accountable analytics.


The Bad: Even though the arrival of native QR scanning in Android and/or iOS would be a boon for mainstream adoption, the move would elbow out increasingly popular third-party scanning apps and draw the ire of developers.


The Ugly: Overwhelmed by the variety of QR uses in marketing campaigns, bad “carpenters” keep blaming their tools, and repeat simple mistakes that disappoint many first-time consumer scanners. 


Whether you love or hate QR codes, they’ll become progressively more ubiquitous and useful as they mature from hype to marketing line item.


Matthias Galica
by 15
Matthias Galica is CEO of ShareSquare, the leading platform among brand and entertainment marketers for incentivizing offline-to-online consumer engagement.
http://mashable.com/2012/01/11/qr-codes-augmented-reality-2012/ 

As new technologies emerge that seek to bridge the real world with the digital, the offline-to-online marketing learning curve only gets steeper.

For instance, what is the future of the QR code, and should we prepare to be wowed by augmented reality? Read on for my mobile marketing predictions of 2012.


1. Quick Response (QR) Codes


The Good: We’ll witness the disappearance of non-standard formats, an exponential rise in capable mobile devices, and a steady march toward improved calls-to-action spurred by more accountable analytics.

The Bad: Even though the arrival of native QR scanning in Android and/or iOS would be a boon for mainstream adoption, the move would elbow out increasingly popular third-party scanning apps and draw the ire of developers.

The Ugly: Overwhelmed by the variety of QR uses in marketing campaigns, bad “carpenters” keep blaming their tools, and repeat simple mistakes that disappoint many first-time consumer scanners.

Whether you love or hate QR codes, they’ll become progressively more ubiquitous and useful as they mature from hype to marketing line item.


2. Augmented Reality (AR)


The Good: Thanks to the exponential rise of capable mobile devices, a few AR campaigns will successfully break through to capture mainstream imaginations. And despite the highly proprietary nature of most AR, efforts like Aurasma‘s will continue striving to build scalable platforms.

The Bad: Similar to QR’s initial reception, the wider availability of easy AR creation tools will result in many more uninspired efforts, disappointing first-time users. The situation is further exacerbated by the broad definition of what “augmented reality” is and by uncertain consumer expectations.

The Ugly: The challenge of consistently retaining consumer attention beyond initial novelty (especially if a leading provider doesn’t emerge) threatens to relegate AR marketing to a modern flop.

In the absence of a dominant AR mobile marketing app, a plurality of contenders will fight to attain precious network effects, all the while searching for the “sticky” use cases and supporting performance metrics that result in repeat usage.


3. Near Field Communication (NFC)


The Good: Even though mobile wallets have held the spotlight, competition among providers hastens hardware penetration for mobile marketing opportunities, like the ability to swap SIM cards for NFC in lieu of upgrading one’s entire device. Early campaigns will appear in tandem with QR codes.

The Bad: Total NFC mobile penetration will remain below critical mass for mainstream deployments, constraining good campaigns to tightly focused areas, while exposing poorly conceived campaigns with less reach to critical scorn.

The Ugly: As competition escalates among mobile wallet hopefuls like Google WalletISIS, and their respectively exclusive carriers, cross-compatibility of NFC standards across mobile devices will be threatened.

The competitive landscape of mobile payments in 2012 will play a large role in either accelerating or forestalling NFC’s mobile marketing future.


4. The Field (Everybody Else)


The Good: Offline-online tech will quietly thrive, especially that which offers simplicity with mass compatibility, like Zoove’s StarStar numbers. Also, startups like ShopKick, which diligently cultivates lucrative redemption and loyalty behavior into passionate user bases, will enjoy increased participation.

The Bad: Recognition apps will continue to fetishize the technology and ignore whether the end result is any good, with the exception of Google Goggles, which will seamlessly integrate into Android’s camera (effectively making visual search opt-out).

The Ugly: Some offline-online startups will be forced to transition from enthusiastic early adopters to monetizing mainstream demand. The true nature of “checking-in” will be called into question.

QR, AR and NFC are getting all kinds of buzz, but a healthy contingent of other contenders is also vying to close the loop. Given the wide spectrum of opportunities in offline-to-online engagement, it’s not inconceivable that multiple technologies can succeed across mutually exclusive consumer behaviors.

Image courtesy of Flickrhedrinbc

SenTab, compartir enlaces entre diferentes dispositivos

La sincronización es automática y puedes tener la seguridad que no se perderá ningún enlace o contenido que compartes a través de SenTab. Además, te permite si deseas, tener un grupo privado con el cual compartir los enlaces, por ejemplo, tus compañeros de trabajo o de la universidad.

Solo tienes que registrarte en el sitio web de SenTab, designar un nombre al grupo, una contraseña (que debes compartir entre todas las personas del grupo) y una cuenta de correo electrónico para confirmar la registración. Luego descarga la extensión para el navegador o la aplicación, depende el dispositivo que desees utilizar.


SenTab es un complemento para Google Chrome y Safari (y también hay una versión iOS), que nos permite enviar enlaces entre diferentes dispositivos y ordenadores.

Por ejemplo, estás viajando y ves unos artículos interesantes que te gustaría leer cuando llegues a tu casa en el ordenador. Tratar de recordarlo puede ser todo un desafío, mas si tenernos una agenda ocupada. Pero con SenTab puedes sincronizar diversos dispositivos, enviando y compartiendo enlaces, sin ningún problema. Continuar leyendo «SenTab, compartir enlaces entre diferentes dispositivos»

The Grim Future of Web Browsers

Well if you haven’t, I can tell you for sure that you do. By using portable devices more often and desktop computers less the latest gadgets quickly become out of date. Without realizing we have become unplugged and do not need computers anymore – which also means we do not need browsers anymore. And why would we? At the end of the day we have our smartphones filled with apps that can keep us busy for a long time. Sometimes I don’t even check my Facebook from my computer, even if I am close to it, because it is much easier to do it from the phone. Ever since the IT world made it possible to connect to the internet wirelessly, nobody has looked back. People invest much more money today in phones and portable devices like tablets or eBook Readers than in computers.


Written by: Christian Vasile
http://www.1stwebdesigner.com/design/web-browser-grim-future/ 

Nothing new appearing today in the IT world is labelled as a surprise, because everything moves so fast and at some point in time you start to know when the big news hit the market. With the technology advancing so fast, especially all the mobile devices we call smartphones today part of the mainstream and are, maybe, the most important thing in our lives. So by sending a message from your QWERTY Android device or by playing Fruit Ninja on your latest iPhone, have you ever thought that you yourself are changing the IT world?

The Grim Future of Web Browsers

Well if you haven’t, I can tell you for sure that you do. By using portable devices more often and desktop computers less the latest gadgets quickly become out of date. Without realizing we have become unplugged and do not need computers anymore – which also means we do not need browsers anymore. And why would we? At the end of the day we have our smartphones filled with apps that can keep us busy for a long time. Sometimes I don’t even check my Facebook from my computer, even if I am close to it, because it is much easier to do it from the phone. Ever since the IT world made it possible to connect to the internet wirelessly, nobody has looked back. People invest much more money today in phones and portable devices like tablets or eBook Readers than in computers. Continuar leyendo «The Grim Future of Web Browsers»

Top 10 Mobile Apps for Designers

For the majority of designers, a typical day is diverse and without a lot of structure. Environments are widely variable, and mobile devices have become as critical an attachment as the computer. With mobile development evolving rapidly, designers can get more and more accomplished on the go, spending more time being creative and less time worrying about the tasks piling up at the studio.

You May Be Interested In The Following Posts

If you like this article, you might be interested in some of our older articles about 10 Great Mobile Website Designs + 5 Awesome Mobile Website Builders, 25 Original Flash Solutions for a Web/Graphic Designers Website or Avatar Movie Inspired Designers Artworks.

Below are 10 of the most essential mobile apps for designers, chosen for their utility, usability, and necessity. Even if you don’t own an Android or iPhone, this list can serve as inspiration for what you need to get next.

Sketchbook Mobile

Voted one of the “5 Must-Have iPad Apps” by Wired magazine, this amazing app from Autodesk transforms your mobile device into the ultimate sketchbook. It boasts professional sketching capabilities, a rich toolset, and intuitive interface. With just your fingers, you can create anything from a rough sketch to deeply detailed artwork, and each file can be saved in a variety of formats or imported directly to PhotoShop.

Availability: iPhone, iPad, iPod Touch, Android


http://www.psdeluxe.com/articles/tools/mobile-apps-for-designers/

For the majority of designers, a typical day is diverse and without a lot of structure. Environments are widely variable, and mobile devices have become as critical an attachment as the computer. With mobile development evolving rapidly, designers can get more and more accomplished on the go, spending more time being creative and less time worrying about the tasks piling up at the studio.

You May Be Interested In The Following Posts

If you like this article, you might be interested in some of our older articles about 10 Great Mobile Website Designs + 5 Awesome Mobile Website Builders, 25 Original Flash Solutions for a Web/Graphic Designers Website or Avatar Movie Inspired Designers Artworks.


Below are 10 of the most essential mobile apps for designers, chosen for their utility, usability, and necessity. Even if you don’t own an Android or iPhone, this list can serve as inspiration for what you need to get next.

Sketchbook Mobile

Voted one of the “5 Must-Have iPad Apps” by Wired magazine, this amazing app from Autodesk transforms your mobile device into the ultimate sketchbook. It boasts professional sketching capabilities, a rich toolset, and intuitive interface. With just your fingers, you can create anything from a rough sketch to deeply detailed artwork, and each file can be saved in a variety of formats or imported directly to PhotoShop.

Availability: iPhone, iPad, iPod Touch, Android

Sketchbook Mobile

Palettes

Palettes is a powerful iOS app for the iPad and iPhone4 that lets you create palettes on the fly from anything, anywhere. You can select colors from a snapshot, webpage or pre-made models and store them in a handy palette library. Tapping a color from the Palette view gives you all the detail you could possibly want in the form of RGB, CMYK, Gray percentage, and Web Hex values. If you opt for the pro version, you can even import palettes into a wide variety of graphic editing programs, including the Adobe Suite.

Availability: iPhone, iPad

Palettes

WordPress Continuar leyendo «Top 10 Mobile Apps for Designers»

Anatomy of an Apple Email

The emails sent by Apple to consumers are riddled with trademark characteristics, including multiple ‘Calls To Action,’ as well as the beloved ‘Hero Shot.’ Here is a breakdown of each of these characteristics and a summary of their general purpose.


by Ethan Bloch

110110-FLOW-APPLE

The emails sent by Apple to consumers are riddled with trademark characteristics, including multiple ‘Calls To Action,’ as well as the beloved ‘Hero Shot.’ Here is a breakdown of each of these characteristics and a summary of their general purpose.

Read more: http://www.flowtown.com/blog/anatomy-ofan-apple-email#ixzz1AuOipRFS

Web Developer’s Guide to Getting a Startup Up and Running

Despite the overall economic downturn, there seems to be yet another boom in web startups. In the ’90s, we saw the explosion of the Internet’s first big names, like eBay, Yahoo, Amazon, and others. In the 2000′s, social networking and the beginnings of web apps took off, planting MySpace, Facebook, and Flickr firmly on the map–the so-called Web 2.0.

But times have changed yet again, and we’re now in a new kind of web startup boom; one that is on a smaller scale, yet more prevalent due to more accessible development tools and cheaper infrastructures (powered by affordable cloud-based services such as Amazon S3). This is the app boom. The focus is on utility, cost-effectiveness, and highly targeted solutions to common problems. This can range from niche web apps to mobile device apps for iOS (iPhone, iPad, and iPod touch) and Android.

Today’s web startups are leveraging the technological and social advancements we’ve made over the past two decades, packaging them into useful tools meant to fit right into a person’s daily life.


by Brian Casel
http://sixrevisions.com/project-management/web-developers-guide-to-getting-a-startup-up-and-running/

A Web Developer's Guide to Getting a Startup Up and Running

Despite the overall economic downturn, there seems to be yet another boom in web startups. In the ’90s, we saw the explosion of the Internet’s first big names, like eBay, Yahoo, Amazon, and others. In the 2000′s, social networking and the beginnings of web apps took off, planting MySpace, Facebook, and Flickr firmly on the map–the so-called Web 2.0.

But times have changed yet again, and we’re now in a new kind of web startup boom; one that is on a smaller scale, yet more prevalent due to more accessible development tools and cheaper infrastructures (powered by affordable cloud-based services such as Amazon S3). This is the app boom. The focus is on utility, cost-effectiveness, and highly targeted solutions to common problems. This can range from niche web apps to mobile device apps for iOS (iPhone, iPad, and iPod touch) and Android.

Today’s web startups are leveraging the technological and social advancements we’ve made over the past two decades, packaging them into useful tools meant to fit right into a person’s daily life. Continuar leyendo «Web Developer’s Guide to Getting a Startup Up and Running»

39 New Social Media Resources You May Have Missed

# 5 Magnificent Memes [Mashable Awards]
A favorite meme is a very personal thing — like a perfume, a haircut, a uniquely diagnosed neurosis.
# HOW TO: Use Social Media to Enhance Your Event
If you’re planning a conference, here are some ways to boost participation, networking, and engagement with social media.
# 7 Essential Podcasts You Should Add to Your Playlist
Need new music? Social commentary? Some poetry? Science? These seven podcasts will enlighten, inform, and entertain.
# 3 Examples of Stellar Social Media Customer Service [Mashable Awards]
Social media customer service has become a combination of troubleshooting, engagement and building community. Some companies are better at it than others.
# 3 Incredible Social Good Champions [Mashable Awards]
These three individuals and their organizations are changing the way that we think of activism.
# 10 Social Media Deals to Check In to on Black Friday
We’ve scoured the web and rounded up 10 specials and promotions offered exclusively through social media.
# 5 Facebook Profile Photos to Avoid
Your profile shot is your calling card, your public face. So why do so many of you contort it into that of a duck?
# How Investigative Journalism Is Prospering in the Age of Social Media
Social tools are making the work of investigative reporters more efficient and comprehensive. Take a look at these examples on the cutting edge of social journalism.
# HOW TO: Help Feed the Hungry With Online Donations
Many organizations that give to the hungry also have websites that can accept donations; a lot of these sites even accept Paypal. Check out some of the organizations here.
# How Online Classrooms Are Helping Haiti Rebuild Its Education System
Much of Haiti’s higher education system was destroyed in January. University of the People is helping to rebuild it — virtually.
# For the Person Who Has Everything, Go Online to Give the Gift of Charity
For that hard-to-buy-for loved one, consider a charity gift card or philanthropic donation. Check out this list of sites where you can give a donation to charity as a gift.


Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time.

marker social icons

10 Social Media Marketing Ideas That The Experts Are Talking About

Social media is empowering startup brands and forcing established brands to create new measures of success for their campaigns. The day and a half I spent at the Social Media Strategies conference was a buffet of problems, solutions and more than a few predictions of what lies ahead for the advertising industry in the rapid evolving social media landscape.

My takeaways include restatement of social media marketing basics worthy of repetition and some fresh ideas for you to consider as you move your campaigns forward.

#1 — Social media is motivating brands to provide more responsive customer service

Several speakers expressed that it is essential that brands monitor social media conversations for complaints about their brands and suggesting the right “formula” of on-platform and behind-the-scenes resolution. It’s great that a consumer can voice his or her grievance on Twitter and get a rapid response. It stinks that so many brands have been failing for years to provide this respect for its customers via its support channels. If brands provide better service in response to a tweet than to a phone call, are we going to inadvertently create a culture of public “whining”?



Social media is empowering startup brands and forcing established brands to create new measures of success for their campaigns. The day and a half I spent at the Social Media Strategies conference was a buffet of problems, solutions and more than a few predictions of what lies ahead for the advertising industry in the rapid evolving social media landscape.

My takeaways include restatement of social media marketing basics worthy of repetition and some fresh ideas for you to consider as you move your campaigns forward.

#1 — Social media is motivating brands to provide more responsive customer service

Several speakers expressed that it is essential that brands monitor social media conversations for complaints about their brands and suggesting the right “formula” of on-platform and behind-the-scenes resolution. It’s great that a consumer can voice his or her grievance on Twitter and get a rapid response. It stinks that so many brands have been failing for years to provide this respect for its customers via its support channels. If brands provide better service in response to a tweet than to a phone call, are we going to inadvertently create a culture of public “whining”? Continuar leyendo «10 Social Media Marketing Ideas That The Experts Are Talking About»

MacRumors iPhone Blog


http://www.macrumors.com/iphone/

Apple’s Entertainment Roadmap: Simple, Connected, and In the Cloud

At the 2008 World Wide Developer Conference, CEO Steve Jobs showed a three-legged stool during his presentation. Each leg represented one part of Apple’s business: Music, iPhone and Mac. After the event, many people wondered where Apple TV fit in–where was the fourth leg? Today, we found out.

The new Apple TV is streamlined to a fault, and forgoes two major elements that just about every other competing media streamer offers: internal and external storage. Apple TV has no internal storage, like a hard drive or flash storage for you to store the movies you own.

«People don’t want to think about managing storage, they just want to watch their shows,» Jobs said during the event. «They don’t want to sync to a computer, most don’t even know what that is. And they want whatever the hardware is to be silent, cool, and small.»


BY Dan Nosowitz

Steve Jobs presentation

There were few surprises during today’s Apple event, many of the new products–including the touchscreen Nano, a social network, a cheaper Netflix-toting Apple TV, and front-facing-camera-toting iPod Touch–were rumored with surprising accuracy. But put together, these announcements reveal a lot about where Apple is pushing its entertainment division. Continuar leyendo «Apple’s Entertainment Roadmap: Simple, Connected, and In the Cloud»

10 Useful iPhone Keyboard Shortcuts, Tips and Tricks

Amy-Mae Elliott

Whether you’ve taken to the iPhone’s touchscreen keyboard like a duck to water, or are more of a one-finger-at-a-time typist, there are plenty of shortcuts, tips and tricks that can improve your iTyping experience.

Here, we’ve rounded up ten useful ways to be faster and more productive with your iPhone’s keyboard. We hope these tricks are handy for anyone new to the platform, or those who have not had the time to really experiment.

Ranging from basic how-tos to more advanced trickery, have a read of our ten tips below, and do share any keyboard-, language- or other text entry-related hints you’ve discovered on your iDevice in the comments.
1. HOW TO: Add an International Keyboard

iOS4 has more language options than ever before. If you’re bi-lingual, there’s an easy way to add an international keyboard to your iPhone’s set-up so you can switch between English and Chinese — for example — on the fly.

From the home screen, go to “Settings,” then “General,” then scroll down to see “Keyboard” and tap this option. You can then select “International Keyboards” and scroll through the list to add the language you need.

Now, for all iPhone OS versions, when you have the keyboard on the screen, if you hit the little globe icon next to the space bar, you can switch between languages at the press of a button.


Amy-Mae Elliott

Whether you’ve taken to the iPhone’s touchscreen keyboard like a duck to water, or are more of a one-finger-at-a-time typist, there are plenty of shortcuts, tips and tricks that can improve your iTyping experience.

Here, we’ve rounded up ten useful ways to be faster and more productive with your iPhone’s keyboard. We hope these tricks are handy for anyone new to the platform, or those who have not had the time to really experiment.

Ranging from basic how-tos to more advanced trickery, have a read of our ten tips below, and do share any keyboard-, language- or other text entry-related hints you’ve discovered on your iDevice in the comments.


1. HOW TO: Add an International Keyboard


iOS4 has more language options than ever before. If you’re bi-lingual, there’s an easy way to add an international keyboard to your iPhone’s set-up so you can switch between English and Chinese — for example — on the fly.

From the home screen, go to “Settings,” then “General,” then scroll down to see “Keyboard” and tap this option. You can then select “International Keyboards” and scroll through the list to add the language you need.

Now, for all iPhone OS versions, when you have the keyboard on the screen, if you hit the little globe icon next to the space bar, you can switch between languages at the press of a button. Continuar leyendo «10 Useful iPhone Keyboard Shortcuts, Tips and Tricks»

Facebook Places Arrives on the iPhone

The updated app prominently puts Places front-and-center when you first open up the new app. “See where your friends are and share where you are” is the message that greets users when they first open up Facebook for iPhone. Tapping on the Places icon takes you to a menu where you can either scan where your friends have recently checked in or check in to a location yourself.

The checking-in process is still a bit buggy though (I can’t refresh the page with all of my friends’ check-ins), and for some users the option to check in or add new places won’t be available until Facebook completes the rollout of its new geolocation product.

Places isn’t the only new addition, though. Facebook for iPhone now has added privacy options for status updates; now you can set who sees individual status updates. Messages to multiple recipients now display all of the participants, rather than just the sender. Finally, for all of you that are constantly uploading videos and photos to Facebook via the iPhone, there’s good news for you too; the updated app uploads multimedia in the background, as long as you have iOS 4.


Ben Parr

Version 3.2 of the Facebook iPhone app has arrived in the app store, and while it comes with several new features and bug fixes, it’s the arrival of Facebook Places that make this update one to remember.

Revealed earlier today at a press event at Facebook’s headquarters, Facebook Places is the company’s attempt at geolocation. Similar to Foursquare, Places allows you to see where your friends are or to check in to nearby locations.

Continuar leyendo «Facebook Places Arrives on the iPhone»

Mobile Web Design: Best Practices

The explosion in user adoption of mobile devices has revolutionized the web. Though designing for the Mobile Web follow similar principles to designing websites, we must consider some notable differences.

For one, current mobile device networks don’t run in the same speed as broadband devices.

In addition, there are also a myriad of ways our mobile web designs are displayed in, from touch screens to netbooks, which make even the smallest desktop monitors look like giants.

Some might argue that going mobile isn’t necessary yet, however, what no one will disagree with is that it’s an inevitable turn in the profession of people who make and run websites.

If you’re considering developing mobile web designs (or pushing an existing one onto the Mobile Web), this article should help you get to grips with the growing trend of mobile design.


by Alexander Dawson

Mobile Web Design: Best Practices

The explosion in user adoption of mobile devices has revolutionized the web. Though designing for the Mobile Web follow similar principles to designing websites, we must consider some notable differences.

For one, current mobile device networks don’t run in the same speed as broadband devices.

In addition, there are also a myriad of ways our mobile web designs are displayed in, from touch screens to netbooks, which make even the smallest desktop monitors look like giants.

Some might argue that going mobile isn’t necessary yet, however, what no one will disagree with is that it’s an inevitable turn in the profession of people who make and run websites.

If you’re considering developing mobile web designs (or pushing an existing one onto the Mobile Web), this article should help you get to grips with the growing trend of mobile design. Continuar leyendo «Mobile Web Design: Best Practices»

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Un Pont entre la Psique i les Emocions

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