3 Big CMO-Worthy Benefits of Landing Pages – Thanks to @ioninteractive


(…) landing pages require more resources? More content? More effort? Aren’t they more to manage? Isn’t it more to integrate?

Vía ioninteractive.com

To be honest, yes, they do.

Creating campaign-specific landing pages requires work. But the impact that a successful landing page can have on metrics such as cost to acquire a customer and ROI is tremendous.

These are the statistics executives care about and the reason why the lowly landing page should be elevated to a seat worth time and attention from everyone inside your marketing organization, including your CMO.

+INFO? Full article here 🙂

There are 3 primary benefits to landing pages:

1. Better User Experiences

When it comes to post-click marketing, first impressions are crucial. You have 1/20th of a second to impress your visitor after they click, so it’s up to you to make it count.

2. Easy Experimentation

All digital marketers know the value of testing when it comes to web pages, however sometimes it’s hard to conceive and execute a test of a a big idea on the website.

3. Increased Leads, Sales & Revenue:

We now know that landing pages can have a huge impact on the overall visitor experience, and we know that they make testing a breeze.

Post-click, big testing & momentum // thnxz to ioninteractive.com – @ioninteractive


Post-click is back. 
Well, in reality, it never really went away. Everyone just started going landing page cray cray! However, cliché “landing pages” are notoriously (below) average experiences. For most of our customers, formulaic landing pages (headline, content, call-to-action) aren’t an option. Savvy marketers need more – and they deserve more! Since 2007, we have been focused on highly targeted, personalized, post-click experiences. Oh sure, we do landing pages, but we also give you the opportunity to go beyond landing pages, way beyond. Post-click isn’t new, but its back and its better than ever.

Big testing is “it”.
Big data is, well, a big topic. It raises big questions for marketers, mainly, “how do we use this data to grow our business?” But we believe that big testing may be more important than big data. Because testing big ideas 1. drives meaningful learning 2. empowers teams and 3. fosters a culture of experimentation.

Big testing is about experimenting with big, bad, bold ideas. It means breaking free of the iterative state of mind and innovating for big results. If you aren’t testing, you are status quo. And if you aren’t innovating, you won’t be able to stay ahead of your competition. Big testing empowers teams to run their own tests and not be afraid of “the big bold test.”

 

Momentum = Mass x Velocity  (Full article)

Momentum can mean many things to many people, but for me, it means moving the needle quickly and efficiently.

E-books PDF courtesy by ioninteractive.com


Learn how to use landing page software in tandem with your current marketing automation solution for exceptional results.

Integrating LiveBall with your marketing automation solution can help you to generate results unlike anything that you could achieve singly. In this guide, you’ll learn how to leverage the Power of Two to create a wider variety of better experience with less effort, more sophistication, greater insights, and streamlined testing.

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50 Landing Page Best Practices

The Ultimate Guide to Effective Landing Pages

From templates to testing and everything in between, this jam-packed best practices manual contains 50 expert tips and strategies for building the best landing pages.

You’ll gain valuable insights such as how to integrate your landing experience with a post-conversion audience, and how to build audience-specific landing pages. In addition, we’re revealing a trove of testing strategies, including which elements are most important to test on your pages.

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Landing Page Toolkit

This workbook takes you step-by-step from creating landing pages to optimizing them for high-conversion. Learn strategies for testing, segmenting, and messaging success. We even included extra workpages for future use. Read the toolkit and start making high-performance pages today.

 

 

 

 

 

 

 

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About ion
Scalable, Agile Landing Page Optimization & Management

Marketers spend a lot to win clicks. We think every one of those clicks should lead to a great experience. Our cloud-based platform, LiveBall is used by hundreds of global brands to create and optimize post-click web experiences. We also offer a wide-range of strategic services for companies who need help in the planning, executing and optimizing of their post-click programs.

  • Born of Market Demand
  • Built for the Future
  • Designed to Deliver Results
  • Priced & Packaged to Grow with You
  • Immediate Deployment
  • Unlike Anything Else

 

 

 

______________________________

Main 1.888.466.4332
Intl +01.561.394.9484
Facsimile +01.561.394.9773
Twitter @ioninteractive
Email info@ioninteractive.com

Florida
ion interactive
200 East Palmetto Park Road
Suite 107
Boca Raton, FL 33432

Massachusetts
ion interactive
One Broadway, 14th Floor
Cambridge, MA 02142

Another 5 Points of Landing Page Relevancy | ioninteractive.com


ioninteractive.com

Over the next few weeks, I will be taking you through the 5 dimensions of conversion-oriented landing experiences, showcasing some examples of pages that are Relevant, Engaging,Authoritative, Directional and that Yield Optimal. In the final post, I’ll give a checklist for conducting your own R.E.A.D.Y review. So, let’s get started with the first dimension — Relevancy.

A relevant landing experience makes sure visitors’ expectations are met, by fulfilling on its pre-click promise. How do you know if your page is relevant? Start by reviewing your ad, then use the five points of relevancy to gauge your effectiveness.

  • 1. Fulfills Promises
  • 2. Targeted & Specific
  • 3. Design Matched
  • 4. Visually Appealing
  • 5. Speaks the Audience’s Language

COMPLETE STORY