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Decoding Global Investment Attitudes


http://blog.nielsen.com

Nielsen today released the results of an online survey to better understand the consumer mindset on investment strategies. The study, Decoding Global Investment Attitudes, gathers information from online consumers  in 56 countries around the world who have indicated they currently use investment products such as stocks, mutual funds, bonds, certificates of deposit, derivative tools and foreign currency for investment purposes. Key findings from the study include:

global-investment-attitudes

Leer más “Decoding Global Investment Attitudes”

Understanding the New ROI of Marketing


forbes.com | http://goo.gl/tSdIV

Deutsch: Zusammenhang zwischen Preis-Leistungs...

No longer does ROI stand only for return on investment. Today, ROI also stands for return on impression, which encompasses two primary values — a hard metric and a soft metric. Together, those two values are far more powerful for measuring marketing performance than the single dollar value provided by return on investment metrics.

But the new ROI of marketing goes even further than investments and impressions. It also encompasses return on engagement, objectives, and opportunity. Today, people share information via the social web faster and more frequently than ever. Traditional ROI analysis is just the tip of the iceberg. The really interesting part of the story is what happens beneath the surface of the water. The hard metrics related to return on investment barely touch the surface.

Return on Impression = Eyeballs Leer más “Understanding the New ROI of Marketing”

5 Tips for taking your tech startup from big idea to business success

3. Do your homework
More often than not, real success comes from doing your homework. There’s no use in launching a revolutionary product if your market simply isn’t ready for it. So do your analysis, beta test your product, see who bites, and don’t ever be afraid to put out a free tester. Once the thumbs go up and the market says “yes please”, then you can start selling, and make a very strong case to potential financiers, who can help you to take your business to the next level.

4. Manage your cash-flow
Potential venture capitalist partners are looking for a solid sales track record. This doesn’t just mean more money; it means giving your prospective venture capital investors something to measure ROI against. If you can manage a solid growing flow of sales, then your prospective VC partners are able to feel a lot more secure about your ability to manage and nurture their seed capital.

Professional VC companies have a very strict litmus test on profitability. Most will not accept a loss-to-win ratio of less than 50%, so you really need to be able to show them that your idea has the capacity to go all the way, and that you are the one to take it there.

5. Change your mind-set
In spite of increasing opportunities, going it alone continues to be a frightening prospect, particularly in developing economies.

However, armed with the correct mind-set, and the right amount of hard work, research and planning, there’s nothing stopping you from turning your big idea into big business success.


 

Dave Blakey

 By  | http://memeburn.com

 

Throughout the world, and particularly in emerging market countries, the entrepreneurial landscape remains notoriously difficult to navigate, with an estimated 80% of small businesses failing to sustain themselves for a period of longer than five years.

However, with an increasing percentage of jobs now being directly attributable to small business ventures, financial backers in both private and public sectors are slowly starting to acknowledge the substantial impact of entrepreneurial activity on a nation’s economy.

Yet, in spite the rising global trend towards venture capitalist backing of tech startups, there remain very few such initiatives present in emerging markets. Can this be accredited to unsustainable entrepreneurial ecosystems, or is success simply a mind-set shift away?

Conservative investors
A venture capital investor once told me that, out of ten investments, he expected seven to fail, two to return his investment and one to make a fortune. Those are fairly frightening odds for someone investing large amounts of capital, but even more terrifying for someone looking to leave the security of the job market to launch a start-up business.

What’s more, bankers and financiers are generally not intent on funding ideas that might be perceived as “pie in the sky”, particularly when it comes to the technical and creative industries.

As a result, it’s no wonder that many start-ups end before they even crank up the proverbial engine, the main reason being they couldn’t raise the venture capital financing required to start, or were simply too afraid to try.

1. Reduce your risksLeer más “5 Tips for taking your tech startup from big idea to business success”

Change Is Sexy, Until it Costs

If a short term marketing gimmick is all you’re after, that’s fine (and it’s still going to require investment). But if you are really trying to adapt your business to the demands and pressure that social communication and culture is creating, and ensure that you’re integrating social horizontally as well as vertically, it’s a long-term play – think years, not months – that will require you to commit effort and resources, and embrace the discomfort that comes with change.

If those things don’t interest you, you aren’t ready to be a social business. That’s the uncomfortable truth. Change is a sexy idea, until it costs. But the result of that change is what eventually defines you and the future of your business. The companies investing in their business models will win, every time.


http://www.brasstackthinking.com/

Brass Tack Thinking - Change Is Sexy, Until It Costs“I’d like to better use social to build my business.

But I don’t want to spend anything because we don’t have a budget, and we can’t cut anything else. I don’t want to have to hire anyone or spend any extra time on this, and no one else can take it on right now, so we’ll need to outsource it or perhaps put the intern in charge of it. We like our culture the way it is and don’t see anything wrong with it, and we’ve always done things this way so we’re not really keen to change any of our processes or people. Some rhetoric around developing a positive culture would be great, but we really don’t have any intention of putting any of that into practice if it involves significant effort or any kind of substantial change that might disrupt the way that we work or how we work with our customers currently.

So we’re really looking for some free strategy guidance, but we’d like to reserve the right to reject it outright if it feels uncomfortable or unfamiliar. We’d like some viral content that’s easy and cheap to create, and we’re really not interested in investing any time or people long term on this. Just looking for some some proven, guaranteed best practices that we can implement immediately, get immediate return on, set on autopilot, call ourselves “social” and not worry about integrating into the rest of our business because we’re looking for a quick win here that doesn’t really require much from us.

Can you help?” Leer más “Change Is Sexy, Until it Costs”

Courtesy and Tact Can Go a Long Way for Startups

How To Cancel a Meeting
“You better not be the person who was asking for the meeting. You should grovel. You should call personally to state your sincerest apologies.”
– Mark Suster

Back in May of this year, investor Mark Suster recalled an anecdote when the cancellation of a meeting frustrated him. He had scheduled a meeting with an entrepreneur and kept the commitment despite a strong desire to reschedule and attend a conference. When the entrepreneur cancelled last minute (by having his assistant call Suster’s, no less) Suster was upset, to say the least.

Long story short, the entrepreneur had a good reason for canceling the meeting, but Suster was left with a bad taste in his mouth due to the way it was handled. As he outlines in his post, depending on the proximity to the meeting, canceling an appointment has varying levels of requirements.

If it’s a few days before, or earlier, it’s okay to send a polite email in most cases. Within a day of the meeting, Suster says you need to be aware of who you are dealing with, and decide accordingly.


covermouth_sep10.jpgWith the angst from the angels and venture capitalists debate still hanging in the air, and the thickening plot of “Angelgate,” it’s easy to forget that courteous, polite and gracious behavior can save your startup from easy pitfalls. In an industry that functions largely on connections, burning bridges is never a smart move, intentional or not. Here are a pair of examples from seasoned venture capitalists on how playing nice can go a long way.

How To Cancel a Meeting

“You better not be the person who was asking for the meeting. You should grovel. You should call personally to state your sincerest apologies.”
Mark Suster

Back in May of this year, investor Mark Suster recalled an anecdote when the cancellation of a meeting frustrated him. He had scheduled a meeting with an entrepreneur and kept the commitment despite a strong desire to reschedule and attend a conference. When the entrepreneur cancelled last minute (by having his assistant call Suster’s, no less) Suster was upset, to say the least.

Long story short, the entrepreneur had a good reason for canceling the meeting, but Suster was left with a bad taste in his mouth due to the way it was handled. As he outlines in his post, depending on the proximity to the meeting, canceling an appointment has varying levels of requirements.

If it’s a few days before, or earlier, it’s okay to send a polite email in most cases. Within a day of the meeting, Suster says you need to be aware of who you are dealing with, and decide accordingly. Leer más “Courtesy and Tact Can Go a Long Way for Startups”

7 Warning Signs Your “Big Idea” Is Going to Flop

By James Chartrand

Ever have a really great idea for a product?

You know, the kind of idea that leaves you slack-jawed and wide-eyed with wonder at the sheer potential of it all. You want to grab someone by the shoulders and explain the whole thing in a breathless rush, watching their eyes grow in wonder as they realize you’re going to be rich and famous. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality.

Oh yeah. It’s an awesome feeling.

There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard. You could shrug it off and say that failure is really a learning experience, but wouldn’t you rather learn how to avoid those flops so you can save yourself time, money and heartache?

I know I would.

So here are seven warning signs your big idea is about to flop and seven ways to avoid landing with a splat:


Broken-Lightbulb

By James Chartrand | //blog.kissmetrics.com

Ever have a really great idea for a product?

You know, the kind of idea that leaves you slack-jawed and wide-eyed with wonder at the sheer potential of it all. You want to grab someone by the shoulders and explain the whole thing in a breathless rush, watching their eyes grow in wonder as they realize you’re going to be rich and famous. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality.

Oh yeah. It’s an awesome feeling.

There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard. You could shrug it off and say that failure is really a learning experience, but wouldn’t you rather learn how to avoid those flops so you can save yourself time, money and heartache?

I know I would.

So here are seven warning signs your big idea is about to flop and seven ways to avoid landing with a splat: Leer más “7 Warning Signs Your “Big Idea” Is Going to Flop”