Week in Review



Intuit Has ‘No Plans to Retire’ QuickBooks SDK

shutterstock_100803736

Mobile apps and SaaS might be the future of Intuit’s developer toolkit for QuickBooks, but don’t tell that to the thousands of developers who are still using QuickBooks’ Software Development Kit (SDK) to make desktop applications. To ease the transition, Intuit has announced that the company currently has “no plans to retire the SDK” while it nudges third-party developers toward the cloud with the new Intuit Partner Platform (IPP).

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Link to El día D de los emprendedores

Todo emprendedor conoce el día D. Es el día en el que después de mucho pensar, de mucho imaginar, de diseñar el producto, de ver las primeras pruebas, de hacer todo el testeo, finalmente el proyecto ve la luz. En general lo que nos pasa a todos los emprendedores es que después de un proceso tan intenso de trabajo, piensas que el mercado entenderá tu propuesta y empezarán a llegar compras por todos lados. Pero cuando finalmente llega, no pasan grandes cosas.

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Link to Modelo de captación: ¿Cómo conseguir nuevos clientes?

Los objetivos de marketing siempre tiene que ver con un resultado de negocio (crecer, mantener o frenar caída) siempre relacionados con algo (respecto al año pasado o respecto a un mercado o share). Para conseguirlo al final hay sólo dos caminos: conseguir nuevos clientes o que los clientes actuales consuman más. Hoy me gustaría recoger algunos apuntes sobre la captación.

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Extremely Beautiful Examples Of Sunset Photography

Extremely Beautiful Examples Of Sunset Photography

One of the most colorful times of the day is when the sun is going down to rest behind the horizon.Enjoy watching these extremely beautiful examples of sunset photography !

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Design From the Future! An Interview with the Authors of Make It So.

By Andrew Maier 

Design From the Future! An Interview with the Authors of Make It So.

There’s something magical about the genre of Science Fiction: “science” is rigorous while “fiction” grants creative license. But where does one end and the other begin? Nathan Shedroff and Christopher Noessel hunt for an answer in their latest book, Make it So.

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Classic Photography Theme for WordPress

Classic Photography is our latest free WordPress theme, and this one has loads of features that make it a great choice for photographers who need a quality website.

Theme features include:

  • An adaptive layout that looks great on desktops, tablets, and smartphones.
  • Full-color control! You can change the color of almost every element of the design.
  • Customizable homepage slideshow to showcase your photos.
  • Customizable photo galleries.
  • Upload your own logo.
  • Widget-ready sidebar.

Classic Photography Theme for WordPress

¿Estar o no estar en Pinterest? He ahí la cuestión


http://www.marketingdirecto.com

Pinterest está actualmente en boca de todos, por lo que cada vez más marcas sienten curiosidad por la que tiene todos los números para convertirse en la nueva sensación 2.0.
Sin embargo, que esté de moda no quiere decir que todas las marcas deban tirarse a la piscina de Pinterest. Tanto por su público, fundamentalmente femenino, como por su contenido, exclusivamente visual, Pinterest es menos “horizontal” que redes sociales como Facebook o Twitter.
Para ayudar a las marcas a averiguar si Pinterest se adapta o no los intereses de su negocio, Intuit ha publicado la siguiente infografía… Leer más “¿Estar o no estar en Pinterest? He ahí la cuestión”

Una aplicación que simplifica transacciones bancarias

La empresa Intuit creó una aplicación para iPad que ayuda a los clientes a manejar mejor sus finanzas donde sea que se encuentren.

Para aquellos que posean la tableta de Apple, el iPad, pronto las transacciones bancarias serán más simples y ordenadas. Y lo mejor es que podrán realizarse desde la oficina, la cocina o el aeropuerto. La empresa Intuit diseño la aplicación Tablet Banking que permite al usuario ver sus balances e historial bancario desde cualquier lugar sin tener que llamar por teléfono, meterse en la página de cada banco o hacer una visita a la sucursal más cercana.

La aplicación, que ya se puede bajar del App Store de forma gratuita, fue diseñada por Intuit después de que la empresa de software descubriese que las personas prefieren conocer las cifras de sus saldos de manera virtual en vez de tener un encuentro cara-a-cara con un representante del banco. De hecho 38% de las personas que participaron del estudio de Intuit ya usaban servicios de online banking y 33% dijo que cambiarían de institución bancaria si les prometiesen un mejor servicio al consumidor.


La empresa Intuit creó una aplicación para iPad que ayuda a los clientes a manejar mejor sus finanzas donde sea que se encuentren.
English: A gray version of an emblem used by i...
Image via Wikipedia

Para aquellos que posean la tableta de Apple, el iPad, pronto las transacciones bancarias serán más simples y ordenadas. Y lo mejor es que podrán realizarse desde la oficina, la cocina o el aeropuerto. La empresa Intuit diseño la aplicación Tablet Banking que permite al usuario ver sus balances e historial bancario desde cualquier lugar sin tener que llamar por teléfono, meterse en la página de cada banco o hacer una visita a la sucursal más cercana.

La aplicación, que ya se puede bajar del App Store de forma gratuita, fue diseñada por Intuit después de que la empresa de software descubriese que las personas prefieren conocer las cifras de sus saldos de manera virtual en vez de tener un encuentro cara-a-cara con un representante del banco. De hecho 38% de las personas que participaron del estudio de Intuit ya usaban servicios de online banking y 33% dijo que cambiarían de institución bancaria si les prometiesen un mejor servicio al consumidor. Leer más “Una aplicación que simplifica transacciones bancarias”

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Report shows key trends for social businesses

Social is not just for the fun brands

Among the most socially active companies that you’d expect to find such as Google, Amazon and Dell, there are also b2b brands and those that you might not expect such as Intuit ( a payment solution). They scored number 6 out of the organisations that have the most social employees. This is encouraging for brands that might still think that social isn’t for them and shows that having employees active on social media is important no matter what industry you’re in. Indeed, those ‘sexier’ brands aren’t necessarily as high as you think. Disney dropped from number 4 to number 23, showing just how quickly other brands are getting involved and importantly, socialising the workforce as well as the marketing plans.


I recently found a fascinating report into the key trends among social businesses, and how different types of businesses are using social media across the board. It’s an incredibly valuable read for anyone interested in how social technologies has affected various industries today. What’s different about this report is that it analyses companies based on how active their employees are within social media, giving a slightly different and perhaps more accurate perspective of how deeply social media is being embraced. The report is available to download in full here and I wanted to take a look at some of the key findings and what they mean for businesses today.

Why don’t CEO’s tweet?

The report lists the various jobs within an organisation by which ones are the most social. And unfortunately, the CEO is outside of the top 10, coming in at number 11. The top 3 ‘socially savvy’ job roles are fairly predictable consisting of marketing, HR and public relations/communications. But it strikes me that the CEO should be well within this top 10. One of the best things about social media is that it’s made businesses more transparent and approachable – no-one should be more approachable within a business than the CEO. We’re not talking sticking the CEO on your Twitter account to deal with people’s everyday complaints, but being one of the key people active on social accounts to communicate the business messages and also to be receptive to what people are saying.

I’m proud to say that our own CEO is active on our social channels, particularly the blog and this is exactly how it should be. Others are setting the trend here, such as Best Buy’s CEO, who has a very active Twitter account, which has attracted much positive publicity for the company. The C-Level positions may not have been totally absent from the top 10 in this report, but I’d like to see the CEO in the top 5 in the future.

Traditional media come out strong

Traditional media, particularly the publishing sector gets quite a bashing for not catching up with digital or social media (indeed we’ve covered it on here a few times), but this report shows them at number 4 for the most social industries. Interestingly this also takes into account the employees within the industry, showing that it could well be individual journalists that can bring the traditional media sector into fully catching up with social. Journalists should absolutely be encouraged to be active online, particularly through Twitter and this report shows that for many this is the case. While the business practices of the traditional media organisations may not be social – their employees are and this could be what takes them into the here and now.

Coca-Cola not the most social company

In fact, not the most social by a long shot. Coca-Cola are frequently making social media headlines through high-impact campaigns, yet in the ranking of the most socially active companies, the Coca-Cola organisation comes in at number 37. Though this is up from their previous ranking of 50 I’m surprised that they are so low down the list. It shows that there is a big difference between investing in a social media campaign and being an inherently ‘social’ company. It suggests that for Coca-Cola social media is more about marketing as opposed to a way of engaging with their consumers day to day. Those companies that are leading the way here in embracing social technologies as a real way of communication at different levels of the business.

Social is not just for the fun brands

Among the most socially active companies that you’d expect to find such as Google, Amazon and Dell, there are also b2b brands and those that you might not expect such as Intuit ( a payment solution). They scored number 6 out of the organisations that have the most social employees. This is encouraging for brands that might still think that social isn’t for them and shows that having employees active on social media is important no matter what industry you’re in. Indeed, those ‘sexier’ brands aren’t necessarily as high as you think. Disney dropped from number 4 to number 23, showing just how quickly other brands are getting involved and importantly, socialising the workforce as well as the marketing plans.

Online Marketing and Advertising: How your peers provide and communicate value to customers

In Wednesday’s free Web clinic – Optimizing Landing Pages: The four key tactics that drove a 189% lift – Flint McGlaughlin (the Director of MECLABS Group) will discuss the “value exchange” theory that is foundational to all online marketing campaigns.

But before we share our foundational theory, we wanted to hear your thoughts about value. So we asked marketers, “What is the most important aspect of communicating value to customers/prospective customers?” Here are a few of our favorite answers…

Commercial teaching

I liked a recent explanation I heard from Katherine Evans from the Marketing Leadership Council. Use “commercial teaching” to educate prospects on a need they weren’t aware of, let them know the importance of the need, then show how your offering is distinct in satisfying that need.

Also, at Intuit, we’ve published an Online Marketing Toolkit to help small business owners with online marketing.

– Jay Badenhope, senior marketing manager at Intuit [Más…]

Understand what your customers think is valuable

I think the most important aspect to communicating value is to first understand what your target perceives as value. I remember years ago as a new marketing person, I thought everyone would be as excited about my stuff for the same reasons I was.

Boy, was I disappointed when my campaigns did not produce results. Once you understand what they REALLY want, I think giving it to them is the easy part.

– Kimberly Dubbeld, marketing trainer and author

Social Proof

Communicating “value” is tough, since clearly, it’s very subjective – what may be valuable to one person, may not be to another.

However, there is one thing that creates value for everyone – “Social Proof.” People simply feel more comfortable purchasing something online when there are reviews or testimonials of others who have also found value or success in the product or service.

“Social Proof” builds value. We live in an age of “prove it” – you have to prove your value, you can’t just say it.

Seriously, how many times have you read “Ultimate Value,” or “Best Deal Online!” on a website? Chances are those words alone would never be enough to sell you on it. Now, if there were a bunch of authentic testimonials backing up the claims, you’d probably feel more comfortable that you were making the right decision.

Using “Social Proof” is a tried and true method to boost conversions and build value.

– Dan Antonson, analytics & user behavior specialist at the Revived Group


In Wednesday’s free Web clinic – Optimizing Landing Pages: The four key tactics that drove a 189% lift – Flint McGlaughlin (the Director of MECLABS Group) will discuss the “value exchange” theory that is foundational to all online marketing campaigns.

But before we share our foundational theory, we wanted to hear your thoughts about value. So we asked marketers, “What is the most important aspect of communicating value to customers/prospective customers?” Here are a few of our favorite answers…

Commercial teaching

I liked a recent explanation I heard from Katherine Evans from the Marketing Leadership Council. Use “commercial teaching” to educate prospects on a need they weren’t aware of, let them know the importance of the need, then show how your offering is distinct in satisfying that need.

Also, at Intuit, we’ve published an Online Marketing Toolkit to help small business owners with online marketing.

Jay Badenhope, senior marketing manager at Intuit Leer más “Online Marketing and Advertising: How your peers provide and communicate value to customers”

Making decisions and weighing risks

A reflection on various approaches to the role of intuition and engaged in decision making can lead us to better understand the innovation environment.

The choice, of “good” or “less good” idea, implies a decision (evaluation). These follow the path laid down by decision makers and agree or not to the level most desired innovation.

This path as Jeffrey Phillips says, from the idea or concept of interest is done in accordance with the propensity of decision makers (leaders) to:

Assignment – The leader or decision maker has already decided on the idea that they need to be implemented.

Patronage – The Executive recognizes a problem or solution and uses teams to create ideas.

Adoption – There is an idea that appears to bubble and convinced the executive, which adopts it.

Spin-out – There are ideas that do not fit the strategy or existing lines of business, but because they are disruptive give rise to a new business, a new company.

It is therefore not surprising that among thousands of ideas just a few or only one reaches its destination .

However the choices made by who holds the power of decision are not only supported on databases and frameworks for well-designed demonstration. They involve emotions that are often responsible for large enterprises.


por jabaldaia

A reflection on various approaches to the role of intuition and engaged in decision making can lead us to better understand the innovation environment.

The choice, of “good” or “less good” idea, implies a decision (evaluation). These follow the path laid down by decision makers and agree or not to the level most desired innovation.

This path as Jeffrey Phillips says, from the idea or concept of interest is done in accordance with the propensity of decision makers (leaders) to:

Assignment – The leader or decision maker has already decided on the idea that they need to be implemented.

Patronage – The Executive recognizes a problem or solution and uses teams to create ideas.

Adoption – There is an idea that appears to bubble and convinced the executive, which adopts it.

Spin-out – There are ideas that do not fit the strategy or existing lines of business, but because they are disruptive give rise to a new business, a new company.

It is therefore not surprising that among thousands of ideas just a few or only one reaches its destination .

However the choices made by who holds the power of decision are not only supported on databases and frameworks for well-designed demonstration. They involve emotions that are often responsible for large enterprises. Leer más “Making decisions and weighing risks”

Creating a Content-Driven Community

What about the professional services world (accounting, in particular). Couldn’t one of the Big Four or second-tier firms create a community aimed at helping controllers and CFOs get quality content that can help them make more informed decision? Don’t think that would have a halo effect for one of those firms?

Could they partner with an existing community? For example Intuit for small business. Or with a software company that provides enterprise services, like SAP? Starting from scratch many not make sense for them if their customers are already vested in an existing system.

Introducing them to further value via uncovering and curating might be enough in their case. Partnership may make sense. In my experience, firms in the service business (with some considerable IP investment, real or perceived) have a hard time sharing knowledge freely, even with customers.

They are also very focused on lead generation and any and all activities that could detract from that need a solid reason for time and resources investment that provide outcomes other than dollar signs.

Of course, the bigger reason may one day be one of the following:

* reputation issues
* a full blown crisis
* diminishing returns from lead gen activities
* a competitor is doing it

Opportunity can be found in cha


Types_of_online_social_systems
For many B2B companies — that is companies that sell products, services, or information to other businesses vs. consumers — building a sustainable community means providing access to content that is fine tuned to their needs. Which presupposes you know your customers.

You will also want to infuse the company values, associations, ideas, and perceptions you want to transmit customers as well as offers or rewards in your content.

First, figure out where you’re going

Purpose has a way of focusing activities and interactions, until they provide business impact. Declaring your objective, attaching goals to it, and making them measurable, will get you there. While people are definitely in the spot light of community, unless you know where you want to go with it, you will have a hard time going from building to engaged.

This step presupposes that you’ve identified who your customers and prospective customers are. Leer más “Creating a Content-Driven Community”

Friends Like You: Why Social Commerce Must Get Relevant – ClickZ


ith the wealth of reviews available today – sometimes thousands of reviews are written on one product alone – it’s becoming increasingly difficult for consumers to quickly find the reviews that are most relevant to them.

Let’s say you’re interested in buying a new television and have narrowed it down to two models. You visit an electronics retail site and it has the two models in stock, and each has over 500 customer reviews. You could read all 1,000 reviews, but that would take hours and not necessarily give you any clearer insight into which product is better for you. Maybe you’re not very interested in the sound quality, but are very interested in which television has better picture quality and is easier to set up.

The explosion of customer-generated reviews on the Web has put the customer at the center of every shopping experience and fundamentally changed the way that brands, retailers, and consumers interact. That’s a very good thing. But, to make social commerce even more valuable to both consumers and retailers, the industry now needs to work to make reviews more sortable and searchable so consumers can find and read only the content that is most relevant to them.

TurboTax is one brand that has introduced an innovative way to help consumers filter review content. This tax season, TurboTax, a division of Intuit, launched a Web site called FriendsLikeYou.com that allows consumers to check boxes about their particular tax situation (own or rent a home, have children or not, previous tax prep method, etc.), and then filter reviews on TurboTax products to see only those written by “people like them.” In other words, consumers can quickly filter reviews to include only those from people who have similar tax and income situations to them – helping them quickly find the right TurboTax product for their needs. (Disclosure: TurboTax is a client of our company.)

“We have a very passionate following of customers, and when we launched customer reviews on our Web site, we started getting thousands of reviews right away; quickly, the review volume became almost overwhelming,” said Seth Greenberg, director of national media and digital marketing at Intuit. “We wanted to make it easy for consumers to sort, filter, and read reviews on our tax preparation products that were relevant to their own personal situations. Innovating the reviews database and launching FriendsLikeYou.com has made it very easy for not only customers to find people like them but also for us to organize contextually relevant reviews in online advertising. Don’t believe us marketers, believe the 4,287 people like you who bought or sold investments last year,” says Greenberg. “The mashup of social media and advertising has been an important part of the mix contributing to double-digit increase in sales units thus far for TurboTax.”

From the FriendsLikeYou.com site, consumers can also click through to Facebook, Twitter, or MySpace to instantly read reviews on TurboTax products written by members of their social network. In addition, anyone who writes a review of a TurboTax product, whether on FriendsLikeYou.com or on the main TurboTax.com Web site, can also automatically publish their review to any of those three social networks – making their review available to their entire social network in one click. Greenberg calls this type of targeted publishing “friendcasting.”

TurboTax has realized one of the most important things about consumer-generated content: it becomes even more valuable when shared among like-minded communities. When consumers broadcast the content they create to friends and followers, people with similar interests immediately gain insights into the products and services their friends are buying and commenting on.

TurboTax found that people who read a Facebook-shared comment or review from a friend that showed up in their social networking feed were four times more likely to click through to TurboTax than those who saw a banner ad. What’s more, friendcasting helped TurboTax not just boost site traffic, but increase new customer acquisition. Early indications show an amazing 75 percent of TurboTax customers who clicked on a “friendcasted” link in their social networking feed were new customers.

“As a marketer, my goal is to encourage conversation among our customers and their friends and get the heck out of their way,” said Greenberg. “The future of social commerce is enabling our army of 20 million engaged customers to be our best sales force, enabling them to easily promote relevant products to their friends and family.”

As customer-generated content becomes more prevalent on the Web, smart brands are moving ahead of just amassing as many reviews as possible to find ways to help consumers filter that content. Reading customer opinions on products and services is a great way to make more informed purchase decisions, but reading highly relevant reviews makes the purchase process all the more personal, expedient, and satisfying.

http://www.clickz.com/3639985

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